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Have you always hoped that your business site was monitored on a 24/7 basis? Well, you do not have to wish anymore, as this is now possible through exclusive CCTV monitoring services for any category of commercial or non-commercial asset. With remote CCTV monitoring services from India, you can avail round-the-clock security services of your site and ensure its safety. Through video monitoring, a trained team in India can continuously scan your premises and sound your alarms whenever necessary. You can be rest assured that any intruders will be followed and threats will be closely monitored.

CCTV video surveillance systems are an simple and cost-effective way to monitor factories, private enterprises, private residences, commercial assets, warehouses, construction sites, parking lots, retail enterprises and mobile towers to name a few.

Real-time video surveillance is as reliable as onsite surveillance, as your company will receive the same level of security and protection, if not better. The best part of real-time CCTV monitoring services is that is comes at a cost that is 50% lower than the current cost that you spend on security services.

Investing in remote CCTV video monitoring services is the easiest and most cost-effective way to security your premises on a 24/7 basis. 

Indian CCTV Security Systems are the Best in the World

When you outsource CCTV monitoring services to India, you can access best-in-class technology, as Indian CCTV systems have the following features:

  • CCTV security systems in India can be easily customized and linked up to a wide array of software systems for quick crisis management and employee identification
  • CCTV monitoring software can be integrated with your on-site alarm system, perimeter alarm system and body-worn cameras
  • Exclusive playback recording and secure archiving features make it easy for you to use video recordings in the event of a legal proceeding
  • Your existing security assets can be effectively used through the use of an optimized bandwidth. This will ensure the best possible IP camera

Outsourcing will put you in touch with skilled and vigilant security experts who will afford you with 24/7 surveillance for any type of onsite business facility. Features of a remote CCTV system would include motion-detection, lighting, video and audio recordings. CCTV information will be stored for you access it on an anywhere, anytime basis.

Top 8 Advantages of Using a Remote CCTV Surveillance System

CCTV surveillance is very important for safeguarding the assets of your company, maintaining industry-specific safety protocols and preventing unauthorized access into your premises. Here are eight advantages that a CCTV monitoring service can provide you with:

  • 24/7 verification of working staff in real-time
  • Compliance to health and safety measures on finished/unfinished industrial sites
  • Protection of property and personnel on factories and construction sites that use unattended heavy machinery
  • Protection against theft, vandalism and other such acts of encroachment, with video evidence
  • A sharp reduction in the operating cost of using security staff on-site, through the use of 24/7 remote CCTV services
  • Specialized CCTV systems that work in conjunction with monitored intruder systems
  • Real-time sound alerts which will inform your local authorities in the event of a security breach, thereby discouraging potential intruders
  • Immediate identification and rectification of onsite security differences through perpetual security surveillance.

 

 

Cross-channel campaign management in a digital world is complex. Our multichannel, mobile, social-media driven world makes integrating and coordinating digital-marketing strategies anything but easy. How do you develop a successful cross-channel management strategy?

One way to manage how campaigns are managed, launched, and measured is to create a road map and have a plan. Without either, cross-channel campaign management is challenging but not inconceivable. Beyond the basics of setting business objectives and marketing objectives, identifying targets, and creating a content strategy is to assemble a plan that allows for better coordination, collaboration, and management from a centralized location. The result will be marketing efficiencies that will help increase marketing velocity and the overall effectiveness of campaigns.

Managing Finances, Digital Assets, and Workflow — Set a Baseline

Solutions abound that make it easy to manage workflow. Create an email campaign, for example, and it’s possible to assign and view different tasks through to the end. Project-management software is helpful, too. But, success in a multi channel world also requires the ability to coordinate finances, digital assets, and workflow simultaneously.

Forget about trying to collaborate across multiple tools. Many marketing management rely on spreadsheets, email, calendars, and even sticky notes to manage campaign workflows and projects. Campaigns lose momentum when marketers struggle to manage several different solutions simultaneously. Better to start multichannel delivery by designating one place to define objectives and collect input before pursuing successful campaign management.

Create a central repository for all digital assets with commenting, markup, and financial-management capabilities. With creative workflows tied to approvals, accessible markup, and even financial management, you’ll expand visibility into specific campaigns while you can also roll up and down through the hierarchy. This creates an important baseline for how the different constituents in marketing work together while allowing you to openly measure what everyone is doing.

