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Plesk Vs cPanel: Which Control Panel is Better?

“I Have Loved Hosting Over The Years, Simply Because I love Working With People. It’s The Perfect Job.”- WINK MARTINDALE 

The right admin area or control panel makes an enormous difference for most webmasters. Whether you favor one or another or you’re simply not sure, it’s important to choose to host with the right control panel for your needs. A look at cPanel vs Plesk will help you decide between two of the most popular control panel options in the hosting industry. Both are absolutely able to complete the work, and both include the basics excellently. So, I will try to cover more cPanel Vs Plesk ground to let you know the differences.

Many web hosting service providers carry a control panel with their shared hosting plans, and you generally do not get to choose which choice you get.

Complete Overview of Control Panel

A hosting control panel is a tool that allows you to manage all aspects of a hosting service. It allows you to do most of the complex system admin processes in just a few clicks from the admin interface. You can even do advanced tasks such as server migrations, web server switching etc. in just a few clicks. Earlier this was done manually and took a huge amount of time to set it all up whereas it is just a matter of a few minutes now.

Control Panel Basics

Control panels offer basic information that can be useful for your site. One of the most important aspects is your account at a glance. You can also see how many resources you are using to ensure you are not at risk of exceeding any limitations. There is typically a section where you can change your password, set preferences such as the email address for notifications and the language you prefer. You may see:

Basic elements of a Control Panel

Effectively take charge of a website hosting environment and make sure the website control panel you choose offers the following essential, basic functions.

Domain and DNS Management

You depend on domains to access website resources. Hence, your control panel should have a section that lets you manage everything about the domains you’re hosting on your server. This includes new add-ons and subdomains, or managing existing ones.

Subdomains

Subdomains allow you to create a separate website area or an entirely new website. All while still using your main domain name. So it can be useful to add a prefix to your website domain name, such as support.domain.com. Your control panel needs to allow you to create as many subdomains as you need. The power’s yours!

Add-On Domains

ost control panels will give you the option to add a number of domains to the hosting environment. You’ll find these as “Add-on domains”. Now, you can choose to assign an add-on domain to a specific website. Or you can simply park it if you currently don’t want the domain to point to any website. Note that a parked domain can point to an existing website. So in this case, every request for that domain is simply redirected to another website of your choice.

DNS Management

Can you imagine if all your DNS data was scattered? You can usually host all the DNS data for a domain on your hosting environment itself. Including the entire range of DNS records, like nameserver and A records, MX records and TXT records. The right hosting control panel for you will allow you to fully customize DNS for each add-on domain you host.

File Manager

The organization is key. How can you keep track of all your the files on your server? You need an easy way to upload, remove and manage these files. So your control panel should present a GUI that enables quick and easy file management. The simpler, the better. Because whether you use a CMS such as WordPress, or not, file management is a basic daily task for admins. Solving CMS issues is also much quicker with a file manager. There is an alternative – enter FTP (File Transfer Protocol), still supported by most control panels, to be honest. But FTP requires using a separate software application which you’ll need to set up on the side.

Mailbox Management

You’ll have multiple email accounts (also known as mailboxes) associated with each domain. Your control panel should come to the rescue here too by letting you create, remove and otherwise manage these accounts. It’s common for web hosting packages to include POP3 or even IMAP email free of charge.

Mail forwarding

Another important feature you should look out for. Doesn’t matter whether you are forwarding to an internal email account or an email account hosted elsewhere. Another common practice for control panels is allowing you to configure anti-SPAM solutions ( including DKIM, SPF, and DMARC ). Handy because it lets you monitor and protect incoming emails against blacklists and open-source filtering databases.

Logging and Monitoring

Every system administrator should stay on tops of key usage statistics, such as visitor counts, memory use and the total use of bandwidth. A control panel will help you identify websites which use excessive amounts of server resources. As well as enable you to avoid high bandwidth charges – before it is too late.

There are different hosting control panel tools. The most popular ones are:

cPanel
Plesk

cPanel

cPanel is a popular control dashboard that helps you manage your web hosting server using a human-friendly web-based interface. It’s especially popular with shared hosts, where it’s the de facto solution provided by most affordable hosting providers. Without cPanel, you would need technical knowledge to manage your websites/server. But with cPanel, you’re able to make changes using a graphical interface – no technical knowledge required.

cPanel is a Linux based control panel that provides automation tools and GUI for helping users to easily manage their websites and hosting accounts.

