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Whether it’s social media, SEO or content marketing, you’ve got various options when it comes to marketing your business online.

But when it comes time to have a sales conversation and drive conversions, there’s one channel that continues to outperform the rest: good old-fashioned email.

According to recent research and surveys:

  • Email has an ROI of around 4,300% (according to the Direct Marketing Association)
  • 80% of people say they receive marketing messages alongside their personal emails on a daily basis.
  • 70% of people make use of coupons or discounts they learn about from email.
  • 60% of people say that receiving exclusive offers is the top reason they subscribe to an email list from a business.

In other words, if your ecommerce business hasn’t taken the time to adopt email marketing, then you’re leaving money on the table.

And if these stats don’t assure you, here are some other aspects that might motivate you to start building your mailing list today.

Email Is Outperforming Twitter and Facebook for Selling Stuff Online

The top social networks that most small businesses use are Facebook and Twitter – and historically they’ve been extreme free tools for content distribution.

But if you have a Facebook fan page, then perhaps you’ve heard that only about 16% of your fans will actually see the updates you post to your timeline.

That’s because Facebook wants you to buy their advertising to promote your message. This even has some considering it a bad investment for small businesses.

Facebook is not the only social network where your reach can be limited. If people are using Twitter search to locate information, they have to specifically click “All” to see all tweets or profile bios with a particular keyword.

Developers also have the option to use a filter in the Twitter APi that will value tweets as none, low, medium, or high meaning that users of those applications may miss out on tweets that algorithmically check out as having little value. So again, small businesses not investing in advertising may see a decline in engagement.

In short, you can’t just expect that if your target audience is on Facebook or Twitter at the time you post a new update, they will see it.

More importantly, when it comes time so have a sales conversation with your audience, email easily out performs social media.

Custora recently did a study that analyzed data from 72 million customers shopping on 86 different retailer sites. 

They found that over the past four years, online retailers have quadrupled the rate of customers acquired through email to nearly 7 percent.

Meanwhile Facebook and Twitter barely registered.

They also found that the average customer lifetime value (CLV) of users acquired via email is considerably higher than those coming from social media.

However, email is not just a superior channel for customer acquisition. Some people are seeing it drive way more traffic than social as well.

The reason email is so much more impressive at driving traffic and sales is because you get to take the conversation about your products and business to your customers most personal online space – their inbox.

While platforms like Facebook and Twitter are great for free content distribution and engaging your community, they’re also noisy and your audience may not be on them when you post an update.

Google is Making Search Rankings Harder to Acquire

As the CLV graph above shows, customers coming from both paid and organic search are intensely valuable to your business. However, climbing the search rankings in Google is getting harder and harder.

For those that keep up with the latest in search engine optimization news, you probably know that a lot of the tried and true methods that SEO’s have used in the past to gain higher keyword rankings are being devalued by Google.

Algorithmic changes have (rightfully) targeted low quality content (building links via article marketing and blog networks), keyword-based anchor text (trying to rank your men’s clothing company by creating a high volume of links using that term), paid links (typically links that are sitewide in sidebars or footers), and many other linking strategies.

This has put many businesses that have used these into the famed Google penalty box, and many more business in a state of constant fear that they may lose their rankings in the future.

Most of the SEO strategies that are safe and work well (like content marketing) take time to build upon before desired rankings are achieved, leaving new businesses with only one option to get on the first page quickly: buying Google AdWords. The ins and outs of PPC can be enough to make ones head spin.

This is why businesses that are investing in PPC to build their mailing list. This way, instead of just getting a potentially one-time click in search, they are opening the door to future communications with their target customer base. One that they don’t have to misery about getting penalized.

Email is Content Marketing’s Best Friend

Content marketing is undoubtably the hottest marketing strategy right now because it can help you in both of the above areas. It gives you something to share and promote on social media, and it also helps you earn more rankings in search results.

The trouble with it is, quality content takes a major investment. First, you have to decide what to focus on. Do you want to have text-based blogs posts? Video explainer videos and commercials? Slideshare presentations? Fun and informative podcasts? Viral infographics?

Then, you have to decide who is going to create all of that content for you. Do you have an in-house team of content creators? Do you outsource? How do you find someone who excels at creating various types of media?

In other words, content marketing is tough. The thing is, it works. Really, really well.

