Role of Digital Marketing Tools for Ecommerce Business
- November 21, 2020
- Nidhi Mehta
Digital marketing tools have emerged as a frontier where ecommerce business brands have carved out their own success stories. A subset of marketing that relies on electronic technologies for its promotion, there are many aspects of digital marketing as its tools are constantly evolving. Digital is a fast-paced platform where anyone has room to increase their brand’s shared voice and industry presence, as well as using tried and tested strategies for consumer engagement. As more and more people hop on the digital wagon, the market niche has become niche with consumer segments that catch the eye of businesses, especially eCommerce business platforms, which today offer a diverse range of products and services .
In a cluttered market, it becomes difficult to stand out and attract the attention of your target audience. Employing sound digital marketing tool strategy will therefore help to attract public attention.
How to Build an Ecommerce Business with Digital Marketing
The ecommerce business relies on increasing smartphone and internet penetration to increase its sales. Also, they also rely on digital marketing tools to generate revenue by increasing brand value.
Digital marketing has to be used to adapt to the shifting trends and create opportunities. It provides the best solution to the problems faced by online businesses. It targets the potential of cyberspace on Internet and digital marketing tools, specifically for the sustainable development of e-commerce businesses.
Business Startups For Ecommerce
Today, a digital marketer has innumerable tools available to devise various plans to achieve his goal. Using an innovative amalgamation of these tools, an eCommerce brand can accelerate its growth with maximum return on investment. For eCommerce startups, this makes digital marketing an unbeatable way to achieve success in a short period of time. However, before deciding to use digital marketing tools, one needs to be doubly clear about the purpose of the plan.
Great Example of Nested Bean
Nested Bean Inc. is a success story of how digital marketing tools are used to increase brand value organically. Today, it is one of the fastest growing e-commerce startups in a niche industry of baby products. For the purpose of increasing traffic without compromising the conversion rate. The company decided to promote its pages that teach on child care. He went back to the fundamentals of digital marketing and started with a basic hygiene check, going on blog tags, alt text, link text, canonicalization, keyword cannibalization, and more.
SEO Tools for Nested Bean
Barnacle SEO approach was the second stage in the implementation of digital marketing strategy. Through this method, ranking / content / traffic of trusted websites is leveraged to promote traffic to one’s own website. Nested Bean focused on making your homepage powerful on powerful websites such as ThrowGlobal, Today.com, etc.
A Key Driver Of The Digital Marketing Strategies – Google
Google is a major driver of digital marketing strategies as it provides most of the tools that new-old digital marketers do on the bank. Therefore, it is necessary to follow the guidelines and limitations set by the tech giant.
Google lists websites in the rankings, which are determined by the amount and content of the website host. To do more favors with Google’s web crawler. Nest Bean invested in several infographics and videos for its website as well as external platforms. This added credibility to their content, another feather in the cap for the business.
The Need of the Customer Engagement
A market is built on the demand of its customers. A brand that is out of touch with its customers may not achieve any significant growth. Apart from the company’s official blog. Nest Bean decided to invest in building communities for its consumers. Which ultimately increased the company’s engagement with its target audience as well as its SEO finals.
Nest Bean has dedicated and systematically used these simple digital marketing tools for a set period of time. Finally, eCommerce website figures showed a 168 percent increase in website traffic, a 69 percent increase in organic traffic, and a 57 percent increase in transactions. The bounce rate also improved by 8.30 percent.
These numbers are proof that digital marketing tools, when used in an efficient and creative way, can give e-commerce startups the necessary space to grow in the market.
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