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Different Models of E-commerce Marketing Service

Why E-commerce marketing services

E-commerce Marketing and Customer Engagement Strategies are some of the most important tools for any consumer-focused marketer working in the digital age to drive as much organic inbound traffic to your e-commerce store.so the e-commerce marketing services beneficial for businesses in a few major ways: it can reduce costs by limiting the expenses of owning and running a physical store it allows businesses to reach more
customers than physical locations alone, and also has big potential to influence more in-store purchases. E-commerce is most well-known as the process of buying and selling physical or electronic items online. Examples include online retail shopping, auction sites like eBay, trading goods and services between corporations, and online banking.

E-commerce Marketing Service

Types of E-commerce models

E-commerce is the process of buying and selling of various products and services by businesses through the internet and the E-commerce is the purpose of internet and the web to conduct business but when we concentrate on commercial deals among organizations and individuals demanding selective information systems under the guarantee of the firm it accepts the form of e-business.

There are primarily 4 types of e-commerce models:

Business To Consumer (B2C)

Business to consumer is the first type of e-commerce that is also the most common one. It is also known as B2C model. The B2C model works by retailers and marketers that use clear data in various marketing tools so can sell their products to the internet users. In this type online business selling is offered to individual customers. And most internet users can use the shopping cart for everything they need. Payment is mostly done through credit cards or by payment gateways like the PayPal.

Business To Business (B2B)

In this, both the buyers and sellers are business entities. B2B describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. And The volume of B2B transactions is much higher than the volume of B2C transactions and any other transaction. And the benefits of B2B Model are:
1 Encourage businesses online.
2 Products import and export.
3 Determine the buyers and suppliers.
4 Position trade guides

Consumer To Consumer (C2C)

Consumer to consumer (C2C) or citizen-to-citizen E-commerce involves the electronically-facilitated transactions between consumers through some third party. But in this both the web users or both the parties cannot carry out any transaction without the platform that is provided by an online market A common example is the online auction, in which a consumer posts an item for sale and other consumers bid to purchase it; the third party generally charges a flat fee or commission.

Mobile Commerce

Mobile commerce or m-commerce uses mobile devices like the mobile phones as can carry out online transactions. Nowadays, web designers are trying to optimize the website so they can easily view on mobile phones and to allow the use of e-commerce marketing services. Mobile commerce conduct commerce uses mobile devices like the mobile phones or smartphone,  etc.

Vmayo Technologies

Vmayo is the leading Service provider and provides Marketing Automation platform services with high reliability and may provide the email marketing and mobile marketing or the other services. It is providing the best solution for e-commerce business and websites. Vmayo E-commerce Marketing encompasses any kind of advertising, online or offline, that drives traffic to an online store. The most common examples include Google AdWords, display ads, and social media marketing like Facebook, Instagram, and Pinterest. It helps an E-commerce Business by giving the fastest Service on a very less cost. Here you can generate leads faster as compared to other Marketing platforms.

It provides the following Digital Marketing Services:-

Email Marketing Service

Mobile Marketing Service

Search Engine Optimization

Conversion Optimization

Cloud-Based IVR Solution

Software solution etc.

 

XML and HTML Sitemaps: For Every Business Website

A Sitemap is a list of pages containing URLs found within a website that is available to users and search engines in order to navigate through a website and help the user to find the content they are looking for. The two types of sitemaps that you should be concerned with are XML and HTML.

HTML sitemaps

These created and available for viewing by website visitors to help them navigate through a website. Usually, they set up with a linear structure showing the hierarchy of the site from top-level pages to lower level ones. They provide the user with a very easy to read the outline of content, making their navigation to their desired content easier.

XML sitemaps

These are a little different from HTML sitemaps because they intended for search engines and spiders not website visitors. XML sitemaps can be visible with any web browser, but their main function is to provide the URLs of a website to search engines. They even show data on how often a page has been changed compared to other URLs on the same site. This information is very important for search engines because the more links they are provided with, the more a website will appear in search engine results

Why do websites need both HTML and XML sitemap?