And that’s why collecting email addresses from your visitors is so important. It gives you a way to keep in touch and follow up with them over time and ensures all the time and money you’ve spent on creating content isn’t just resulting in one-time visits.

Not to mention building a mailing list to consume your content is going to help increase your overall conversions as you will see more purchases from your email list than your blog readers, YouTube subscribers, or podcast listeners as mentioned above.

Email Drives Traffic and Sales

Now that you know why you need a mailing list of your ecommerce business, let’s take a look at what you can do with it. Depending on the service provider you choose to deliver your email content, you can use your mailing list to reach your customers in a wide variety of ways (which we’ll be exploring more deeply in future posts).

Here are just some ideas to get you excited.

  • Let customers know about your new products and other interesting company news that affects them.
  • Set up autoresponders – a series of drip emails with a target of getting a customer to buy or learn more about your products over time.
  • Send timed discounts for holidays, birthdays, and other personal events (anniversaries, for example).
  • Remind customers about an uncompleted purchase in their shopping cart.
  • Reward loyal customers with a discount.
  • Re-engage with customers who have not shopped in a while by offering them a discount to stop by.
  • Get testimonials from customers.
  • Share your newest content (blog posts, videos, etc.) with your customers to engage without a sales focus.

As you can see, you can engage your customers through email in much deeper ways and use it to drive traffic to your ecommerce website.

While social media and search are great ways to get discovered by your customers, email is the way to really build a relationship with them.

Telemarketing can be a very impressive way of generating business for B2B firms – you just have to make sure you do it correctly. Signing the deal in a telemarketing call is the most necessary part of the funnel as it seals the deal and makes the sale. The success of a B2B telemarketing call depends on being able to sign the deal at the negotiation table, which is the final state.

What does it literally take to sign a Deal?

A great sales hook – The starting of your sales call should be catchy enough to hook the prospect in such a way that will make them want to hear more. Once you have peaked their interest and they want to search more about why you called, half your job is already done. You have been able to grab the attention which is half the battle won.

Try and open with a question – A simple yet intriguing question will keep a healthy conversation going between you and the end buyer. The direction of the integrated call hinges on your prospect’s answer and the direction he/she is pushing the discussion to. The decision maker is usually a person in a high authority and their voice tone will reveal if they’re ready hit the nail or not.

Providing clarity about the offer – There has to be a level of consistency in what the offer is. You have to present the offer with conviction and a great zeal. You have to reiterate and increase your level of commitment. Also follow it with your lead generation strategies constantly and eventually your efforts will lead to more conversions.

A positive attitude – A “can-do” attitude is primary for all business especially in sales it can literally generate qualified leads.  It helps you stay focused and create a great foundation to follow with your sales pitch. The “can-do” attitude can help you with negotiations and closings.

To stop losing and start closing telemarketing sales leads it is important to keep up-to-date with adaptations and polish the sales pitch. The ultimate goal of all lead generation strategies is to sign the deal or make the sale. It is a very valuable to not convert prospects as; you not only lose a deal but also lose a valuable customer for a lifetime.

Telemarketing services are increasingly gaining popularity as the businesses are looking for ways to gain a competitive edge in the industry. The tool helps companies to reach new customers as well as maintain strong relations with the existing customers. It is a critical solution for the companies attempt to improve its brand image in the market.

Components of Telemarketing

Telemarketers are mainly the people responsible for selling products or services of a company over the telephone. B2B telemarketing or inside sales is the most sought after method for firms searching to expand their sales in a cost effective way. By using this direct marketing tool, companies can solicit potential customers to buy its product/services. There are three necessary components of inbound telemarketing:

Excellent Telemarketing Skills: Most of the entrenched telemarketing service providers employ well-skilled and qualified sales operators with superior calling skills. These people have natural talent for generating leads, backed by experience and constant mentoring. Most of the successfully designed telemarketing campaigns have a well-skilled sales force. They use telephone calls to reach a wide customer base. Once the callers are able to identify target customers, they focus on converting these leads into buyers. Additionally, telemarketers target at strengthening healthy relations with the existing customers to develop a dutiful customer base.

Regular Training Sessions: This is one of the necesary and highly integral components of the call centers providing tele-calling services. Companies commonly partner with a third party service provider, which continuously upgrade its employees’ skills. A well grooming session improves the telemarketing skills of the salespeople.