  • Actions available to administrators
  • Actions available to web hosting resellers
  • End-user website owners are available

In addition to the typical server system administration functionality (such as backup creation, file management, and resource usage analysis) you expect from a control panel, your cPanel account integrates with many third-party products so that you can manage multiple website-related tools in one place.

Sometimes cPanel mentioned with WHM. cPanel is the “client-facing” product or the one you use to do things like edit your website’s files, create new email accounts or manage your databases.

WHM (which stands for Web Host Manager) is the administrative tool used to manage multiple cPanel accounts — if you have more than one website, you will likely have more than one cPanel, which you then manage using WHM. Some of the web hosts that rely on cPanel’s products include GoDaddy, Bluehost, SiteGround, and HostGator.

cpanel, Plesk, Control Panel

Feature of cPanel

File Manager

Use the File Manager interface to manage your files. This feature allows you to upload, create, remove, and edit files without the need for FTP or other third-party applications.

Images

Use the Images interface to manage your images. You can view and resize images, or use this feature to convert image file types.

Directory Privacy

Use the Directory Privacy interface to limit access to certain resources on your website. Enable this feature to password-protect specific directories that you do not want to allow visitors to access.

Disk Usage

Use the Disk Usage interface to scan your disk and view a graphical overview of your account’s available space. This feature can help you to manage your disk expanse usage.

Web Disk

Use the Web Disk feature to access to your website’s files as if they were a local drive on your computer.

FTP Accounts

Use the FTP Accounts interface to manage File Transfer Protocol (FTP) accounts.

FTP Connections

Use the FTP Connections interface to view current connections to your site via FTP. Terminate FTP connections to prevent unauthorized or unwanted file access.

Anonymous FTP

Use the Anonymous FTP interface to allow users to connect to your FTP directory without a password. Use of this feature may cause security risks.

Backup

Use the Backup interface to back up your website. This feature allows you to download a zipped copy of your cPanel account’s contents (home directory, databases, email forwarders, and email filters) to your computer.

Backup Wizard

Use the Backup Wizard interface as a step-by-step guide to assist you in backup creation.

Git™ Version Control

Use the Git Version Control interface to host Git repositories on your cPanel account.

File and Directory Restoration

Use the File and Directory Restoration interface to restore items from backed-up files.

Plesk

Plesk bills itself as a tool designed to help you “build, secure, and run your apps and websites” in a simple manner. The company is a bit younger than cPanel (cPanel was initially released in 1996, and Plesk was first shipped in 2001).

The Plesk panel is very similar to cPanel and WHM (you can think of Plesk as something that can replace both these products). Unlike cPanel, Plesk is cross-platform and runs on Windows Server (as well as several different Linux distributions), so if you opt for Windows-based hosting, you most likely will end up using Plesk.

Like cPanel/WHM, Plesk allows you to complete the server system administration tasks for your server, as well as integrate with third-party tools so you can manage multiple aspects of your website in one location.

However, do note that you get both the “client-facing” functionality and the administrative functionality in one location, so you get a more powerful experience at the expense of a streamlined interface.

Plesk considers itself to be a complete “WebOps” server control panel, which means that you will get strong website and server security, the ability to manage multiple servers using one control panel, a large amount of flexibility and control, and extensibility so that you can create a Plesk implementation that does exactly what you need it to do.

Hosts that use Plesk for their Windows plans include GoDaddy & A2 Hosting, some of the businesses that rely on Plesk’s products include Microsoft, Amazon Web Services, Docker, Google, and Node.js.

cpanel, Plesk, Control Panel

Features of Plesk

Docker Support

Docker – Docker is a tool designed to make it easier to create, deploy, and run applications by using containers. You can deploy and manage those containers straight from the Plesk interface. You can build or upload your own image and install the containers locally or to a remote node registered in Plesk.

Integrated WordPress Toolkit

Managing multiple WordPress sites is easier with integrated WordPress Toolkit.

WordPress Management

Developers can utilize Plugin and Theme Mass Management to keep their all their installation up to date with an automated update to effectively lower the chances of getting hacked.

WordPress One Click Hardening

Harden all your WordPress Installations using the security scanner. Simply check the items you wish to harden and click securely. It’s all automated and no individual account login is required.

WordPress Security Scanning

Plesk makes sure every WordPress site on your server is secure by identifying any risk occurred during the installation process and secure them automatically.

Plugin and Theme Mass Management

Plesk’s WordPress Toolkit allows you to apply any changes to all installations with just one click. Now users no longer have to log into each individual WordPress installation to update, add, remove themes and plug-in.

