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Have you received a fake Corona virus’s SMS as their brand promotion?

We are currently experiencing an unprecedented global event. The outbreak of Coronavirus Disease 2019 (COVID-19) – now officially a pandemic – has caused apprehension globally, ultimately resulting in lockdowns, travel bans, panic buying, and financial market turmoil.

Scammers, too, have taken notice. Emergencies offer golden opportunities for con artists to launch fraudulent campaigns that feed off, and cash in on, the climate of concern. Against the backdrop of a disease that has so far caused more than 4,000 deaths and continues to spread, scammers have wasted no time in playing on people’s fears or evoking feelings of compassion.

Some cybercriminals clearly think that all their Christmases have come at once: an anxious population, vulnerable people at the highest risk, excessive demand for goods no longer in stock, and masses of misinformation sloshing around on social media – all this equates to a massive opportunity to prey on people and attempt to defraud them while they are at their most susceptible.


Symptoms of Coronavirus

The COVID-19 virus affects different people in different ways.  COVID-19 is a respiratory disease and most infected people will develop mild to moderate symptoms and recover without requiring special treatment.  People who have underlying medical conditions and those over 60 years old have a higher risk of developing severe disease and death.

Common symptoms include:

  • -fever
  • – tiredness
  • – dry cough.

Other symptoms include:

  • – shortness of breath
  • – aches and pains
  • – sore throat
  • – and very few people will report diarrhea, nausea or a runny nose.

People with mild symptoms who are otherwise healthy should self-isolate and contact their medical provider or a COVID-19 information line for advice on testing and referral.

People with fever, cough or difficulty breathing should call their doctor and seek medical attention.


Total Coronavirus Cases:

936,204

Total Deaths:

47,249

Total Recovered:

194,578
*These figures are generated by WHO ( ” World Health Organisation”).

Updated : 2 April 2020, 11:00 GMT+5:30


Current Situation in India?

Total cases:

2,032(+34)

Total Deaths:

58

Total Recovered: 148

*These figures are generated by WHO ( ” World Health Organisation”).

Updated : 2 April 2020, 11:00 GMT+5:30


India’s Prime Minister Narendra Modi has imposed a nationwide lockdown in an attempt to slow the spread of the coronavirus.

The restrictions came into force at midnight local time (18:30 GMT) and will be enforced for 21 days.

“There will be a total ban on venturing out of your homes,” Mr. Modi said in a televised address.

He appealed for people not to panic – but crowds quickly mobbed stores in the capital, Delhi, and other cities.

Correspondents say it is not clear how – or even if – people will now be allowed out to buy food and other essentials.


Have you received a fake Corona virus’s SMS as their brand promotion?

Where the whole world is surviving with the major problem “coronavirus (covid-19)” but there are few companies which are promoting themself by spreading less awareness about coronavirus. But there are also some companies which are spreading awareness without their brand promotions. thus, therefore, thus, however

“Textlocal”

fake corona brand promotion

 I received this message from textlocal

( Textlocal is promoting their sms services at the time where whole world is fighting economically with corona virus. And textlocal is using corona virus as profit making for their services.  ) therefore, thus

“Gaana”

fake corona brand promotion

I received this notification from Gaana

( Gaana is promoting their services at the time where whole world is fighting with corona virus economically. And Gaana is using corona virus as profit making for their services.)

After receiving these messages and notifications one thing comes in my mind that the whole world is surviving from the major disease “coronavirus(covid-19)” people are dying just because of fewer facilities to fighting with this virus and lack of knowledge about solution. But these companies are promoting themselves instead of telling people the right solution of awareness. thus, therefore, however

And the other side some companies are spreading more and more awareness about coronavirus(covid-19)  without their brand promotion (i.e. Telcob, Mailcot, Migomail).

Therefore, kindly please avoid these fake brand promotions and stay at home customer’s safety is our first priority. Nexahost

Why Branding Is More Important To Your Small Business

Are you struggling as a small business branding? Are you trying to increase sales and bring in more revenue? What about building more loyalty with your existing customers? You are definitely not alone.

When it comes to the struggles of small business most of us are in the same boat. Yep, even your competitors struggle. Dinesh kundnani, even I struggle. But did you know that most of these struggles can be fixed or avoided by simply creating cohesive branding?

