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5 Best Social Media Platforms to Market your New Business

Social Media has truly changed the entire industry of marketing and advertising. Remember, social media can be demanding once activated – so ensure you have a solid social media maintenance plan in place. If used in the right way it will serve you, your brand, and your sales efforts well.

Which Social Media Platforms should you use for your business?

Here are a few platforms, which we recommend to you start you up. We tried most of them ourselves and can testify to its success.

Quora: Question & Answer Network

Quora might look like an odd first choice for the uninitiated but it’s an excellent tool that professional marketers often use to draw the spotlight on their business. It is a question and answers network; people turn to it to find more information about a particular subject or to ask a question if the answer is not readily available.

Here’s how you can put it to good use:

  • Actively seek out questions that are related to your industry and answer them to the best of your ability.
  • Use the question as a starting point for a blog post that you will write up and publish on your own blog – add links to in-depth articles on your blog in your Quora answers.
  • Connect with users and industry professionals to stay in the loop.
  • Fill out your Quora profile – make sure that people know what your business is and what qualifies you as an expert for certain topics.

Facebook: Largest Social Network

With over 2.27 billion monthly active users in 2018, Facebook is the largest social network out there and the best social media for business. If your business is not present on Facebook then you’re probably bleeding potential earnings. Set up a profile now! It doesn’t matter if you’re a dentist practice, a restaurant, or a car repair shop – there is money to be made on this site.

  • Managing social media for business, especially Facebook is not easy – there are a lot of ins and outs to take care of – but get it right and you will reap a boatload of benefits.
  • Increased visibility and exposure for your business and your offers.
  • Building a community of people who can potentially turn into the best ambassadors for your brand.
  • Easier communication with your customers – Facebook Messenger app is becoming a go-to platform for customer care.
  • Ability to target whoever you want whenever you want with your ads – both globally and locally.

Facebook should be the cornerstone of your social media presence. Almost everyone with an internet connection uses it so finding your target audience there will not pose a problem.

Snapchat

This might come as a surprise but Snapchat is an excellent marketing tool. It has over 186 million daily users and nearly 25 % of people with social network presence state that they have a Snapchat account. It’s especially useful for businesses targeting the ficklest of demographics – teenagers and young adults.

Your business can be one of the few cool businesses that adopted Snapchat as a means to connect with them. Keep in mind that you can’t make lists on Snapchat. People have to add you as a connection so your strategy is imperative – use Facebook and other social media networks to advertise your Snap-code and offer Snapchat-unique content. Be helpful, in-tune, and unique and you just might capture the hearts and minds of future big-spenders.

Twitter

For some reason, small and medium businesses are still reluctant to use Twitter as a means of online communication. Some business owners believe that there isn’t all that much to be said in 280 characters. I find that rather baffling, to tell you the truth. Here’s what you can do in that limited space:

  • Reach everyone who is following you instantly – at 0 cost!
  • Inform your followers about new products releases and news about your company.
  • Keep tabs on your competition.
  • Use tweets to help your search engine ranking (tweets are indexed by Google).
  • Drive up sales through special Twitter offers and by being constantly visible to your followers.

Twitter is the ultimate mobile social media network – nearly 336 million people access it daily from their smartphone. If for no other reason, your business should be present there because of the impressive Twitter usage numbers – trust me, you won’t regret it. Also, check out these Twitter tips and become an expert in managing this social media for business in an instant!

Youtube

Of course, any post listing the best social media for business wouldn’t be complete without YouTube. With over a billion monthly users and over tens of million hours of videos watched every day, YouTube is currently the second largest search engine in the world, right behind Google.

People today don’t have much time – we’re bombarded with content and ads on every turn and reading everything we’re interested in would be an around-the-clock job. That’s why we’re turning to video content. Millennials especially are more into visual content and if they are your target audience then YouTube is the place to be.

Why Branding Is More Important To Your Small Business

Are you struggling as a small business branding? Are you trying to increase sales and bring in more revenue? What about building more loyalty with your existing customers? You are definitely not alone.

When it comes to the struggles of small business most of us are in the same boat. Yep, even your competitors struggle. Faizan Khan, even I struggle. But did you know that most of these struggles can be fixed or avoided by simply creating cohesive branding?

What Is Branding And Why It’s So Important To Your Small Business

Cohesive branding that reflects the heart of your business can go a long way in solving some of the most common problems small business owners face. I will break down all the benefits in just a moment but first I feel I should explain exactly what branding is, because let’s face it, it’s a confusing term.