Key Considerations

Once you’ve created a unified approach to get everyone on the same page, key components to make it work include:

Building Flexibility Into Your Timeline

Is it better to put together a detailed monthly campaign plan or something long-term with details and tactics to employ on the fly? In most cases, it makes sense to build flexibility into your strategy. Create an annual marketing plan with different programs that can be shifted and reorganized as needed.

Single and Accessible View of the Customer

Creating a 360-degree look or a “high definition” view of the customer across channels can be intimidating. When the goal is to create more carefully targeted, personalized campaigns and customer journeys, start with a single but meaningful view of your customer. If you’re feeling overwhelmed by the number of channels and wondering where to start, consider email. It’s inexpensive and doesn’t require an enterprise-marketing data warehouse. Remember, slow and steady wins the race. Manage digital assets and workflow through a central repository and stay organized. If it’s clear, cohesive, and unified, you’ll see your efforts grow in no time at all.

Coordinating Messaging — Say the Right Thing to the Right Customer

A central decision environment controls not only message delivery, but also personalization. Content tailored to each customer’s data attributes is key, but personalization also involves timing interactions to fit customer needs and expectations. An email that’s received at the right time is more important than one that uses the right name. Although personalization relies on data attributes, it’s also about taking into account preferences, timing, and context. A key consideration is using technology that combines campaign management, content management, and email delivery on one platform. This will eliminate unnecessarily duplicated data, lower the total cost of ownership, and combine these key capabilities in one platform.

Maintaining Consistent Brand Experiences Across Multiple Channels

A central repository for digital assets lets you control content across different channels, ensuring brand experiences are consistent. There’s no need to go one place for email and another for direct mail or offline assets. Digital-asset management combined with content management optimizes the process, ensuring consistency from publishing and distribution to choosing the right channels.

And, with access to the same library of content, marketers have a record of digital assets as well as a central means for collaboration. This will greatly streamline creative workflow processes associated with approvals, edits, handoffs, and ultimately, rolling out content into campaigns.

Measuring Effectiveness — Optimize for Spend and Customer Experience

A holistic view across all interactions provides you with a better understanding of how each communication drives marketing dollars and future efforts. By identifying the value of each interaction, it’s possible to measure the effectiveness of your campaign-management strategy. It is powerful to be able to determine what’s working and what isn’t within each campaign. Measure efficiently and you can attribute different activities to bigger, broader conversions — marketing attribution at its finest.

Bridging Online and Offline Efforts

Integrating online and offline marketing efforts is critical to providing a seamless experience across all channels. This will lead to a better customer experience, increased engagement, and greater customer loyalty. Managing different rules and interactions together makes it easy to use and learn from customer profiles and your database.

 

Email. It’s the first thing you check when you sit down at your computer at the office and it’s the first thing you look at when you get home.

As excited as we are to see a new email message from one of our contacts, it can quickly become a nuisance and a not so fun task wading through the hundred or so emails we get each day from a variety of sources, most of which are fighting over our dollars and bank account.

We’ve gotten conditioned to check our email not just daily, if not hourly (thank you very much to the constant alerts on my phone) thinking we’ll miss an important message or lose out on the best limited-time offer ever.

Email marketing has become a staple tactic in every marketer’s playbook, and as annoying as those pesky salesy emails are, they are highly effective and efficient.

If you’re new to email marketing, or have assumed that it isn’t impressive, now is the time to get started. Here is how:

Mind Your social behavior

People are bombarded with advertisements and interruptions every day, including email. They have to set aside precious minutes out of their life to go through all the emails and hopefully stop to read yours.

The first key to a successful email marketing strategy is to compose emails that catch the eyes of your recipients by setting yourself apart from the many other emails he or she receives on any given day.

Remember, at this point, your potential customers aren’t looking for something to read. They’re looking for things to delete.

Your emails need to get their attention, but they shouldn’t be obnoxious. Personalized emails that are sent in alignment with the customer’s timing preferences seem to perform the best.

When you send an email, after all, you are, in a way, entering their home and world.

When launching an email campaign, be considerate in how you word your email and the timing and frequency in which you send emails.

Build Up a Healthy Email List

A strong and successful email campaign needs a sizeable email list to get started. There is no magical method for doing this, though, and different companies will have their own strategies for building up their lists.

