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6 Best Online Marketing Strategies for Small Business

Best Online Marketing Strategies

1. Target your audience

Many small businesses don’t run adequately targeted campaigns, despite the fact that targeting is one of online Marketing’s primary advantages. Indeed, you should be able to create an accurate target customer profile based on the data you’ve collected. With this information in hand, and what you know about your current client, you can begin to target similar demographics and psycho graphics with your campaigns to attract more customers. Whether you’re advertising online or off, make sure your copy and imagery reflect the kind of customers you want to work with. This is key to targeting well.

2. Measure and track your Marketing

Best Online Marketing Strategies

Many small businesses simply have no idea whether their advertising is actually working. This simply won’t do. Online Marketing platforms like Google AdWords and Facebook provide you with extensive stats related to your ads and will help you determine what is working and what isn’t. This doesn’t mean that you won’t need to test and experiment, as it can take time for you to create an ad that resonates with your target customers, but it does mean that you can make faster decisions about what to try next.

3. Know when to advertise 

At first glance, advertising year-round and spreading out your budget equally month-to-month may appear to be a wise and commonsense approach. But if you think back to your business launch, odds are you did a lot of things that can’t be scaled.

Best Online Marketing Strategies

There’s no way for you to sustain a similar marketing and advertising initiative throughout the entire year. If you sell seasonal products, you should be advertising in your highest-performing seasons. You may even want to start a little bit early and hold some of your advertising until a little after.

4. Brand well

Can your customers immediately identify your ads based on your copy, color choice, imagery, logo or typeface? If that question seems absurd, just look at what the major brands and companies are doing. Oftentimes, you can recognize their ads just from the colors they’re using.

Best Online Marketing Strategies

Over time, your customers will come to identify with and respond to your ad layouts. The temptation may be to change your branding every time you create a new ad, but that could be confusing and ineffective over the long haul. Your goal should be to show up in expected places, with familiar-looking ads that consistently resonate with your target customers.

5. Use your resources well

You know the importance of ranking well in search, but you may simply not have the resources and time to consistently create new, informative content for your website.

In an instance like that, your best bet is to take advantage of services like Google AdWords, so you appear higher in SERP results without having to optimize posts for your chosen keywords. If you have the budget to advertise, but not the time to create content, this is a good use of resources. A Facebook ad campaign would be much more practical since you can control your daily spend.

Best Online Marketing Strategies

6. Show up in the right places

It’s dangerous to make too many assumptions about your target customer. For example, if there’s a certain radio show that you like, and you assume that your customers like it too, you may be misinformed about the wisdom of spending money on a radio ad there that could prove expensive and ineffective.

If your advertising dollars are going to the wrong place, you’re wasting your money. Instead, you need to get to know your customers. So, survey them. Get a sense of where they like to hang out online, what books and magazines they read, what podcast and radio show they listen to and so on.

How to Prioritize Your Digital Marketing Services

Start with your core services

Identify one to three core services that are in constant demand. These are tried and true channels that both you and your clients are interested in, like web design, email marketing, SEO, and PPC, Digital marketing.

Look to layer your services

Once you identify your core services, look for natural ways to build on your core services with logical adjacent services. For example, if you offer web design services, the next step could be to offer services that will boost website traffic for your clients — like email marketing, SEO, or PPC.

By layering services, and weaving them into a singular story, you can offer multiple services without diluting your brand specialty.

Lead with your most profitable services

Many digital marketing agencies do excellent marketing for their clients, then skimp on marketing their own businesses. Make sure you’re regularly reviewing which services generating the most revenue and that you’re promoting these services throughout your own channels.

Which services will you prioritize?

Don’t try to do everything all at once. Start with the core services that interest both you and your clients and review your numbers to make sure you’re on the right track. You can always tweak your priorities once you have some data on what’s working best for your business.

What should digital marketing services your business focus on?

You could choose to focus on services that offer higher profit margins or jump on the latest trends and prioritize services that have a sudden boom in popularity. You should focus on essential services like web design, email marketing, or SEO, which are always in demand.

Salesforce CRM: Today’s leading business development platform

Organizations were in need of a cloud CRM to deal with all sorts of customer concerns varying from marketing. Its sales to customer service – to streamline the enterprise and help in saving valuable resources and time. Salesforce CRM founded in 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez – with a vision to reinvent the Cloud CRM model and now, Salesforce defines the new era of cloud computing.

What does Salesforce do?

It is cloud-based CRM software, developed to make organizations function efficiently and profitably by reducing the cost of managing hardware infrastructure. It offers a wide range of features in all the functional areas of a company:

Salesforce in Marketing Team

Salesforce professional edition helps the marketing team of a company creates. It tracks various marketing campaigns to measure the success rate. Hence it automatically provides leads to the sales team of the company.

Salesforce in Customer Support Team

Salesforce also keeps a track of various customer issues. It tracks them for resolution based on various escalation rules such as the importance of the client and elapsed time. This improves customer satisfaction levels as the issues do not fall through loopholes and directly escalate to the next level.

Salesforce in Management

With visual dashboards and extensive reporting features, Salesforce provides the management of a company with visibility on what is happening in different teams.

Salesforce in Training

It has very robust training and support features that are above industry standards. Salesforce users can easily find answers to their questions from the extensive online help manual and the video walk facility.

Salesforce in Application Integration

It can be integrated with other systems to extend its functionality through the Salesforce business app store – the AppExchange.

ways to improve your Online presence : Digital Marketing

There are different ways to optimize one’s online presence online marketing. Building an online presence requires the following: –

A Website that is accessible and functioning 24 x 7

Websites are becoming a widely accepted scenario, which gains brand’s reputation and revenue. To persuade a customer, it is imperative that your site must be available anytime. Hence, it is necessary to monitor your website constantly to check the availability and functioning of the website. The products, content, and services placed on the website should be able to access efficiently by customers.