I see branding becoming the new “it” word around the small business world. It’s become trendy, but at the same time, I have seen it used to describe so many elements that it’s hard to know which usage is correct. So I want to rid you of any confusion.

small business

What Is Branding

Before we can define branding we first need to know what a brand is. Everything your customer sees hears, and feels (emotionally and physically) is your brand. If you sell products your customer can eat or drink then what they taste is also part of your brand. Your brand is created in the minds of your audience. It’s their perception of what your business is, what it does, and how it does it.

So if your brand is what your audience believes to be true of your business then your brandings are how you, the business owner, influence those beliefs. Your brandings are how you tell your story to your customers to make them feel and believe certain truths about your business.

How You Influence Your Audience

The ways you influence your audience varies for every business but for most of us we use:-

  • Our Visuals– logos, icons, patterns, and images are all ways we can use visuals to influence our audience’s perception of our business.
  • Our Services & Foundation– our mission, vision, and values are another way we can influence our audience to feel a certain way about our brand.
  • Words– Blog posts, videos, podcasts, and even advertising copy are effective at communicating with our audience and helps influence their thinking of your businesses.

Why Business Branding Is More Important

Now that you have a good idea of what branding actually is it’s time to learn why it’s so gosh darn important for your small business to be consistent with your branding.

It Tells Your Struggle Story

Every great brand tells a story with their branding. The idea is to tell your story in a way that leaves no doubt in your audience’s mind that you are the best fit for them. Your branding tells your audience who you are, what you do, why you do it, and how your product or service is going to change their life for the better.

branding strategy

It Increases Your Value

Strong branding can increase the value of your businesses by more than just your assets. Your physical products, office equipment, and other assets may add up to $100k but with strong branding behind your business, it could be worth ten times that amount.

Gives You Direction

It doesn’t matter if you’re a Vmayo or a fortune 500 company with thousands of employees you need to have a clear direction for your business. A good branding strategy can give you that direction and keep you on track. Branding gives every person in your business the tools to meet the business’s goals. Your branding will lay the foundation for what you do and don’t do as a business.

Promotes Recognition & Image

Okay, so this is a big one. I haven’t met a single small business owner who doesn’t want their name to be recognizable, like Coca-Cola or Apple. Building a strong branding strategy allows customers to build that recognition. If your branding is unique and appeals to your audience they will without a doubt remember it for the next time.

business branding

Generates Leads & Increases Revenue

All businesses want to make money but to make money you need customers and to get customers you need leads. As a small business owner, you know the power of word of mouth advertising. There’s nothing better than having a client tell a friend or family member how totally awesome your businesses is and how it changed their life. But what happens if your brandings isn’t remarkable and they can’t remember your name? Your branding is what sticks in your customer’s minds long after they have done business with you

Emotionally Connects Your Audience

Everything from your font choices to the words you use will create some form of emotional response from your audience. The goal of your brandings is to give people some positive feels. You want them to become so emotionally invested in your business that they can’t help but to buy from you.

It Sets You Apart From Your Competitors

Every small business has competition in some form, it’s unavoidable. But when you create a unique branding strategy you will set yourself apart from your competition. You will give your businesses it’s own voice and personality.

Your brandings are rooted in the foundation of your brand. Your mission, vision, values, and purpose will all play a huge role in your brandings. Every photo, word, and graphics will convey those messages to your audience and solidify your brand in their minds.

branding

Conclusion

Vmayo Technologies Provides is a good solid branding strategy will do a lot for your small businesses. It can increase your revenue and customer satisfaction. It will help build your brand into a powerhouse that’s instantly recognizable. Increase Your business branding strategy With Vmayo.

Diwali Dhamaka Offers For Digital Marketing Services: Digital India Ki Digital Diwali

This festive season Vmayo Technologies provide Digital India Ki Digital Diwali Dhamaka Offers” for All Digital Marketing Services

Vmayo Technologies Digital Marketing Services are problem solvers with extensive SMS, Email, Campaign Management, and behavioral marketing expertise. We know DIGITAL MARKETING and we are highly engaged with our clients to ensure success.

Our Digital Marketing Services tend to follow our marketing analysis, and these service work perfectly together. Vmayo Technologies uses the extensive data we gather with the help of your team to create a best fit strategy for your business. So that the data will tell us what your company must do to attract the consumers you desire, how to engage them and convert them into loyal customers, and how to increase your sales. The digital campaign we develop will have clear goals and markers of success to help you measure your results and effectiveness. Your plan will spell out exactly what you want to say and how you want to communicate it. Then we will help you put your plan into action.

