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Facebook Security Breach: Here is what happened and how to resolve it

Facebook has fixed the vulnerability

On Friday FB claimed it had fixed a security vulnerability. It could have allowed hackers to log into about 50 million user accounts. While Facebook reset the logins of these 50 million users. It did the same to another 40 million accounts as a precautionary measure. The incident was big enough for Facebook CEO and founder Mark Zuckerberg to post that the social network was still investigating the breach. “We do not yet know whether these accounts were misused. But we are continuing to look into this and will update when we learn more.,” He said in a Facebook post.

When did the Facebook breach take place?

In a press call, also attended by Zuckerberg, Guy Rosen, Facebook’s VP of Product Management, said the vulnerability was introduced in July 2017 when Facebook created a new video upload functionality. Facebook launched a probe into the incident on September 16 after it discovered some unusual, like a spike in users. “On the afternoon of September 25, we uncovered this attack and we found this vulnerability.,” he said, adding that the FBI was soon notified and the vulnerability was fixed on September 27 evening after which it “began resetting the access tokens of people to protect the security of their accounts.” This is why people are having to log back into their Facebook accounts.

How were user accounts compromised?

Rosen said the attackers exploited a vulnerability in Facebook’s code that impacted its ‘View As’ feature that lets people see what their own profile looks like to someone else. This is how it was exploited: “Once the attackers had an access token for one account, let’s say (Alice’s), they could then use View As to see what another account, let’s say, (Bob’s), could see about (Alice’s) account. Due to the vulnerability, this enabled them to get an access token for (Bob’s) account as well, and so on and so on.”

What caused the vulnerability in ‘View As’?

Rosen said the vulnerability was caused by a combination of three bugs affecting the access token. That is like a “digital key that keeps you logged in to Facebook so that every time you open the app, you don’t need to re-enter your password”. It is not a password.

Rosen explained that the first bug was that “when using the View As function to look at your profile as another person would, the video uploader shouldn’t have actually shown up at all”. But in some cases it did. Secondly, this video uploader “incorrectly used the single sign-on functionally” to generate an access token with the permissions of the Facebook mobile app.

Finally, when the video uploader showed up as part of ‘View’ As it generated an access token, which it shouldn’t have, “not for you as the viewer, but for the user that you are looking up”. Rosen said the attackers discovered this combination that had become a vulnerability.

What should Facebook users do now?

As a precaution, Saket Modi (CEO & Co-Founder of security firm Lucideus)  recommended that all Facebook users should log out and re-login into all the gadgets they had the social network was active on.

Meanwhile, Sophos Principal Research Scientist Chester Wisniewski reminded that there are bound to be bugs in something as big and complicated as Facebook. While accepting that theft of access tokens was a problem, he suggested it was not nearly as big of a risk to user’s privacy. He has his own suggestion too: “As with any social media platform, users should assume their information may be made public, through hacking or simply through accidental oversharing. This is why a sensitive information should never be shared through these platforms. For now, logging out and back in is all that is necessary. The truly concerned should use this as a reminder and an opportunity to review all of their security and privacy settings on Facebook and all other social media platforms they share personal information with.”

Facebook’s Oculus Quest help virtual reality become a reality

Oculus Quest

When Facebook co-founder and CEO Mark Zuckerberg took the stage at the fifth edition of Oculus Connect developer conference in San Jose, California, earlier this week to launch the Oculus Quest, one could hear loud cheers from the crowd. Zuckerberg called the Oculus Quest, a $399 (Rs 28,933) standalone wireless virtual reality headset. It is a big leap in the virtual reality space that has yet to catch on with mainstream consumers.

Six Degree Virtual Reality Experience

Facebook CEO Mark Zuckerberg said. “This is the all-in-one VR experience that we have been waiting for. It’s wireless, it’s got hand presence, six degrees of freedom and runs Rift-quality experiences.” For Facebook, and Zuckerberg personally, the Quest is a big deal. It is a headset that could potentially convince developers to take VR seriously. But the question is if Quest will finally get consumers also interested in virtual reality.

VR Adoption is Slower

There are great VR devices available in the market, like PlayStation VR and Oculus Rift. But despite the heavy investments by Facebook, Google, HTC, Microsoft, Samsung and Sony, just a handful of people have actually bought VR headsets.