Cutting-edge Technology: Technology has significantly changed the way organizations conduct their business. A service provider needs to have a state-of-art infrastructure and latest technology to support the smooth functioning of its business. By hiring a telemarketing service provider, companies can cut-down giant capital outlays on the latest tools and technology, IT maintenance and upgradations, and hiring experienced technical workforce.

How Can Telemarketing Call Centers Optimize Your Business Performance?

The outbound telemarketing service is a highly impressive marketing tool for developing appointments, generating sales pipeline, building a prospective customer database by performing cold calling. It is a proven fact that no other marketing tool is capable of instantaneously generating the same concrete results. Moreover, online tele-marketing services have generated endless business prospects for the expansion of companies in the long term.

By outsourcing telecalling services, firms can improve their marketing campaigns by widening their market reach. Companies can also use these services to collect information and feedback from the customers. By using this feedback, businesses can improve their offerings, matching customer needs and requirements. Additionally, telemarketing is a rapid and efficient tool for upselling and cross-selling.

Telemarketing services ensure direct return on investment. It is a considered as a achievable business solution, which helps companies to conduct their business in the most efficient way.

Social media has become much more than just a platform for sharing your favourite recipe or posting selfies. services like Twitter, Instagram, and even Snapchat have come to be should-have tools for companies looking to spread their message across a wide target market. So does that mean only out-of-contact dinosaurs use traditional email marketing?

Now listen this: email marketing isn’t dead. In reality, when it comes to overall conversions, studies show that email marketing is legions ahead of social media. The CMO Council reports that email marketing pulls in an average 4,300% return on funding—dinosaurs say what?

Email marketing doesn’t seem to get the credit score it deserves (don’t worry, we’re not biased, follow us on Twitter). We don’t think you need to select one or the other, both have their advantages, but rather email and social marketing must work together to develop your business.

Here’s why we think you have to be prioritizing email marketing and social media:

The numbers don’t lie

There are approximately 2.5 billion email users global, almost 3 times the amount of Twitter and fb users combined. What does that mean for marketers? A big opportunity to generate traffic and revenue the use of a platform many people already have.

Social media platforms themselves rely on email for things like password resets and confirmation messages. usually, you need to register an email address to even sign up for any social website.

Email: the original social media?

It may be tough to imagine a world without constant fb updates, however before flashy social media, there was e mail.

Email has staying power, it isn’t a trendy app or internet site of the moment. Who knows where our favorite social networks might be in a few years—anyone remember Myspace? at the same time as the hottest new social platforms have a shelf life, email has longevity. it would appear outdated, however it’s right here to stay.

We think social media is an excellent modern marketing tool, and it’s easy to combine social with email marketing. Use your social media platforms as a manner to promote email content material, like e-newsletters. And in your e-newsletters, link out in your social media pages or create incentives to follow your social accounts.

Better for B2B

Social media giants like fb and Twitter are excellent for businesses to communicate with their audience at a speedy-fire pace. but when it comes to cultivating lasting partnerships and professional relationships, email is the better preference.

Not only is email a more traditional and familiar communication channel for many people, however it’s a way to build up your popularity as a strong and relevant marketer.

Our recommendation for the usage of social media for B2B? consider it as a creative outlet. Social media can be a excellent way to break up your marketing plan with fun, clean messages. Use social media to present light, “chocolate cake” content material in your audience that can then link back to your website or email assets.

There’s a time and a place for a social media post versus an email. knowing when to use social media versus email marketing to deliver a message is key—not anything screams “newbie” like an in-depth fb post addressing your investors on the latest organization merger.

Inbox versus newsfeed

The big difference among sending an email versus a tweet or fb post is that subscribers have to interact along with your message if it lands in their inbox. That’s a big if—your email has to jump via numerous deliverability hoops, like:

  • Whether or not you’re CAN-spam compliant.
  • The energy of your sender and IP reputation.
  • The cleanliness of your contact list (this ensures you’re sending to valid addresses to avoid getting blacklisted).

Even in the most cluttered inbox, no matter how difficult you scroll, your message is still waiting. With social media posts, it’s a little trickier. You’re hoping to hit a perfect, optimized window of time to maximise engagement. similar to email marketing, the email itself has a longer shelf life than any immediate social post.