Docker Support

All updates settings can be done in a single place with Plesk. System packages and Panel can be set to automatic update. You can disable or block a particular service package in the panel. You can even set predictable updates or upgrades for packages (packages update as it is from the repos, where it was installed from)

System Update Tools

Plesk Onyx now supports DNSSEC to enable users to protect the DNS data of hosted domains. The purpose of DNSSEC is to help secure the domain name resolving process and to reduce the possibility of DNS spoofing. With Plesk, auto-renewing expired keys for a domain, re-signing DNS zone and server-wide management of DNSSec are now possible. You can turn on/off the whole server, have key length management, and get the automatic updates of parent domain zone on the same Plesk interface.

Ruby Support

Ruby is an interpreted scripting language for quick and easy object-oriented programming. With Plesk, you get the Ruby language support as a Plesk extension. It makes apps management easy because it allows users to scan, detect, deploy and restart the app. Ruby engine is available in different versions and it defines needed environment variables.

Phyton Support

Python is a programming language that lets you work quickly and integrate systems more effectively. With Python, you get Nginx + passenger support and are able to exchange information and instructions with the computer via CLI/API/UI.vGit. It allows you to control your Python support management (activate/disable). You can also choose the favored Phython version, restart application server (Passenger).

Full Git Integration

Git is a free open source distributed version control system designed to handle everything from small, to very large projects with speed and efficiency. Plesk also enables you to manage your Git, making managing and deploying your website code easily.

Features:

Easily deploy your website content. Push to a local Git repository or pull from a remote one.
Use Git Hub, BitBucket, Travis or any other software engineering service of your choice.
Create multiple branches in a single repository for separating staging from the production code.
Manually deploy for total control or save precious time with automatic deployment.

SSL Improvements

Plesk Onyx can now provide greater protection for your services and now includes a security advisor to enable all your sites and services to be served from a valid SSL certificate. However, It does this through the Security Advisor extension, which provides an easy set of wizards to ensure your Plesk login has a valid certificate, help enable all sites to be served via HTTPS and even generate the certificates using Lets Encrypt.

Multi-server Administration

Multi-server extension is designed to give you and your clients a single entry point to control web spaces and subscriptions on multiple Plesk Onyx servers.

The Multi-server support includes:

Automatically distribute web spaces or subscriptions on connected service nodes
Both admin and customers can log into to all your servers from one
Centralized account management from across multiple Plesk instances
Subscriptions distributed across service nodes.

Linux Cgroup Limits

This gives you the ability to add limits and permission to each subscription or service plan to prevent overuse of too many resources of a domain affect other domains. It will calculate the number of resources used for each user and limit them when the quota is met.

 

 

 

 

DNS Propagation: A Complete Guide

DNS, which stands for domain name system”.  It’s a database consisting of 13 global name server and a huge number of local servers. These match up IP addresses with corresponding Web addresses. Every time you type a URL, part of the Domain Name System makes the match and forwards your traffic. DNS propagation is a complex topic, and to fully understand it you need to know how the internet works.

What is DNS Propagation?

Propagation provides a lift to the web surfing speed by accelerating the return period used for a web browser to request a domain look-up for getting a result. This dramatically reduces the amount of web traffic giving them the ability to work faster. This kind of slow in processing is described as DNS Propagation. This process must be completed for your website to be available on the internet.

Additionally, DNS Propagation is a rather inaccurate term used to describe the process of DNS resolution. The word “propagation” implies that DNS changes spread from the DNS server to the DNS server and that you have no control over how quickly it happens. In fact, DNS servers check in with your local DNS server as needed, and the administrator of your local DNS server controls the ‘time to live’ (TTL) values for all DNS records in your domain.

DNS Propagation

Importance of DNS Propagation

DNS Settings Can Make or Break Your Search

Once a website is up and running, its IP address rarely changes. Generally, it’ll stay the same forever unless the site changes hosts. However, a domain name can change any time simply by updating DNS records. This has serious implications for search, as losing a domain will disrupt search rankings. Improper DNS settings can make a site impossible for crawlers to index.

DNS Settings Can Confuse and Frustrate Users

During the period when DNS settings are updated, some users will go to the right URL, some may see the IP address, and others could reach an error message. If you provide critical services over the Web, users won’t be able to access them until DNS propagation is finished. This can be a big problem, particularly if the data being used is especially time-sensitive.