Digital Marketing Services

Vmayo Technologies is adept at determining exactly what kind of ROI you can expect, and how you can go about achieving it as quickly as possible. And through the process of your campaign execution, we will be there for ongoing planning, support, and adjustments. In order to be most effective, your digital campaign management team must be experienced and skilled at:-

Welcome To Vmayo Digital Marketing Services This is Special Diwali Dhamaka Offers

Let’s Celebrate This Diwali With Vmayo Technologies Digital Marketing Services “Digital India Ki Digital Diwali

Diwali is India’s largest Festival and also the largest Shopping Festival, bringing more new customer with the help of Digital Marketing. So that any business having an online presence can Share there promotional Diwali offers with the help of well-designed Templates. This will bring more engagement and convert leads into sales, means the conversion rate will also improve.

Diwali Dhamaka Offers

Our Digital Marketing Services are

Use our All Digital Marketing Services and Get up 10% to 30% Off

If you are looking for the most cost-effective and stress-free way to carry out a digital marketing campaign, call today and get a free estimate from Vmayo. We can help you determine what services would best suit your needs, and we offer the affordable prices that cause so many companies to seek off-shore resources.

Diwali Dhamaka Offers For Digital Marketing Services

At Vmayo you are guaranteed quality service because we have years of experience and we continually research and adapt our processes to suit new information and technology. We will build you a comprehensive digital marketing campaign that will also help you take your business to new heights

How to Connect

Of course, there are more plans available for Digital Marketing Services, Our Email Marketing Service is available at affordable pricing with the fastest Email delivery service. So to know more pricing please contact our customer support team. So that they will give you a complete solution and describe all plans with offers and discounts.

You can contact us via mail: –

Email: Sales@vmayo.com
Support Team: Support@vmayo.com

How to Make Press Releases Effective With SEO in 2019

Did You Know Press Releases can negatively affect SEO if they are not done the right way? Press Releases with SEO in 2019 is a way of distributing and announcing events to the press. Google defines them as “an official statement issued to newspapers giving information on a particular matter”.

Usually, they come in written format, but they can also be in audio or video format. Once someone has an event and wants it to become more popular, the best way to do it is to get the media’s attention, quickly and effectively. But how can they do that? Well, the answer is press releases. You write a piece of content that will then be distributed to news publishers that might be interested.

The thing is, however, that it’s pretty hard to get the media’s attention. It’s even harder for editors, who constantly bombarded with news topics from all directions. They need to filter and curate them in order to publish only the best, most interesting news. And this is how Press Release Platforms like VMAYO.COM were created. Instead of sending your press release to news publishers. You post the press release on one of these popular distribution platforms where reporters and news publishers hang out to find interesting topics.

How Do Press Releases Help SEO in 2019

Having information about your company or an event published on big news sites is not only beneficial for your brand, but also for SEO.
How, you might ask? In most part, it’s about backlinks. If news publishers start talking about you, not only can you get backlinks from the news sites themselves, which hold a very high amount of equity, but you can also score a high number of backlinks from other webmasters who will read the news.

Press Releases

We all know that building backlinks are one of the most difficult tasks for SEO. Building high-quality backlinks are even harder. And don’t even get me started on how hard it is to do all this naturally. They without buying them or using risky tricks such as Black Hate.
Well, Press Releases combine all the 3 above, which makes it probably the best link building method available.
Why? Well, it helps you build links rather quickly, the links are high quality and they’re all also completely natural and won’t result in any penalties.
If done right, of course. If not, it’s a waste of time and it can result in penalties

Prevent The Press Release From Being Spam

Instead of focusing on what’s important and improving their business in ways that will produce interesting news stories, people distribute as many ‘Press Releases’ as possible to as many press release platforms as possible.
Some platforms are free and make money out of advertising so they have no problem with people coming here and posting their ‘news’.
But even the paid ones are full of irrelevant ‘news’ articles. With webmasters asking for hundreds of dollars for a backlink or guest post, Press Releases are the cheap way of getting some initial backlinks.

These posts are way too long for a press release (because Google loves longer content, right?) and full of keyword rich anchor text links, which naturally attract penalties.
This way, the quality of the press release websites starts to decline. Very few companies and websites (one of them being VMAYO) still manage to keep the site relevant.
This way, instead of posting a press release just for the sake of getting a backlink, you will focus on posting a press release that will actually attract the attention of a reporter

SEO in 2019

Use Nofollow Links

You might be wondering yourself: “Won’t nofollow links be useless?”
no. I’ve already written about how nofollow backlinks can help your website rank better.

Second, the nofollow links will only be used on the press release websites. It considering these sites index their content on Google. Any other links that you will obtain as a result of a successful press release will be a mix of both nofollow and dofollow links, depending on the internal policies of the websites that link to you.

But why use no follow links

The reason is that nofollow links reduce most risks of penalty. Google says that you shouldn’t be building or buying backlinks. Since the links on press releases either built manually or paid for. Then Google’s Guidelines require them to be nofollow.