What Is Branding And Why It’s So Important To Your Small Business

 

Cohesive branding that reflects the heart of your business can go a long way in solving some of the most common problems small business owners face. I will break down all the benefits in just a moment but first I feel I should explain exactly what branding is, because let’s face it, it’s a confusing term.

I see branding becoming the new “it” word around the small business world. It’s become trendy, but at the same time, I have seen it used to describe so many elements that it’s hard to know which usage is correct. So I want to rid you of any confusion.

 

What Is Branding

Before we can define branding we first need to know what a brand is. Everything your customer sees hears, and feels (emotionally and physically) is your brand. If you sell products your customers can eat or drink then what they taste is also part of your brand. Your brand is created in the minds of your audience. It’s their perception of what your business is, what it does, and how it does it.

So if your brand is what your audience believes to be true of your business then your brandings are how you, the business owner, influence those beliefs. Your brandings are how you tell your story to your customers to make them feel and believe certain truths about your business.

How You Influence Your Audience

The ways you influence your audience varies for every business but for most of us we use:-

  • Our Visuals– logos, icons, patterns, and images are all ways we can use visuals to influence our audience’s perception of our business.
  • Our Services & Foundation– our mission, vision, and values are another way we can influence our audience to feel a certain way about our brand.
  • Words– Blog posts, videos, podcasts, and even advertising copy are effective at communicating with our audience and helps influence their thinking of your businesses.

Why Business Branding Is More Important

Now that you have a good idea of what branding actually is it’s time to learn why it’s so gosh darn important for your small business to be consistent with your branding.

It Tells Your Struggle Story

Every great brand tells a story with its branding. The idea is to tell your story in a way that leaves no doubt in your audience’s mind that you are the best fit for them. Your branding tells your audience who you are, what you do, why you do it, and how your product or service is going to change their life for the better.

 

It Increases Your Value

Strong branding can increase the value of your businesses by more than just your assets. Your physical products, office equipment, and other assets may add up to $100k but with strong branding behind your business, it could be worth ten times that amount.

Gives You Direction

It doesn’t matter if you’re a Nexahost or a fortune 500 company with thousands of employees you need to have a clear direction for your business. A good branding strategy can give you that direction and keep you on track. Branding gives every person in your business the tools to meet the business’s goals. Your branding will lay the foundation for what you do and don’t do as a business.

Promotes Recognition & Image

Okay, so this is a big one. I haven’t met a single small business owner who doesn’t want their name to be recognizable, like Coca-Cola or Apple. Building a strong branding strategy allows customers to build that recognition. If your branding is unique and appeals to your audience they will without a doubt remember it for the next time.

 

Generates Leads & Increases Revenue

All businesses want to make money but to make money you need customers and to get customers you need leads. As a small business owner, you know the power of word of mouth advertising. There’s nothing better than having a client tell a friend or family member how totally awesome your businesses is and how it changed their life. But what happens if your brandings aren’t remarkable and they can’t remember your name? Your branding is what sticks in your customer’s minds long after they have done business with you

Emotionally Connects Your Audience

Everything from your font choices to the words you use will create some form of emotional response from your audience. The goal of your brandings is to give people some positive feels. You want them to become so emotionally invested in your business that they can’t help but to buy from you.

It Sets You Apart From Your Competitors

Every small business has competition in some form, it’s unavoidable. But when you create a unique branding strategy you will set yourself apart from your competition. You will give your businesses it’s own voice and personality.

Your brandings are rooted in the foundation of your brand. Your mission, vision, values, and purpose will all play a huge role in your brandings. Every photo, word, and graphics will convey those messages to your audience and solidify your brand in their minds.

 

Conclusion

Nexahost Provides is a good solid branding strategy that will do a lot for your small businesses. It can increase your revenue and customer satisfaction. It will help build your brand into a powerhouse that’s instantly recognizable. Increase Your business branding strategy With nexahost.

Create your website more responsive

                 Why is Responsive Web Design so Important?

Responsive design is the most important thing in web design. You might also be unsure as to whether or business website should be implementing responsive design. Responsive design can help you solve a lot of problems for your website.

It will make your site mobile friendly, improve the ways it look on devices with large and small screen and increase the amount of time that visitor spend on your site. It can also help you improve your ranking in search engine.

To find out responsive design is so important to your company website and also read the pros and cons you should know about before investing in a redesign.

What is Responsive web design?

