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How to Prioritize Your Digital Marketing Services

Start with your core services

Identify one to three core services that are in constant demand. These are tried and true channels that both you and your clients are interested in, like web design, email marketing, SEO, and PPC, Digital marketing.

Look to layer your services

Once you identify your core services, look for natural ways to build on your core services with logical adjacent services. For example, if you offer web design services, the next step could be to offer services that will boost website traffic for your clients — like email marketing, SEO, or PPC.

By layering services, and weaving them into a singular story, you can offer multiple services without diluting your brand specialty.

Lead with your most profitable services

Many digital marketing agencies do excellent marketing for their clients, then skimp on marketing their own businesses. Make sure you’re regularly reviewing which services generating the most revenue and that you’re promoting these services throughout your own channels.

Which services will you prioritize?

Don’t try to do everything all at once. Start with the core services that interest both you and your clients and review your numbers to make sure you’re on the right track. You can always tweak your priorities once you have some data on what’s working best for your business.

What should digital marketing services your business focus on?

You could choose to focus on services that offer higher profit margins or jump on the latest trends and prioritize services that have a sudden boom in popularity. You should focus on essential services like web design, email marketing, or SEO, which are always in demand.

Salesforce CRM: Today’s leading business development platform

Organizations were in need of a cloud CRM to deal with all sorts of customer concerns varying from marketing. Its sales to customer service – to streamline the enterprise and help in saving valuable resources and time. Salesforce CRM founded in 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez – with a vision to reinvent the Cloud CRM model and now, Salesforce defines the new era of cloud computing.

What does Salesforce do?

It is cloud-based CRM software, developed to make organizations function efficiently and profitably by reducing the cost of managing hardware infrastructure. It offers a wide range of features in all the functional areas of a company:

Salesforce in Marketing Team

Salesforce professional edition helps the marketing team of a company creates. It tracks various marketing campaigns to measure the success rate. Hence it automatically provides leads to the sales team of the company.

Salesforce in Customer Support Team

Salesforce also keeps a track of various customer issues. It tracks them for resolution based on various escalation rules such as the importance of the client and elapsed time. This improves customer satisfaction levels as the issues do not fall through loopholes and directly escalate to the next level.

Salesforce in Management

With visual dashboards and extensive reporting features, Salesforce provides the management of a company with visibility on what is happening in different teams.

Salesforce in Training

It has very robust training and support features that are above industry standards. Salesforce users can easily find answers to their questions from the extensive online help manual and the video walk facility.

Salesforce in Application Integration

It can be integrated with other systems to extend its functionality through the Salesforce business app store – the AppExchange.

ways to improve your Online presence : Digital Marketing

There are different ways to optimize one’s online presence online marketing. Building an online presence requires the following: –

A Website that is accessible and functioning 24 x 7

Websites are becoming a widely accepted scenario, which gains brand’s reputation and revenue. To persuade a customer, it is imperative that your site must be available anytime. Hence, it is necessary to monitor your website constantly to check the availability and functioning of the website. The products, content, and services placed on the website should be able to access efficiently by customers.

Social Media Optimization

Social media sites like Google+, Facebook, Twitter, etc., help your business go viral at lower costs. It is one of the best ways to nourish your interaction with existing customers and to acquire new customers. Every image, video, or blog post you share will increase the likelihood of an eventual conversion. Also, adding social media share buttons on your website, emails, etc., will enable your content to be shared more quickly. Therefore, create profiles in all the leading social media platforms and start your activities. Make sure you update your social media profiles every day as customers always look for fresh, vibrant and unique posts.

Blogging

Blogging on your company’s website is the best possible way to differentiate yourself from the competitors. It makes a huge difference in search visibility, leads, and sales. this increases search engine traffic, customer trust, and helps convert that traffic into leads. Blogging gives a unique opportunity to share your voice and to increase your brand’s likability. Blogging helps in delivering valuable content to customers by posting write-ups or articles related to your business.