Takeaways

If focusing strength on both social and email marketing looks like a tall order, just remember how easily the two can work together. cross-promote your content across all systems, email and social, to develop your brand, business, and popularity as a marketer. remember those quick suggestions to help keep your head on straight:

  • Keep your emails optimized for mobile devices, so that people can move seamlessly from an app to their inbox, and vice versa, without lacking any data or graphics.
  • Know your audience—check out our email marketing to Millennials blog post for advice on how to interact the ones crazy children.
  • Don’t forget email marketing to focus totally on social media, and vice versa. cross-promote across all platforms to further develop your brand or business.

Whatever your marketing broadcast technique, the excellent results will occur if your messages are personalized to their audience. this applies even greater so when you send out SMS or email marketing.

When you partner with an SMS or e-mail marketing gateway, you have at your fingertips a wealth of data that you can use to maximise your opportunities for effective marketing and real, measurable outcomes. This information is what you need for best personalisation for your emails.

The vast majority of marketers are aware about the advantages of personalisation, however many don’t actually know where to start or how to implement personalised content material.

These suggestions will assist you use personalisation to its best advantage for marketing emails:

1.Build Customer Personas:

Identify your target clients and then segment them to understand them higher. group them by means of various attributes and qualities that can be applied to your marketing plan. for instance, B2B customers will belong in a distinctive arena and require a different marketing approach than will B2C consumers. A highly targeted email marketing experience will benefit all parties.

2.Ask Your Audience:

Why do they visit your website? Why do they subscribe to your newsletter? What do they love about your emblem? people like to be requested and to give their opinion. reasons for using a brand or services vary – so have to content material delivered accordingly.

3.Use your Location:

Timing is everything. Emails garner higher responses at certain times, or even across time zones, you need to optimise delivery times. by using segmenting subscribers into their time zones, emails can be sent more mindfully and more efficiently. customer information also can describe best times for superior open rates for each subscriber.

4.Trigger Automated Emails:

Triggered emails have much higher open rates than traditional emails, when they may be sent in response to inaction, abandoned shopping carts, to welcome, to re-engage, or when any other consumer behaviour triggers an email.

5.Personalise your Brand:

This adds a human level for your business and connects your brand with its clients. while emails come from a member of the marketing team as opposed from the company at massive, they obtain better interactions, higher click on-throughs, and higher overall client responses.

It may be tempting as an e mail marketer to buy email lists. What better way to speedy and effortlessly expand your reach? With lots of contacts only a small charge away, many people fall prey to buying contact lists. The truth is, however, that as a marketer you should never buy email lists – and here is why:

Spamming is never OK:

Buying an email listing and using it is comparable to spamming – and in commercial enterprise, that is never excellent practice. Unsolicited emails from organizations are annoying and in most cases will be deleted with out ever being opened. only recipients who have opted-in to receive your emails have to ever receive this type of contact from you.

The Email Addresses you Buy will be of little Value:

Email lists for purchase are not of high quality – and as such, will not probably generate many, if any, leads in your business. Any list that’s for sale has already been sold several times to several others and the recipients on those lists can have already been spammed mercilessly via an array of companies.

Precious email lists are like treasure – and legitimate list proprietors will now not risk diminishing the price of those via promoting them on.

Additionally, those who are placed on a purchased list have now not opted-in to receive your emails, and they will in all likelihood not be a fan of or even familiar together with your brand. in case you are not a recognized sender, you’ll probably land within the junk mail folder, or be marked as spam and your messages never opened.

Your Reputation will Suffer:

Email junk mail is a main problem and there are businesses whose sole motive is to combat this. put in quite simple terms, “spam traps” are created to identify spammers and these senders are then tagged as such. email deliverability from these senders is affected and the popularity they maintain with net service providers suffers.

A successful email marketing campaign will contain dynamic content material with an array of email sorts. a number of the most precious forms of email to include for your marketing strategy are indexed below. those will assist you optimise the potential of your e-mail marketing campaign for the highest stage of success possible.

1.Informative Emails:

Email is a great manner to send data in your subscribers. It’s very important to base informative emails in your audience – and base who you send what messages to on their choices. discover subscribers via their preferences, and send e-mail marketing messages accordingly. This way, all recipients will receive indicators which can be relevant to them – and as such, are more likely to open, read, and act upon them.