Social Media Optimization

Social media sites like Google+, Facebook, Twitter, etc., help your business go viral at lower costs. It is one of the best ways to nourish your interaction with existing customers and to acquire new customers. Every image, video, or blog post you share will increase the likelihood of an eventual conversion. Also, adding social media share buttons on your website, emails, etc., will enable your content to be shared more quickly. Therefore, create profiles in all the leading social media platforms and start your activities. Make sure you update your social media profiles every day as customers always look for fresh, vibrant and unique posts.


Blogging on your company’s website is the best possible way to differentiate yourself from the competitors. It makes a huge difference in search visibility, leads, and sales. this increases search engine traffic, customer trust, and helps convert that traffic into leads. Blogging gives a unique opportunity to share your voice and to increase your brand’s likability. Blogging helps in delivering valuable content to customers by posting write-ups or articles related to your business.

In digital marketing, there are a vast number of ways to generate traffic

Search Engine Marketing

80% of customers do ample research before making a significant purchase decision, according to Online Marketing Philippines. Henceforth, in order to make a customer reach your website, optimizing your search engine is crucial. So Customers will come to your site through search results.

Social Media Advertising

Social Media platforms are helping businesses to gain more customers by allowing them to place ads on these platforms. For example, Facebook ads help companies to target a specific group of customers by specifying the demographic and geographic characteristics while creating ad campaigns. Twitter also has Twitter Ads, through which companies can outgrow their reach.hence twitter hashtags and mentions help firms to maintain a close relationship with customers.


Today most of the customers access the internet from their mobile devices. Design a website that is compatible with all the devices and ensures that they get the same experience of viewing and functionalities while accessing through other devices.

Email Marketing

Email marketing helps to deliver a message to customer’s personal email. It is very much essential as it gives a feel of individual and personal communication with the sender and receiver. Tools like Mail-chimp are widely used by enterprises to send bulk emails to people all over the world.

Maximize Your Content’s Impact with an Audience-Driven Strategy

While content creation is essential for any business, knowing what content to create and why is paramount. Defining a content strategy is a top factor that contributes to B2B marketers’ increased content marketing success. Yet, only 37 percent of marketers work in organizations that have a documented content strategy.

Why You Need a Content Marketing Strategy

Strategizing is an important part of content marketing. The client’s goals and the marketer’s strategies and tactics need to be aligned. The following elements should be determined:

  • Objectives: What do we want to achieve?
  • Strategy: How can we achieve it?
  • Tactics: The things we’ll do to get there.

Keep in mind that strategizing should only take some time. It shouldn’t drag on for months or else you won’t get things done. You just have to know the answers to four questions – who, when, what and where.

Who Are We Talking To?

Identify who exactly you’re making the content for. You might already have buyer personas in place, however, they consist of factors that change often. Don’t hesitate to ask your audience what they want or need.

When in Their Journey Are We Doing It?

It’s also crucial to determine in which phase of the customer journey you would like to align your content with.

Not all of your audience takes the same Awareness -> Familiarity -> Consideration -> Purchase path. They might be moving from phase to phase as today’s customer journey is non-linear.

What Do We Want Them to Take Away?

What is the purpose of your content? Does it aim to provide awareness, benefit, values, or purpose?

Don’t simply tell people your message, show it to them. Also, you have to know what people actually care about and incorporate that into your message. Your target audience won’t care much about a quality product if what they want is affordability.

Where Do We Put This Content so People Will See It?

This question will be answered differently by marketers. If you ask SEO experts, they’ll say “rank it” and if you ask social media experts, they’ll say “tweet it”. For social media promotion, you should be able to determine which social platforms your target audiences use.

When looking for influencers, remember that they exist on every platform – even outside of social media.

Mobile marketing: How to fulfill the app retention mandate

Here are six ways mobile marketing can improve their app retention rates

Get better at onboarding

If your users don’t clearly understand the value of your app and how to use it — right at the start — their odds of churning drastically increase. So, what does good app onboarding look like? It emphasizes the app’s value proposition, highlights core features and only asks users about information it needs with clear calls to action.

Provide useful in-app messages

In-app messages are received while a user is within your app, and it’s usually a result of some action taken. Because of this, they’re highly relevant and also make it easier for people to move through the app experience. Plus, they’ve been known to increase retention by 3x. Useful in-app messages will tell a user new features, highlight what’s different and share important information.

Reach users outside the app with push

Push notifications are crucial for engaging with people when they don’t have the app launched. Since they’re sent right to a user’s beloved home screen, the stakes are high to get it right. That means having compelling messaging that’s personalized to the user and marrying that with the latest in push notification technology, such a geolocation.

Give the people what they want

App users want their interactions to be tailored to their preferences, location and in-app behavior. In fact, a recent study found that individualized push and in-app messages performed much better than broadcast.

Re-engage with lapsed users

Half of all iOS users opt out of push messaging, which makes it really hard to draw them back in. The solution? Remarketing. Reaching these people with a compelling reminder outside your app — through email, social or search advertisements — is an effective way to re-engage them. When doing so, be sure to leverage insights into their behavior, interests, and preferences to ensure you’re staying relevant.

Have the ability to predict

Understanding which of your users are at risk of churning gives you a chance to save them. Mobile marketers should design highly personalized messaging campaigns to re-engage these people before it’s too late and they’ve closed an app for good.

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