In digital marketing, there are a vast number of ways to generate traffic

Search Engine Marketing

80% of customers do ample research before making a significant purchase decision, according to Online Marketing Philippines. Henceforth, in order to make a customer reach your website, optimizing your search engine is crucial. So Customers will come to your site through search results.

Social Media Advertising

Social Media platforms are helping businesses to gain more customers by allowing them to place ads on these platforms. For example, Facebook ads help companies to target a specific group of customers by specifying the demographic and geographic characteristics while creating ad campaigns. Twitter also has Twitter Ads, through which companies can outgrow their reach.hence twitter hashtags and mentions help firms to maintain a close relationship with customers.

Mobilize

Today most of the customers access the internet from their mobile devices. Design a website that is compatible with all the devices and ensures that they get the same experience of viewing and functionalities while accessing through other devices.

Email Marketing

Email marketing helps to deliver a message to customer’s personal email. It is very much essential as it gives a feel of individual and personal communication with the sender and receiver. Tools like Mail-chimp are widely used by enterprises to send bulk emails to people all over the world.

Reasons To Be Thankful for S/4 HANA

First announced in February 2015 (followed in May 2015 with the announcement of SAP S/4HANA, Cloud Edition) S/4HANA is a complete ERP system, covering the core, mission-critical business processes across lines of business, such as finance, sales, service, marketing, commerce, procurement and sourcing, manufacturing, supply chain, asset management, research and development, and human resources.

Hence SAP customers have spent years assembling complex systems in a compute constrained world. S/4HANA ends this, and the promise of a digital core holds unbridled and unprecedented opportunity.

Business Benefits of S/4HANA

S/4HANA improvements over prior SAP ERP systems or competing, non-SAP systems include lower TCO, improved user interface, easier maintenance, better integration with other applications (especially cloud apps), faster reporting, real-time analytics, new business processes and business models, deeper customer interaction and improved customer service, and most importantly, simplification, simplification, simplification.

Benefits of shifting from SAP Business Suite to SAP S/4HANA include:

  • A savings of 400 working hours for each quarterly closing
  • 86% faster reporting
  • 26% faster year-end closings with a 61% cost reduction
  • 24% revenue growth through new customer acquisition
  • 30% increased market share
  • 22% reduction in human effort
  • 50% production acceleration
  • 90% increase in speed of processes

Reasons to be thankful for S/4HANA

 A digital core, clear-cut business benefits and massive partner power aren’t enough to convince you of S/4HANA’s value. So here are five additional reasons to be thankful S/4HANA is in your future.

It’s intelligent 

Officially launched in July of this year at SAPPHIRE NOW, SAP Leonardo combines Internet of Things (IoT), machine learning (ML), the blockchain, Big Data in a comprehensive digital innovation system that enables customers to innovate at scale and redefine their business. Hence In September SAP announced SAP S/4HANA 1709, a new release of SAP’s next-generation ERP suite that incorporates SAP Leonardo Machine Learning capabilities and predictive analytics into core business processes to help organizations stay competitive in a rapidly changing business environment. The new applications powered by SAP Leonardo and included in SAP S/4HANA 1709 provide real-time insights and business context while simultaneously freeing resources from repetitive tasks.

It’s proven 

S/4HANA continues to be adopted by the most forward thinking global companies. In Q3 2017, approximately 600 additional customers signed up for S/4HANA (of which more than 40% were net new), bringing the total number of S/4HANA customers to more than 6,900, making S/4HANA the fastest-selling product in SAP’s history. Hence In September of this year, SAP announced Daimler AG as the 1,000th customer to go live with SAP S/4HANA, an important milestone for the real-time intelligent ERP suite.

It’s powered by HANA 

With business-process speed improvements up to100,000x, SAP on HANA is fast, empowering businesses to run live — to transact, analyze and predict instantly on a single platform at the moment of opportunity. In addition, HANA simplifies IT landscapes by eliminating redundancy-driven server sprawl and, ultimately,  the need for multiple, separate business intelligence systems, but that’s just the beginning. 