DNS Settings Can Be Hijacked by Cybercriminals

In the worst case scenario, hackers can gain access to your site and redirect your traffic by changing name server settings associated with your hosting. Hackers do this to hijack legitimate traffic and infect users with malware. Spyware, which monitors user behaviour, and ransomware, which encrypts files and demands money for a “key,” are common threats.

Why Does The Process Take So Long?

The reason why the process takes so long for the new domain website to be accessible to everyone after its launch is that each ISP automatically updates and caches DNS records at regular intervals. Until their cache is reset, it won’t put up your launched website. However, There is no standard process to be followed, and the propagation time can be anywhere between a couple of hours to even 72 hours.

How To Check DNS Propagation

Use one of these three sites to check the status of your site’s DNS propagation.

  1. DNS Checker: The site checks propagation from 22 worldwide locations.
  2. View DNS: ViewDNS has 25 different DNS tools you can use; the propagation tool is just one part of it. Other tools include everything from Reverse MX Lookup to Traceroute.
  3. WhatsmyDNS:  The site has 21 locations around the world. So, It can check multiple records, including A, AAAA, CNAME, MX, NS, PTR, SOA, and TXT.

General Data Protection Guidelines – GDPR

Why in news?

What is GDPR?

  • It is comprehensive privacy and data security legislation by the EU, to protect personal data of its people (residents and citizens, called as data subjects, in the Regulation) and to help them control how this data is collected, processed, shared and stored.
  • It mandates companies (called as data controllers and processors) to take “freely given, specific, informed and unambiguous” consent from the data subjects, regarding movement and use of this data. Thus, GDPR also regulates exportation of this data outside the EU.
  • Further, ‘record’ of consent is required to be maintained under the new regime.

Highlights of the GDPR

General Data Protection Guidelines _ GDPR

  • It creates European Data Protection Board (EDPB), along with member states,Data Protection Authorities (DPA), to regulate and implement GDPR and resolve disputes. It also requires firms to appoint Data Protection Officers (DPO) wherever applicable.
  • Data protection principles: Personal data should be processed as per following six principles:
    • Processed lawfully, fairly and transparently
    • Collected only for specific legitimate purposes
    • Adequate, relevant and limited to what is necessary
    • Must be accurate and kept up to date
    • Stored only as long as is necessary
    • Ensure appropriate security, integrity and confidentiality
  • Governance and accountability: It requires maintenance and enforcement of internal data protection policies and procedures, along with documentation of data breach and investigationsData protection impact assessments (DPIAs)are a must for high-risk processing operations.
  • Data protection “by design” and “by default”: This means that the design of future business operations and management workflows relating to data should be GDPR-compliant; and default collection mode must be to gather only the personal data that is necessary for a specific purpose. Data storage must use highestpossible privacy settings by default and should use pseudonymisation or anonymization.
  • Right to erasure of personal data: GDPR requires organizations to completely erase data from all repositories when: (i) data subjects revoke their consent; (ii) partner organization requests data deletion, or (iii) service or agreement comes to an end. However, data can be retained for certain legal reasons as per few exceptions; it also provides for right to be forgotten, right to rectify data, right to data portability, etc.
  • Companies are required to report the data breach within 72 hours to the nominated national DPA. These breaches must be disclosed to the individuals as well.
  • Exemptions/ restrictions: Following cases are not covered by the regulation:
    • Lawful interception, national security, military, police, justice
    • Statistical and scientific analysis
    • Deceased persons, subject to national legislation
    • Employer-employee relationships (covered as per a separate law)
    • Processing of personal data by a natural person in the course of a purely personal or household activity
    • Conversely, an entity has to be engaged in “economic activity” (as per EU laws) to fall under GDPR.
  • Firms based outside the EU, that provide services or goods to the EU are also subject to the GDPR. These companies may need to appoint a representative in the EU.
  • It includes a separate Data Protection Directive for the police and criminal justice sector that provides rules on personal data exchanges at national, European, and international levels.
  • Failure to comply invites penalties as huge as €20m or up to 4% of global annual revenues.
  • It emphasizes on simplification of information and processes so that public can comprehend these and take actions with ease.
  • ePrivacy Regulation for online data activities, are yet to be finalised by the EU.