Don’t get me wrong. I’m not necessarily a Google fanboy but if you don’t want to risk anything, then it’s the right way to go.

press release

Press Releases Still Worth It in 2019

Unless we will be dominated by some advanced form of artificial intelligence that will watch our every step, publishers will always be in need of news topics. Without pushing yourself out, there’s virtually no chance of ever gaining any popularity.
Press releases can start a chain reaction not only with backlinks but also with social media likes shares and comments. So, as long as we will have news, Press Releases will be useful.

With the SEO community pulling itself away from mass link building, “naturally” press releases became less popular.

SEO

However, if you’re focusing on the right things, which are improving your business, website, services or products and issue a press release focused on getting the media’s attention instead of grabbing a backlink, then press releases are more than worth it in 2019.

Conclusion

You don’t necessarily have to use press release platforms to make a press release effective. You might e-mail reporters personally or even message them on their social media profiles, such as LinkedIn or Twitter.

Press releases are useful for SEO in 2019 and will still be for many years to come. It as long as you don’t abuse their distribution to as many websites as you can. Although they’re not as popular in the SEO community as they used to be if done properly. A single press release can bring massive results.

Role of Digital Marketing Tools for Ecommerce Business

Digital Marketing Tools has emerged as a frontier where Ecommerce Business brands have engraved their success stories. A subset of marketing that relies on electronic technologies for its promotion, digital marketing has many facets as its tools constantly evolve. Digital is a fast-paced platform where one has the space to grow their brand’s share-of-voice and industry presence as well as increase consumer engagement using tried and tested strategies. As more and more people hop on to the digital wagon, ‘markets’ have become specific with niche consumer segments catching the eyes of businesses, especially ecommerce business platforms which, today, offer a diverse range of products and services.

In a cluttered market, standing out and grabbing the attention of your target audience becomes difficult. Employing sound digital marketing tools strategy would, therefore, help in getting the attention of the masses.

How To Build Your Ecommerce Business With Digital Marketing

Ecommerce Business relies on the increasing smartphone and internet penetration to boost their sales. At the same time, they also rely on digital marketing tools to generate revenue by increasing brand value.

Digital marketing has the flexibility to adapt to shifting trends and utilize them to create opportunities. It offers the best solutions to the problems faced by online businesses. It’s all on the internet and digital marketing tools specifically target the potential of cyberspace to allow for sustainable growth of ecommerce businesses.

Ecommerce Business

For Ecommerce Business Startups

Today, there are innumerable tools available to a digital marketer to draw out different plans to achieve their targets. Using an innovative amalgamation of these tools, an ecommerce brand can boost its growing quickly with maximum return on investment. For ecommerce startups, this makes digital marketing an unbeatable method to achieve success in a short amount of time. However, before deciding which digital marketing tool to use, one should be doubly clear about the objective of the plan.

Great Example Nested Bean

Nested Bean Inc. is a success story on how digital marketing tools are used to propel the brand value in an organic manner. Today, it is one of the fastest growing ecommerce startups in a niche industry of baby products. With the objective of increasing traffic without compromising the conversion rate. The company decided to boost their pages that provide learning on baby care. They went back to the basics of digital marketing and started with a basic hygiene check, going over the blog tags, alt texts, link texts, canonicalization, keyword cannibalization, etc.

SEO Tools to Nested Bean

Barnacle SEO approach was the second step in the implementation of the digital marketing strategy. Through this method, the ranking/content/traffic of credible websites is leveraged to boost the traffic on one’s own website. Nested Bean focused on making their homepage powerful with authored posts on trustworthy websites such as ThriveGlobal, today.com, etc.

A Key Driver Of The Digital Marketing Strategies – Google

Google is a key driver of digital marketing strategies as it provides most of the tools that the new-age digital marketers bank upon. Hence, it is essential to adhere to the guidelines and limits set by the tech giant.

Digital Marketing

Google Indexing

Google indexes websites into rankings that are decided based on the amount and kind of content the website hosts. To gain more favor with Google’s web crawlers. Nested Bean invested in many infographics and videos for their website as well as external platforms. This added to the credibility of their content, another feather in the cap for the business.

The Need For Customer Engagement

A market is built upon the demand of its customers. A brand that is out of touch with its customers cannot achieve any remarkable growth. Apart from the official blog of the company. Nested Bean decided to invest in building communities for their consumers. Which ultimately boosted the company’s engagement with their target audience as well as aided their SEO finalizations.

Nested Bean used these simple digital marketing tools dedicatedly and systematically for a designated period of time. Towards the end, the statistics of the ecommerce website had improved significantly with increase in traffic on the website by 168 percent, organic traffic up by 69 percent and increase in transactions by 57 percent; the bounce rate also improved by 8.30 percent.