It’s flexible 

Many core enterprise systems today think of the ERP boom in the ’90  are flirting. With overdue replacement cycles and/or upgrades, extensive and expensive customizations. Rising maintenance costs and, most critically, a lack of flexibility needed to meet today’s changing business demands. It also goes without saying that companies of all sizes and across all industry. That are rapidly migrating core processes to the cloud. Hence available on-premise, in the cloud or as a hybrid deployment S/4 HANA enables. So SAP on-premise customers to begin shifting more IT into the cloud, leverage advances in big-data analytics. And ubiquitous mobility, and step up the pace of innovation throughout their organization. 

 

CCTV systems are imperative for all businesses, whether you operate an office of 100 or own a local restaurant. They are one of the best ways to ensure commercial security for your business. But why should you choose to have a Security Surveillance System installed? Aren’t they expensive and complicated to operate? Here are some things you should know about CCTV Surveillance Systems. 

Here are some reasons why CCTV systems are crucial and extremely necessary for businesses today:

Fool-Proof Coverage

A well-designed CCTV infrastructure is practically impenetrable and can provide 100% coverage. Multiple cameras keeping an eye on each other’s blind spots in addition to keeping an eye on the most vulnerable areas of the property. Full monitoring is not hampered by human errors such as the guard being on shut-eye or being busy with something else. Remote online access, as well as a recording of the events documents everything, needed by the police or judge.

Monitoring high-risk area

Cameras placed in high-risk areas inside a factory. Such areas may include those in which fires can possibly break out. A camera in place there will lesser potential damages because emergency measures can be made immediately. Cameras may also be placed in areas where accidents can happen. This is an important life-saving measure.

Reduce Cost and Risk

CCTV security systems prove to be amazing investments from the day they installed. Full view of your premises, real-time recording and remote online access by a manager lower your risks and prevent costly incidents such as burglary, fire, vandalism, etc.

Keep an eye on things

If you can’t be at the office all the time but like to know what’s going on, a security camera can help do just that. You can keep an eye on things from your home computer with a few quick clicks of your mouse and make sure your business is running smoothly and nothing out of the ordinary is going on.

Keep Your Employees Honest

CCTV cameras reduce the chance of break-ins. You can monitor product, assets and other vulnerable areas of your facility. Ultimately, it will discourage poor behavior by company employees. Even if something happens, the records can prevent false accusations and trust issues among staff.

Prevent and Deter Crime

Criminals target buildings and facilities when they see there is no monitoring or watchdog. The very presence of CCTV cameras on an installation is enough to deter potential criminals and prevent their action at the outset. Similarly, by the sight of a safety hazard, employees can take the necessary action to reduce the risk and alleviate the source in the shortest possible times.

Assist Law Enforcement

By having CCTV recordings of a crime, law enforcement agencies can use the footage. And release photos/videos of the culprits to the public. Having records of the suspect can make a huge difference. When it comes to making an arrest and getting dangerous criminals off the street.[:in]CCTV systems are imperative for all businesses, whether you operate an office of 100 or own a local restaurant. They are one of the best ways to ensure commercial security for your business. But why should you choose to have a Security Surveillance System installed? Aren’t they expensive and complicated to operate? Here are some things you should know about CCTV Surveillance Systems. 

Here are some reasons why CCTV systems are crucial and extremely necessary for businesses today:

Fool-Proof Coverage

A well-designed CCTV infrastructure is practically impenetrable and can provide 100% coverage. Multiple cameras keeping an eye on each other’s blind spots in addition to keeping an eye on the most vulnerable areas of the property. Full monitoring is not hampered by human errors such as the guard being on shut-eye or being busy with something else. Remote online access, as well as a recording of the events documents everything, needed by the police or judge.