Here are the key reasons why sitemaps used on every website:

  • Clarifying the website’s purpose and goal.
  • Avoiding duplicated data.
  • Minimizing the number of steps it takes to go from a page to another.
  • Communicate the web site’s architecture and hierarchy.

Without a proper sitemap, some of your priority pages could be missed by search engines. Search engines won’t be able to find your content and will most likely not include your website in search engine results. If you want to compete with your competitors in Google, try just submitting your sitemap. It will make a world of difference and you will be glad that you did.

It is very easy to create a sitemap. If you know XML then you can create sitemaps manually or you could use a Sitemap generator tool. A sitemap generator that lets you edit your sitemap in an easy to use interface. Yoast SEO tool will help you create an XML and HTML sitemap for your website.

In addition, sitemaps used by project managers and provide a foundation and organization to a web development project. The sitemaps formatted on a hierarchy-like structure and everyone will be able to see the website’s final structure.

Lastly, it will help users navigate through the site and find their desired content. Websites with large amounts of content will take more time and effort to be searched by users. A sitemap will utilize the site in such a way that users will easily be able to access the content they want to see.

To conclude, sitemaps are very useful, effective, and time-saving that every site must establish and publish one. Investing in automatic sitemap generators is a great idea.

Top Digital Marketing Trends in India

As the technology is growing, the world is going digital, and most importantly India is going digital. We all love being in the digital world which is the virtual world. With the advent of personal computers, internet and smartphones, the world has swiftly adapted to the digital mediums for staying connected with their friends and families. People spend half of their time on digital platforms like Facebook, Instagram, Twitter, Snapchat, Google, Youtube, etc. This has created a great opportunity for marketers and companies to interact with the users which eventually end up being their customers. Companies have realized this digital transformation and started approaching digital marketing companies for the same. We see digital marketing advancements every other month or year as it is a small but a fast-changing world.

Email-Marketing

Live Video Broadcasting

Brands have smartly integrated live videos as part of their digital marketing strategy. The idea behind leveraging live videos is to engage with fans and customers in real time, create brand awareness, boost the engagement rate on social media platforms, increase conversions and build a happy community. Live video broadcasting should be entertaining, arouse interest in the eyes of the viewers. You can give your audience a behind-the-scenes glimpse of your business. Create a how-to tutorial of your product showing its benefits to the customer, host interviews, showcase events in real time. Live Video Broadcasting was initially introduced by Periscope and Meerkat, later on, adopted by Facebook, Youtube, and Instagram, and will be one of the best digital marketing trends to look out for in the year 2018. Now they are adding other features to it that increase its popularity.

Marketing Automation

A smart marketer should automate the tasks which are performed more than or equal 5 times a day. So here you see, Marketing Automation. Marketing Automation not only saves time but also increases the productivity, customer engagement and boosts sales. Effective Email Marketing is about sending the right email to the right person at the right time. Email Marketing tools like Mail Chimp, Mailcot and Campaign Monitor can help you with Email Marketing Automation. Social media posting also automated with tools like Buffer, Veetly, and Gramblr. Here you can manage multiple social media accounts and automate your posts by scheduling.

Digital Marketing

We are discussing digital marketing trends and how can we forget about virtual reality technology. This technology took the digital world by storm. And marketers are leveraging it to provide their customers with a virtual reality experience of their products and services. Luxurious car companies like BMW and Audi have started making use of this technology to provide a 360° virtual reality experience of their cars. It has not only saved the cost of having an actual showroom but has also helped to increase company sales.

Personalized video Ads

Personalization has always been the key to success in the world of digital marketing. What started as putting your customer’s first name into an email message has since erupted in many ways to personalize the experience for different individuals and companies. Imagine a video advertisement saying your company name and inviting you to try out their new service or product. Now, imagine a video advertisement showing images of your website and how it can be improved with new technology. This level of personalized video marketing has become a digital marketing trend. The benefit of personalized video marketing is that it will not only increase engagement from consumers but will also give a better return on investment.