At the Oculus Connect developer conference, Zuckerberg admitted that VR adoption has been slower than estimated. The company hopes to have 1 billion people using virtual reality, but Zuckerberg did acknowledge that Facebook may not have even reached 1 percent of that goal. That means not even 10 million people are using Oculus devices. In fact, the slow adoption of virtual reality headsets is evident from the latest IDC report which said worldwide shipments of VR headsets were down 33.7 percent year-over-year in second-quarter 2018.

Oculus Quest tries to solve some of VR’s big issues

“Oculus Quest is helping to address a number of hardware challenges, including high prices, PC tethering, and tracking beacons”, Bryan Ma, an analyst with IDC.

The current generation VR headsets suffer from many issues. The technology can cause motion sickness.  Cost of owning a VR headset is high and one does have to invest in a high-end PC to get the best possible experience. Oculus Quest, formerly known by the code-name “Santa Cruz”, tries to address three big issues that could instigate the adoption of virtual reality headsets in the near future.

Unlike PlayStation VR or Vive Pro, the Quest does not require a dedicated PC or console to provide graphics. It’s a standalone, wireless virtual reality headset featuring a display resolution of 1600×1440 per eye, two hand controllers, four wide-angle cameras, 360-degree audio, and in-built sensors that enable “six degrees of freedom.” The Quest also promises to offer full positional tracking which decreases the chances of motion sickness.

Oculus quest is available at 399$

the biggest highlight about the Quest is its price: $399. That’s the same price as Oculus’ current Rift bundle and almost $400 less than the Vivo Pro, which requires a high-end PC to offer superior graphics.

“With a 6 DoF HMD with two hand controllers all in one piece without a need for a PC or the trouble of a tether coming at $400 is definitely something, not just enthusiasts are kicked about,” says Jignesh Talasila, CEO of Loop Reality, a Hyderabad-based Virtual Reality startup

Still early days in India

There’s enough evidence to suggest that VR has a long way to go to penetrate in India. Currently, India’s Virtual Reality headset shipments are relatively small at less than 50k units/year excluding Google Cardboard and low-end plastic viewers. (but including devices like Samsung Gear VR, which has some basic sensors, etc).

This means the market size is so small that it is not feasible for the Facebook-owned Oculus to bring its virtual reality headsets to India.

“India is still lacking the consumer adoption of high-end devices,” admits Pranshul. While VR from an enterprise standpoint continues to grow, Pranshul adds that the major problem customers have been facing is portability and unavailability of high-end gaming systems in their workplace.

Why You Need to move your Business on Cloud

Business with Cloud Technology

Cloud computing (also known as on-demand computing) has become a major buzzword in the business world these last few years. To put it in the simplest terms, it is a way to use computing services over the Internet. Instead of your company maintaining its own software, that software is available to you as a service you access over the Internet. The service is also responsible for storing and protecting your data.

As long as you have an Internet connection, you have any-time, anywhere access to the software and data you need to do your job. In most cases, this is true even if you are using a mobile device like a tablet or a smartphone. Switching a business over to run on cloud computing services often referred to as “moving to the cloud technology.”

Services Provided by Cloud Computing

The kinds of services offered by cloud computing providers usually belong to one of the 3 broad groups: infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS). Today, cloud computing is recognized as an invaluable tool for any organization, regardless of its size, market niche, or annual revenue.

To understand Cloud Technology briefly, we are here with explained video: –

How Cloud Computing will benefit your Business

Now you know what cloud computing is and how it can benefit your business. Here are the Top 7 Benefits we are listing below:

1. Cost Savings

Probably the key benefit for the first companies that utilized cloud computing, and still a valid one. The business saves money by not having to pay for its own corporate data center and the staff and overhead costs that entail.

Overall savings are further increased because the majority of cloud-service providers offer a pay-as-you-go model where they charge based on the services procured (no provisioning implies no cost). The price can be determined in various ways:

• By the amount of time you use it (typical for IaaS)
• The number of users or features, or by storage capacity (SaaS)
• By the amount of memory consumed per hour (PaaS)

Whichever way the pricing calculated, you never pay for more than you use. Because of the huge economies of scale cloud computing suppliers can achieve, they can sell computing power at a low cost, yet still, make good profits.

