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However, many retailers who have listed their products in the Amazon marketplace management are failing to see as many sales as they hoped for. Competition on Amazon is high, especially for the resellers of branded products that are sold by multiple retailers at any one time. To succeed on Amazon you really need to stand out from the crowd. So here are our 5 tips on how you can set yourself apart from the competition by improving your product listings and customer experience.

Visibility

First of all, to succeed you need to be found. Most shoppers on Amazon start their journey by using the search bar, so if you aren’t showing up in the search results for the relevant customer queries then you’re unlikely to be found. To encourage Amazon to list your products in the search results, make sure that you are:

  1. Composing your product names and descriptions with keywords in mind. Be as detailed as possible and think about the phrases Amazon customers might use when searching for your products. Include the year or model where applicable. Avoid abbreviations – unless widely and commonly used by your target audience.
  2. Populating all 5 search terms. This is a great place to add phrases or keywords that don’t fit naturally into your product names and descriptions. It’s also a place to add common misspellings of your products without them showing on your product listing.
  3. Stick to Amazon’s product guidelines and provide all the required and recommended attributes you can. Regularly check and fix any issues causing suppressed or failed inventory.

Winning the Buy Box will further increase your visibility. Amazon awards the Buy Box to sellers who they see as providing a great buying experience. This means that you need to be considering things like:

  • How competitive your prices are.
  • How positive your seller and product reviews are.
  • The shipping options you offer, including cost and timescales.

Customer Expectations

To better set customer expectations and reduce your level of returns, make sure that your product descriptions are as detailed as possible. Provide high-quality, professional photography including close-ups of all key details and features so that the customer can confirm that they have found the correct product and knows exactly what they will receive.

Pay attention to any reviews where customers say that the item they received is not as described. You may need to review your description and photography to provide more precise information.

Product & Seller Reviews

As mentioned, the product and seller reviews you receive are crucial to your visibility and performance on Amazon. They increase trust in you as a seller and allow the user to determine whether the product is the right one for them.

They also provide you with valuable insight into how customers perceive your listings and highlight any missing or misleading information.

To increase the number of reviews you receive to make sure that you’re requesting reviews from customers on any post-purchase emails you send out.

Always reply to negative reviews. If possible, it’s good to do this publicly to show customers that you read all reviews and are willing to put any issues right. Be careful not to respond emotionally but be clear that you’ve taken on board the customer’s feedback. Provide details of what you plan to do to rectify issues and prevent them from occurring again.

Marketplace Management

Make sure that you have a robust system in place to manage your Amazon marketplace orders and stock levels. This can prevent many customer service issues such as overselling or delayed dispatch. Issues which could cause canceled orders, poor reviews, and poor performance metrics.

Our marketplace management software, M3,  integrates directly with retailers’ Venditan Commerce installations to create a truly omnichannel experience. Fluctuations in stock levels as a result of sales, returns and deliveries across all marketplaces are updated in real-time so that stock levels on Amazon are as accurate as possible. Depending on the size of the retailer and their stock-holding, stock level buffers are often put in place to prevent overselling.

M3 marketplace management software ensures that all orders flow down from Amazon Seller Central into a retailer’s Venditan Commerce installation.

Fulfillment By Amazon

Using Fulfilment By Amazon (FBA) significantly improves customer service as it means customers have access to support directly from Amazon 24 hours a day, 7 days a week. This includes support for local languages.

Products fulfilled by Amazon are also automatically eligible for Amazon Prime. This is a huge competitive selling point, improving convenience and customer satisfaction.[:in]However, many retailers who have listed their products in the Amazon marketplace management are failing to see as many sales as they hoped for. Competition on Amazon is high, especially for the resellers of branded products that are sold by multiple retailers at any one time. To succeed on Amazon you really need to stand out from the crowd. So here are our 5 tips on how you can set yourself apart from the competition by improving your product listings and customer experience.

