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Best 6 Ways How Can Improve Your Website Conversion Rate with SEO Services.

How can you improve Website Conversion Rate by organic SEO Services method?

Conversion Rate Optimization (CRO) and SEO (Search Engine Optimization) are practically two different processes in Digital Marketing. But the results which they achieve complement each other. Conversion rate measures the number of visitors who have come to your website and have followed the calls to action. Which means that who have actually purchased your products or services.

People often wonder whether their SEO strategies for their website are in conflict with CRO strategies. It is interesting to note that at different stages of the marketing funnel. So that you need to design different SEO pages and different CRO pages that complement each other. Google search engine crawls to cater to both user needs (Keywords based search) and to give a solution to their problems (CRO focused page)

SEO Services in a broader sense means. That attracting visitors to the website by achieving a higher ranking in the organic SERP’s (Search Engine Result Pages) of search engines through the use of keywords.

SEO Services is all about strategies used in ranking better in search engine results through keywords’ placement, website structure, internal linking, link building and others. CRO focuses on competitive analysis, post-test analysis, qualitative and quantitative research, testing of on-site elements and other such strategies, which will optimize your conversion rates. The SEO Services works in the direction of attracting visitors to your website and CRO encourages the visitors to take specific actions.

SEO Services develop into the understanding of the algorithms of search engines. CRO concentrates on understanding the user’s behavior.

A strong data pool is required for defining both SEO and CRO strategies. CRO processes are highly dependent on data procured from SEO results, as CRO is heavily data-driven.

This is some of the strategies which can be implemented in both CRO and SEO to increase the search rankings website conversion rate are:-

Website Conversion Rate SEO Services.

Use Entry Page ‘Scent’

A source ad or an organic search result should always open a specific landing page connected with it to ensure effective conversion. If you click on the ad and you land somewhere else than expected then it is a waste of time. The visitors are reassured by ‘information scent’ that they are in the right place. The scent sequence provided assures whether the visitor visiting the website stays on the website to complete the purchase or leaves immediately.

Optimizing The Age With Scent:-

  • Follow the instructions provided by Google in placing dynamic search ads for category pages.
  • Always remove out-of-stock products from search results.
  • Have a well-defined and clear site structure.
  • Use keywords to adjust your layout.
  • Always match H1 heading with the title tag.

Avoid Duplicate Content

Duplicate content on your website affects your ranking on the SERP’s (Search Engine Result Pages). And it will affect your website conversion rate. Particularly in e-commerce websites, there is a possibility of duplicate product descriptions. Hence, you must ensure that each copy of product description is unique and it will give flair to your product descriptions.

Give Enhanced Product Images

Many companies feel that giving high-resolution and high-quality images to their products and services on their website is enough to increase website conversion rate. But this is a wrong notion; in fact, you need to optimize the images for search engines. The search engines of the present day are not capable of detecting the meaning of pixels or images. Hence, you have to use the keywords for the image ALT tags. The search engine robots search your image based on such keywords. This practice will positively affect your website conversion rates.

Use Long-Tail Keywords

The search engines are becoming more complex day by day, and they are giving more importance to semantic search. This fact has made long-tail keywords play an important role in providing higher search rankings to even small company websites. That find fetching higher ranking in SERP’s difficult with basic search terms.

Use Crawlable URL Structure

If you use crawlable URL address for your website then you can expect to gain higher ranking in SERP’s by attracting more visitors. By giving a searchable URL structure, you make it easy for the search engine in finding your website and to know what it is offering and its use to customers. So that with a well-defined URL, the user can identify the uses of the website much faster and may stay at the website for a longer duration as it is relevant to the user. There is also a high possibility of users getting converted to customers.

Apply Rich Snippets

Snippets are the small descriptions that come just below the URLs of your websites on the search results page of Google. They give the user an idea regarding the nature of the website and allow you to stand out from other thousands of search results. If you use keyword rich snippets. The possibility of your website gets higher rankings in the SERP’s increases and as a result. The website conversion rate for your will also increase.

Website Conversion Rate SEO Services.

The highest website conversion rate ensures increased profits and growth of your company.

Hence, I would suggest the companies having their own websites to use above stated SEO Services technique. This is to increase their page rankings in the SERP’s and to achieve the highest website conversion rate.