Responsive web design is a way to put together a website so that it automatically scales its content and element to match the screen size on which it is viewed. It keeps images from being larger than the screen width and prevent visitors on mobile devices from needing to do extra work to read your content.

 

The entire goal of responsive design is to avoid the unnecessary resizing, scrolling, zooming or panning that occurs with sites that have not been optimized for different devices. It is often difficult to navigate these sites and may even cost you potential customers if they become frustrated with trying to figure out how to do something.

 

Responsive website design replace the previous need to design a dedicated mobile website for smartphone users. Now, instead of designing multiple websites for different screen sizes. You can design a single website that scale up or down automatically to match the device it’s being viewed on.

Why Should you invest in Responsive Web design?

We live in multi-screen society because it’s important for your site to be view able across as many devices as possible because you never know what devices used to view your website.

 

Responsive web design suggested that to appeal to both desktop and mobile viewers. In 2015 Google announced that mobile friendliness would become a ranking factor in its search engine algorithms.

Benefits of Responsive web design

 

1. Cost effectiveness

Maintaining separate sites for your mobile and non-mobile audience can get expensive. You can save money by eliminating the cost of paying for a mobile site.

 2. Flexibility

When you have a website with responsive design then you can change easily and quickly. You do not need to worry about making changes on two websites.

3. Improved user experience

User experience is crucial to website owners. You want people like your site and it want to be easy to convince them to come back. If someone visit your website on a mobile device and it take to forever load your picture and it’s not in proper resolution.

4. Search engine optimization gains

SEO is a strategy used by many companies to help boost themselves in Google search page ranking. Responsive design can help with SEO because google as mentioned, give preference to website that are mobile friendly.

5. Ease of management

Most business, especially smaller ones, don’t have a lot of time to update or refresh the way their website looks. You will never have to wonder if you should link the mobile or desktop site on a social media update, or question whether or not all of your redirect link will be working to get the right visitors to the right site.

 

 

 

 

Can web hosting affects page load speed

web hosting affects page load

Yes, definitely web hosting can affect our page load speed.

Firstly we have to know that why we need a fast load page :-

We are in a world where everyone wants everything to be quick and fast. Either he is a consumer or customer the longer it takes the time it will increase there is more chance to give up and go somewhere else. That’s why the speed of website revolving or loading plays a vital role.

Why page load speed is important?

  • Speed affects our google rank.
  • Lower page speed results in lower conversion.
  • Everyone expects speed!!!!

The main factor is site ranking because if our website can’t rank good on google it can affect our visibility and it also results in better traffic to our site.

The web pages that load quickly and fast are results in more traffic on our website.

In contrast, I have thrown some light on the elements that have an impact on speed:-

  • Fast Hard Drive – Using solid drive results in much better and reliable services. Thus by comparing with normal standard hard-disc, this is more capable of better page loading.
  • Resources- If we use better processing power it results in better execution of pages.

There are two types of resources:-

  1. Dedicated resources-This factor plays a vital role when selecting a hosting package. So it is necessary to opt for a dedicated server that has a great impact on page load speed. If we use more bandwidth and RAM it will automatically increase page speed.
  2. Local resources -If we keep our resources directly on the webserver it enhances page speed.

Better the hosting results in better page load speed!!!!!

If we upgrade our hosting services plan it will give a positive impact on our website’s page load speed. Because Google also uses this factor as a ranking factor. At the end speed of a site, matters allot!!!!

 

Best web hosting provider

Windows Web Hosting

Windows Web Hosting

Windows web hosting is website hosting that uses a Windows operating system. Because the most common web hosting plan options operate on Linux, you can usually assume that anytime a web hosting company doesn’t specify a plan is Windows hosting, it’s Linux hosting.

Windows hosting is widely known for having powerful end-to-end management and reliability features, and moreover, it is popular for integrating businesses with the internet. MS SQL is very much comfortable with any hosting environment, but the MS Access database is served only by Windows hosting.

But for a certain subset of website owners, Windows server hosting is the better choice and it’s important to seek out a plan that provides the particular features that come with it.

Pros of Windows Web Hosting

1. It runs on the familiar OS.

Windows is the most popular operating system in the world. The current OS version alone has over 400 million users. The Windows system is familiar, and using it is straightforward for millions of people around the world.

2. It  provides compatibility with other Windows tools

This is the main reason to choose Windows hosting. If your business depends on a number of other Windows tools, then choosing a web hosting platform. That plays nice with the various other software products and solutions you depend on will make your life easier.