Vmayo Technologies Awarded National Icon Award 2018

The National Icon Awards 2018

NATIONAL ICON AWARD 2018, Location, Hotel Radisson Blu, New Delhi

The National Icon Awards 2018 celebrates and honors the accomplishments & contributions of business icons, a top leader and healthcare icon who have excelled in different spheres of life. The initiative underscores the paramount role played by them in society while appreciating their attitudes, initiatives, willpower, and perseverance. The Icons are those who have distinguished themselves as prominent citizens, who have displayed a strong mettle and capability to perform well in any field of endeavor.

Vmayo National Icon Award

It is important that success stories of business icons, top leaders, and healthcare icon should be publicly recognized, so that they may not only become role models for future generations but also help change societal mindsets. The goal is to facilitate a Thought Leadership, Recognition and Networking platform for achievers across India. This will not only serve as a tribute to these icons by celebrating their work, their life and their contribution to society, but will also empower younger generations to work towards their goals.

About National Icon Award

The National Icon Awards 2018 salutes to business leaders of Small & Mid Corporate Segment, Healthcare Icon, Youth Icon and Top Leader, Who created a benchmark through their excellent performance and their achievements & benchmarking would provide a means to compare and identify areas where others can improve their performance. Who plays a vital role for the growth of Indian economy by contributing in employment play a vital role for the growth of Indian economy by contributing 45% of the industrial output, India’s GDP 7.2%, 40% of exports, 42 million in employment and create one million jobs every year.

Vmayo Technologies Awarded National Icon Award 2018

We are awarded National Icon Award, as Best Digital Marketing Company in Jaipur. Vmayo Technologies founded by Hemant Kumar Meena(Founder and CEO) in 2009, is the leading Digital Marketing Service Provider in Jaipur which provides Services in USA, UK, India, Australia, and Singapore. We are Serving as per clients expectations. The Services provided by Vmayo are- Bulk Email Marketing, Mobile Marketing, Search Engine Optimization, Social media Optimization, Social Media Marketing, Cloud Telephony and IVR Service.

Best Digital Marketing company in Jaipur

Vmayo depends on its valuble and reliable employees that are dedicated to their work and give their 100% for the company, Hence they play a very important role in the company’s achievement. Our Employees are the key value of our organization and their hard work and smart work is behind the success of Vmayo Technologies. So Vmayo is Thankful to its team for Serving the best for their organization.

And We are Thankful to our clients for using our Service and giving a good feedback to our organization.

Cloud Telephony Solution for Every Business : Why and Where?

What is Cloud Telephony?

Cloud-Telephony is the technology that moves your business telephone device to the cloud. it is a voice and messaging service that replaces the need for the conventional business telephone system. The scenario for cloud-telephony India is changing fast, which includes more engagements for your business.

The usage of Cloud-telephony to your business allows you to make and receive multiple calls & SMSes simultaneously, without having to invest in any extra infrastructure. Services like IVR, Call Recording, Bulk SMS, event-based calling, etc. are only a few of the many features cloud-telephony has to provide.

cloud-telephony-service

Cloud-telephony is a service in which all telephone facilities are transferred to the clouds. This means that the company can now perform all the telephony function with data storage and internet facilities

Why A Business Need Cloud Telephony?

Maintaining records with cloud telephony

The cloud-telephony service helps the business to maintain records. With cloud telephony service the company can automatically be recorded all the data. This means the agents do not have to record data separately. The cloud telephony service records the caller name, number, phone number and the location in a database. This saves the agents time and efforts. This allows the company to have a secure database.

Available anytime

Cloud-telephony service allows the company agents to be available to the clients on 24X7 bases. This means the client can contact the company whenever they have a quarry.

Easy Analytics with Cloud Telephony Service

It helps in integrating any CRM. This helps the business to strategically plan their ideas by looking at the analysis. This is possible as the cloud telephony service give the companies a dashboard which can customize call, record leads and know the trends.