These numbers are proof that digital marketing tools when utilized in an efficient and creative manner can give ecommerce startups the space they need to grow in the market.

Paid Traffic vs Free Traffic: Which is Best Strategies of Gain Digital Marketing Traffic

Digital marketing has a lot of components to it. Well-planned Strategies of Digital Marketing Traffic are like a well-oiled machine which churns out revenue for the business. But the fuel that drives this machine is traffic. There are two types of traffic: Free Traffic and Paid Traffic. In this article, we will learn which type of traffic is better and why.

Though we call traffic from search engines and social media “free” traffic, it is not really free. Content attracts traffic, but there is a lot of time and energy invested in its creation. And that has its costs. So the real question here is: where do I invest my digital marketing budget? In creating content that can generate traffic in the long term, in paid advertising channels that generate instant traffic? To find out the answer, we have to dive deep into understanding how traffic is generated in the first place.

There Are Some Strategies of Digital Marketing Traffic

Strategies of Digital Marketing Traffic

Content is the source of all attention and traffic

People use the internet for content. This content can be information (education, news, updates etc.) or entertainment (music, movies etc.). If there is no content on the internet, then there is no web traffic generated in the first place.

  • A website like Facebook doesn’t create its own content but has created a way for us to share content with friends and family. We log in to Facebook to find out what others are up to and that’s also a form of content. We call Facebook a social media channel, but, at the end of the day, it is just a very efficient content curator.
  • Google also doesn’t create content on its own but organizes all the world’s information in an intelligent way. The search results page with links to other websites is the content that Google creates. We call Google a search engine, but it is also a content curator
  • Blogs, news websites, and other content channels on the web attract attention from people because they give away good content for free.

Attention a valuable resource because it converted into interest, then desire, then a decision, and then finally an action (a sale).

Buying a house vs renting a house

The two major ways to attract traffic online are similar to renting a house vs buying a house. If you buy a house, you are investing huge money upfront, but there is no need to pay rent every month.

Once the pain of investing money has gone away, you are living in your own home for free for the rest of your life. You also protected against inflation. And you will never be kicked out of your own house.

However, if you do not have money to invest, you can rent a house, but you kicked out the moment you stop paying the rent. Also, you have to pay more over time to adjust for inflation and you have no protection against it. If the house owner asks you to pay 50 percent more at some point, you have to, or else you will be kicked out.

Paid traffic is like renting a house

Depending on paid traffic is very much like renting a house to live in. The moment you stop paying other websites (be it Google, Facebook, or any other website), your traffic stops.

Without traffic, you will have no prospects and no customers. Also, historically, the cost of paid sources of traffic always keeps going up as you have more and more competition. Your margins will become thinner and thinner. You have no protection against such cost inflation.

Building a content asset is like buying a house

Investing in building a content asset is just like investing in a house. Once you have built a good content platform, you will keep getting high-quality traffic for a long time to come. After the content platform is built, it feels like you are getting the traffic for free.

And just like maintaining a house is easy once the initial construction is complete. It maintained a content asset is easy once you have finished building it. You just need to keep publishing good-quality content on a regular basis to keep the momentum going.

For example, a blog — Veetly.com — took one year to build to a significant level. But after that, all it took was a regular publishing schedule of quality content and since then the traffic has been growing steadily.

Free Traffic

Should we not invest in paid traffic at all?

I am not advocating that we shouldn’t invest money in paid traffic at all. It is OK to invest in paid traffic if you are using it to build your content assets instead of trying to sell directly.

If you try to sell directly using paid traffic, a huge percentage of it will not convert because you have not built a relationship with them and they do not trust you. And this model will not sustain for a long time because your margins will become thinner and at some point, non-existent.

You can use paid traffic to boost your content assets, and then drive sales from it. You can learn how to do it in my integrated digital marketing model. I also recommend that you read my secret to a successful content marketing campaign

Attention needs to be monetized

Content attracts attention. And creating content costs money. To create more content, one needs to monetize the attention in one way or the other. For example, I create a lot of content on this blog — and I get the attention of people like you who are interested in learning more about digital marketing.

I give away free content and people ‘pay‘ attention. But attention cannot pay my hosting and email marketing server bills. That’s why I also sell premium Products such as IVR Services and Email Marketing Services on my blog. But that’s not the only way to monetize people’s attention.

Attention makes up the top of the funnel. But it is not always necessary that I need to own the bottom of the funnel as well. Instead of selling my own products, I can ‘rent’ out the attention to people who do not have the top of the funnel (ToFu).