The most common methods include giving something away for free, offering a newsletter or company updates on products. The purpose of these efforts is to offer something of value for the low, low price of a name and email address.

Your call to action and the purpose of the emails need to be strong, compelling and clear. You need to be careful on how you word your email.

It can be helpful to get inside the heads of your recipients by coming up with questions they will likely consider, including:

  • What do I get when I give you my email address?
  • Are you going to spam me?
  • How often will you email me?
  • Will I get discounts?
  • Will I get a first crack at your beta?
  • Will you send me relevant offers or more junk?

Your “ask” needs to be compelling and incentivizing. Avoid the generic, bland “enter your email for updates.”

You can also look at your own inbox and see what types of offers you subscribe to and figure out what compels you to click on certain emails and not others.

Use a Reputable Email Service

When you use a reputable, well-known email service, you expand your chances of recipients opening, clicking and converting through your emails. This is because these email services help you send emails that look professional and interesting. This builds trust between your brand and the recipient.

Some reputable email services you could consider include: (Please note: we are not endorsing any one of these in particular, just highlighting some of the known players in the field.)

What’s in a Newsletter

You may already have a newsletter as part of your email campaign, but not all newsletters are same or equal. Customers want newsletter that look professional, are easy to read, have a mix of graphics and text and can be easily opened and rendered on smartphones.

Some companies misuse their newsletters and use them more as a pitching tool rather than a relationship building tool. The content, therefore, will suffer. Newsletters targeted for pitching will come across as spammy and salesy, which is often a major turn-off.

A strong email newsletter will include a mix of product updates and images, industry and company insights, new content as well as a personal message. Quality newsletters are emailed to customers who opted in to the subscription, not those who expressed no interest.

Manage Your Follow-Up Efforts

An email marketing campaign is founded on expectations. Your campaign will fail if you send out emails every day when you promised to only send once a week. If a subscriber expects daily product update emails, but you only send out emails weekly or monthly, your subscriber will get angry and your campaign will likely fail.

You may be apprehensive about follow-up emails because you don’t want to send emails out too frequently.

Follow-up emails are great opportunities to utilize the auto responder feature on your chosen email service provider. You’ll be able to adjust the frequency and text of the autoresponder based on the feedback you get from customers.

Follow-up emails, however, are an essential aspect in a successful email marketing campaign. If you don’t send a follow-up email, your customers are likely to forget their interaction with your brand and you’ll go back to square one again.

Use Analytics to Make Improvements

If the results of your email campaign aren’t as stellar as you wanted or anticipated, there is something you’re not doing right. Instead of canning the whole campaign and starting from scratch, it is way more efficient and cost effective to use analytics to diagnose specifically where the problem is.

The three main analytics to pay careful attention to is the open rate, click through rate and number of unsubscribers.

A low open rate indicates that recipients are not even bothering to open your emails and deleting them upon receipt. This indicates that your emails are too spammy, sent too frequently or the recipient perceives your brand as providing little value.

Try customizing your email, having an attention-grabbing headline and improve the copy in the email to address this problem.

A low click through rate (CTR) indicates the recipient clicks on the email, but then abandons the destination webpage. This may indicate that the copy on the destination page isn’t targeted enough, or that the call to action is too obscure.

A high unsubscriber rate indicates that people don’t trust your brand. You’ll need to work on upping your brand’s reputation and building trust with your customers.

You can use analytics to see how recipients respond to certain auto responders and marketing messages and then making necessary improvements.

Segmentation

An email marketing campaign is just like any other type of marketing campaign, in which your targeted audience will be diverse and have multiple sub groups. For these subgroups, buyer personas are formulated to characterize the personality, interests and buying behavior and thought process of the ideal person within each group.

People in each subgroup will have different characteristics than those of other subgroups. Defining your buyer personas is a way to segment and tailor your marketing messaging and tactics to speak to each sub group in a way that will increase the likelihood of conversion.

Segmentation is useful in email marketing as well. To keep your emails from automatically going into the recipient’s spam folder, your emails need to be personal and address a specific need he or she has that your product or service can solve. Segmenting buyer personas can help you identify the specific needs of each group within your targeted audience.

Your email’s messaging should also meet the recipient where they’re at in the buying process.