The Impact of Blockchain Technology with Cryptocurrencies In Digital Marketing

Digital Marketing and Blockchain Technology is a very important part of any business. To make a brand more visible in this diverse society, a business must be able to use various online platforms effectively to advertise. One of these online platforms is social media. Nowadays digital marketing is growing rapidly. But another technology that is advancing rapidly is blockchain, which is set to change the world of digital marketing in a new way.

Let’s Understand What is Blockchain Technology.

The blockchain is a digital, decentralized technology that is growing and making a mark in different industries such as digital marketing. Blockchain keeps a record of the transactions that take place on the peer-to-peer networks. The list of records continuously grows. These records stored securely in numerous decentralized systems that are interconnected. As the blockchain doesn’t have a centralized point, it doesn’t have a single point of vulnerability, and hence is less vulnerable.

Now it is also growing in the digital marketing industry, adding a new revolution to the relationship between consumers and businesses. Blockchain aims to increase transparency in all sectors of a business as the information is stored digitally. This information can’t be tampered or deleted. This enables the companies to see the exact use of the funds and if the audience receives them or not. To get more idea about blockchain, one can always refer to several online blockchain tutorials to get a good grip in this area.

Affecting Data Privacy.

Blockchain can affect digital marketing in many ways, and one of the predicted changes is in the sharing of consumer’s data. One of the most serious issues in online activities is privacy. Companies have profiles for every customer based on visited sites, searches made, products purchased, and various other things.

Hacking and leakage of personal data online are commonplace. But these prevented through the use of blockchain technology. When a person uses an app or visits a site, then the company can no longer access the data, and all the personal information remains with the consumer. Due to blockchain technology, all the personal data of consumers remain safe

Blockchain Technology

Through this, the users will have control over the data and can determine how much data to share. This also means companies will also have to rely on different ways to collect data from consumers. Previously they automatically received data from consumers – now they will have to rely on consumers for receiving their data.

Changes In Digital Advertising.

Digital marketing is a type of marketing that still has a ways to go. Consumers always have one irritating issue faced by them – ad overloads. Companies always show and send users a load of advertisements instead of sending fewer advertisements. The main reason behind this is the lack of understanding of companies about their audience.

As they don’t know the taste of their audience, they just send numerous ads hoping one will catch their interest. Most of the time, these companies annoy users by popping ads on a page that consumers visit which takes up most of the screen, which can be extremely frustrating and intrusive for the consumers.

Not only are they annoying but these large ads can also drain the battery life of devices and take up bandwidth. Blockchain-based companies are introducing apps such as Basic Attention Token (BAT). That bring changes to the interaction between advertisers, users, and publishers.

The steps involved in this are:-

  • As consumers receive a commission from the BAT. The publishers also paid, but the amount they receive is larger than what consumers receive.
  • Advertisers can buy advertisements using the app on the brave platform.
  • Users will be able to decide the type of ads they want to see. Rather than dealing with an unwanted and unnecessary number of ads. They will be able to see the ads that peak their interest most. If a user sees an ad, then they will be paid with a certain small portion of what was paid to buy the ad by the advertiser.

What About Using Cryptocurrencies?

These are the new digital currencies that work based on blockchain technology. These not physical or actual coins or cash but used in the digital world. Where these stored in a digital wallet a person as coins. Just like in the real world, the values of these digital currencies also affected by supply and demand and many other things.

Cryptocurrencies

As blockchain is a decentralized technology, it assures the digital marketers that their transactions are secure by improving cybersecurity. Also, not controlled centrally – in simple words, nobody owns or controls the blockchain. With this, companies or businesses will be able to avail of the numerous advantages provided by blockchain.

No Intermediaries.

Beyond cryptocurrencies, blockchain offers a world of opportunities. It can affect the digital marketing industry greatly. One of this is the elimination of depending upon a middleman or intermediary in digital marketing, such as social media sites or Google. This can add more value to the ad campaigns of the companies.

Traditionally, marketers depend on these middlemen for the transactions made and also for the launch of ad campaigns. But with blockchain, there is no need to depend upon them. Blockchain eliminates the need for companies to communicate with website owners through a medium whenever an ad going published.

The Impact of Blockchain Technology with Cryptocurrencies In Digital Marketing

Previously this job was done by sites like Facebook or Google to make the communication between site owners and digital marketers. But with blockchain, there is no need for intermediaries when users sign a contract related to advertising. This ensures a significant increase in the income of digital marketers due to the cutting of cost that went to intermediaries previously.

More Transparency.

