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Understanding the Advantage and power of sms broadcasting

Why limit marketing campaign to traditional media, when you can use other cost-effective channels, such as SMS? Sending text messages does not cost much, but can create a positive impact. If you have not considered SMS messaging before, you might want to start using it now.

On SMS broadcasting

SMS broadcast campaign is where you send one text message to a number of people, which is more convenient than sending SMS one at a time. Although personalization matters in text marketing, there are instances when bulk SMS provides a better and quicker option.

For this marketing strategy to work, you must collect plenty of phone numbers and build a database. The best way you can do this is to send SMS that gives prospects a choice to opt-in for mass text messaging. We use 10 digit phone numbers such as (647) 565-8888 so that you will know immediately that it’s a local phone number.

With a bank of phone numbers, you can then send information about your promo through a text blast service. Using the promo code received, prospects will then be prompted to visit your store and take advantage of your special offers.

Now that you understand how bulk SMS works, it’s time to find out what benefits it will bring to business owners like you.

It offers great convenience

Whether it is through mobile or online SMS, text messages remain to be a great way to communicate. What is even better is that they are easier to create and disseminate, especially when SMS broadcast is used. Using just one number to send to many, you can cut down on advertising time and efforts.

It enables you to send important notifications at an affordable cost

Compared to traditional media, sending text messages by bulk is relatively inexpensive. But the response rate is staggeringly high, which is something you would not achieve through print advertising. You can send mass text messaging to announce special promotions, create customer surveys and other campaigns without spending a lot.

It guarantees a direct response

As long as the content of the SMS appeals to a client, a direct and quick response is almost always guaranteed. What does it take for a prospect to respond, anyway? Knowing that they’re dealing with a local phone number can put them at ease and thus respond quickly.

So how does bulk SMS compare with traditional media?

It boasts a read rate of up to 90%, with 32% of recipients responding immediately. Email newsletters only have an open rate of around 15% with no guarantees of a response. Flyers and brochures may be read the moment they are received, but they often make their way to archives or the waste basket. This only shows that SMS messaging can do wonders for your business. Used right and with enough incentive to generate leads, you will have more opportunities for conversion.

Want to make the most of the SMS broadcasting? Let a voice and carrier provider do the hard work for you. TTAG Systems have the tools and expertise to handle this task and ensure positive and profitable results.

13 Ways to Use SMS Reminders and Notifications to Drive Sales

Many business have time sensitive offers. It doesn’t matter whether it’s the entertainment, sports, retail or even services industries; there is an offer you have that can benefit from last minutes sales.

After thinking about I came up with a list of situations perfect for using SMS to drive last minute sales.

  1. Product Launch Closing
  2. Last Minute Webinar Notifications
  3. Micro Sales
  4. Inventory Closeout
  5. Crowd Funding Campaign
  6. Event Ticket Sales
  7. Price Hike Notification
  8. Post Webinar Sales
  9. Free Trial Ending
  10. Early Bird Sale
  11. Holiday Promotions
  12. Renewal Notification
  13. Fund Raisers

 

1. Product Launch Closing

Build a mobile list during your initial product launch that way if you are offering any bonuses or last minute cross sells you can alert the interested parties on your list. To make your list extremely qualified offer your text to join option during your product launch webinars. Chances are if they signed up to your email list, then attended a webinar they are more likely to take action and buy your product.

2. Last Minute Webinar / Teleseminar Notifications

Many customers send out last minute reminders about their webinar or teleseminar events to drive up attendance and boy does it work! More attendees mean more interested buyers who took the time to understand your offer. Many clients have seen as high as 65% increase in attendance some a simple, teeny tiny, text message. And in the end, they generated more revenue from their events.

3. Mico Sales

Have a sale going that’s closing soon or one day only? Perfect for EOM quotas or maybe you want to increase sales during slow period of the day. Restaurants like Chipotle do a great job at this. Just send out a quick text promo notification to your registered subscribers a few hours before it closes and watch your sales soar!

Here’s an example of how Grab an Uber competitor is using text to drive sales.

They used a SMS message to drive sales during off peak traffic hours from 12pm-4pm using the Promocode MIDDAY. The promo was good for one day only making this campaign extremely driven by time and immediately measurable. I also have the Uber app on my phone but I don’t seem to receive these kind of offers from them, in other words they are missing out big time.

4. Inventory Closeout

Many business carry product only to have to put it on sale in anticipation to make room for more inventory. This happens with electronics, food, furniture, household goods, clothing especially seasonal items, like Christmas decorations.  So building a mobile list when a customer purchases or registers a product is a great idea. Then when is the right time a text message can drive you closeout sales from the red into the black.