Some recipients may never have heard of your brand so you want to provide them with more detail and possibly give them a free resource when they sign up for a newsletter. Others have been loyal customers for years and you can further deepen the relationship by rewarding them with coupons or discounts on products.

The appropriate messaging will more likely compel the recipient to take the desired action and move forward along the conversion funnel.

An example of how you might segment your email campaign may include:

  • Customer List
  • Lead List
  • Product Updates List
  • Newsletter List
  • Daily, Weekly, Bi-monthly and Monthly Email List

An email campaign is a great way to get in touch with current and potential clients and build crucial relationships with them.

Company/customer relationships are even more critical now than ever with the Internet and mobile phones.

An email campaign takes work and pre-planning. If they aren’t done right, they can severely backfire. If done well, email campaigns can increase trust with customers and lead to greater conversions and loyal customers.

 

For years, marketers viewed mobile as the next era in ad technology. But the term “mobile” cannot communicate the scope and complex nature of the evolving ecosystem of consumer home devices that are linked across wired and wireless networks. This is the system sometimes called the Internet of Things. Think of all the devices consumers have at home that are (or can be) connected to the internet. In addition to computers, phones, tablets and TVs, we have Wi-Fi-connected refrigerators, light bulbs, thermostats, home-security systems and speakers, to name a few.

Historically, we’ve looked at hardware with online capabilities as a unique marketing channel or conduit for delivering a message (the desktop computer being the key example). But these “things” offer something different.

They are data vehicles, not marketing vehicles. Having a screen that a consumer can interact with does not necessarily make a device a distinct marketing channel.

These devices are huge first-party data stores for marketers and the manufacturers. Think about this: Nest is not just a company that makes thermostats; it is a data company as well. These devices don’t present display-ad opportunities, but instead add to the vast pool of data points, which marketers can use to develop messaging ops and provide value and utility back to the consumer.

A washing machine notifying a consumer that he or she is running out of preferred soap (and helping to order more through an outlet like Soap.com) can be more meaningful than a consumer packaged goods ad delivered on a mobile device. Partnerships between manufacturers and brands can leverage these data stores to develop brand loyalty. A brand like Tide can build a customer for life as the consumer’s appliance stores the brand preference, reminds him when to buy and helps find the cheapest price.

It’s impossible to deny the immense value of such data, which has not been available before. But with great data comes great responsibility. Any appliance-driven data economy must be based on opt-in by the consumer. Consumers need to get real value out of sharing their data, so the onus is on the marketer to reciprocate. Marketers need to embrace these devices for what they do, which is collect hyper-specific data about one aspect of consumers’ lives.

We’re sitting on a pool of behavior and preference data for each consumer that can be leveraged for better marketing messages. But to stitch everything together efficiently, we need an advertising model that can aggregate these fragmented data points. Let’s stop looking for ways to shove advertising in consumers’ faces simply because there is a rise in connected devices.

Let’s look at how we can build a better picture of the consumer as an individual, based on all the signals in his house. There may be ad opportunities, but it won’t come in the form of banners or text ads, and it will likely be a different execution for every vertical.

 

 

When it’s time to host an event, marketers need strategies for promoting the event and encouraging registration. One channel they turn to? Email.

Email marketing can be instrumental in driving subscribers to sign up and attend, which in turn drives the ROI of your event.

According to research done for our Event Marketing 2018: Benchmarks and Trends report, most event organizers believe that email marketing is the most effective marketing channel for promoting events.

But how can you build email marketing strategies that help you reach these goals? While there may be no silver bullet, there are many strategies that have been proven to work as you promote an event.

In this post, you’ll find 9 outstanding email marketing strategies paired with some favorite examples.

1. Be deliberate with your announcement

Your event is a big deal, so make sure prospective attendees know it. Sending out an announcement email is a fundamental way to drive registrations.

The key to this email strategy is packaging your message as breaking news. Help your subscribers feel like they are the first to hear about your awesome event and get the enthusiasm flowing.

For example, C100, host of 48hrs, does an excellent job of announcing their event and the companies that will be at the center of it:

Notice how they offer congratulations, as though this is the first these 21 companies have heard about the selection. It’s a small copywriting decision that creates intrigue and excitement.