2. No Need for a Plan B

The importance of a robust solution for data protection and recovery is unquestionable. Cloud computing is an ideal solution here, providing your business with both backup and disaster recovery. Cloud technology products typically housed in redundant, secure data centers staffed by experts in data protection and related fields. As long as you have an Internet connection, you will be able to work.

3. It’s a Scalable Solution

Businesses have traditionally maintained some reserve for the unexpected growth of their computing needs. Additional servers, software licenses, and storage capacity would sit around idle so as to have it available if needed. Cloud computing solutions are scalable in that they always have extra capacity available if you need it. If your business unexpectedly adds staff, or otherwise needs additional resources, adding them is a snap. It takes just a few minutes to add them to the system.

6. Long-Term Investment

Instead of major IT capital investments every 2-4 years your costs will be distributed as predictable monthly or annual payments. As previously mentioned, scalability is not an issue, and it is in the interests of the cloud computing vendors to provide cutting-edge, energy-efficient, environment-friendly equipment. Maintenance and upgrades of the cloud technology systems are not your concern either. So the focus of your organization can be on your product and services all the time, just as it should be.

5. Mobility

In today’s working world, we expect to bring our job with us wherever we go. Thanks to the cloud, the phrase “bringing work home” no longer entails physically carrying heavy folders or other stuff with you. Because everything you need is accessible if you have a stable connection to the Internet.

You don’t have to miss out on anything: if you like to be in the loop at all times, your own device, such as a smartphone, is usually enough to use company’s system. Working for a cloud-based business often means you can work from home and telecommute. This can make a major difference for employees who are struggling to balance life and work.

6. Security

Data security often presented as the cloud technology’s main shortcoming. It turns out cloud services can be safer than on-premise infrastructure.

For a sensitive piece of measuring equipment that isn’t connected to the cloud technology, a failure means the loss of the recorded data. In the case of a lost or stolen laptop being connected to the cloud could literally save your business billions of dollars – with the laptop connected to the cloud, the data on it can be remotely accessed and deleted to make sure the security is not breached.

Cloud-provider systems have to at least match the data security standards of the industry they server or no one will use them.

7. All-Around Integration

Last, but definitely not least: cloud technology services integrate easily with other services. Few organizations use a single platform or supplier for every aspect of their business. Most search for the best option for each specific function and end up needing to be able to access and analyze data stored on different platforms.

Introduction To SMTP and POP3: How it all Works

SMTP is part of the application layer of the TCP/IP protocol. Using a process called “store and forward,”. It moves your email on and across networks. the Mail Transfer Agent (MTA) to send your communication to the right come So it works closely with something referred to as puter and email inbox.

The client who wants to send the mail opens a TCP connection to the SMTP server and then sends the mail across the relationship.  The SMTP server is constantly in listening mode. As soon because it listens for a TCP connection from any client, the SMTP procedure initiates a connection on that port (25). After successfully establishing the TCP connection the client process sends the mail instantly.

SMTP at work

It provides a set of codes that simplify the communication of email messages between email servers. It is a kind of shorthand that allows a server to break up different parts of a message into categories the other server can understand. When you send a message out, it was strings of text which can be separated through the code words (or numbers) that identify the purpose of each section.

SMTP provides those codes, and email server software designed to understand what they mean. As each message travels towards its destination, it sometimes passes through a number of computer systems as well as their single  MTAs. As it does, it’s briefly stored before it moves on to the next computer in the path.

Outgoing Email Server – SMTP

It stands for Simple Mail Transfer Protocol. It handles the sending of emails.

The ability to support email services includes two critical functions: SMTP and POP3. Together, they allow the user to send outgoing mail and retrieve incoming mail, respectively.

The SMTP server performs two basic functions:

  1. It verifies that anyone attempting to send outgoing email through the SMTP server.
  2. It sends the outgoing mail and if undeliverable, sends the message back to the sender.

POP3 Email Accounts

POP3 is the oldest internet message access protocol. It was designed to assist offline/local email processing. Email delivered to a mail server and a faraway email client periodically downloads the email from the server to the customer’s computer.