Example: Some states offer limited sales of a product such as fireworks. A fireworks stand company could build a SMS list to push out a last minute discount to move inventory on the final day they can sale.

5. Crowdfunding Campaigns

If ever there was time sensitive offer it’s the countdown to the end of your crowdfunding campaign. By building a mobile list you can send an exclusive SMS offer or a last minute call to action just hours before the end of your campaigns. Below is a faux example of what a text like this could look like.

6. Event Ticket Sales

Many events marketers offer pre-sales to gage interest and predict attendance numbers to conferences, sporting events, concerts, festivals, movies and more. The pre-sale ticket is a limited time offer therefore can benefit from SMS & voice broadcasts to remind your subscribers that it is ending soon.

The Detroit Red Wings Hockey Team is making the most with SMS not only on ticket sales but also offering text promos for food, drinks and gear while in the stadium. Look at the list of text clubs they offer. Notice how they segmented their mobile lists by using different keywords to give the most targeted offers to their subscribers. 

7. Price Hike Notification

Tying into the concept of the Product launch Close or end of a Ticket Pre-sale is a Price Hike notification. This should be used within the message anytime you are are going to raise the price of your product or event entrance. It creates scarcity and causes people to take action or face a higher price later.

8. Post Webinar Sales

You have used SMS to drive more attendance to webinars but you should also use it to close the sale. If you send a SMS reminders with a one time offer to mobile only subscribers you can reinvigorate a sense of urgency that may have lapsed after the event. Remember to sweeten the deal with an addition bonus for people who take action that day or within a few hours.

9. Free Trial Ending Alert

If you use a Free Trial period in your service product start you probably send an email notifying your prospect of the trial close.But why not also follow up with a SMS reminder? By collecting mobile numbers during registration process and offering a mobile opt-in you can remind your prospects that their Free Trial period is ending and what your value is, you can also offer to lock in a special price if they buy now. For products that are digital in nature and require no cost to produce (such as a course or game) this tactic can work well. Sending an email, SMS and voice broadcast the day of the trial ending will get your message heard loud and clear.

10. Early Bird Sale

Another strong tactic if to offer an early adopter a special incentive to take action by a certain day in order to secure a ridiculously reduced price. This can be used in the critical start of a product launch, fundraiser or event. Once again the meek but mighty SMS with its 98% open rate can get you in top of mind when you need it most.  

11. Holiday Promotions

Everyone looks forward to Black Friday sales or Cyber Monday Deals. If you offer a mobile list when your shoppers by a product you can drive more sales on these days with exclusive offers.. You can also use SMS messages send a special offer for a specific item if inventory of a product hasn’t been moving well.

In fact even Google recognized the value of last minute SMS reminders by offering holiday text ads in Christmas holiday season of 2015.


12. Renewal Notifications

Many times when a subscription is going to end there is no automatic renewal. This often the case for things like website access, domain names, hosting, and SAAS products. If you build a mobile list you can increase renewals by sending a SMS reminder that the user’s subscription is ending.

Here’s an example…

Let’s you have membership site for model planes and a 1 year subscription is $97 annually. If sending out 1000 SMS messages costs you $50 and your conversion rate is a meager 1.5% your ROI will look like this.  

.015 X 1000 = 15   15 x $97 = $1,455  That is a 2910.00% Return on your spend!

You only need 1 sale to make 194.00% return!  I don’t know about you but I like those odds.

13. Daily Deal Sites (Groupon, Living Social)

Building a SMS list when you are collecting an email from people who want deals should be a no brainer. The key is to limit your text messaging to 1 once a week. Reserve it for a killer deal if you build that SMS list you can charge a premium for those messages to advertiser because the open rate is so high.

5 Tips for Using Texting as a Retention Marketing Tool

You spend so much time trying to bring new customers in the door, whether that door is a real one or the sales page of a website. Once those customers have been with you for a while, it’s easy to assume that they’ll always come back. However, if you stop paying attention to your customers, they’ll stop paying attention to you as well. Text message marketing can be a valuable tool to market for customer retention: here’s how to use it well.

1. Make Their Presence an Invitation

Are your customers in your store or on your website? Congratulations: you have customer engagement. Or do you? Enhance your engagement by inviting your customers to connect with you via text. Whether you place an invitation to text on a napkin in a restaurant or you use a social media message to get your customers to text now for a special offer code, you can use text to encourage your customers to opt into further engagement while they’re already interacting with your brand.

2.  Send Them a Reminder

Have you ever gotten a reminder that you’re overdue for an oil change or a medical exam? These key appointments are ones that you might book on a relatively regular basis, but what about other products? You can send out text messages to prompt your customers to visit and buy at certain times of the year or at specific intervals.