3. It comes with an easy-to-use control panel.

Where Linux web hosting has the c-Panel, Windows hosting has the Plesk control panel (although it should be noted that Plesk is also an option available with Linux hosting, just not as commonly used with it as c-Panel).

While many users that are already familiar with the OS can directly use the Windows server hosting interface, those that want something a little more user-friendly can count on the Plesk control panel to make it easier to make updates and changes to your website.

Cons of Windows Web Hosting

1. Not as secure as Linux hosting.

Websites that run on Windows have been the victims of ransomware attacks in recent years with more frequency than Linux ones have. For that reason, Linux hosting is widely considered to secure more options for websites.

2. It’s more expensive.

Windows hosting does cost a bit more than Linux hosting, but the difference is fairly minimal. For making a decision especially for enterprise businesses that already depend on a number of Windows products.  The number of products should be manageable, even as Windows hosting costs more.

3. It can be less stable.

Linux servers are known for being extremely reliable. They rarely need to be rebooted and can smoothly handle many functions at a time. Windows servers, in contrast, tend to have a little more trouble consistently handling a large number of apps and tasks at a time without interruption.

5 Best Social Media Platforms to Market your New Business

Social Media has truly changed the entire industry of marketing and advertising. Remember, social media can be demanding once activated – so ensure you have a solid social media maintenance plan in place. If used in the right way it will serve you, your brand, and your sales efforts well.

Which Social Media Platforms should you use for your business?

Here are a few platforms, which we recommend to you start you up. We tried most of them ourselves and can testify to its success.

Quora: Question & Answer Network

Quora might look like an odd first choice for the uninitiated but it’s an excellent tool that professional marketers often use to draw the spotlight on their business. It is a question and answers network; people turn to it to find more information about a particular subject or to ask a question if the answer is not readily available.

Here’s how you can put it to good use:

  • Actively seek out questions that are related to your industry and answer them to the best of your ability.
  • Use the question as a starting point for a blog post that you will write up and publish on your own blog – add links to in-depth articles on your blog in your Quora answers.
  • Connect with users and industry professionals to stay in the loop.
  • Fill out your Quora profile – make sure that people know what your business is and what qualifies you as an expert for certain topics.

Facebook: Largest Social Network

With over 2.27 billion monthly active users in 2018, Facebook is the largest social network out there and the best social media for business. If your business is not present on Facebook then you’re probably bleeding potential earnings. Set up a profile now! It doesn’t matter if you’re a dentist practice, a restaurant, or a car repair shop – there is money to be made on this site.

  • Managing social media for business, especially Facebook is not easy – there are a lot of ins and outs to take care of – but get it right and you will reap a boatload of benefits.
  • Increased visibility and exposure for your business and your offers.
  • Building a community of people who can potentially turn into the best ambassadors for your brand.
  • Easier communication with your customers – Facebook Messenger app is becoming a go-to platform for customer care.
  • Ability to target whoever you want whenever you want with your ads – both globally and locally.

Facebook should be the cornerstone of your social media presence. Almost everyone with an internet connection uses it so finding your target audience there will not pose a problem.

Snapchat

This might come as a surprise but Snapchat is an excellent marketing tool. It has over 186 million daily users and nearly 25 % of people with social network presence state that they have a Snapchat account. It’s especially useful for businesses targeting the ficklest of demographics – teenagers and young adults.

Your business can be one of the few cool businesses that adopted Snapchat as a means to connect with them. Keep in mind that you can’t make lists on Snapchat. People have to add you as a connection so your strategy is imperative – use Facebook and other social media networks to advertise your Snap-code and offer Snapchat-unique content. Be helpful, in-tune, and unique and you just might capture the hearts and minds of future big-spenders.

Twitter

For some reason, small and medium businesses are still reluctant to use Twitter as a means of online communication. Some business owners believe that there isn’t all that much to be said in 280 characters. I find that rather baffling, to tell you the truth. Here’s what you can do in that limited space:

  • Reach everyone who is following you instantly – at 0 cost!
  • Inform your followers about new products releases and news about your company.
  • Keep tabs on your competition.
  • Use tweets to help your search engine ranking (tweets are indexed by Google).
  • Drive up sales through special Twitter offers and by being constantly visible to your followers.