Implications for India and beyond

General Data Protection Guidelines _ GDPR

  • It impacts work practices of technology sector, online retailers, software companies, financial services, online services/SaaS, retail/consumer packaged goods, B2B marketing etc.
  • For Indian firms: Europe is a significant market for Indian IT/BPO/technology/pharma sectors and hence, GDPR compliance becomes priority for all Indian organisations having business there.
    • Challenges- According to an Ernst & Young study, only 13% of Indian companies are prepared for GDPR. These provisions would be a challenge for smaller firms and young start-ups demanding huge costs of compliance or otherwise loss of business.
    • Opportunity- At the same time, there is an opportunity for new consultancy and advisory firms to set up their operations and help other firms with GDPR compliance across the world. Also, compliance can be turned into a competitive advantage vis-à-vis other Asian firms.
  • India and the EU relations:
    • One of the routes to transfer personal data outside the EU is when the EU has designated a country as providing an adequate level of data protection. Given that the EU has not accorded ‘data secure country’ status to India, operations between Indian and Europeans firms may get difficult. This also has implications for India-EU BTIA (Broad-based Trade and Investment Agreement).
    • GDPR provides that a legal order/judgement by a third country asking action on part of data controller/processor may not be recognized in absence of an international agreement such as the Mutual Legal Assistance Treaty (MLAT). This is of concern since Germany refused to sign MLAT with India in 2015, citing its objections to India’s death penalty provisions.
  • Blockchain technologies: Decentralized nature of these technologies can help protect personal data better. Simultaneously, anonymity offered by crypto-currencies based on these technologies may contradict the compliance norms under the GDPR.
  • For consumers world over: They will demand better laws to protect their data via campaigns against bad practices of other governments and companies that harvest on personal data without consent, thus violating Right to privacy.

5 Best Social Media Platforms to Market your New Business

Social Media has truly changed the entire industry of marketing and advertising. Remember, social media can be demanding once activated – so ensure you have a solid social media maintenance plan in place. If used in the right way it will serve you, your brand, and your sales efforts well.

Which Social Media Platforms should you use for your business?

Here are a few platforms, which we recommend to you start you up. We tried most of them ourselves and can testify to its success.

Quora: Question & Answer Network

Quora might look like an odd first choice for the uninitiated but it’s an excellent tool that professional marketers often use to draw the spotlight on their business. It is a question and answers network; people turn to it to find more information about a particular subject or to ask a question if the answer is not readily available.

Here’s how you can put it to good use:

  • Actively seek out questions that are related to your industry and answer them to the best of your ability.
  • Use the question as a starting point for a blog post that you will write up and publish on your own blog – add links to in-depth articles on your blog in your Quora answers.
  • Connect with users and industry professionals to stay in the loop.
  • Fill out your Quora profile – make sure that people know what your business is and what qualifies you as an expert for certain topics.

Facebook: Largest Social Network

With over 2.27 billion monthly active users in 2018, Facebook is the largest social network out there and the best social media for business. If your business is not present on Facebook then you’re probably bleeding potential earnings. Set up a profile now! It doesn’t matter if you’re a dentist practice, a restaurant, or a car repair shop – there is money to be made on this site.

  • Managing social media for business, especially Facebook is not easy – there are a lot of ins and outs to take care of – but get it right and you will reap a boatload of benefits.
  • Increased visibility and exposure for your business and your offers.
  • Building a community of people who can potentially turn into the best ambassadors for your brand.
  • Easier communication with your customers – Facebook Messenger app is becoming a go-to platform for customer care.
  • Ability to target whoever you want whenever you want with your ads – both globally and locally.

Facebook should be the cornerstone of your social media presence. Almost everyone with an internet connection uses it so finding your target audience there will not pose a problem.

Snapchat

This might come as a surprise but Snapchat is an excellent marketing tool. It has over 186 million daily users and nearly 25 % of people with social network presence state that they have a Snapchat account. It’s especially useful for businesses targeting the ficklest of demographics – teenagers and young adults.

Your business can be one of the few cool businesses that adopted Snapchat as a means to connect with them. Keep in mind that you can’t make lists on Snapchat. People have to add you as a connection so your strategy is imperative – use Facebook and other social media networks to advertise your Snap-code and offer Snapchat-unique content. Be helpful, in-tune, and unique and you just might capture the hearts and minds of future big-spenders.

Twitter

For some reason, small and medium businesses are still reluctant to use Twitter as a means of online communication. Some business owners believe that there isn’t all that much to be said in 280 characters. I find that rather baffling, to tell you the truth. Here’s what you can do in that limited space:

  • Reach everyone who is following you instantly – at 0 cost!
  • Inform your followers about new products releases and news about your company.
  • Keep tabs on your competition.
  • Use tweets to help your search engine ranking (tweets are indexed by Google).
  • Drive up sales through special Twitter offers and by being constantly visible to your followers.