2.Transactional Emails:

This relates to amazing customer support. when a subscriber completes a transaction, keep the lines of conversation open. allow them to know their order and price have been received, which you are working to finish their order, while it has been shipped, and give them a monitoring number. include a follow-up e-mail to make certain goods were received and that the client is satisfied.

3.Promotional Emails:

Marketers are promoters. email marketing material will, to some extent at least, be promotional in nature. this can include sales promotions, free vouchers, occasions alerts, and lots greater.

4.Confirmation Emails:

Even though digital channels mean we aren’t literally face to face with our clients, doesn’t mean we need to deal with interactions any in a different way. Being present is important to top customer support and relations. For every digital interaction affected by a purchaser, a response is appropriate. Use email to try this: send confirmations to new subscribers; acknowledge receipt of subscription updates and desire modifications. Be present and be reciprocal.

5.Lifecycle Emails:

those make the recipient feel visible and essential. they’ll include:

  • Welcome Emails.
  • Birthday Emails.
  • Anniversary Emails.
  • Wish listing reminders.
  • Inactive shopping cart content material reminders.
  • Loyalty reward offers.

Your e-mail marketing campaign can be a totally effective way to acquire, convert, retain, reactivate, and increase your client base. Use it to its full potential.

When e-commerce is developing via leaps and bounds, the significance of maintaining the clients engaged is also becoming essential. thanks to the ever-evolving advertising and marketing era space, there are many approaches and channels to be in contact along with your clients. no matter which domain of e-commerce you belong to, there are 6 marketing campaigns that any e-commerce organization can set up to target their clients. those are based totally at the consumer behaviour and are across channels.

1.Behaviour-based Welcome Series:

The proper time to start segmenting your database based on consumer behaviour is to begin it from the start, right from the time consumer registers to your website. The client life cycle may also vary based at the product the e-commerce brand sells. considering a product which has say a 30 – 60 day re-purchase period, even as a consumer registers, send them a generic welcome mailer but the further series have to be completely based on consumer behaviour. the next communication that is sent out has to be based totally on segmentation of your customers into transacted new user & non-transacted new user.

2.Automated Re-engagement triggers:

To the consumer segments who’ve been inactive for the last 35 days or more, send them an automated re-engagement collection. The customers can either be those who’ve transacted in the past but are inactive now, and those you have got registered however never transacted and are inactive. To individuals who transacted inside the past, layout automated flows based on consumer’s previous purchase and special offers for them. this will deliver your brand on the top of their thoughts. you can do multi-channel focused on based on which is the maximum preferred channel of the consumer. further, to those who registered however have not transacted yet, send “We miss you” messages, offers, first time buy discounts, etc. this may assist in bringing them back in your website/app.

3.Transaction Triggered Series:

While a consumer completes a transaction, send a thanks message. After some time, send recommendations for associated products. you may also share relevant blogs and suggestions, in order that cross-sell and upsell is facilitated.

4.Suggestions and Recommendations:

Based on products the customers view, send them product suggestions and tips. this would drive cross selling and upselling.

5.Digestified Cart Abandonment Emails:

Customers usually add the items to the cart, but do not complete the transaction for more than one motives. send a digestified cart abandonment email with the product information.

6.Replenishment Mailers:

These are reminders to clients about re-purchase objects. for instance, to customers who offered printer cartridges, you could send them a mailer after a month asking them to replenish their stock.

Setting up these triggers enables you in engaging your customers, convert dormant customers to loyal customers. So, start along with your campaigns!

Email Deliverability is a term used typically by using e mail marketers or organizations that send promotional and transactional emails. It implies the procedure of getting the emails delivered to the recipient’s inbox. It also measures the domain’s popularity.

The purpose of email marketers is to make certain that their emails reach the inbox, and specifically in desired folders, not spam or the promotional mails folder. in case your emails do not reach the inbox, it is as good as wasting time and money.

Here are some suggestions to improve the email deliverability:

1.Create a sub-domain and use it for email marketing only.

A big advantage of doing this is that many anti-junk mail organizations deal with sub-domains differently and even if your sub-domain receives blacklisted, your most important domain will still be able to send emails one by one. in the end, customers will come to trust the sub-domain.