Previously advertisers knew very fewer details about the use of ads by publishers. Which led to high expenses for publishing ads and also in some cases ad fraud. But, with blockchain, the process more transparent – also they can learn who seeing their ads and know if it marketed to the right audience or not.

Clearly, blockchain is a very useful technology that revolutionizing various industries. And also have a great positive impact on the digital marketing industry.

The Importance of SEO And Content Marketing In The Healthcare Industry

Using SEO And Content Marketing strategies for the Healthcare Industry. It helps to reach out health-related content to the potential customer which to improve performance.

If you’re a practicing physician, dentist, pediatrician, or any form of professional in the healthcare industry. Chances are that you’ve had a time when you just sat in your empty office, waiting for a patient to magically walk in. And a few decades ago, you couldn’t do much to change that. But the last few years have given the world a beautiful tool, which can help anyone selling a product or service a better reach to their potential customers – Search Engines.

Search engines are the online tools that people use to find what they’re looking for. In the healthcare space, potential patients are likely searching for doctors or physicians in their area or specialists for the problem they have. The beauty of search engines is that you can be on the other side of the game as well.

By making a few changes to your website, or online presence, you can improve your chances of showing up in a search. This is known as search engine optimization or SEO. It can be anything from a relevant headline, to niche keywords, or even a better social media presence – anything that pushes you to the top of the results page when people type in the relevant search, be it a healthcare marketing strategy, or even a healthcare content strategy.

There was a time when you could attract people to your website by just having catchy headlines, but not anymore. Because more people have started optimizing for search engines, the competition is increasing. But that shouldn’t be a deterrent, as every day, an increasing number of people use the internet to look for medical and health-related information. To master the game of SEO And Content Marketing, you will need to put in the time and effort into learning the rules for SEO And Content Marketing, but the results will be worth it.

Here are a few SEO And Content Marketing tips for Healthcare Marketing, to get your Business to Skyrocket:-

SEO And Content Marketing

Optimizing For Local Searches And Using Relevant Keywords.

In the healthcare industry, your main competition is most likely the other professional in your locality, who probably went to the same med school as you, but what separates you from them? A good online presence that optimized for search.

This lets people searching for your expertise in your area, find you before them. A great way to optimize your website is by using the right keywords. The keywords will help Google know what your website is about. Create a list of keywords or questions that you think patients use, and make sure they are related to your profession or healthcare facility. You can use the Google’s keyword planner for this, which also shares analytics and is good for validating your keywords.

Content Marketing Strategies.

In the healthcare space, creating content by blogs, articles, or journals, is a common way to get people to regularly visit your site. Creating original and engaging content is obviously the most essential part, but optimizing this as well can improve your website clicks.

A few content marketing tips for the healthcare industry can greatly benefit you. Content can even be in the form of videos, podcasts, or slideshows. In which case the title and description will need to be optimized best for results. It’s important to know early on, that when you start seeing results from SEO And Content Marketing. Your content quality should not be given a lower priority or ever be compromised.

Keywords should enhance the results, not substitute quality. Another healthcare marketing strategy is to encourage online reviews. It is also a great way to show the potential patients how people find your service. Don’t hesitate to ask patients for reviews

Marketing With Social Media.

Being active on social media can be part of your healthcare content marketing strategy. If people search for you, and they land on your Facebook or LinkedIn page. So you want it to be as impressive as your website. Being active on relevant social platforms is essential for SEO And Content Marketing. If you are creating content, then you should share it on all your social handles. This is another great SEO tip for healthcare marketing

Website Optimization.

When it comes to website optimization, there are several things you can do to greatly help you. The first thing is to include a sitemap on your website. A site map gives search engines a map of how your website structure. Another tip to greatly improve your presence is to optimize for mobile devices.

Studies have shown that a majority of medical searches are done on phones and not desktops. If your site isn’t optimized for mobile devices, you’re losing out on a huge audience. Not only is it wise, but it is quite essential as Google considers mobile-friendliness. It a factor that determines how your site ranks in mobile search results.

Adding the right metadata and backlinks to your site can also improve your performance. But if that’s too technical for you. So you can reach out to one of the Best SEO Service Provider In USA And India. Make sure you find one that understands your profession and specialty.

The important thing to remember is that SEO is a long-term plan. So don’t expect immediate results. you should also regularly update your keywords and website optimization. With the right amount of time and money invested, along with the right healthcare SEO strategy, you can greatly improve your healthcare business.

Importance of Making Your Business More Local-Friendly Online: What is Local SEO?