Once the messages delivered, they deleted from the mail server, although customers can configure their email client to leave a copy of the email on the mail server.

POP3 email accounts require an email client to send and receive emails. Common email customers include Netscape Messenger, Outlook specific, and more.

when you check your email using an email client, it makes a connection in your mail server and downloads your emails on your computer. Observe that POP3 handles mail access (or mail retrieval) only. Email sending is handling by SMTP.

Advantages of POP3

  • All emails downloaded to your computer. So you can read your emails without being logged onto the Internet.
  • Opening attachments are easy and quick as the file already downloaded on to your computer.

Disadvantages of POP3

  • All messages downloaded on to the accessing email client/computer.
  • Hence which means that the user will want to go again to the same computer to access the emails.

3 Ways Artificial Intelligence benefited Healthcare Industries

Consulting firm Frost & Sullivan reports that the healthcare Artificial Intelligence (AI) market is set to experience a compound annual growth rate of 40 percent through 2021, largely because AI has the potential to improve healthcare outcomes by 30 to 40 percent while simultaneously cutting the costs of treatment in half.

“AI systems are poised to transform how we think about disease diagnosis and treatment,” says Frost & Sullivan Transformational Health Industry Analyst Harpreet Singh Buttar. “Augmenting the expertise of trained clinicians, Artificial Intelligence systems will provide an added layer of decision support capable of helping mitigate oversights or errors in care administration.”

The value of Artificial Intelligence in the healthcare space not limited to clinical settings, however. By facilitating medical diagnostics, improving pharmaceutical marketing, and reducing medication non-adherence, AI-powered technologies are driving much-needed change at nearly every stage of the patient journey.

Facilitating medical diagnostics

Diagnostic errors play a role in around 10 percent of patient deaths and between 16 and 17% of all hospital complications. As exceptionally skilled as most healthcare providers (HCPs) are, in many ways, the human mind remains fallible.

As Andrew Beck, Director of Bioinformatics at Beth Israel Deaconess Medical Center Cancer Research Institute points out, “Identifying the presence or absence of metastatic cancer in a patient’s lymph nodes is a routine and critically important task for pathologists, [but] peering into [a] microscope to sift through millions of normal cells to identify just a few malignant cells can prove extremely laborious using conventional methods.”

That’s why Beck and his team built an automated diagnostic tool using a deep learning algorithm trained to differentiate between cancerous and noncancerous cells. In an evaluation conducted in 2016, the automated tool achieved a diagnostic success rate of 92 percent — just 4 percentage points lower than human pathologists. What’s more, when Beck’s team combined human pathologists’ analyses with the analyses of the automated tool, the diagnostic success rate rose to a remarkable 99.5 percent.

Ultimately, Beck believes that his experiment barely scratches the surface of what a hybrid — that is, human and algorithmic — approach has to offer to medical diagnostics. “Our results…show that what the computer is doing is genuinely intelligent and that the combination of human and computer interpretations will result in more precise and more clinically valuable diagnoses to guide treatment decisions.”

Improving healthcare marketing

Once a patient has been diagnosed, the next step is to find a therapy that will cure — or at least mitigate the effects of — their condition. HCPs obviously have an out sized influence over which therapeutic regimen a patient adopts, but the importance of “Ask your doctor about [Drug X]” direct-to-patient messaging shouldn’t be underestimated.

Unfortunately, the pharmaceutical sector often finds itself talking past its core constituencies. In fact, one study found that as many as 45% of patients believe that pharmaceutical companies don’t understand their real needs. Not unlike the challenges of traditional medical diagnostics, this disconnect is first and foremost a problem of scale.

In the digital age, gauging patient behavior — the first step toward delivering relevant, tailored messaging — involves aggregating information drawn from a wide variety of data sets, including medical data like hospital records, lab results and HCP notes and general data like media preferences, internet usage, and demographic information. Healthcare marketers must then draw out salient narratives and insights from their aggregated data — “connecting the dots,” so to speak — not just once, but on a rolling basis over the course of a campaign.

The reality is that executing such a data-driven approach at scale requires a superhuman amount of computing capacity. Not even the best, most experienced team of marketers is capable of organizing and analyzing millions of data points, which is where machine learning-based predictive analytics tools become invaluable.