Twitter is the ultimate mobile social media network – nearly 336 million people access it daily from their smartphone. If for no other reason, your business should be present there because of the impressive Twitter usage numbers – trust me, you won’t regret it. Also, check out these Twitter tips and become an expert in managing this social media for business in an instant!

Youtube

Of course, any post listing the best social media for business wouldn’t be complete without YouTube. With over a billion monthly users and over tens of million hours of videos watched every day, YouTube is currently the second largest search engine in the world, right behind Google.

People today don’t have much time – we’re bombarded with content and ads on every turn and reading everything we’re interested in would be an around-the-clock job. That’s why we’re turning to video content. Millennials especially are more into visual content and if they are your target audience then YouTube is the place to be.

Diwali Dhamaka Offers For Digital Marketing Services: Digital India Ki Digital Diwali

This festive season Vmayo Technologies provide Digital India Ki Digital Diwali Dhamaka Offers” for All Digital Marketing Services

Vmayo Technologies Digital Marketing Services are problem solvers with extensive SMS, Email, Campaign Management, and behavioral marketing expertise. We know DIGITAL MARKETING and we are highly engaged with our clients to ensure success.

Our Digital Marketing Services tend to follow our marketing analysis, and these service work perfectly together. Vmayo Technologies uses the extensive data we gather with the help of your team to create a best fit strategy for your business. So that the data will tell us what your company must do to attract the consumers you desire, how to engage them and convert them into loyal customers, and how to increase your sales. The digital campaign we develop will have clear goals and markers of success to help you measure your results and effectiveness. Your plan will spell out exactly what you want to say and how you want to communicate it. Then we will help you put your plan into action.

Digital Marketing Services

Vmayo Technologies is adept at determining exactly what kind of ROI you can expect, and how you can go about achieving it as quickly as possible. And through the process of your campaign execution, we will be there for ongoing planning, support, and adjustments. In order to be most effective, your digital campaign management team must be experienced and skilled at:-

Welcome To Vmayo Digital Marketing Services This is Special Diwali Dhamaka Offers

Let’s Celebrate This Diwali With Vmayo Technologies Digital Marketing Services “Digital India Ki Digital Diwali

Diwali is India’s largest Festival and also the largest Shopping Festival, bringing more new customer with the help of Digital Marketing. So that any business having an online presence can Share there promotional Diwali offers with the help of well-designed Templates. This will bring more engagement and convert leads into sales, means the conversion rate will also improve.

Diwali Dhamaka Offers

Our Digital Marketing Services are

Use our All Digital Marketing Services and Get up 10% to 30% Off

If you are looking for the most cost-effective and stress-free way to carry out a digital marketing campaign, call today and get a free estimate from Vmayo. We can help you determine what services would best suit your needs, and we offer the affordable prices that cause so many companies to seek off-shore resources.

Diwali Dhamaka Offers For Digital Marketing Services

At Vmayo you are guaranteed quality service because we have years of experience and we continually research and adapt our processes to suit new information and technology. We will build you a comprehensive digital marketing campaign that will also help you take your business to new heights

How to Connect

Of course, there are more plans available for Digital Marketing Services, Our Email Marketing Service is available at affordable pricing with the fastest Email delivery service. So to know more pricing please contact our customer support team. So that they will give you a complete solution and describe all plans with offers and discounts.

You can contact us via mail: –

Email: Sales@vmayo.com
Support Team: Support@vmayo.com

How to Make Press Releases Effective With SEO in 2019

Did You Know Press Releases can negatively affect SEO if they are not done the right way? Press Releases with SEO in 2019 is a way of distributing and announcing events to the press. Google defines them as “an official statement issued to newspapers giving information on a particular matter”.

Usually, they come in written format, but they can also be in audio or video format. Once someone has an event and wants it to become more popular, the best way to do it is to get the media’s attention, quickly and effectively. But how can they do that? Well, the answer is press releases. You write a piece of content that will then be distributed to news publishers that might be interested.

The thing is, however, that it’s pretty hard to get the media’s attention. It’s even harder for editors, who constantly bombarded with news topics from all directions. They need to filter and curate them in order to publish only the best, most interesting news. And this is how Press Release Platforms like VMAYO.COM were created. Instead of sending your press release to news publishers. You post the press release on one of these popular distribution platforms where reporters and news publishers hang out to find interesting topics.