Local SEO optimize your website to get higher local search rankings that increase the visibility chances among the target audience.

Over the past few years, with the rise in Internet penetration & smartphone usage, Local SEO has grown remarkably. And although it may appear to be the same as organic SEO Service, it is quite different.

What is Local SEO?

Local SEO is the process of optimizing your website in a bid to get higher local search rankings. Its key area of focus is to provide results that are relevant to the user, based on their current location. Now with local optimization, small and medium scale enterprises stand a chance to make the most of search engine results.

Since the Pigeon update by Google in 2014, many entrepreneurs have reworked their search strategy to give Local SEO its due credence. And in the coming years, it will only become more impactful for businesses.

Why We Think So:

Increase Online Presence

Google wants to help businesses increase their visibility online. It has even provided free tools – like Analytics, Webmaster Tools, among others, to help them.

Result Individualised

Once you login to your Google account, your search history, and your geographic location. Both factor into the type of results you see. Over time with the demand for personalized search results increasing, the importance of local SEO will also grow.

Social Sharing And Link Building

Local SEO can be used to build potential partnerships, create links between them and also helps in social sharing.

Mobile Device And Wearable

With the popularity of smartwatches and other wearable devices increasing, more searches will happen on the go. In such cases, local searches will grow.

Vmayo Views

Local SEO is definitely a necessity in today’s highly competitive business world.

With the ever-increasing competition, local SEO Service will help business owners find smaller target niches in order to achieve relevant visibility, and increase their rank on Google. But remember, you must also ensure that your website is responsively designed and enhanced. Our organization Vmayo Technologies Provide Best Website Design and SEO Services. We provide also Bulk Email Marketing Services, E-commerce Services, Mobile marketing services and Best Digital Marketing Services.

Top 5 Challenges faced by an E-Commerce Business: Digital Marketing Solutions

Finding the Best product to sale

While Running E-commerce Business, it always matters that what product you sell online(E-commerce Marketing). Having a product that has more demands from users, affect your business and will generate more revenue as well as. When we talk about a product we look at these following tactics to measure its demand

  • Products from a popular brand have more sell (E-commerce Marketing)
  • The Quality of the product always matters to increase sales
  • Products with a positive review have more sell
  • Unique products increase sales

So choosing the best quality product to sell online will help your e-commerce business to increase it’s market value and reputation.

Attracting the perfect customer

Online shoppers don’t shop the same way as they used to back in the day. They use Amazon to search for products and ask for recommendations on Social Media(E-commerce Marketing). They use their smartphones to read product reviews while in-store and pay for purchases using all sorts of payment methods.

Retailers must figure out where their audience is and how to attract them efficiently without killing their marketing budget. To attract more customers they must use different strategies(E-commerce Marketing) to get engagement on their business. They can give offers, discounts or cashback offers to attract customers.

Converting shoppers into paying customers

Driving quality traffic and nurturing leads is key if you want to close the sale. At a certain point, you need to convert those leads in order to pay for your marketing campaigns.

E-commerce Business Solutions

Online Retailers must constantly optimize their efforts in converting both email leads as well as website visitors into customers. Conversion optimization is a continuous process.

Retaining customers

Attracting new customers is more expensive than retaining the current ones you already have.

Retailers must implement tactics to help them get the most out of their customer base to increase customer lifetime value.

Attracting and hiring the right people to make it all happen

Let’s face it, E-commerce business may have visions and aspirations but one true fact remains, they need the right people to help them carry out their desires.

Attracting the right talent is key in order to achieve desirable online growth. Also, having the right leader plays an even bigger role.

Retailers should be out there getting their name out within the online community by attending e-commerce marketing conferences, speaking at events and networking. Employees want to work for companies that care about them and their future. Having a sense of purpose is key.

Best Uses of Mobile Marketing to Increase Product Sales for Your Business

There are many different ways that businesses can reach customers on their cell phones(SMS Services Solution And Voice Services Solution, Mobile Marketing). While it may be impractical to call each customer to thank them for their business, there are many ways that you may want to consider tapping into this marketing on this device that most people constantly have with them.

Here Are Some Best Ways That You May Want to Consider Using Mobile Marketing to Increase Product Sales.

SMS Solution(Short Messaging Services).

Often called texting(SMS), many customers enjoy interacting with a company, and it can be a great way to prove that you are the local expert in your field. Ask customers to text(SMS) a particular number so that you can give them a coupon code that is redeemable when they visit your location. SMS services for small business can be used in many different ways. Send offers to your customers especially right after they have received a delivery thanking them for ordering and suggesting a related product. Add an SMS message to all other campaigns that you are running. Engage with your customers so that they do not forget about your business.