Twitter is the ultimate mobile social media network – nearly 336 million people access it daily from their smartphone. If for no other reason, your business should be present there because of the impressive Twitter usage numbers – trust me, you won’t regret it. Also, check out these Twitter tips and become an expert in managing this social media for business in an instant!

Youtube

Of course, any post listing the best social media for business wouldn’t be complete without YouTube. With over a billion monthly users and over tens of million hours of videos watched every day, YouTube is currently the second largest search engine in the world, right behind Google.

People today don’t have much time – we’re bombarded with content and ads on every turn and reading everything we’re interested in would be an around-the-clock job. That’s why we’re turning to video content. Millennials especially are more into visual content and if they are your target audience then YouTube is the place to be.

Broadcast your Message with Google Assistant Through Compatible Phones

Google rolling out a Broadcast Feature in Google Assistant

Google wants Assistant to get more involved in your household. The company has been aimed to get Google Assistant to do more so that most of your work gets done with simple voice commands. To that end, Google rolled out a Broadcast feature that quite literally lets you broadcast your voice through an Assistant-enabled phone or smart speaker.

Users were able to broadcast every message

The search giant announced the feature in a blog post, explaining that users will be able to broadcast everyday messages like waking up, calling for dinnertime, and other announcements to notify family or friends with the help of Google Assistant. All one needs to do is say “Ok Google, broadcast” followed by the message, which will then broadcast on Assistant-enabled devices like Google Home. Think of it as your personal smart PA megaphone.

For certain everyday things like waking up, dinnertime or settling down for bed, the Google Assistant also sent a playful message on your behalf. Just say “Ok Google, broadcast it’s dinner time” and a dinner bell will ring on all your Google Homes. And you don’t have to wear out your voice shouting up the stairs.

Just Say “OK Google” and Broadcast

The feature could be used whenever the user wants to pass along a message to notify their friends or family. Say, for example, you’re leaving the office for home and want to notify your spouse. All you need to do is say, “Ok Google, broadcast I’m on my way home!” to your Google Assistant on your phone and the message will be announced via your Google Home or phone at home if they’re signed in using the same Google account.

Broadcast is currently rolling out to Assistant-enabled devices in the English language in the US, Australia, Canada, and UK. Google adds that the feature will roll out to other languages soon. Separately, the company could also be bringing Assistant support to tablets as per the latest beta version of the Google app, which has been expected as it aims to expand Assistant’s reach.

Google with new Update for Assistant

Earlier this month, Google rolled out an update for Assistant that now allows it to identify songs playing around you. All users need to do is launch Assistant and ask “what song is this?” and Assistant will try to identify it. When this feature was launched, The Pixel 2  and Pixel 2 XL  came with a Now Playing feature that continually listens for songs playing in your background and displays it on the lock screen. But with Google Assistant now able to identify songs, all Android users will be able to ask Assistant to identify songs on demand.

Ther Long Distance

Why Branding Is More Important To Your Small Business

Are you struggling as a small business branding? Are you trying to increase sales and bring in more revenue? What about building more loyalty with your existing customers? You are definitely not alone.

When it comes to the struggles of small business most of us are in the same boat. Yep, even your competitors struggle. Faizan Khan, even I struggle. But did you know that most of these struggles can be fixed or avoided by simply creating cohesive branding?

What Is Branding And Why It’s So Important To Your Small Business

Cohesive branding that reflects the heart of your business can go a long way in solving some of the most common problems small business owners face. I will break down all the benefits in just a moment but first I feel I should explain exactly what branding is, because let’s face it, it’s a confusing term.

I see branding becoming the new “it” word around the small business world. It’s become trendy, but at the same time, I have seen it used to describe so many elements that it’s hard to know which usage is correct. So I want to rid you of any confusion.

small business

What Is Branding

Before we can define branding we first need to know what a brand is. Everything your customer sees hears, and feels (emotionally and physically) is your brand. If you sell products your customer can eat or drink then what they taste is also part of your brand. Your brand is created in the minds of your audience. It’s their perception of what your business is, what it does, and how it does it.

So if your brand is what your audience believes to be true of your business then your brandings are how you, the business owner, influence those beliefs. Your brandings are how you tell your story to your customers to make them feel and believe certain truths about your business.