By leveraging a properly-trained predictive analytics algorithm, a marketing team can gain unparalleled insight into their target patients, facilitating messaging based not on broad-strokes segmentation, but on analyses of the intricate — and often imperceptible to the human eye/mind — ways that a patient’s past behavior, personal characteristics and current position in the patient journey interact.

Reducing medication non adherence

Between 1988 and 1994, roughly 38 percent of adults living in the United States were taking at least one prescription drug. Over the subsequent two decades, that figure grew to 49 percent, driven in large part by a 100 percent increase in the number of adults taking three or more prescription drugs.

All told, according to research presented to the American Hospital Association in October 2016, “Total net spending on prescription drugs…has accelerated over the past year to $309.5 billion annually, making prescription drugs the fastest growing segment of the U.S. healthcare economy.”

A significant fraction of this $309.5 billion is going to waste. As many as half of the 3.2 billion prescriptions written in the U.S. each year aren’t taken as directed — if they’re even taken at all. This non adherence leads to over $250 billion dollars of unnecessary costs or roughly 13 percent of the country’s total annual healthcare expenditures.

But just as pharmaceutical marketers can use algorithmic tools to refine their patient targeting, HCPs can use algorithmic tools to reduce this systemic waste by getting a better sense of which of their patients are most prone to medication non-adherence. Everything from demographics and payer type to out of pocket costs and the prescribing HCP’s area of specialty bear upon the likelihood of a patient deviating from their prescribed regimen and an Artificial Intelligence-based approach is a robust way to take all of these factors into account.

Armed with the predictive outputs of such systems, HCPs are able to pinpoint which patients need additional support in order to remain on course with their treatment. Granted, better, more targeted communication isn’t a comprehensive solution for medication non-adherence, but research published in Medical Care suggests that poor HCP-patient communication results in a 19 percent higher risk of non-adherence. In other words, it’s a start.

Overview of the Medical Artificial Intelligence (AI) Research

Recently AI techniques have sent vast waves across healthcare, even fueling an active discussion of whether AI doctors will eventually replace human physicians in the future. We believe that human physicians will not be replaced by machines in the foreseeable future. But AI can definitely assist physicians to make better clinical decisions. The increasing availability of healthcare data and rapid development of big data analytic methods have made possible the recent successful applications of Artificial Intelligence in healthcare. Guided by relevant clinical questions, powerful AI techniques can unlock clinically relevant information hidden in the massive amount of data, which in turn can assist clinical decision making.

Here you can understand how Artificial intelligence Works.

Top 100 High PR Directory Submission Sites 2018

A web directory is a directory of World Wide Web. Additionally, it is the collection of high PR DIrectory Submission websites which are arranged in different categories and subcategories. The process of submitting your website link to the web directory is called Directory Submission (Off-page SEO Technique).

What is Directory Submission?

It is a process of submitting your site/blog link to web directories. Also, the directory submission sites will add your site in their directory according to the category of your site. Then the web directory will add your blog in a specific category.

If you are thinking how to do High PR directory submission, don’t worry. It’s quite easy. You just have to provide some details of your site to submit your blog. However, there are many directory submission sites, some are paid and some are free. But I will suggest you submit your blog to free directory submission sites.

Directory Submission

Why Directory Submission is important for your Website?

Directory Submission plays a very important role in your Website. It helps to create backlinks for your website, So it is a way to get lead faster.

Backlinks play an important role in increasing the visibility of a site or blog. Additionally, Quality backlinks help to determine how many people like your blog/website. Further, you can only get backlinks by using Off-Page SEO techniques. However, there are different techniques of Off-Page SEO such as blog submission, pinging, guest posting, article submission, search engine submission, classified sites submission, forum submission, video submission and much more.