MMS(Multimedia Messages).

These messages are similar to texts, but they allow you to send links, images or GIFs with your messages. This often makes them more inviting to customers receiving them. You can also send maps to your customers when they are in your area. GIFs can be a great way to show your company’s personality. Using these techniques often allows you to show your business’ personality to customers who are already familiar with your business or who would like to know more about your business.

Location-based Marketing.

Create separate ads based on customer’s zip codes and use them on your customer’s favorite social media channel. Use push notifications when mobile devices are in a specific geographical area. Encourage your customers to check-in when they are in your proximity. Provide customers with real-time traffic updates reminding them to visit your location when traffic is slow. So that you can make more money during these dead periods.

Mobile-friendly Website.

Best think of Mobile Marketing every company should have a mobile-friendly website. These responsive sites should load quickly and be responsive. So that they change sizes depending on the device that the user is using to search for your business. Use other tools such as Google Maps, Google My Business, and Local Packs to capture as much interest as possible.

Mobile Marketing

vmayo launching IoT based cyber security Platform

No longer you need to be a network expert in order to manage your own network.  Vmayo Sirzo device gives you full control of your network, from blocking web pages to cutting off access to devices and even blocking ads. You will always be in control.

Simple and Powerful

Plug Vmayo Sirzo device into your router and launch our mobile app.  Vmayo Sirzo device can prevent cyber attacks, block ads, control kids’ internet usage, and even protects you when you are out on the road with built-in VPN Server.

  • Block any device for a period of time
  • Block any transfer between two networks
  • Block website Ads (Ad Block)
  • Block site visits based on category type, such as:
    • Porn
    • Social Networking
    • Gaming
  • Block Malicious Sites (Family Mode)
  • Block excessively opened ports by certain App

Parenting With Ease

Vmayo Sirzo lets you see what your kids are doing on his/her tablet. You’ll know whether they’re playing games, doing their homework, or going somewhere they shouldn’t. You won’t have to pull the power cord on that dusty router to limit access.

Top 10 Brilliant Qualities of Successful Digital Marketing Leaders

The Digital Marketing World is demanding. It doesn’t respect what you did yesterday unless it provides value today. That is demands constant evolution, reinvention, and innovation to excel. So that needs highly effective leadership to steer through these times and transitions.

We are heading towards a world driven by artificial intelligence, machines & technology. Make no mistake about it. The digital revolution has changed the way businesses, societies and humans operate in their day to day lives.

Leaders in the digital marketing world need to be agile, open-minded, & collaborative to navigate the challenges. And seize the opportunities for achieving global scale and success. Here we explore attributes that make highly effective leaders in the digital marketing world!

These are Top 10 Brilliant Qualities of Successful Digital Marketing Leaders

Empower People.

The greatest leaders genuinely believe in the well being of their team members and people working with them. They rise up the ladder because they empower people and create a synergy effect where the sum total of efforts helps everyone in the team accomplish more.

The job of a leader is not merely to direct, but to grow and empower people where they can rise to their best. Great leaders build empathy and sensitivity to the needs of their people. They are persistent in the pursuit of improvement themselves and everyone in their team.

Focus And Foresight.

Today most organizations are driven by digital marketing technologies. The technologies are also disrupting old businesses and bringing new evolutions. A leader in the digital marketing age needs to stay focused amidst the rapidly changing landscape.

When there are too many choices, the probability of choosing the wrong ones is high. The best leaders are able to make the right bets. They have the foresight to understand what the future will hold for them. They are quick, adaptive but focused on the core objectives they want to achieve.

These leaders have the ability to visualize the future with clarity and chart their journey from their present.

Global Outlook.

The digital marketing world interconnected and bereft of barriers that curtail opportunities. Today it is relatively easier to build things with all the help available readily whenever you want. It is a crowded world. Everyone is looking for their share of attention.

So, how do you differentiate yourself? Great leaders aspire to be the best. They are satisfied with nothing less than the best. So that inspire their teams to work with an attitude of building things that are second to none. It attracts opportunities by building things that people love.

Companies like Google, Apple, Netflix, Facebook, and Amazon have all been driven by great leadership, especially relevant in the digital marketing age. It has resulted in enormous growth, scalability and unprecedented success for these companies.