Enhance customer experience

It removes barriers like time, location, cost and language which act as a barrier to communication. By doing so it makes communication with customers easy, cost-effective and quick. As a result, it enhances customer experience and satisfaction.

Different areas where Cloud Telephony works

Many industries and businesses can use cloud telephony. Some of them are:-

  • Banking and finance
  • Healthcare
  • Food and Beverages
  • Customer care services
  • Advertising
  • Hospitality
  • NGOs
  • Real Estate
  • Sports
  • Event management
  • Marketing

No matter which industry, business or startup it is cloud-telephony service can help them grow. With cloud-telephony service, they can benefit from service like IVR, call center solutions, virtual number, toll-free number, missed call, outbound calling, click-to-call and super recipients. All these come under the big umbrella of cloud telephony service and help a company to reach heights.

Mobile marketing : Why We Use?

What is Mobile Marketing?

Mobile marketing is a promotional activity designed for multichannel, digital marketing strategy aimed at reaching a target audience on their cell phone, tablets, and/or other handheld devices, via websites, email, SMS and MMS, social media, and apps.

‘’Any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device.”

Mobile marketing is similar to electronic advertising and uses text, graphics and voice messages.

Why Mobile Marketing?

Reach

When reach is a concern, there’s nothing easier than a mobile phone to reach the target audience. 79% of Smartphone users reported that their phone is the first thing they check in the morning. And they keep their phone near them throughout the day.

Personal

A mobile phone is a personal device. According to a research study, 91% of mobile phone users keep their phone within one meter of reach throughout the day.

Instant

Research shows that 90% of the text messages read in less than three minutes, while in another study it shows that text messages have a 98% open rate.

Mobile e-commerce

Consumers prefer buying from their mobile devices. More than 44% of time spent on the internet is on mobile phones. As much as 78% of mobile phone searches resulted in a purchase.

Cost-effective

Mobile marketing is extremely cost-effective as compared to other marketing techniques.

Customer engagement

Customers will trust better if they have a good experience with the brand on their mobile phones. Research shows that 61% of people develop a nice opinion of brands when they do not face any issue visiting the website from their mobile phones.

Choose The Best Mobile Marketing Service, provider?

Mobile marketing includes a whole set of activities that linked to the business and give the interactive information to the target audience for mobile marketing campaign when reaching out to the target audience via mobile. They are most likely to visit your website before taking any action. If you want better business activities and want to increase growth rate e of your business then must visit at vmayo.

How Voice Search Affecting SEO Strategies?

Wait! before knowing “how voice search affecting ?”, get aware with voice searches. So voice search describes searches you perform using your voice. These searches are conducted with a voice assistant like Siri, Cortana, Google Home, Alexa, etc instead of manually typing your search into the browser on your phone or computer. Voice searches is a specific technology that is based on speech recognition. It allows its users to search by saying terms out loud instead of typing them into a search bar. After a thorough analysis of its expansive database, the technology will return the matching answer in the form of a direct result rather than a search result page.

Search Engine Optimization

How is voice search changing SEO?

The rise of mobile search

As voice search represents a much easier process than typing a request, its number of users has been consistently on the rise for the past few years. This effect is coupled with the increasing number of people owning a smartphone hence an increase in mobile search. Indeed, people are now more likely to use their mobile device instead of their laptop or desktop when requesting information. A study from Northstar Research revealed that 55 percent of teenagers are using voice searches every day and that 56% of adults use voice search because it makes them “feel tech-savvy”. These same adults tend to use voice search to mainly ask for directions.

The appearance of conversational queries

This phenomenon is not that surprising knowing that voice search is clearly easier than text input. Indeed, the search becomes more natural when it is spoken out loud. It is compatible and essential to our pursuit of an efficient multi-tasking life. Most of us are looking for quick ways to fix and know things. And digital assistants and voice search, in general, are the perfect tools to do so.

The opportunities for local SEO

Moreover, mobile voice searches are three times more likely to be local than text as mobile users are regularly looking for information with location enabled. There is thus a huge opportunity for businesses and site owners in terms of ranking for local voice searches. Some quick SEO mobile optimizations can be performed by local businesses in order to stay competitive.