Visibility

First of all, to succeed you need to be found. Most shoppers on Amazon start their journey by using the search bar, so if you aren’t showing up in the search results for the relevant customer queries then you’re unlikely to be found. To encourage Amazon to list your products in the search results, make sure that you are:

  • Composing your product names and descriptions with keywords in mind. Be as detailed as possible and think about the phrases Amazon customers might use when searching for your products. Include the year or model where applicable. Avoid abbreviations – unless widely and commonly used by your target audience.
  • Populating all 5 search terms. This is a great place to add phrases or keywords that don’t fit naturally into your product names and descriptions. It’s also a place to add common misspellings of your products without them showing on your product listing.
  • Stick to Amazon’s product guidelines and provide all the required and recommended attributes you can. Regularly check and fix any issues causing suppressed or failed inventory.

Winning the Buy Box will further increase your visibility. Amazon awards the Buy Box to sellers who they see as providing a great buying experience. This means that you need to be considering things like:

  • How competitive your prices are.
  • How positive your seller and product reviews are.
  • The shipping options you offer, including cost and timescales.

Customer Expectations

To better set customer expectations and reduce your level of returns, make sure that your product descriptions are as detailed as possible. Provide high-quality, professional photography including close-ups of all key details and features so that the customer can confirm that they have found the correct product and knows exactly what they will receive.

Pay attention to any reviews where customers say that the item they received is not as described. You may need to review your description and photography to provide more precise information.

Product & Seller Reviews

As mentioned, the product and seller reviews you receive are crucial to your visibility and performance on Amazon. They increase trust in you as a seller and allow the user to determine whether the product is the right one for them.

They also provide you with valuable insight into how customers perceive your listings and highlight any missing or misleading information.

To increase the number of reviews you receive to make sure that you’re requesting reviews from customers on any post-purchase emails you send out.

Always reply to negative reviews. If possible, it’s good to do this publicly to show customers that you read all reviews and are willing to put any issues right. Be careful not to respond emotionally but be clear that you’ve taken on board the customer’s feedback. Provide details of what you plan to do to rectify issues and prevent them from occurring again.

Marketplace Management

Make sure that you have a robust system in place to manage your Amazon marketplace orders and stock levels. This can prevent many customer service issues such as overselling or delayed dispatch. Issues which could cause canceled orders, poor reviews, and poor performance metrics.

Our marketplace management software, M3,  integrates directly with retailers’ Venditan Commerce installations to create a truly omnichannel experience. Fluctuations in stock levels as a result of sales, returns and deliveries across all marketplaces are updated in real-time so that stock levels on Amazon are as accurate as possible. Depending on the size of the retailer and their stock-holding, stock level buffers are often put in place to prevent overselling.

M3 marketplace management software ensures that all orders flow down from Amazon Seller Central into a retailer’s Venditan Commerce installation.

Fulfillment By Amazon

Using Fulfilment By Amazon (FBA) significantly improves customer service as it means customers have access to support directly from Amazon 24 hours a day, 7 days a week. This includes support for local languages.

Products fulfilled by Amazon are also automatically eligible for Amazon Prime. This is a huge competitive selling point, improving convenience and customer satisfaction.[:gb]However, many retailers who have listed their products in the Amazon marketplace management are failing to see as many sales as they hoped for. Competition on Amazon is high, especially for the resellers of branded products that are sold by multiple retailers at any one time. To succeed on Amazon you really need to stand out from the crowd. So here are our 5 tips on how you can set yourself apart from the competition by improving your product listings and customer experience.

Visibility

First of all, to succeed you need to be found. Most shoppers on Amazon start their journey by using the search bar, so if you aren’t showing up in the search results for the relevant customer queries then you’re unlikely to be found. To encourage Amazon to list your products in the search results, make sure that you are:

  • Composing your product names and descriptions with keywords in mind. Be as detailed as possible and think about the phrases Amazon customers might use when searching for your products. Include the year or model where applicable. Avoid abbreviations – unless widely and commonly used by your target audience.
  • Populating all 5 search terms. This is a great place to add phrases or keywords that don’t fit naturally into your product names and descriptions. It’s also a place to add common misspellings of your products without them showing on your product listing.
  • Stick to Amazon’s product guidelines and provide all the required and recommended attributes you can. Regularly check and fix any issues causing suppressed or failed inventory.

Winning the Buy Box will further increase your visibility. Amazon awards the Buy Box to sellers who they see as providing a great buying experience. This means that you need to be considering things like:

  • How competitive your prices are.
  • How positive your seller and product reviews are.
  • The shipping options you offer, including cost and timescales.