Building Strong Relationships & Better Trust.

A Harvard Business Review survey reveals 58 percent of people say they trust strangers more than their own boss. It’s shocking but true. It is important for leaders to come out of their shell and engage more with their teams.

The culture of trust is built, when you allow your teams to make mistakes and let them learn from it. You embrace their faults as well as their strengths. It is not a zero-sum game; in fact, you only win when your team wins.

Great leaders are able to establish trust because they are authentic themselves. They communicate, operate with transparency and never mislead their people. You build trust by being trustworthy yourself.

Accomplishments, Not Just Activity.

In the digital age, spending time on your computer, getting busy doing nothing is quite common. Even the best ones are led into the trap of mistaking activity for progress. The most effective leaders are able to draw the line between activity and results.

These leaders are able to set benchmarks that result in progress oriented work for their teams and themselves. They understand the value of time, prioritize stuff and get things done. They benchmark their progress with the right metrics to achieve the key result areas. The never digress from the core.

Develop More Leaders.

A great leader develops more leaders at all levels. The reason it becomes more relevant in the digital marketing world is that decisions need to be taken at all levels. It is no longer the top-down approach. For many decisions and actions, the top leaders depend on advice from those working down the ladder.

People who are at the bottom of the ladder working on actual problems should be empowered to take their own decisions. As a leader, you have to trust their knowledge and guide them to acquire more skills.

The best leaders are open to new ideas and approaches. They can change their opinion to do what is in the best interest of the team.

learn And Grow, Self-Organise.

When opportunities are limitless, it is important to identify key focus areas beyond the hype, noise, and fads. The best leaders have a knack for picking the right technology trends that help them in their quest for sustainable success over a period of time.

They are able to build teams that are able to self-organize, learn and grow together. The knowledge base keeps evolving in the digital marketing world. So, it is indispensable to keep yourself updated.

View Failures As Experiments.

The best leaders view failures as experimentation to learn and get things right. It takes time to get things right when you are innovating. They give space for people to fail, experiment and ultimately build incredible things. The key is to constantly improve and keep learning in the process.

Leadership often tested during failures. The digital marketing world needs constant evolution, innovation, and reimagining new business models. It requires iterations and experiments to make things work.

Even the best and most innovative companies fail in their experiments, but they channelize learnings from these failures to build better solutions. The best leaders encourage their teams to experiment, improve, evolve and build incredible things as a result of this.

Unflinching Faith And Commitment.

What separates great leaders from ordinary ones? It is often the courage, conviction and the unflinching faith in their mission. It is the commitment and drives towards making something happen. They give it everything.

It is this strong conviction and ability to bear the pain for the common good that makes them great leaders. So that driven by a higher purpose and they are ready to sacrifice things to achieve it. They think long term.

The digital age one of convenience and comfort. It is way too easy to give up on things and settle for less than you are capable of. But, great leaders set their standards high. They are never ready to compromise on their vision, purpose, and dreams. They don’t give up until they’re done.

Conclusion

The digital marketing world is an age of communication, transparency, and empowerment. Leaders in business today are influencing relationships with other countries. Trade is shattering boundaries between nations and creating a level playing field promoting globalism. So that the digital leaders are writing the rules of the game, reshaping our world, and its future.

4 Brilliant Indian Holiday Digital Marketing Campaigns

Every year, around Holi, Diwali, Raksha-Bandhan, and Christmas. The floodgates of holiday Digital Marketing Campaigns open and we are taken in! And why not? It makes sense for brands to cash in on the spending frenzy among consumers. From holiday emails to social media posts, ads and online videos to tweets and digital creatives – brands jump all in for months that are the most critical to their bottom lines.
We looked up some recent campaigns from India for some good, inspiring ones. Be ready to remember and be inspired. You could not have missed these.

This is Top 4 Brilliant Indian Holiday Digital Marketing Campaigns Inspire You.

Amazon’s #AdjustNoMore

Amazon did a brilliant job on its Diwali digital marketing campaign last year. Using a simple insight, it created a relatable story of every household during the festive season. Focusing on the sacrifices family members make for each other, especially the sole bread earners in many families. Amazon asked them not to adjust anymore and buy the things they deserve. The video also kicked off the Diwali sale last year and broke the clutter of holiday and promotional campaigns around the time.