How to adapt your SEO strategy to voice search?

Adjust your content for natural language

As voice search queries are more conversational than typed ones, it is important to find ways to adapt to it. Mobile devices users will now not simply ask for a ‘classy green dress’ for example but ‘find an affordable green dress suitable for a wedding’. Queries are thus longer but also more informal than usual. Try to create content that can match this informal and conversational tone.

Use voice search yourself

A simple yet very efficient way to understand the impact of voice search on your strategy is to use it yourself. There is no better way to see the kind of results it delivers for your website. If you look for the different questions that might bring users towards your website, you will see where it ranks compared to the top and decide eventually on a specific strategy for voice search.

 

Why Businesses should invest in SEO: Best digital marketing Solution

Regardless of the type of business, you are marketing online (Digital Marketing). You can now leverage the increasing number of internet users to meet your goals. If you are able to leverage the internet numbers, you have to boost ranking on SERPs using different strategies. Below are a few reasons why you should invest in SEO irrespective of the size of your business:

SEO Strategy

Better Website Visibility

If you are to compete in your niche, then you must make sure your Brand Website is visible and easily recognizable. Some of the most popular websites on Google have managed to stay ahead of the pack in their niche through online marketing.

By investing in SEO services, the companies are able to drive quality traffic. And with time their brands have become more trusted due to increased visibility. When your customers try searching for you online(Digital Marketing), they expect to find you on the first page of SERPs for a targeted keyword and if they don’t, your brand will lose its shine.

Get more Traffic

If you are going to ace it online, you have to start with lead generation. It is true that more traffic might not translate to higher conversion but eventually, you will start ranking highly and with time, your SEO strategy will move towards increasing conversion. In essence, you can’t convert if you don’t have traffic.

By implementing SEO tactics, it becomes easier to attract relevant traffic and this eventually boosts sales on your site. For example link building, directory submission, web audit, keyword optimization, and analytics among others

Better Conversations

There is no denying modern business marketing is expensive. Small businesses have a hard time raising the necessary capital to compete with global brands that have dedicated budgets to increase visibility and traffic. However, digital marketing has changed all this because most of these tools are easier to build and implement. For instance, video, which has become an integral SEO strategy, is cheap to produce and launch. Most SEO techniques don’t require a big budget and it is no wonder that small businesses are able to compete favorably with their bigger competition.

Building Credibility

When you build an online presence, you will be conveying a strong message to potential customers. Your website can be used to entertain, educate and convince customers about the value of your services.

When an internet user wants to find a reliable brand in a particular industry, they will go directly to a search engine, And if your company is not ranking highly, you can bet there will be reservations about how credible your brand is. This is one reason why small businesses have been able to upset big brands by building credible websites and attracting the conscious modern consumer.

There is no denying that the internet marketing platform is getting more competitive than ever before. However, there are more advances in internet marketing to boost your SEO campaign. With better ranking on search engines, you will increase the visibility of your brand and ultimately increase sales conversion. As Google continues updating its algorithm, your SEO strategy has to keep evolving to embrace such changes. Hiring an SEO expert is a great step towards achieving your business goals. These experts have the resources and know-how to promote your website.

Virtual Receptionist for every business : Digital marketing Solutions

Are you familiar with virtual receptionists? If you own a commercial enterprise, you’ll need to understand what they are and how they function. At the same time as some people assume a virtual receptionist is a bit of automated technology that answers telephone calls, this is not a true virtual receptionist.

So what is virtual Receptionist?

A virtual receptionist is a person, professionally educated in phone etiquette and customer support skills, who answers your smartphone for you. They answer calls in your enterprise’s name, give out information, transfer callers, determine emergencies in accordance with your protocols, and take messages in step with your instructions.

virtual receptionist

They feature as an actual, living telephone receptionist. The virtual element means they aren’t actually in your office. Though your callers will perceive it, the virtual receptionists aren’t actually there. Their presence is virtual, but the professional phone services they offer are very real

A virtual Receptionist is the best solution for different business

One person businesses

In a sole proprietorship, you’re the most effective employee. It’s up to you to get leads. This often takes you away from the workplace or makes you not able to reply the ringing cell phone. Your virtual receptionist can handle these calls for you. Plus you have the added advantage that your virtual receptionist makes your company seem twice as big.