Monitoring high-risk area

Cameras placed in high-risk areas inside a factory. Such areas may include those in which fires can possibly break out. A camera in place there will lesser potential damages because emergency measures can be made immediately. Cameras may also be placed in areas where accidents can happen. This is an important life-saving measure.

Reduce Cost and Risk

CCTV security systems prove to be amazing investments from the day they installed. Full view of your premises, real-time recording and remote online access by a manager lower your risks and prevent costly incidents such as burglary, fire, vandalism, etc.

Keep an eye on things

If you can’t be at the office all the time but like to know what’s going on, a security camera can help do just that. You can keep an eye on things from your home computer with a few quick clicks of your mouse and make sure your business is running smoothly and nothing out of the ordinary is going on.

Keep Your Employees Honest

CCTV cameras reduce the chance of break-ins. You can monitor product, assets and other vulnerable areas of your facility. Ultimately, it will discourage poor behavior by company employees. Even if something happens, the records can prevent false accusations and trust issues among staff.

Prevent and Deter Crime

Criminals target buildings and facilities when they see there is no monitoring or watchdog. The very presence of CCTV cameras on an installation is enough to deter potential criminals and prevent their action at the outset. Similarly, by the sight of a safety hazard, employees can take the necessary action to reduce the risk and alleviate the source in the shortest possible times.

Assist Law Enforcement

By having CCTV recordings of a crime, law enforcement agencies can use the footage. And release photos/videos of the culprits to the public. Having records of the suspect can make a huge difference. When it comes to making an arrest and getting dangerous criminals off the street.[:gb]CCTV systems are imperative for all businesses, whether you operate an office of 100 or own a local restaurant. They are one of the best ways to ensure commercial security for your business. But why should you choose to have a Security Surveillance System installed? Aren’t they expensive and complicated to operate? Here are some things you should know about CCTV Surveillance Systems. 

Here are some reasons why CCTV systems are crucial and extremely necessary for businesses today:

Fool-Proof Coverage

A well-designed CCTV infrastructure is practically impenetrable and can provide 100% coverage. Multiple cameras keeping an eye on each other’s blind spots in addition to keeping an eye on the most vulnerable areas of the property. Full monitoring is not hampered by human errors such as the guard being on shut-eye or being busy with something else. Remote online access, as well as a recording of the events documents everything, needed by the police or judge.

Monitoring high-risk area

Cameras placed in high-risk areas inside a factory. Such areas may include those in which fires can possibly break out. A camera in place there will lesser potential damages because emergency measures can be made immediately. Cameras may also be placed in areas where accidents can happen. This is an important life-saving measure.

Reduce Cost and Risk

CCTV security systems prove to be amazing investments from the day they installed. Full view of your premises, real-time recording and remote online access by a manager lower your risks and prevent costly incidents such as burglary, fire, vandalism, etc.

Keep an eye on things

If you can’t be at the office all the time but like to know what’s going on, a security camera can help do just that. You can keep an eye on things from your home computer with a few quick clicks of your mouse and make sure your business is running smoothly and nothing out of the ordinary is going on.

Keep Your Employees Honest

CCTV cameras reduce the chance of break-ins. You can monitor product, assets and other vulnerable areas of your facility. Ultimately, it will discourage poor behavior by company employees. Even if something happens, the records can prevent false accusations and trust issues among staff.

Prevent and Deter Crime

Criminals target buildings and facilities when they see there is no monitoring or watchdog. The very presence of CCTV cameras on an installation is enough to deter potential criminals and prevent their action at the outset. Similarly, by the sight of a safety hazard, employees can take the necessary action to reduce the risk and alleviate the source in the shortest possible times.

Assist Law Enforcement

By having CCTV recordings of a crime, law enforcement agencies can use the footage. And release photos/videos of the culprits to the public. Having records of the suspect can make a huge difference. When it comes to making an arrest and getting dangerous criminals off the street.[:au]CCTV systems are imperative for all businesses, whether you operate an office of 100 or own a local restaurant. They are one of the best ways to ensure commercial security for your business. But why should you choose to have a Security Surveillance System installed? Aren’t they expensive and complicated to operate? Here are some things you should know about CCTV Surveillance Systems. 