How You Influence Your Audience

The ways you influence your audience varies for every business but for most of us we use:-

  • Our Visuals– logos, icons, patterns, and images are all ways we can use visuals to influence our audience’s perception of our business.
  • Our Services & Foundation– our mission, vision, and values are another way we can influence our audience to feel a certain way about our brand.
  • Words– Blog posts, videos, podcasts, and even advertising copy are effective at communicating with our audience and helps influence their thinking of your businesses.

Why Business Branding Is More Important

Now that you have a good idea of what branding actually is it’s time to learn why it’s so gosh darn important for your small business to be consistent with your branding.

It Tells Your Struggle Story

Every great brand tells a story with their branding. The idea is to tell your story in a way that leaves no doubt in your audience’s mind that you are the best fit for them. Your branding tells your audience who you are, what you do, why you do it, and how your product or service is going to change their life for the better.

branding strategy

It Increases Your Value

Strong branding can increase the value of your businesses by more than just your assets. Your physical products, office equipment, and other assets may add up to $100k but with strong branding behind your business, it could be worth ten times that amount.

Gives You Direction

It doesn’t matter if you’re a Vmayo or a fortune 500 company with thousands of employees you need to have a clear direction for your business. A good branding strategy can give you that direction and keep you on track. Branding gives every person in your business the tools to meet the business’s goals. Your branding will lay the foundation for what you do and don’t do as a business.

Promotes Recognition & Image

Okay, so this is a big one. I haven’t met a single small business owner who doesn’t want their name to be recognizable, like Coca-Cola or Apple. Building a strong branding strategy allows customers to build that recognition. If your branding is unique and appeals to your audience they will without a doubt remember it for the next time.

business branding

Generates Leads & Increases Revenue

All businesses want to make money but to make money you need customers and to get customers you need leads. As a small business owner, you know the power of word of mouth advertising. There’s nothing better than having a client tell a friend or family member how totally awesome your businesses is and how it changed their life. But what happens if your brandings isn’t remarkable and they can’t remember your name? Your branding is what sticks in your customer’s minds long after they have done business with you

Emotionally Connects Your Audience

Everything from your font choices to the words you use will create some form of emotional response from your audience. The goal of your brandings is to give people some positive feels. You want them to become so emotionally invested in your business that they can’t help but to buy from you.

It Sets You Apart From Your Competitors

Every small business has competition in some form, it’s unavoidable. But when you create a unique branding strategy you will set yourself apart from your competition. You will give your businesses it’s own voice and personality.

Your brandings are rooted in the foundation of your brand. Your mission, vision, values, and purpose will all play a huge role in your brandings. Every photo, word, and graphics will convey those messages to your audience and solidify your brand in their minds.

branding

Conclusion

Vmayo Technologies Provides is a good solid branding strategy will do a lot for your small businesses. It can increase your revenue and customer satisfaction. It will help build your brand into a powerhouse that’s instantly recognizable. Increase Your business branding strategy With Vmayo.

How SMM Helps Business to Grow Faster?

If you are a business owner, then it is likely that you have used social media marketing to help you get the word out about your business. In fact, 82 percent of small business owners are using sites like Facebook, Twitter, LinkedIn, Pinterest and Instagram to help increase their business. And if you are still standing on social sidelines, then there is never a better time to start.

Here are 7 reasons why social media marketing could be right for your business:

1. Social media is popular

There is no need to be a dedicated reader of technical media or an expert in online marketing to know that social-media is really popular among consumers. According to a report, 81 percent of the United States population had a social networking profile, and India has the second largest number of Social media users in the world which means that social-media will touch nearly every customer that walks through your door.

  • India has over 260 million active social-media users
  • Facebook is the biggest social network in India, with around 241 million users in 2017
  • LinkedIn has around 42 million users
  • Twitter has 23.2 million active users, the second largest base in Asia-Pacific after Japan

For most small businesses, Facebook — which has 2.3 billion monthly active users — is the jumping-off point for getting started with social media marketing.

2. Social-media is cost-effective

As more social networks add algorithms that filter what users see in their news feeds, your organic content may be lost in the shuffle. Take advantage of low-cost advertising features offered by social networks to promote your content and special offers.

Most social media marketing is cheaper than traditional advertising, so you do not have to spend a lot of money to reach more people, increase your audience and grow your business.

3. Social media encourages two-way communication

Social media gives you the power to learn more about your audience, their interests, and collect feedback.