Small Businesses

Small businesses typically can’t afford to hire a full-time receptionist, but someone needs to answer the phone. This appears easy enough to do, however, what occurs when every person is focused on a moneymaking Project or out of the workplace running with clients, Your virtual reception stands equipped to reply those calls when you are not available.

Medium Sized Businesses

A medium-sized business often has a receptionist on their payroll, but what happens when your receptionist is on the spoil, out to lunch, on vacation, or sick? What happens while calls come in so fast that your receptionist can’t maintain up? well, you could hire a second person, however, that is seldom a practical answer. The cost-effective method is to tap the on-demand services of a virtual receptionist to deal with these infrequent, yet critical, situations.

Large Businesses

While large businesses usually have a central switchboard to handle incoming phone calls, there are often department-level receptionists scattered around the company, too. In each of these situations, the department receptionist faces the same scenario as the main receptionist at a medium-sized business.

A virtual receptionist works for a fraction of the value as a person for your payroll. And once you factor in benefits, vacations, and breaks, your virtual receptionist will become a good greater value solution.

SEO Service for Every Business : A Perfect Digital Marketing Solution

What is SEO?

Today every Business is moving to online or we can say they are migrating themselves to the internet and every business wants to rank on top of the search engine. So Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Three measure tactics used to do SEO of any Website or business:

  • Quality of traffic
  • The quantity of traffic
  • Organic results

SEO Service

These above tactics used to describe Search Engine Optimization. SEO Service plays a very important role in a company’s growth and to generate revenue it is necessary to have more genuine traffic on the website. Search Engine Optimization helps to generate leads in the competitive market.  Many companies are using search engine optimization to help with their branding as well. There are a few reasons why your online business needs SEO Service:

Delivers high ROI

There’s a no different form of online marketing which can deliver a return quite like search engine optimization. So many people don’t have success with SEO because they sign up with an inexperienced organization. And they have absolutely no concept what a successful SEO marketing campaign consists of. We simply mention SEO the dangers of outsourced SEO, and so many corporations burned by these low-quality companies that actually don’t have the expertise to deliver results. When completed effectively Search Engine Optimization can deliver nonstop organic site visitors that would cost a tremendous amount of money if it was being paid for via a paid seek marketing campaign.

SEO Works

SEO is not dead and it continues to work. It can deliver endless and consistent traffic to your website. Sure, there are Google updates and algorithm changes that constantly rolled out to combat the spam. But if you are working with an experienced SEO Service provider you will not have to worry about these issues. So many companies fall for services that promise the world for a few hundred dollars and this just isn’t realistic. You have to be willing to invest in a service that does it right.

The Competition Does It

Many businesses are under the assumption that Search Engine Optimization only needs to do until the top rankings achieved, but that is not accurate at all. When your website reaches the top spots it will require even more work to maintain and continue to improve the rankings. Your competition is going after those top positions, so you need to either compete to beat them to it, or sit back and let them take the majority share of traffic for your industry.

Your Customers Are Mobile

Mobile traffic continues to increase at a rapid rate and it is now outpacing traffic from desktop computers. SEO allows your business to found by consumers that are actively seeking for the service and products your business sells. Local search engine optimization can help your business found by individuals that can turn into store visits, phone calls, or even instant online purchases. Mobile search is the future, so you need to make sure your business is ready for it.

Everyone Looks For Businesses Online

With an SEO strategy in place, you can increase the odds of your potential customer base by locating your website and engaging with your company. Think about how convenient the Internet is for a consumer. They can search for a business, review products, review the business, and even make purchases. This can be done from the comfort of their home on a desktop, or while on the go from a tablet or mobile device. If you want to be found online then you need SEO Service.

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