2. Include a video

A study by EyeView video found that having a video on a page increased conversions by 80%. In another study by Vidyard, 70% of marketers reported that video is more effective than other content in driving conversions.

Including a “sizzler” video from previous events is a great way to immerse subscribers in your event. This video can showcase speakers and explain what attendees can expect.

Influitive, a customer success software company, tackled this brilliantly for their Advocamp event series with a fun and educational video featuring Head Counselor Buck.

 

3. Share testimonials

Along the lines of the video approach, show your subscribers that your event is going to be awesome with the assistance of previous attendees.

The ClientSuccess team does a great job of this for their CS100 event series. The event speaks for itself through people like Elizabeth Doherty, its biggest champion.

If you haven’t hosted the event before, you can include testimonials from speakers or future attendees that share their excitement. If you’re hosting a retail store opening or one-off event, you can showcase testimonials that share how much people love your brand or products.

For example, check out how Amy Porterfield, an independent coach for entrepreneurs, uses a testimonial pulled from Facebook to promote a webinar:

4. Showcase your speakers

Dedicating an email to the outstanding speakers at your event is another great way of grabbing subscribers’ attention and getting them to click “RSVP.”

For many events, it’s the speakers who provide the majority of content, so it’s only natural for them to be a big factor as a subscriber decides whether they want to attend.

There are a few ways that you can draw attention to your speaker line-up. You can take some inspiration from Wistia, a video hosting company, and highlight a handful of your top speakers:

Or, if your event is boasting some well-known celebrities, you can feature them front-and-center as Collision, a tech conference, did in the below email:

Another tactic is to list your speakers to showcase how much value is coming to the event. For example, check out this line-up from 48hrs:

5. Give the gift of opportunity

It’s one thing to tell people that they’ll have a lot to take away from an event. It’s another thing to tell people that they have a lot to bring.

Whether you’re hosting a conference, an in-store event, or a webinar, try giving people an opportunity to contribute to the event. Your event is nothing without participants, after all. Make sure your prospective attendees realize how special they are.

For example, Vanguard, an investment company, recently announced a new CEO and CIO. To help their clients feel comfortable with the transition, the team hosted a webinar where participants had the opportunity to ask questions to the board and the new CEO.

In a similar vein, Gainsight wants their email recipients to know that attending their event is much more than attending an event— it’s taking part in a movement.

6. Offer early bird discounts

When it comes to creating compelling calls to action, the early bird discount is an established staple. In fact, 64% of event planners believe early bird discounts to be the best promotional method for an event, according to a report by BizBash and Eventbrite.

Sending your contacts discounts in advance of your event is an effective way of driving registrations. Of course, that discount has to end sometime, and having a clear deadline is key for driving action.

Notice how Unbounce creates a sense of urgency for their Call to Action Conference by mentioning how many tickets are left.

Dreamforce makes things seem even more urgent. Whereas most event planners hope that their events will sell out, with Dreamforce that’s pretty much a guarantee. That’s not something marketers are hiding.

 

7. Promote registration at another event

One of the best times to drive registrations for an event is while subscribers are in attendance. Capitalize on your attendee’s elation and let them know about special offers for future events.

This works especially well for annual events. Give your attendees an unbelievable offer now that commits them to an event in the future.

CoinDesk executes this brilliantly with their Consensus event series:

8. Send out content that gives subscribers a taste of what they’ll get

Once you’ve sent subscribers your best content about early bird offers, speakers, and testimonials, it’s time to move on to other approaches.

Going back to the fundamentals of inbound marketing, think about how you can provide a fun, engaging, and educational spin to your event promotion emails.

One example that we particularly love are these fun facts from SaaStr, a community for SaaS entrepreneurs. These facts are a fun and creative way to get prospective attendees interested in the event, but they also put the spotlight on the people who will attend.

 

9. Send a direct message from a company leader or influencer

Another email marketing strategy is the direct message. Have your CEO, your CMO, or Head of Events personally address your contacts.

Among all of the visual-heavy images that can flood someone’s inbox on any given Monday, a person-to-person email might be the approach you need to break through the noise.

Here’s a snippet from an email from Social Media Examiner’s CEO Mike Stelzner promoting Social Media Marketing World, their flagship event:

 

Alternatively, you could send a message from an influencer. If you’re having a retail store opening, for example, you could show a celebrity wearing the clothing to promote the product.