Digital Marketing

Conclusions

I hope this article gave you a clear idea about how to approach the biggest challenge in digital marketing getting Free traffic. Investment in content assets will always give you a healthy return of traffic in the long term. And when you are investing in paid ads, make sure you use the budget to amplify your content assets for a healthy ROI. Content the source of all attention and that’s why it a commonly accepted fact that ‘content is king

5 Steps To A Successful Education Sector Marketing Strategy

Education sector marketing is notoriously challenging. Well-known hurdles include budget limitations and having to appeal to a completely new audience each year. And with the rise of digital marketing channels. Marketing your educational institution effectively is becoming even more competitive and complex.

Students (and their parents) now expect online entry forms and a presence on social media, and candidate recruitment becoming a year-round activity – and as digital channels continue to evolve, even established educational suppliers should be re-evaluating their marketing strategy annually.

So how can you ensure your education sector marketing strategy set for success? Some of it will always be down to the context and objectives of your school, college or university, but…..

Here Are Some Successful Education Sector Marketing Strategy

Consider Key Timings

Look at when in the year you can best plan or review your marketing strategy, also allowing time for implementation. Recommended timings are preparing for the new academic year in JUNE and getting ready for the new financial year and spring term in NOVEMBER.

Education Sector Marketing Strategy

Regardless of your budget, setting aside time at critical points in the year to work on your marketing strategy will help you generate demand that leads to filling those spaces. It’s also worth remembering to keep future candidates warm throughout the year. Don’t just see candidate recruitment as a one-off ‘open day’, as competitors will find it all too easy to creep up and steal prospective students from you when you least expect it if you’re not at the top of your game year round.

Understand And Use Social Media

Prospective students now expect you have a strong social media presence across key channels, including Facebook, Twitter, and YouTube. Being present on these channels helps you keep your college in front of mind so make sure you’re making the most of social platforms. To make sure you’re making the most of the latest channels,

Education Sector Marketing

Become A ‘Page One’ Search Result On Google

When parents and students are researching suitable education providers online, it’s essential that you’re a top result. As Google is the most popular search engine, Google AdWords is the most effective way to help drive traffic to your website. There is, of course, a huge amount of relevant competition in AdWords. So it’s important you know what you’re doing when setting this up! It’s also a good idea to work with someone who is experienced in SEM, otherwise, it can become very expensive.

Take A Multi-Channel Approach BUT Join It Up

Prospectuses remain key and still the best place to tell the story of your college/university, from results to reputation and facilities to extracurricular activities – but they shouldn’t be seen as a document in a silo.

Marketing Strategy

The print is most definitely not dead (especially in the world of education). But make sure your prospectus is also featured on your digital. Social and email communications as well as any promotional items you give out at events. Keep your theme joined up throughout to make the most of your investment.

Get Some Credibility

Testimonials from past students. Awards you’ve won as well as your latest results are crucial to building up the credibility behind your story. These are all great endorsements which can be incredibly powerful, just like the ‘Fleely.Com’ effect on the leisure industry.

Contact Us

For more on education sector marketing, we’ll soon be releasing our ‘Fleely.com 2019’. Where we will share the thoughts and opinions of prospective students. And parents about what they liked about how last year’s prospectuses and what changes they would like to see. So if you’re about to kick off the development of your prospectus for this year. Don’t miss out on reading this great insight! To register for a free copy of the document or to set up a chat with us for advice on your marketing strategy this year, call +91-9636233337 or email sales@vmayo.com

Be the Superhero for Next Marketing Trend

In the world of digital marketing and social media, it takes more than a funny video or trendy catchphrase for a product to become a hit with consumers. A few years ago it became nearly unthinkable to have a business and industry without having a website for it. That’s still the case, but with the impressive rise of smart mobile technology, it may soon become unthinkable to have a business and the future of digital marketing without having an app.

It’s safe to say that apps are the future of digital marketing and that attention to brand app users will surpass attention to retweets and Facebook likes in importance over the next few years.

Give Your Brand a Voice

The primary reason we expect a lot of changes in this industry is that players are engaged in a cut-throat competition to outdo each other in this contest for consumer attention. It is a healthy competition as it has brought about new ideas and the biggest winner here is the consumer. All these efforts are geared towards enticing consumers more than competitors.

By the end of 2017, there were more than 40,000 Alexa skills alone and more than 44 million Alexa and Google Home devices sold.

Not all Alexa and Google skills are perfect. But this is an amazing push by brands into a new and unknown channel, where there are no real ROI numbers yet to show that voice will be a winner. The adoption and speed of voice-driven conversations are becoming a reality much faster than anticipated.

The answer may be that more brands are now willing to experiment early with technology and feel more comfortable testing new channels like voice and bots.