Customer Expectations

To better set customer expectations and reduce your level of returns, make sure that your product descriptions are as detailed as possible. Provide high-quality, professional photography including close-ups of all key details and features so that the customer can confirm that they have found the correct product and knows exactly what they will receive.

Pay attention to any reviews where customers say that the item they received is not as described. You may need to review your description and photography to provide more precise information.

Product & Seller Reviews

As mentioned, the product and seller reviews you receive are crucial to your visibility and performance on Amazon. They increase trust in you as a seller and allow the user to determine whether the product is the right one for them.

They also provide you with valuable insight into how customers perceive your listings and highlight any missing or misleading information.

To increase the number of reviews you receive to make sure that you’re requesting reviews from customers on any post-purchase emails you send out.

Always reply to negative reviews. If possible, it’s good to do this publicly to show customers that you read all reviews and are willing to put any issues right. Be careful not to respond emotionally but be clear that you’ve taken on board the customer’s feedback. Provide details of what you plan to do to rectify issues and prevent them from occurring again.

Marketplace Management

Make sure that you have a robust system in place to manage your Amazon marketplace orders and stock levels. This can prevent many customer service issues such as overselling or delayed dispatch. Issues which could cause canceled orders, poor reviews, and poor performance metrics.

Our marketplace management software, M3,  integrates directly with retailers’ Venditan Commerce installations to create a truly omnichannel experience. Fluctuations in stock levels as a result of sales, returns and deliveries across all marketplaces are updated in real-time so that stock levels on Amazon are as accurate as possible. Depending on the size of the retailer and their stock-holding, stock level buffers are often put in place to prevent overselling.

M3 marketplace management software ensures that all orders flow down from Amazon Seller Central into a retailer’s Venditan Commerce installation.

Fulfillment By Amazon

Using Fulfilment By Amazon (FBA) significantly improves customer service as it means customers have access to support directly from Amazon 24 hours a day, 7 days a week. This includes support for local languages.

Products fulfilled by Amazon are also automatically eligible for Amazon Prime. This is a huge competitive selling point, improving convenience and customer satisfaction.[:au]However, many retailers who have listed their products in the Amazon marketplace management are failing to see as many sales as they hoped for. Competition on Amazon is high, especially for the resellers of branded products that are sold by multiple retailers at any one time. To succeed on Amazon you really need to stand out from the crowd. So here are our 5 tips on how you can set yourself apart from the competition by improving your product listings and customer experience.

Visibility

First of all, to succeed you need to be found. Most shoppers on Amazon start their journey by using the search bar, so if you aren’t showing up in the search results for the relevant customer queries then you’re unlikely to be found. To encourage Amazon to list your products in the search results, make sure that you are:

  • Composing your product names and descriptions with keywords in mind. Be as detailed as possible and think about the phrases Amazon customers might use when searching for your products. Include the year or model where applicable. Avoid abbreviations – unless widely and commonly used by your target audience.
  • Populating all 5 search terms. This is a great place to add phrases or keywords that don’t fit naturally into your product names and descriptions. It’s also a place to add common misspellings of your products without them showing on your product listing.
  • Stick to Amazon’s product guidelines and provide all the required and recommended attributes you can. Regularly check and fix any issues causing suppressed or failed inventory.

Winning the Buy Box will further increase your visibility. Amazon awards the Buy Box to sellers who they see as providing a great buying experience. This means that you need to be considering things like:

  • How competitive your prices are.
  • How positive your seller and product reviews are.
  • The shipping options you offer, including cost and timescales.

Customer Expectations

To better set customer expectations and reduce your level of returns, make sure that your product descriptions are as detailed as possible. Provide high-quality, professional photography including close-ups of all key details and features so that the customer can confirm that they have found the correct product and knows exactly what they will receive.

Pay attention to any reviews where customers say that the item they received is not as described. You may need to review your description and photography to provide more precise information.

Product & Seller Reviews

As mentioned, the product and seller reviews you receive are crucial to your visibility and performance on Amazon. They increase trust in you as a seller and allow the user to determine whether the product is the right one for them.

They also provide you with valuable insight into how customers perceive your listings and highlight any missing or misleading information.

To increase the number of reviews you receive to make sure that you’re requesting reviews from customers on any post-purchase emails you send out.