Make these reminders valuable. A home supply business in a hurricane-prone area could send out a text reminding customers to get ready and letting them know that there’s a discount available on key supplies. Don’t be a nag: be a helpful inspiration instead.

3. Make Your Customers’ Lives Easier

Modern life is busy, and you want to make your customers’ lives easier, not more cluttered. Instead of just providing a reminder, give your customers a reminder with something of value, such as a coupon. For instance, if you have a sale on t-shirts, you could provide a scannable coupon or code that customers can simply show in the store. They don’t need to print or remember anything, and you’ve just made their lives a little easier – and less expensive.

4. If There’s a Process, Should You Automate It?

Is your sales process a lengthy one? Perhaps you rely on your customers to sign up and then come back to sign additional forms or to renew a product every year. If you’re an insurance agency, bank, or another business that must have customers return to complete a single transaction, you can use text messages to simplify ongoig communications. Focus your attention on providing your customers with a smooth process, valuable information and offers rather than trying to remember to make phone calls, send emails, or remind them with texts.

5. Celebrate Your Customers

Is it your customer’s birthday? Are you celebrating a year of your vendor-customer relationship? Use text messages to celebrate your customers and draw them into your store for a discount that’s designed just for them.

At EZ Texting, we’re here to support your text marketing efforts. Talk with your customers and draw them into your business again and again. Learn more about the ways in which text marketing can invigorate your business and consistently renew your relationships with customers. Want to learn more? Sign up for free today.

How to increase Mortgage Loan Processing efficiency

Loan processors can get overwhelmed with following up on different documents from multiple sources (including 3rd-party service providers) that are required to close a loan. They need to interact with loan officers, underwriters, borrowers and 3rd-party service providers to be able to fulfill conditions on a loan application before it is cleared for the final underwriter’s decision.

Tracking all this communication and responding to each one on time is tedious and time consuming. With their busy schedules, it is easy for loan processors to miss follow-ups, which causes further delays in closing loans. Longer closing cycles are always a reason to worry for lenders and brokers, as it directly affects both their top line and bottom line.

Eliminating some of the time consuming tasks that your processing team currently handles will make them more efficient and shorten the time to closing. Title binders, appraisals, HOIs and VOEs are some of the most time consuming tasks for a loan processor, and they require constant follow-up with 3rd parties. These tasks can be performed by a dedicated offshore team, letting your  processors focus on their core tasks.

Mortgage service providers offer dedicated teams that can take care of all the processing work that you currently handle in-house. Imagine a team working on your behalf—ordering, following up, receiving and reviewing title documentation, appraisal reports and HOI paperwork for all the loans you process. This would mean a reduction of about 30% of your processing team’s workload.

Supporting your processors with the help of a specialized mortgage service provider can help your firm achieve higher quality and faster turnaround. What’s more, letting a dedicated external team handle your tedious processing tasks also allows you to have tighter control in the event of new updates or changes in regulations.

Mortgage service providers get to work on their tasks immediately after a loan is ready to be processed. In most cases, they are able to sign off on title, appraisal, and HOI within a week, so that you can quickly move a loan to final underwriting. Their services can be handy right after origination, as they are capable of handling the entire loan process. They have resources trained and specialized in specific tasks (QC, Title, Appraisal, Income and Asset, Purchase Contract), hence you can expect better quality of work, while the offshore model gives you tremendous cost savings.

GOOGLE UPDATES

This is where we cover news of the latest Google updates June 2016 and rumors which may effect your ranking in the Search Engine Results Page (SERP’s).  Unfortunately, due to the secretive nature of Google (to help prevent Black Hat SEO’s gaming the system) it is not always easy to understand or see the changes Google makes, especially as Google tweaks its algorithm daily.

By keeping a track of the changes in the SERP’s in combination with your own rankings as well as feedback both in the SEO community and Google itself you can sometimes extrapolate what you need to do on your website to increase your website’s ranking.

The typical sources we use to gauge this information are as follows:

  1. SERP Trackers – Trackers such as the Mozcast, Algaroo and Rank Ranger can identify when movement happens in the SERP’s allowing us to investigate possible causes.
  2. Google Announcements – On occasions announcements or snippets of information are made by Google either directly (via blog posts) or indirectly by their employees (i.e. John Mueller who does the Webmaster Central Hangouts).
  3. Forum Chatter – A great way to determine whether an update or algorithm change has hit is by monitoring popular forums where webmasters hangout.
  4. Other News Sources – We keep an eye on other news sources to see if they have either picked something up we missed, or even been privy to exclusive conversations with Google or its employees.