How Do Press Releases Help SEO in 2019

Having information about your company or an event published on big news sites is not only beneficial for your brand, but also for SEO.
How, you might ask? In most part, it’s about backlinks. If news publishers start talking about you, not only can you get backlinks from the news sites themselves, which hold a very high amount of equity, but you can also score a high number of backlinks from other webmasters who will read the news.

Press Releases

We all know that building backlinks are one of the most difficult tasks for SEO. Building high-quality backlinks are even harder. And don’t even get me started on how hard it is to do all this naturally. They without buying them or using risky tricks such as Black Hate.
Well, Press Releases combine all the 3 above, which makes it probably the best link building method available.
Why? Well, it helps you build links rather quickly, the links are high quality and they’re all also completely natural and won’t result in any penalties.
If done right, of course. If not, it’s a waste of time and it can result in penalties

Prevent The Press Release From Being Spam

Instead of focusing on what’s important and improving their business in ways that will produce interesting news stories, people distribute as many ‘Press Releases’ as possible to as many press release platforms as possible.
Some platforms are free and make money out of advertising so they have no problem with people coming here and posting their ‘news’.
But even the paid ones are full of irrelevant ‘news’ articles. With webmasters asking for hundreds of dollars for a backlink or guest post, Press Releases are the cheap way of getting some initial backlinks.

These posts are way too long for a press release (because Google loves longer content, right?) and full of keyword rich anchor text links, which naturally attract penalties.
This way, the quality of the press release websites starts to decline. Very few companies and websites (one of them being VMAYO) still manage to keep the site relevant.
This way, instead of posting a press release just for the sake of getting a backlink, you will focus on posting a press release that will actually attract the attention of a reporter

SEO in 2019

Use Nofollow Links

You might be wondering yourself: “Won’t nofollow links be useless?”
no. I’ve already written about how nofollow backlinks can help your website rank better.

Second, the nofollow links will only be used on the press release websites. It considering these sites index their content on Google. Any other links that you will obtain as a result of a successful press release will be a mix of both nofollow and dofollow links, depending on the internal policies of the websites that link to you.

But why use no follow links

The reason is that nofollow links reduce most risks of penalty. Google says that you shouldn’t be building or buying backlinks. Since the links on press releases either built manually or paid for. Then Google’s Guidelines require them to be nofollow.

Don’t get me wrong. I’m not necessarily a Google fanboy but if you don’t want to risk anything, then it’s the right way to go.

press release

Press Releases Still Worth It in 2019

Unless we will be dominated by some advanced form of artificial intelligence that will watch our every step, publishers will always be in need of news topics. Without pushing yourself out, there’s virtually no chance of ever gaining any popularity.
Press releases can start a chain reaction not only with backlinks but also with social media likes shares and comments. So, as long as we will have news, Press Releases will be useful.

With the SEO community pulling itself away from mass link building, “naturally” press releases became less popular.

SEO

However, if you’re focusing on the right things, which are improving your business, website, services or products and issue a press release focused on getting the media’s attention instead of grabbing a backlink, then press releases are more than worth it in 2019.

Conclusion

You don’t necessarily have to use press release platforms to make a press release effective. You might e-mail reporters personally or even message them on their social media profiles, such as LinkedIn or Twitter.

Press releases are useful for SEO in 2019 and will still be for many years to come. It as long as you don’t abuse their distribution to as many websites as you can. Although they’re not as popular in the SEO community as they used to be if done properly. A single press release can bring massive results.

Role of Digital Marketing Tools for Ecommerce Business

Digital Marketing Tools has emerged as a frontier where Ecommerce Business brands have engraved their success stories. A subset of marketing that relies on electronic technologies for its promotion, digital marketing has many facets as its tools constantly evolve. Digital is a fast-paced platform where one has the space to grow their brand’s share-of-voice and industry presence as well as increase consumer engagement using tried and tested strategies. As more and more people hop on to the digital wagon, ‘markets’ have become specific with niche consumer segments catching the eyes of businesses, especially ecommerce business platforms which, today, offer a diverse range of products and services.

In a cluttered market, standing out and grabbing the attention of your target audience becomes difficult. Employing sound digital marketing tools strategy would, therefore, help in getting the attention of the masses.

How To Build Your Ecommerce Business With Digital Marketing

Ecommerce Business relies on the increasing smartphone and internet penetration to boost their sales. At the same time, they also rely on digital marketing tools to generate revenue by increasing brand value.