Here below is the list of top High PR directory submission sites…

Directory

PR

 1.Ironlinkdirectory.com5
2. add-link-exchange.com5
3. phplinkdir.com5
4. linkmatch.info5
5. hp-links.com5
6. scrubtheweb.com5
7. Enforum.net3
8. Seodirectoryonline.org3
9. Usawebsitesdirectory.com3
10. Seoseek.net3
11. Linkroo.com3
12. Allstatesusadirectory.com3
13. Hydeparkbooks.com3
14. Freedirectorysubmit.com3
15. Alistdirectory.com3
16. 1abc.org4
17. Gmawebdirectory.com3
18. Galyeannursery.com3
19. Digitaleveuk.org3
20. Deeplinksdirectory.co3
21. Dondir.com2
22. Contenteurope.com3
23. Callyourcountry.com3
24. Callbuster.net3
25. Businessseek.biz3
26. Brownlinker.com4
27. Britainbusinessdirectory.com4
28. Botid.org4
29. Alwayslinks.com4
30. HEBD.co.uk4
31. intelseek.com3
32. Jewana.com4
33. H-log.com4
34. Eslovar.com4
35. Thalesdirectory.com4
36. Directoryseo.biz4
37. Wwwi.co.uk4
38. usgeo.org4
39. hdvconnect.com4
40. illumirate.com4
41. Textlinkdirectory.com1
42. somuch.com4
43. thinkfla.com4
44. add-oncon.com4
45. wewebware.com3
46. loadspy.com2
47. gigablast.com4
48. activesearchresults.com5
49. a1webdirectory.org4
50. sonicrun.com4
51. secretsearchenginelabs.com4
52. mastermoz.com4
53. infotiger.com4
54. 247webdirectory.com4
55. w3catalog.com4
56. addbusiness.net2
57. acewebdirectory.com2
58 1websdirectory.com2
59. dizila.com2
60. momsdirectory.net2
61. onemilliondirectory.com2
62. braniewo.net1
63. Joanna-marach.com8
64. Generalbusinesswebdirectory.com2
65. Blahoo.net2
66. Ananar.com2
67. Linkpedia.net2
68. Net-dir.com2
69. Bari.biz2
70. Generalshoppingdirectory.com2
71. Digabusiness.com2
72. Bedwan.com1
73. Busybits.com2
74. Intelseek.com1
75. likeddot.com2
76. dir.org.vn2
77. Caida.eu7
78. zexro.info2
79. mugro.info2
80. abacusseo.com2
81. triplewdirectory.com2
82. netinsert.com2
83. qqpipi.com2
84. indofeed.com2k
85. Ecesummit.com7
86. mccregion6.net1
87. tele-script.com1
88. cafeatlantico.info2
89. bobresources.com2
90. web-directory-site.com1
91. directory-listingsnow.org2
92. alabamaindex.com1
93. zebralinks.com 2
94 weddo.info2
95. dir-submitter.info1
96. ecctrade.com1
97. idahoindex.com1
98. 1m1.biz1
99. Vip7star.com6
100. bobresources.com1

Facebook launching its Smart Display ‘Portal’

Facebook’s Smart Display with own voice assistant

It has been long rumored that Facebook is working on a Smart Display equipped with its own voice assistant. In fact, reports from January this year suggested that Facebook could launch its Smart Display codenamed ‘Portal’ in May. However, we all know that did not happen. Now, a new report claims that Facebook will finally unveil the said Portal Smart Display this week.

Portal Video Chat Device

According to a new report from Cheddar, Facebook will unveil the device for home this week, and it’ll come in two screen sizes. The report claims that Facebook will be unveiling the Portal ‘video chat device’ with similar features like the Amazon Echo Show. The device will be sporting a smart display and a camera for video chatting purposes and facial recognition. The report further suggests that Facebook’s Portal will use make use of AI facial recognition features and that its wide-angle camera will feature a privacy shutter which can cover the camera lens when it’s not in use.

Aloha Voice Recognition with Portal?

Earlier reports suggested that the social media giant is developing its own voice recognition tool called Aloha. Dubbed ‘Aloha Voice Testing’ the feature said to facilitate speech-to-text-to-speech conversion, allowing Messenger users more ways to interact with each other on the platform. It believed that Aloha users will be able to dictate words to Aloha. And the tool will type it out to Messenger. There is no word about Aloha in the latest report and we don’t know if Facebook will announce the same alongside ‘Portal’.

Privacy

Privacy is now a big concern for Facebook. So according to report, Facebook’s upcoming Portal device will feature a privacy shutter that can cover the device’s wide-angle video camera. The device uses artificial intelligence (AI) “to recognize people in the frame and follow them as they move throughout a room,”. And Facebook recently developed shutter after the controversial Cambridge Analytica issue.