Here are some reasons why CCTV systems are crucial and extremely necessary for businesses today:

Fool-Proof Coverage

A well-designed CCTV infrastructure is practically impenetrable and can provide 100% coverage. Multiple cameras keeping an eye on each other’s blind spots in addition to keeping an eye on the most vulnerable areas of the property. Full monitoring is not hampered by human errors such as the guard being on shut-eye or being busy with something else. Remote online access, as well as a recording of the events documents everything, needed by the police or judge.

Monitoring high-risk area

Cameras placed in high-risk areas inside a factory. Such areas may include those in which fires can possibly break out. A camera in place there will lesser potential damages because emergency measures can be made immediately. Cameras may also be placed in areas where accidents can happen. This is an important life-saving measure.

Reduce Cost and Risk

CCTV security systems prove to be amazing investments from the day they installed. Full view of your premises, real-time recording and remote online access by a manager lower your risks and prevent costly incidents such as burglary, fire, vandalism, etc.

Keep an eye on things

If you can’t be at the office all the time but like to know what’s going on, a security camera can help do just that. You can keep an eye on things from your home computer with a few quick clicks of your mouse and make sure your business is running smoothly and nothing out of the ordinary is going on.

Keep Your Employees Honest

CCTV cameras reduce the chance of break-ins. You can monitor product, assets and other vulnerable areas of your facility. Ultimately, it will discourage poor behavior by company employees. Even if something happens, the records can prevent false accusations and trust issues among staff.

Prevent and Deter Crime

Criminals target buildings and facilities when they see there is no monitoring or watchdog. The very presence of CCTV cameras on an installation is enough to deter potential criminals and prevent their action at the outset. Similarly, by the sight of a safety hazard, employees can take the necessary action to reduce the risk and alleviate the source in the shortest possible times.

Assist Law Enforcement

By having CCTV recordings of a crime, law enforcement agencies can use the footage. And release photos/videos of the culprits to the public. Having records of the suspect can make a huge difference. When it comes to making an arrest and getting dangerous criminals off the street.

Benefits of Implementing Mobility Solutions with Your Enterprise

Enterprise Mobility is the deployment of mobile technology across an organization working outside the workplace and communicating through mobile and web applications. Mobile devices have revolutionized the way companies do business for better user-experience and convenience. Surveys show that the number of internet users on mobile is more than those on the desktop. This indicates how popular mobile devices are and how important it is to expand your services on the mobile platform.

Mobility in the industry is no longer a topic of discussion; it lies very much at the center of all the strategic agendas. More and more organizations are realizing the advantages how their employees are being able to access their work on any devices from anywhere. And this doesn’t even stop here. The number of smartphone users is estimated to surpass 2.5 billion by 2019. 

Benefits of Implementing Mobility Solutions with Your Enterprise

Enhanced Employee Efficiency

Enterprise mobility management authorizes all employees to be more efficient. Whether by BYOD or CYOD, extending key office applications to your employees’ phones enable them to securely carry out critical business functions at the times and places that are convenient to them.

Super Flexibility

Providing access to some critical applications such as SAP, EPM, and SharePoint onto the mobile platform will extend the reach of the enterprise and provide visibility. With all the data saved on cloud and available at their fingertips, employees can work at their convenience anytime from anywhere.

Process Efficiency and Reduced Costs

Whether you’re using a standard smartphone for employees or the employees’ own device, they’ll be working effectively from day one because they won’t need training in the mechanics of the device. Hence most staff is familiar with the general layout and functionality of a smartphone.

Better Collaboration

There are always a number of employees working on the same projects. All the employee’s work depends on each other most of the times, if not all the time. Mobility makes updating work progress easier for employees to stay updated.

Moreover, it is easier to share data and quick information over mobile devices. Especially more important while on the go. Thus, mobility in the enterprises is crucial for better collaboration among employees.