However, take care that not too many of your sub-domains get into a low-reputation band. this will affect your most important domain. And that’s some thing you have to control via maintaining popularity of your sub-domains. in the end, building reputation on one domain (even with multiple sub-domains) is simpler.

2.Authenticate your email domain.

Phishing brings down the popularity of your domain right away. Sender policy Framework (SPF) and domain Keys identified Mail (DKIM) are the great methods to authenticate your domain. Authenticating your emails the use of those methods proves to the Mail service providers (MSPs) that you simply are eligible to send emails.

3.Check your domain reputation.

One of the important reasons of low e-mail deliverability is low domain popularity. ‘domain’ here refers to the ‘Sender domain/Sub-domain’. MSPs move the emails to junk mail or block the emails from any domain whose reputation is low. Google Postmaster is a domain recognition device via Google. It tracks and suggests your domain reputation. it is important to keep a close watch in your domain popularity.

4.Maintain dedicated IPs.

It is vital to maintain a right infrastructure to deliver your emails. IP address is one of the aspects of a right infrastructure. maintaining a dedicated IP address is obligatory to grow your e mail volumes. while you upload a dedicated IP address for delivery, it is important to build up the reputation or warm up the IP address with the intention to build trust with MSPs. this could assist in gaining believe of MSPs.

5.Check feedback loops or abuse complaints.

MSPs like Gmail, Yahoo, and Outlook provide feedback loops or FBLs which assist marketers with the records about the complaints they have got received.

Yahoo and Outlook make it easy to get this records. Gmail has Google Postmaster which allows track FBLs, even though they do not share the recipient addresses over Postmaster.

6.Maintain a proper opt-in process.

The technique you use to gather the e-mail addresses performs a very important function to your e-mail deliverability and domain popularity. in case you are sending emails to recipients who have not opted-in or have not agreed to receiving emails, FBLs and MSPs will consider you a spammer. The most common way to gather e mail addresses is single opt-in. this will seem easy and smooth, but it could backfire via generating high FBLs. The most authenticated manner to gather e mail addresses is double opt-in. here, you send a confirmation email to customers to verify their e mail address and have their approval to send emails.

7.Clean up your list regularly.

You may usually receive bounces for your list in case you send emails to non-existent customers. You have to not ship emails to these bounced and complaining customers again. Re-sending to these customers’ leads to reducing of e mail deliverability. it is necessary to blacklist a user at your database level. it is also necessary to feature a unsubscribe link for your emails. It helps you to scrub your email list.

Follow these suggestions to enhance your email deliverability and get excellent returns on your email marketing efforts.

Mobile marketing is a effective technique and a part of an overall approach for marketing achievement. yet there are specific regulations that want to be followed in order to make certain you, as a business proprietor, don’t become branded as a spammer…

Spam management is crucially crucial to customers no matter what media they use, but the cellular device is specific in that the vast majority of customers only provide access to their mobile to their maximum trusted circle. it is the one medium through which purchasers don’t expect, and particularly, don’t want junk mail.

SMS marketing is a form of “opt-in” marketing. It legally requires express permission from consumers before a business can supply marketing messages through the medium. that is in contrast to “interruption marketing” which we see while brands deliver a marketing message with out gaining customer consent – like in television advertisements.

While a client likes or follows a web page on social media, this is considered to be an opt-in for marketing via the platform. yet mobile marketing requires more stringent permissions. brands require purchasers to provide them a direct point of contact (i.e. a mobile phone number). brands may also request customers deliver them access to location or permit them to send push notifications.

How do Opt-Ins Benefit Brands?

It’s simple: they provide direct, immediate access to clients. Purchases may be driven via compelling content material and inviting offers. brands can supply time-sensitive incentives to clients and also reward loyalty with discounts, coupons, and specials. that is how brands give some thing again to their clients – and this is why clients opt-in.

What is the Responsibility of Brands after they attain opt-ins?

They want to provide value – through relevant and compelling content and direct marketing based on every subscriber’s demographic. This requires database marketing and it permits for a better connection between brand and customer.

Customers opt-in to SMS marketing via texting, scanning, or otherwise submitting their contact information and the client desires to be satisfied that the advantages for them outweigh the risks of offering their mobile number.