Other Features and Pricing

Aside from its AI-powered video chat camera, this new Portal device will feature integration with Amazon’s Alexa voice assistant. It’ll let users play music, watch videos, see cooking recipes, and more. The device said to be in testing for now, and it’ll start around $300 (approximately Rs. 21775.50). There will be a big screen variant too, which will cost around $400 (approximately Rs. 29034). It is also been reported that Facebook employees have been testing it for months, and the company has already shown it to major retailers in the United States.

5 Tips to run a successful bulk SMS Campaign

With a 98% open rate, text messaging has grown to become one of the most powerful means by which businesses stay connected to their customers. Small and large businesses alike use SMS marketing to widen the reach of their business. It is integral to understand the most effective way in which bulk SMS can be sent to meet organizational goals.

Here are a few practices you can build on to run a successful bulk SMS Marketing Campaign for your business-

Build a marketing list

You would need a healthy list of contacts to SMS to. This list can be prepared by making a note of all the present customers and those who have subscribed to your services before. Run a sign-up campaign by publishing a shortcode or number. Contacts interested can sign up through SMS to receive updates.

Personalise your messages

We live in the age of personalization, we know who our customers are, what they are buying and what their requirements are. For example, if a gym owner has a client who wants to lose ten kgs in three months and has not been able to do it, the gym owner can send him a personalized message to join the advanced fitness program. Vmayo allows for personalized messages using tags to address people by their first names or send custom URLs for people to click.

Language matters

With only 160 characters available, you need to get your point across without being too direct. The messages sent should be brief and to the point. Tailor, your message to appeal to your contact. Include your brand personality in the message. Try not to use abbreviations to get your message across but if your audience expects it to go ahead. Generally, avoid using all caps and emoticons in your messages.

Time your message

Nearly 95% of the SMS recipients open their messages within five minutes of receiving them. Timing your SMS delivery to perfection improves the chance that customers read and appreciate the message. The trick here is to segment the marketing list into random groups and then test the success of the campaign across various timings. Timing and frequency for messaging your customers can be fine-tuned through continuous testing to get best results.

Call to action

Make sure to include a phone number or website link at the end of your message. The CTA should be a simple, clear request for an immediate response.

Statistics putBulk SMS Marketing in the lead for connecting to customers. But businesses still have to work at creating a campaign that appeals to the senses of its audience. Professional, precise, personalized and timely text messages can help you get the most returns from your Bulk SMS campaign.

SMS Marketing for Political Campaigns

SMS Marketing in Political Campaigns

There is one communication strategy that is increasingly becoming the norm in political campaigning- SMS Marketing. Whether it be at campaign rallies or fundraisers, on direct mailers, yard signs or even the campaign social media handles, the CTA to text the campaign keyword to a shortcode has turned into a familiar sight for voters. As political campaigns embrace the mobile, SMS marketing has turned itself into a vital communications strategy. For its wide reach, simplicity, and the scope of scalable personalized conversations.

As more campaigns embrace the use of text messages, the technology that supported this feature has also advanced to widen its scope. You can manage your SMS Marketing from a browser. Share data instantly across multiple software applications, and measure campaign progress with analytics. We’ll look at how text messages help political campaigns and how its scope has evolved over time through six use cases.

What is SMS Marketing?

SMS Marketing involves the use of SMS texts to communicate with your voter base and maintain communications between campaign staff/volunteers. Campaigns need an opt-in procedure where voters can sign up to receive your text messages. This is usually a sign-up form on the campaign website or a keyword to be texted to a number. Once a person has opted in, the campaign has permission to reach out to them via texts.

SMS Marketing use cases for political campaigns include the following:

Collecting voter details

You must have seen the Call to Action to text a keyword to a short code or mobile number at campaign rallies and on campaign literature. Something like Text GIVE to 555555. People opt in and then receive campaign text messages through the duration of the campaign. But if you’re just asking people to opt-in and leave the remaining conversation for later, you’re missing out on valuable voter information for your voter database. The normal opt-in gives campaigns the supporter phone number. plus the ability to keep the person in the loop about campaign activities.