Increased Data Security

This helps you securing your data because of its enhanced security features because the data is being managed and controlled from anywhere in a very systematic way.

Maximize Your Content’s Impact with an Audience-Driven Strategy

While content creation is essential for any business, knowing what content to create and why is paramount. Defining a content strategy is a top factor that contributes to B2B marketers’ increased content marketing success. Yet, only 37 percent of marketers work in organizations that have a documented content strategy.

Why You Need a Content Marketing Strategy

Strategizing is an important part of content marketing. The client’s goals and the marketer’s strategies and tactics need to be aligned. The following elements should be determined:

  • Objectives: What do we want to achieve?
  • Strategy: How can we achieve it?
  • Tactics: The things we’ll do to get there.

Keep in mind that strategizing should only take some time. It shouldn’t drag on for months or else you won’t get things done. You just have to know the answers to four questions – who, when, what and where.

Who Are We Talking To?

Identify who exactly you’re making the content for. You might already have buyer personas in place, however, they consist of factors that change often. Don’t hesitate to ask your audience what they want or need.

When in Their Journey Are We Doing It?

It’s also crucial to determine in which phase of the customer journey you would like to align your content with.

Not all of your audience takes the same Awareness -> Familiarity -> Consideration -> Purchase path. They might be moving from phase to phase as today’s customer journey is non-linear.

What Do We Want Them to Take Away?

What is the purpose of your content? Does it aim to provide awareness, benefit, values, or purpose?

Don’t simply tell people your message, show it to them. Also, you have to know what people actually care about and incorporate that into your message. Your target audience won’t care much about a quality product if what they want is affordability.

Where Do We Put This Content so People Will See It?

This question will be answered differently by marketers. If you ask SEO experts, they’ll say “rank it” and if you ask social media experts, they’ll say “tweet it”. For social media promotion, you should be able to determine which social platforms your target audiences use.

When looking for influencers, remember that they exist on every platform – even outside of social media.

5 reasons why people are so mad for SAP Certification

SAP Certification is the most sought-after certifications in the Information Technology (IT) world. In every nook and corner of the world, it has created tremendous buzz among the IT professionals. Probably, SAP Certification is one of the most criticised certifications, but at the same, it is one of the biggest dreams for a number of individuals. Many people have criticised in many ways by writing blogs, articles and even books. But, nobody can rule out the craze that it has created in this fast moving IT world. SAP Certification is one of the most successful IT certifications in the recent past.

Though there is the number of restrictions and hurdles kept by SAP policies for people in particular regions, still it has not lessened the interest for this SAP Certification. Personally, I am not in favor of the SAP discriminatory policies for appearing SAP Certification based on their region. As a global company and equal opportunity employer, SAP should have made the similar kind of rules in allowing the people for appearing the SAP Certification.

Recognition

SAP Certified consultants will enjoy a special recognition with their employer and the prospective employers. Many prospective employers still publish their jobs by stating that “SAP Certification is the mandatory/value-added advantage”. You will see there is the number of jobs in the market with this kind of statements. These statements will drive the number of SAP job hoping aspirants to get them certified.  For those employers, SAP is a third party, which is certifying that the said individual has adequate knowledge in a particular area at that point in time.

They have to believe the certification from SAP as a third party and consider that as one of the yardsticks in selecting the candidates. In addition, SAP is also serving Logos, ID cards (not sure whether ID Cards are discontinued) to the individuals who have passed the SAP Certification. People still have the same craze for these logos and ID cards to put on their CVs and show ID Cards to the public. These logos are still fetching the good amount of recognition from the recruiters. I still wonder how SAP is taking steps to prevent this misuse).

Job

This is the most primary reason one motive that the general public is enrolling for SAP Certification is with a wish that it’s going to get them a respectable process in SAP area. There is the number of precedents, where numerous people have executed respectable profession in SAP based on their SAP Certification. finally, their testimonies are becoming out to be the maximum successful testimonies. a lot of those people have finished professional fulfillment and served the range of top worldwide agencies.

