Branding your business is the first step to making it known and successful. If you plan to start a business then there are two things you should invest in.
First, you need to create a business website and take it online.
Secondly, you should have a custom business email address.
The goal is simple- let your business be known to anyone and everyone who either hit ‘subscribe’ or scrolls through your website’s Contact Us page. Not only does a custom email address makes you look professional, but it also helps establish your business.
Imagine your customer care has the following email address, email@example.com. Would a customer make a purchase? If I were the customer, I probably wouldn’t because I don’t know if it is credible as it doesn’t have the name of the business. Credibility, in this case, is important, and a custom email address adds to it.
Adds to the professional appeal
The advantage of having a custom email address is that it adds to the professional appeal of your business. As a brand, you will constantly be emailing your customers or clients. If your email communication is using a free email account viz. @gmail.com, @yahoo.com, etc. as opposed to a custom email address, it can hurt your brand image.
A custom email address thus becomes important as it not only aids in improving your marketing efforts but also, helps in establishing you as a brand.
Trust is important it is hard to gain trust. Customers trusting your business adds to the credibility of your business. But how? Take, for instance, you have a generic email address firstname.lastname@example.org which you use to send emails to your customers. However, there are chances your customer thinks it is a spam email because it doesn’t display your identity. Moreover, being generic someone else could send them an email using a similar looking email address like email@example.com and they could fall prey to a scam and you risk losing your customer.
On the other hand, firstname.lastname@example.org helps establish trust and eventually increases your credibility.
Flexibility and control
Say you are a growing business with multiple members per team. Having a dedicated email address for each vertical offers greater flexibility and control.
Depending on the products you offer your email address might differ. However, support, marketing, and sales are some of the common email address prefixes every business has. As a customer, it is better that I know where the email is coming from. For example, you can’t send your customer marketing mailers email@example.com you will need a firstname.lastname@example.org. This helps in building credibility as discussed in the previous point, as well as, offers you flexibility when sending out an email.
Improves branding and marketing effort
Branding is of utmost importance. It can help your business grow or fall apart depending on how to go about it. It is everything – standard fonts and colors on your website irrespective of the web page, the style and spelling of your business name, and lastly, your email address. Somehow, email addresses are the most neglected ones, however, they are crucial in brand building and marketing.
Your email address is visible on your business card, as well as, your website. A custom email address helps in promoting your brand, building brand awareness and eventually enables your customers to recognize you.
Adds to the communication
Finding an email address in an inbox is a tedious task. It is more tedious if it ends up with @gmail/or any other free email extension. The reason being, everyone uses them for their usage. On the other hand, if your email address ended with a custom domain then finding an email is comparatively simpler.
This aids your customers’ and clients to contact you easily, thereby fostering good and easy communication channels. After all, communication is the key to growth and success.
Choosing a custom email address is good for your business’s brand image as it helps build trust, credibility, and confidence in your customers. This eventually enhances your brand’s professional appeals and aids in marketing your business better.