Campaign updates

The most prevalent use case for text message marketing in politics is to send out campaign updates to supporters, volunteers, and staff. It used to convey the candidate’s stance on relevant issues, alert voters about media appearances, and make fundraising appeals and campaign announcements.

Unlike conventional text messaging, modern platforms allow you to send out thousands of text messages in a few seconds. When you are sending out thousands of texts, it can be a daunting task to handle responses. Text messaging software gives you the option to personally handle responses or set up automatic responses that identify keywords.

Opinion polls and surveys

Opinion polls offer campaigns a way to understand the voter psyche and tailor the campaign around the issues concerning voters. Once you have built a subscriber list, you can reach out to the entire list based on location, job title. Send out text messages to voter lists with your polls. You can set up automatic responses for when people reply back based on the keywords you have set up.

Information collected through polls and surveys can be used throughout your campaign to reach out to voters with a better understanding of the issues that concern them.

Event management

You can use SMS marketing to send out event updates and identify attendees. The straightforward approach is to text your voter list with an event update. The software will automatically segment users based on their response. The alternate and better option is if you are using a CRM software. With text messaging software and CRM integration, you can create an event in your CRM and then run an RSVP campaign using your messaging software. Responses to your texts can be automatically synced to your CRM so that subscribers responding with “Y” are sent an event invite or follow-up updates about the event.

Volunteer organizing

Volunteer organizing with text messaging works somewhat similar to event management. Only here, you are inviting supporters to volunteer for your event rather than a generic appeal for event attendees.

First, you send out an event invite via text message and based on how subscribers RSVP to your invitation. Hence You can start a drip SMS campaign for those who replied in the affirmative. These drip campaigns involve the use of automated periodic texts and emails to ensure volunteer attendance and to make sure that they are made aware of the details pertaining to the event. Application integrations ensure that all data instantly synced across your CRM software.

GOTV and registration reminders

Even an excellent voter outreach campaign can fall flat if people don’t turn out to vote. Text messages offer a fast and wide-reaching way to remind citizens to go to the ballot box on election day. You can use texts to send out reminders to register to vote. Guide people on how to register, provide information about where the voting place is located. And for other Get Out The Vote efforts during the days leading up to the election.

 

Machines Replacing Humans at Workplace By 2025

Machines will replace Human

A study says by 2025, more than half of all workplace tasks that exist today performed by machines, yet in terms of overall numbers, the robot revolution will create 58 million net new jobs in the next five years. According to a new research by the World Economic Forum (WEF), adoption of automation and robotics will bring a “seismic shift” in the way humans work alongside machines and algorithms. However, in terms of overall numbers of new jobs, the outlook is positive.

Estimated Report till 2025 

The surveyed companies report that at present, 71 % of total current task hours performed by humans, compared to 29 % by machines. By 2022, this average expected to shift to 58 % task hours performed by humans, 42 % by machines. By 2025, machines will perform 52 % of the total task hours.

Impact on Human Employment

WEF said “The advent of machine, robots and algorithm could actually have a positive impact on human employment. Our projection, based on a survey of executives representing 15 million employees in 20 economies, suggests globally 133 million jobs created by technologies of the Fourth Industrial Revolution compared while 75 million could be displaced”.

The Future of Jobs 2018

“Businesses set to expand their use of contractors doing task-specialized work, engage workers in more flexible arrangements, utilize remote staffing, and modify the locations where their organisation operates to ensure access to talent,” the research, titled ‘The Future of Jobs 2018’ said.

Among the roles set to experience increasing demand across all industries are data analysts and scientists, software and applications developers, and e-commerce and social media specialists. All of which are significantly based on or enhanced by technology.

“It is critical that businesses take an active role in supporting their existing workforce through res-killing and ups-killing, that individuals take a proactive approach to their own lifelong learning, and that governments create an enabling environment to facilitate this workforce transformation. This is the key challenge of our time,” said Klaus Schwab, Founder and Executive Chairman of the World Economic Forum.

Roles that distinctly leverage ‘human skills’ such as sales and marketing professions, innovation managers and customer service workers, also set to experience increasing demand, World Economic Forum noted. Jobs expected to become redundant include routine-based white-collar roles, such as data entry clerks, accounting and payroll clerks.

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