SAP Certification has helped them to move from far off regions to one of the world’s topmost cities. Their friends, juniors, colleagues, and others are inspired by this. And they’re additionally hoping to copy the identical success memories. most of the people still trust that they can get a respectable process in SAP arena and that activity will flip their and their subsequent generations’ fortunes. It’s far the motive why there are people equipped to leave their jobs in spite of extra than 20 years of the area enjoy and wanted to do the SAP certification so as to interrupt into SAP world.

Benefits

People luckily find some benevolent employers, who sponsor the employees’ education. They will take every effort, even in a most depressed economic situation, to allocate training budget and train their employees on the key skills. Some employers will reimburse the certification costs (unfortunately, I am yet to find one).

The prime reason being, mentally they never intended to miss that free deal. In their opinion, if it is a free deal, they will go and grab an Olympic gold medal. You will find such lucky employees working with such lovely employers, get easily motivated at a faster rate to grab the reimbursement benefits for passing the SAP Certification.

Money

Many of the people who are enrolling for SAP Certification. Still, believe that it is a good way of long-term investment. They are hoping that this SAP Certification. Still able to fetch them a reasonably good amount of returns on their investment. Some of the people still believe that SAP Certification can be a Euro Million Jackpot in their lives. It may be true to a certain extent as the number of consultants has seen rapid growth. In their professional careers, even it has given them the more than thousand percent of growth and money.

The markets are very volatile and the ever increasing demand for quality people. Still, some of the employers believe that SAP Certification is a good way of measuring the knowledge of the people. With this intention, they are still looking for knowledgeable SAP Certified consultants. The hope of getting a good amount of money from those employers. It is one of the best motivators for people doing the SAP Certification.

Self-Respect

SAP Certification is a confidence booster and it gives a lot of self-respect for them. The recognition and reputation among the people make them feel special. To visualize this feeling make them much stronger and they believe that they are not inferior to anybody. There are many ways of developing one’s self-respect, but when they are being certified. By the reputed organization like SAP, it gives them a strong sense of responsibility and self-respect. This kind of self-respect is one of the most strong motivating reasons to enroll themselves for SAP Certification.

Mobile marketing: How to fulfill the app retention mandate

Here are six ways mobile marketing can improve their app retention rates

Get better at onboarding

If your users don’t clearly understand the value of your app and how to use it — right at the start — their odds of churning drastically increase. So, what does good app onboarding look like? It emphasizes the app’s value proposition, highlights core features and only asks users about information it needs with clear calls to action.

Provide useful in-app messages

In-app messages are received while a user is within your app, and it’s usually a result of some action taken. Because of this, they’re highly relevant and also make it easier for people to move through the app experience. Plus, they’ve been known to increase retention by 3x. Useful in-app messages will tell a user new features, highlight what’s different and share important information.

Reach users outside the app with push

Push notifications are crucial for engaging with people when they don’t have the app launched. Since they’re sent right to a user’s beloved home screen, the stakes are high to get it right. That means having compelling messaging that’s personalized to the user and marrying that with the latest in push notification technology, such a geolocation.

Give the people what they want

App users want their interactions to be tailored to their preferences, location and in-app behavior. In fact, a recent study found that individualized push and in-app messages performed much better than broadcast.

Re-engage with lapsed users

Half of all iOS users opt out of push messaging, which makes it really hard to draw them back in. The solution? Remarketing. Reaching these people with a compelling reminder outside your app — through email, social or search advertisements — is an effective way to re-engage them. When doing so, be sure to leverage insights into their behavior, interests, and preferences to ensure you’re staying relevant.

Have the ability to predict

Understanding which of your users are at risk of churning gives you a chance to save them. Mobile marketers should design highly personalized messaging campaigns to re-engage these people before it’s too late and they’ve closed an app for good.