Digital Marketing Campaigns

Future Generali’s #RakshaBandhan Campaign

A few years ago, Future Generali put a positive spin on the protector-protected relationship between brothers and sisters. In keeping with recent sentiments, moving away from the patriarchal nature of Raksha Bandhan, the ad showed an elder sister telling her brother that she was the one who protected him all these years. It ends with the brother agreeing and tying a rakhi to the sister instead.

Every marketer can learn a thing or two from the simplicity and impact of these campaigns, although they work on the simplest of insights. We can definitely conclude that in holiday digital marketing campaigns of today, your storytelling, likeability, and engagement matter first. Holiday promotions, deals, features, and any form of hard sell come much later, or maybe never.

Digital Marketing Campaigns

Pepsi and Kurkure #GharwaliDiwali

Another emotional festive video from the Pepsico stable two years ago was from the #GharwaliDiwali campaign of 2014. Tapping on to the insight that most young professionals and students live away from home. Pepsi made an emotional short film. Year after year, the aging parents yearn for their children’s company during the festive season but the grown-up children. With their own sets of commitments and responsibilities are unable to visit. While the video may not make you cry your eyes out, you will definitely want to go home to your parents this Diwali. Or sooner!

Digital Marketing Campaigns

Parachute Advanced #KhulKeKheloHoli

Last Holi, Parachute Advansed, Marico’s hair oil brand released a brilliant three-minute film titled #KhulKeKheloHoli. The high-spirited video, although shot in an old-age home. Asked Indians to let go of their inhibitions and celebrate the festival of colors like nobody is watching.
The colors and emotions in this timely and memorable video mirrored the spirit of Holi.

Digital Marketing Campaigns

Vmayo Technologies Appreciates All for their Great Work.

List of Top 13 Ways to Make Best Digital Marketing Services Work

It is no exaggeration that you live in a Digital World and from that perspective, it is imperative that your business has an impressive presence in the digital space. In essence, Digital Marketing Services is the future of marketing in the world with the added advantages that it is cheaper than traditional marketing and is measurable.

Let’s list the different ways you can use the digital medium to popularize and drive conversions for your startup or business.

SEO (Search Engine Optimization).

In layman’s terms, Search Engine Optimization or SEO is essentially tweaking your website so that it comes up naturally or organically for search results in Google, Yahoo Bing or any other search engine.

Google updates its algorithms regularly so that only the relevant results come up. From that perspective, many experts say that SEO is dead and the effort is futile. However, the truth is that Google tries to prevent algorithm manipulation and filters sites that don’t deserve to be on the top of SERPs (Search Engine Result Pages).

So there is no doubt you should invest in SEO work. Your website should address the technicalities related to content and query matching, spidering, indexing, and interpreting non-text content.
Remember, it is the most cost-effective marketing strategy that will bring organic traffic to your business.

SEM (Search Engine Marketing ).

Search Engine Marketing or SEM is the comprehensive strategy to drive traffic to your business, primarily through paid efforts. Hence it is also called Paid Search Marketing.

The universe of SEM is diverse and complicated. Based on your business structure, you may choose PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model.
There are different platforms for SEM. By far, Google AdWords (on Google Network) and Bing Ads (on Yahoo Bing Network) are the most popular.

SEM also includes Display Advertising, Search Retargeting & Site Remarketing, Mobile Marketing and Paid Social Advertising.

You may choose a single-point strategy like PPC, or go for a complete SEM strategy, including Display and Retargeting. But whatever you do, make sure your work is managed by experts as wrong planning may make your costs go haywire.

Creation of Unique Content.

Research shows that content creation is a definitive method of marketing in 2014. All recent changes to Google’s algorithm – be it Panda, Penguin or Hummingbird – point to the fact that content is the most important metric while filtering search results.

Content can be presented in different formats, including blogs, white papers, e-books, case studies, how-to guides, question and answer articles, forums, news and updates, images, banners, infographics, podcasts, webinars, videos, or content for microblogging and social media sites.

You can be creative and create content on any topic and then skillfully link it indirectly to your business. You may like to read our article on how to include content and market your startup or business free of cost.
Also, you need to customize your content for different platforms. For example, the content for mobile phones should be crisp and short.

Remember, an effective strategy will engage your readers and leave them interested in more information from you. Good content is shared and is the best way of branding your business.

SMM (Social Media Marketing).

Social Media Marketing or SMM is an offshoot of your SEM efforts. It involves driving traffic to your sites or business through social sites like Facebook, Instagram, Twitter, Pinterest, Google+, Linkedin, etc.
As we mentioned above, good content is shared and liked. To create and customize content for different social media platforms. Remember to be prolific and original; you need to engage with users on a daily basis, at least four to five times a day. Your SMM efforts can be especially helpful for branding and driving sales.