10 FEATURES OF GOOGLE DOCS YOU SHOULD BE USING

1. TALK INSTEAD OF TYPE

For times when you’d rather use your voice than your fingertips to type, give Google Docs’ voice typing tool a try.

From the top of an open document, go to Tools > Voice typing. A small window with a large microphone icon pops up along the right edge of Chrome that you can click to toggle voice typing on and off. Voice typing is available only in the Chrome browser.

It’s an acquired taste, but you can also use voice typing to edit and format text in Google Docs.

2. CLEAR FORMATTING

When you paste a block of text into a Google Doc, its font and font size will likely differ from the rest of your document. To make it conform, highlight the text and do one of three things:

  • Right-click the highlighted text and choose Clear formatting.
  • Go to Format > Clear formatting.
  • Click Normal text from the pull-down menu below the Format and Tools menu options.

3. ADD MORE FONTS

 From the font pull-down menu at the top of your document, choose More fonts to add new fonts to  this menu. There are hundreds you can choose from:

 

To get a better sense of how the different fonts look, check out Google Fonts where you can view sample sentences of each font. You can also click into each sample sentence and change it to your own wording. When you find a font you like, just search for its name from the fonts pull-down menu in Google Docs and add it to your list.

4. SUGGESTION MODE

Stop, collaborate and listen: when you’re working on a shared document, you can change the edit mode so that Google Docs tracks changes like Microsoft Word. To show your edits and allow your collaborators to accept or reject them, select the pencil button in the upper-right corner of your document and click Suggesting. Now, as you edit the document, changes will show up as color-coded suggestions with a comment next to each to show who made the change. Each comment has an Accept and Reject button.

5. TAG SOMEONE IN A COMMENT

If you want to draw someone’s attention to a comment you added, you can tag them. When writing your comment, enter the @or +sign and choose the person you want to tag. He or she will then get an email to alert them of your comment or question.

6. BOOKMARK MORE, SCROLL LESS

For long documents, adding bookmarks means less scrolling. Go to Insert > Bookmark to add a bookmark to your document. A small, blue bookmark icon will be added to the left edge of your document.You can create a link to a bookmark, which is helpful for long documents because you can create a quick table of contents at the top of your document to jump to your various bookmarks. Right-click at the top of your document (or any location where a link to a bookmark might be helpful) and click Link. Instead of adding a URL, select one of your bookmarks from the drop-down menu below, enter the link text and click Apply.You don’t need to use bookmark links, however, for bookmarks to helpful. I use a single bookmark to pick up where I left off the next time I open a Google Doc. To jump to the next bookmark (or, in my case, the only bookmark), hold down the Control and Command keys and hit and then B. And to move to the previous bookmark, hold down the Control and Command keys and hit and thenB. The keyboard shortcuts are a bit cumbersome, but easier to remember if you think of the keys standing for next bookmark and previous bookmark.

7. OFFLINE MODE

You don’t need an Internet connection to use Google Docs, though you will need to be connected when setting up offline use (along with Chrome).

From the main screen of Google Drive:

  • Click the gear icon in the upper-right corner and click Settings.
  • Check the box in the Offline section for “Sync Google Docs, Sheets, Slides & Drawings files to this computer so that you can edit offline.”

With offline mode turned on, you’ll be able to view and edit your Docs, Sheets, Slides and Drawings when you are disconnected and the files will sync the next time you connect to the Internet.

8. ROLL YOUR OWN SUBSTITUTIONS

Go to Tools > Preferences and you’ll see a list of automatic substitutions that Google Docs makes. Most involve the style in which fractions are displayed along with a few symbols and arrow styles. You can add your own, but substitutions based on the capitalization of a word does not work.

 

9. RIGHT-CLICK FOR RESEARCH

To look up the definition of a word on the quick, right-click on the word and choose Define. A small panel appears to the right of your document with the definition of the word, along with synonyms, letting you get information without leaving Google Docs.

Similarly, right-click on a word and choose Research to perform a quick Google search in the right-panel. Any links you click will open in a new tab, but you can drag images from the search results from the right panel directly into your document.

10. REVISION HISTORY

Cher isn’t the only person who occasionally wishes to turn back time. If you’d like to return to an earlier version of your Google Doc, you can by going to File > See revision history. From the right panel, you’ll see a chronological list of time-stamped versions of your document. Choose one and click Restore this revision to open it.

You can always go back to revision history and choose a more recent version to return to your latest edits. There is no way to lose changes using revision history; choosing an earlier version just moves it to the top of your revision history list.