Future of Digital Marketing

And don’t forget that Google’s Assistant app and Siri do not require a smart speaker. They are more accurate and relevant user data because Google knows your location, movement, and app habits which a smart speaker currently can’t.

The future of Digital Marketing

Virtual reality (VR)

This gives consumers a chance to interact with products in a simulated three-dimensional environment, created using interactive software and hardware technologies.

Future of Digital Marketing

Augmented Reality (AR)

A more advanced form of Virtual Reality. While VR replaces the real world with a simulated one, AR creates a real-time interactive environment in which, a user can digitally manipulate information.

Visual Messaging and less text

Pictures speak better than words. This means future advertisers are bound to use more images as opposed to text. These images and texts passing across information about their products and services.

Future of Digital Marketing

Reliance on Digital Data for Decision Making

Digital Marketing activities generate a lot of measurable data. This same data is useful for marketers when planning for instance, in market segmentation. It would not be a surprise therefore when future marketers heavily rely on these data in their decision making.

Future of Digital Marketing

 

 

Wearable Digital Devices

These include smartwatches, fitness trackers, smart clothing, smart jewelry, and implantables. They collect vital lifestyle information/data like a person’s eating habits, heartbeat among other data. This is an essential market information intelligence gathering that helps marketers promptly plan and respond to consumer issues.

Future of Digital Marketing

Human Intelligence vs Artificial intelligence

We have witnessed heated debates on whether Artificial intelligence is superior to Human Intelligence. So the Human Intelligence can be replaced.
Despite these arguments, artificial intelligence is here to stay and professionals will increasingly rely on this. Already we have unmanned drones, robots and computer games among other innovations.

This is only but a small glimpse into the future of Digital Marketing. There will be more invention definitely as the future is bright.

Did you know about this incredible 10 New WhatsApp Features

(New WhatsApp Features)WhatsApp, owned by Facebook on September 30, 2014, now has 1 billion users worldwide and is the biggest online messenger app on the market. Founded in 2009 by Jan Koum and Brian Acton ex-Yahoo employees. The app allows users to upload their contact book and message anyone who has the app installed, at no cost. It is available for iPhones, Androids, Blackberries, Windows Phones, Nokia (NOK) phones and, most recently, desktops. It started as a small startup and swelled to 250,000 users in just a few months, growing so fast that they had to add a charge for using the service per year to slow the subscription rate down. In 2014, WhatsApp was acquired by Facebook and has seen continued growth, reaching the 1.5 billion mark in February 2018.

WhatsApp keeps on rolling out new features and updates in order to enhance the user experience. This year also WhatsApp has rolled out many big features such as Android Payments, Delete for everyone among others, which allow you to make the most from the app. So, here are all the important changes included in WhatsApp this year…

This is 10 new WhatsApp features you must know about

New WhatsApp Features

1. WhatsApp adaptive icons feature

You can change the WhatsApp look on your smartphone, The adaptive icon feature is part of Android Oreo operating system and now WhatsApp has also rolled out support for the same. This enables users to change the shape of the WhatsApp logo as per their choice. The new icon placed in an encased mask, which takes shape on the basis of your choice. The company says that if the user is using a launcher that offers support for these icons then they can set it to default shape which is square, squircle, circle, rounded square, and teardrop.

2. WhatsApp Payments features

You can pay via WhatsApp now, After months of talking and testing, Facebook-owned WhatsApp finally rolled out the payments feature for its Android and iOS users. The payment feature powered by UPI which enables users to send and receive money easily.

location and time stickers

The company revealed that in order to use the feature, both the sender and receiver should have the UPI payment option enabled. The company has also partnered with various banks in the country such as ICICI Bank, HDFC Bank, Axis Bank, SBI, Yes Bank and others for the payments feature.

3. Delete for everyone feature

You can now delete your sent messages, The Delete for Everyone feature comes really handy as it allows users to delete any message they have sent by mistake. In order to use the feature, users just have to select the message they wish to delete and then click on the delete icon. Earlier, the feature allowed users to delete the message within 7 minutes of sending it. But now it has increased the time limit to 68 minutes

4. Group description feature

You can now add more than just the name, WhatsApp groups are an easy way to communicate with many people at the same time. Keeping in mind the importance of groups, the company has rolled out the Group description feature. The new feature enables users to add up to 500 characters’ description for the members of any group. Presently, every member of the group is allowed to add or change the description. Once the description is added, the group chat gets a notification as well that ‘Person’s name has changed the group description. Tap to view.’ If you remove the description, that gets recorded on the group chat too.

5. Group video calling feature

You can now simultaneously chat with 4 people With the introduction of video calling feature in WhatsApp. Users were able to make video calls with ease. In order to further enhance the user experience, the popular messaging app rolled out the feature of group video calling. Users can now add more members to an ongoing video call by tapping on the icon placed on the top right corner of the screen.