Best Digital Marketing Services

Display Digital Advertising.

This again is a subset of your SEM efforts. You may use a variety of display advertising formats to target potential audience – be it text, image, banner, rich media, interactive or video ads.
You can customize your message based on interests, content topics, or the position of the customer in the buying cycle.
However, note that Digital Display Advertising is relatively costly. You need experts to drive good ROI for your business.

Remarketing And Retargeting.

Essentially, Retargeting or Remarketing is a strategy to target customers who have already visited your website. It is based on cookie technology.
Retargeting has emerged as a preferred strategy as you target customers who have already shown interest in your business, and hence the conversion rate is high.
You may engage in Retargeting on your site, or on a social network or on the mobile. Visualise your strategies based on the customers’ buying cycle.

Mobile Marketing.

According to a report, Mobile Marketing will be worth $400 billion by 2015 in the US alone.
We strongly recommend you try out Mobile Marketing. Remember, the website, apps, and content should be customized for mobile devices.
By 2016, mobile devices are expected to reach 2.6 billion units worldwide. So as more people use smartphones, tablets and other mobile devices, the potential of the mobile market continue to grow.

Interactive Marketing.

Make sure your advertising strategy engages the potential customer in a conversation.
According to a survey by ExpoTV.com, 55 percent of respondents preferred to have ongoing communications with the companies they buy from; and 89 percent felt more loyal to the companies if they were invited to provide feedback.

So that use tools like widgets and opt-in features to make your website interactive, solicit feedback and track user behavior.
Engage with the customers actively and customize offers based on their preferences and browsing activities.

Viral Marketing.

Viral Marketing is a strategy where a unique content spreads exponentially online because the content appreciated, shared and liked immensely.
This is a great way to brand and drive traffic to your website. The content can take any format; all you need is to be creative.

Email Marketing.

When you send a commercial message through email to a list of potential customers, this strategy called Email Marketing.
With an effective email marketing software, you can maintain email lists that are segregated based on several factors, including customers’ likes and dislikes, and spending habits. Remember to send personalized emails; this helps to develop trust.
However, note that Email Marketing may also be considered as spamming and there are laws against it in some countries.

Affiliate Marketing.

Affiliate Marketing is a performance-based marketing program, where you pay publishers who bring you, customers. The performance may be based on conversions – promotions, leads or simply sales.
You may like also to be part of the affiliate programs of different publishers. Essentially, the publishers will give you space in their pages to advertise your business and help you drive conversions; and you will pay them based on the compensation model.

You may avail the help from an Affiliate Network, which will give you a large base of publishers, and other benefits like tracking and reporting technology.
Affiliate Marketing is especially useful for startups, as it will bring in more traffic to their business through high-traffic sites.

In essence, Affiliate Marketing is a win-win situation for both the merchants and publishers.
Sites like Amazon, eBay, LinkShare and Flipkart run Affiliate Programs. In fact, most online businesses with appreciable traffic have their own affiliate programs.

Digital Media Planning And Buying.

When a media agency researches and makes a comprehensive strategy framework, we call it Digital Media Planning.
Be it in driving sales or conversions, launching a new brand or promoting an established brand, or changing customer behavior, the media agency plans different platforms and formats to reach the desired audience. So that it studies reach and frequency of different web-based and mobile applications.
The agency works with different partners and buys relevant space and ideas. This called Media Buying.
In essence, Media Buying and Planning entails all the strategies that we have discussed above.

Web Analytics.

Perhaps, the most important aspect of your Digital Marketing is Web Analytics.
Essentially, Web Analytics helps you to collect, measure, understand, analyze, plan, report and predict the web activities for your business.
Web Analytics confused with Web Statistics. As opposed to simple reporting, Web Analytics gives you analyses and different angles to ponder vis-à-vis your business.
Some of the important Web Analytics tools are Google Analytics, Spring Metrics, Woopra, Clicky, Mint, and Chartbeat.
It goes without saying that every advertiser should use Web Analytics to understand his business and improve the ROI and conversions.

Conclusion.

It is important that you use different marketing strategies for your business and then find out which work best. In most cases, it is the combination of many strategies that will serve your objectives. So that Digital Marketing is a dynamic medium and you should always be adapting to the changes. Use also a Web Analytics tool to track performance and plan your next move.

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