Ask your customers to share their thoughts, questions, and ideas to get to know them better. You can respond just as fast, without having to pick up the phone or worry the customer isn’t seeing your response.

4. Social media users are active

One thing you should know about social media users is that when they say they are on social media, they are actually on social media.

According to an Informatically Mobile Intelligence Report, in the US, social media users check their account 18 times a day. While customers can visit your store once a week, they could see your social media post several times in their feed during the week.

5. Social media lets you share your business widely

Social media sites are becoming the go-to place for consumers who want to learn more about a business. That’s because these sites allow businesses to offer the most up-to-date information about anything from products, services, or upcoming events.

Also, much of your activity and profiles on social media sites can be made public, meaning they can be indexed by search engines — one more way to make sure your business or organization comes up as the answer when someone is searching for a solution to a problem.

6. Social-media can let your email marketing on Top

Social media has completely changed the game when it comes to how small businesses think of email marketing. Sharing your email newsletter across your social networks can open your content up to a whole new audience and generate the type of buzz you’ve been looking for.

Not only that, but you can also use sites like Facebook to attract more readers by including a Join My Mailing List link right on your Page. Together, these two powerful tools have reshaped the marketing landscape and have really leveled the playing field for small businesses trying to better connect with current customers and reach new audiences for their business.

7. Social media reaches all ages and demographics

Social-media defies age barriers. As we discussed above, 81 percent of the United States population using social networks.

Between 2005 and 2018, usage among ages 30-49 has increased by 69 points from 8 percent to 77 percent. So, no matter how young or old your target audience may be, chances are most of them are already logging on and waiting for you to get started.

So, as Social Media Marketing is popular it is necessary to go social with our business. And for that, you just need to choose a service provider that will lead your business to the next level. Veetly Services has the best solution for your business so you will have a reputation in the market. Veetly provides services like SEO, SMO, SMM, SEM, PPC Management, AdWords campaign Management and more.

Diwali Dhamaka Offers For Digital Marketing Services: Digital India Ki Digital Diwali

This festive season Vmayo Technologies provide Digital India Ki Digital Diwali Dhamaka Offers” for All Digital Marketing Services

Vmayo Technologies Digital Marketing Services are problem solvers with extensive SMS, Email, Campaign Management, and behavioral marketing expertise. We know DIGITAL MARKETING and we are highly engaged with our clients to ensure success.

Our Digital Marketing Services tend to follow our marketing analysis, and these service work perfectly together. Vmayo Technologies uses the extensive data we gather with the help of your team to create a best fit strategy for your business. So that the data will tell us what your company must do to attract the consumers you desire, how to engage them and convert them into loyal customers, and how to increase your sales. The digital campaign we develop will have clear goals and markers of success to help you measure your results and effectiveness. Your plan will spell out exactly what you want to say and how you want to communicate it. Then we will help you put your plan into action.

Digital Marketing Services

Vmayo Technologies is adept at determining exactly what kind of ROI you can expect, and how you can go about achieving it as quickly as possible. And through the process of your campaign execution, we will be there for ongoing planning, support, and adjustments. In order to be most effective, your digital campaign management team must be experienced and skilled at:-

Welcome To Vmayo Digital Marketing Services This is Special Diwali Dhamaka Offers

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Diwali is India’s largest Festival and also the largest Shopping Festival, bringing more new customer with the help of Digital Marketing. So that any business having an online presence can Share there promotional Diwali offers with the help of well-designed Templates. This will bring more engagement and convert leads into sales, means the conversion rate will also improve.

Diwali Dhamaka Offers

Our Digital Marketing Services are

Use our All Digital Marketing Services and Get up 10% to 30% Off

If you are looking for the most cost-effective and stress-free way to carry out a digital marketing campaign, call today and get a free estimate from Vmayo. We can help you determine what services would best suit your needs, and we offer the affordable prices that cause so many companies to seek off-shore resources.

Diwali Dhamaka Offers For Digital Marketing Services

At Vmayo you are guaranteed quality service because we have years of experience and we continually research and adapt our processes to suit new information and technology. We will build you a comprehensive digital marketing campaign that will also help you take your business to new heights

How to Connect

Of course, there are more plans available for Digital Marketing Services, Our Email Marketing Service is available at affordable pricing with the fastest Email delivery service. So to know more pricing please contact our customer support team. So that they will give you a complete solution and describe all plans with offers and discounts.

You can contact us via mail: –

Email: Sales@vmayo.com
Support Team: Support@vmayo.com