6. WhatsApp for Business feature

WhatsApp Provides another platform to interact with businesses. Facebook-owned WhatsApp introduced the WhatsApp for a Business app in India earlier this year. The app enables business/enterprise owners to interact with their customers and also manage their presence on the platform.

New WhatsApp

The company claims that the app consists of verified business profiles and offers features like Quick Replies, Greeting Messages and Away Messages. Companies like Bookmyshow, MakeMyTrip, Xiaomi, Myntra and others are available on the platform.

7. Location and time stickers feature

Add location and time stickers This feature of WhatsApp enables users to add location and time stickers to any photo or video while sharing them. Users just need to select a photo from the smartphone gallery and then tap on the smiley icon in the app. Users will then notice the sticker section of smileys, time stamps and location stamps present. Further, users will now see a dial clock or time sticker with the present time and location. Then you can tap on the sticker and share the video or photo with your friends.

8. Voice-to-video call switch feature

You can now switch between voice and video calls WhatsApp also offers a feature which enables users to switch between a video call and voice call. Users will see a hidden switch, which when pulled, jumps from voice to video calling. However, it won’t start the video call right away. The other party would need to give consent before allowing it.

9. WhatsApp YouTube integration feature

You can play YouTube videos right into the chat window. WhatsApp YouTube integration allows users to view YouTube videos directly in the chat window. With this new feature, users just need to click on the YouTube link present in the chat window. After this, the video will start playing in the chat itself. The YouTube video will be played in a small bubble and users will have to ability to increase or decrease the size of that bubble.

WhatsApp Features

10. Special mention feature

Location sharing with other users WhatsApp introduced the live location sharing feature last year. Which enables users to send their real-time location to any of their contacts. In order to share the live location. The users just need to tap of the ‘Location‘ tab hidden under the ‘Attach‘ icon. There they will see the new option of ‘Share Live Location‘. Users can share the live location in both individual and group chat. Users profile photo will appear in the Map whenever they share their live location with any of their contacts.

Apple Carplay and WhatsApp integration

The popular messaging app managed to meet Apple’s strict rules and it introduced the support for Apple’s CarPlay technology. The update offers push notifications which will enable iPhone. And iPad users to communicate with their contacts while they are on the go.

New WhatsApp Features

Facebook facing lawsuit for hiding job ads from women

The American Civil Liberties Union (ACLU) is suing Facebook on behalf of three women job seekers who accused the social media giant of posting ads that are shown only to men.
The ACLU, along with the Communications Workers of America and the employment law firm Outten & Golden LLP, on Tuesday filed charges with the US Equal Employment Opportunity Commission against Facebook.

Facebook Targeting Job for Male-dominated Fields

The women job seekers accused Fb, for targeting ads for jobs in male-dominated fields to younger male Facebook users only. They are excluding all women and non-binary individuals, as well as older male users.
“The case brought on behalf of three job seekers and the Communications Workers of America, on behalf of a proposed class of millions of job applicants. It alleges that these job advertising practices violate federal civil rights laws prohibiting sex and age discrimination in employment.,” Galen Sherwin from ACLU Women’s Rights Project wrote in a blog post.

Facebook requires users to identify their sex in the binary Categories

Facebook requires users to identify their sex in the binary categories of male or female in order to open an account. “While users can later change their sex designation and select from among a few dozen options to describe their gender identity. FB still requires users to choose gendered pronouns (male, female, or neutral). Which it then offers to advertisers for purposes of gender-based ad targeting.

There is no place for discrimination 

The lawsuit claimed that Facebook let 10 employers, including a police department, to run advertisements excluding women and nonbinary users.
FB responded to the allegations, saying there is no place for discrimination on Facebook.
“It’s strictly prohibited in our policies, and over the past year, we’ve strengthened our systems to further protect against misuse,” Download reported, quoting a Facebook spokesperson. FB is “reviewing the complaint and look forward to defending our practices,” the spokesperson added.

 Facebook is not liable for content published by others

According to the ACLU, FB also offers advertisers the ability to use what it calls “Lookalike Targeting,”. It allows advertisers to target customers with traits similar to those of their customer base. It’s important to note that online platforms like FB, generally not liable for content published by others.

“But in this case, FB is doing much more than merely publishing content created by others. It has built the architecture for this discriminatory marketing framework, enabled and encouraged advertisers to use it. And delivered the gender-based ads according to employers’ sex-based preferences,” the ACLU emphasized.

Facebook must change its platform to prevent advertisers from exploiting user data for discriminatory purposes. And ensure for all users, regardless of gender, age, or other protected status, given a fair shake, said the ACLU.