Always reply to negative reviews. If possible, it’s good to do this publicly to show customers that you read all reviews and are willing to put any issues right. Be careful not to respond emotionally but be clear that you’ve taken on board the customer’s feedback. Provide details of what you plan to do to rectify issues and prevent them from occurring again.

Marketplace Management

Make sure that you have a robust system in place to manage your Amazon marketplace orders and stock levels. This can prevent many customer service issues such as overselling or delayed dispatch. Issues which could cause canceled orders, poor reviews, and poor performance metrics.

Our marketplace management software, M3,  integrates directly with retailers’ Venditan Commerce installations to create a truly omnichannel experience. Fluctuations in stock levels as a result of sales, returns and deliveries across all marketplaces are updated in real-time so that stock levels on Amazon are as accurate as possible. Depending on the size of the retailer and their stock-holding, stock level buffers are often put in place to prevent overselling.

M3 marketplace management software ensures that all orders flow down from Amazon Seller Central into a retailer’s Venditan Commerce installation.

Fulfillment By Amazon

Using Fulfilment By Amazon (FBA) significantly improves customer service as it means customers have access to support directly from Amazon 24 hours a day, 7 days a week. This includes support for local languages.

Products fulfilled by Amazon are also automatically eligible for Amazon Prime. This is a huge competitive selling point, improving convenience and customer satisfaction.

5 Reasons Why B2B Companies Should Launch Online Marketplaces

B2B Ecommerce is a short form of business-to-business electronic commerce, is selling products or services between two or more businesses through the internet. In general, it is used to upgrade capability for companies. With Ecommerce website, orders can be processed automatically, instead of processing orders manually by telephone or e-mail. B2B Marketplace management is an online marketplace, which acts as a center for the business community.

Where various businesses and companies such as seller and buyer companies, suppliers, importers, exporters, retailers, wholesalers, etc. Will be able to connect with each other for selling and buying the various products at one platform. In a simple terminology, it is a digital marketplace where a business is operated with another business in terms of a commercial transaction.

Here are five reasons B2B companies should launch their own Online Marketplace:

Risk-free assortment expansion

Today’s sellers need a more agile way of doing business. The Marketplace model is the best method for risk-free product assortment expansion, by reaching out to the extended community of sellers that bring flexibility and agility to the eCommerce process. The Marketplace model takes traditional assortment expansions mechanisms like drop-shipping to new, more agile levels.

With the Marketplace model, vendors – even small businesses – can tap into an audience of buyers that were previously inaccessible. Buyers also win, gaining access to an extremely wide range of supplier catalogs and products, with a customer experience that rivals B2C standards.

Remarkable growth forecasts

In addition to this $7 Trillion global forecast by Frost & Sullivan, Forrester Research estimates that B2B Online Marketplace will exceed $1 Trillion by 2020 in the US market alone.

The firm also found B2B Online marketplace sales in the US in 2015 to total $780 Billion. B2B Online marketplace will be mainly growing strongest in manufactured goods, such as spare parts in the automotive and aerospace industries, electronics, industrial machinery, and office supplies equipment. This represents a huge market opportunity for vendors and customers both.

Increased sales

Not only will you reach new customers, e-commerce also allows you to easily implement an automated cross-sell. And up-sell recommendation program, offering relevant suggestions to customers. On the site and encouraging them to purchase related items or items with more features and functionality.

Amazon has changed customer expectations

Given the changes in B2B buying behavior, distributors must optimize the online buying experience by following best practices of B2C. Amazon is the reference model for all B2B players investing in the eCommerce channel, so much so that companies aspire to recreate. The “Amazon experience” on their own websites (according to a study conducted by SAP Hybris and Forrester.)

Doing so requires increasing the breadth of products offered while keeping Quality of Service (QoS) high. These are two essential levers (the other being price) of an effective strategy for acquiring and retaining professional customers. The Marketplace model is the only one that addresses all three levers. Amazon changed the game in B2C retail and is having a fast impact in B2B. With Amazon Business doing over $1 Billion in its first year of operation.

Best way to build customer value and trust

The best way to create customer value is to gain and maintain the trust of that customer. When a customer decides whether to buy any product from one company or any competitor company. Then he will basically compare the price and quality of the product. And on the basis of that his trust will increase. This will help customer and sellers both to make the decision and his trust will remain.

 

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