Digital marketing has the flexibility to adapt to shifting trends and utilize them to create opportunities. It offers the best solutions to the problems faced by online businesses. It’s all on the internet and digital marketing tools specifically target the potential of cyberspace to allow for sustainable growth of ecommerce businesses.

Ecommerce Business

For Ecommerce Business Startups

Today, there are innumerable tools available to a digital marketer to draw out different plans to achieve their targets. Using an innovative amalgamation of these tools, an ecommerce brand can boost its growing quickly with maximum return on investment. For ecommerce startups, this makes digital marketing an unbeatable method to achieve success in a short amount of time. However, before deciding which digital marketing tool to use, one should be doubly clear about the objective of the plan.

Great Example Nested Bean

Nested Bean Inc. is a success story on how digital marketing tools are used to propel the brand value in an organic manner. Today, it is one of the fastest growing ecommerce startups in a niche industry of baby products. With the objective of increasing traffic without compromising the conversion rate. The company decided to boost their pages that provide learning on baby care. They went back to the basics of digital marketing and started with a basic hygiene check, going over the blog tags, alt texts, link texts, canonicalization, keyword cannibalization, etc.

SEO Tools to Nested Bean

Barnacle SEO approach was the second step in the implementation of the digital marketing strategy. Through this method, the ranking/content/traffic of credible websites is leveraged to boost the traffic on one’s own website. Nested Bean focused on making their homepage powerful with authored posts on trustworthy websites such as ThriveGlobal, today.com, etc.

A Key Driver Of The Digital Marketing Strategies – Google

Google is a key driver of digital marketing strategies as it provides most of the tools that the new-age digital marketers bank upon. Hence, it is essential to adhere to the guidelines and limits set by the tech giant.

Digital Marketing

Google Indexing

Google indexes websites into rankings that are decided based on the amount and kind of content the website hosts. To gain more favor with Google’s web crawlers. Nested Bean invested in many infographics and videos for their website as well as external platforms. This added to the credibility of their content, another feather in the cap for the business.

The Need For Customer Engagement

A market is built upon the demand of its customers. A brand that is out of touch with its customers cannot achieve any remarkable growth. Apart from the official blog of the company. Nested Bean decided to invest in building communities for their consumers. Which ultimately boosted the company’s engagement with their target audience as well as aided their SEO finalizations.

Nested Bean used these simple digital marketing tools dedicatedly and systematically for a designated period of time. Towards the end, the statistics of the ecommerce website had improved significantly with increase in traffic on the website by 168 percent, organic traffic up by 69 percent and increase in transactions by 57 percent; the bounce rate also improved by 8.30 percent.

These numbers are proof that digital marketing tools when utilized in an efficient and creative manner can give ecommerce startups the space they need to grow in the market.

Paid Traffic vs Free Traffic: Which is Best Strategies of Gain Digital Marketing Traffic

Digital marketing has a lot of components to it. Well-planned Strategies of Digital Marketing Traffic are like a well-oiled machine which churns out revenue for the business. But the fuel that drives this machine is traffic. There are two types of traffic: Free Traffic and Paid Traffic. In this article, we will learn which type of traffic is better and why.

Though we call traffic from search engines and social media “free” traffic, it is not really free. Content attracts traffic, but there is a lot of time and energy invested in its creation. And that has its costs. So the real question here is: where do I invest my digital marketing budget? In creating content that can generate traffic in the long term, in paid advertising channels that generate instant traffic? To find out the answer, we have to dive deep into understanding how traffic is generated in the first place.

There Are Some Strategies of Digital Marketing Traffic

Strategies of Digital Marketing Traffic

Content is the source of all attention and traffic

People use the internet for content. This content can be information (education, news, updates etc.) or entertainment (music, movies etc.). If there is no content on the internet, then there is no web traffic generated in the first place.

  • A website like Facebook doesn’t create its own content but has created a way for us to share content with friends and family. We log in to Facebook to find out what others are up to and that’s also a form of content. We call Facebook a social media channel, but, at the end of the day, it is just a very efficient content curator.
  • Google also doesn’t create content on its own but organizes all the world’s information in an intelligent way. The search results page with links to other websites is the content that Google creates. We call Google a search engine, but it is also a content curator
  • Blogs, news websites, and other content channels on the web attract attention from people because they give away good content for free.

Attention a valuable resource because it converted into interest, then desire, then a decision, and then finally an action (a sale).

Buying a house vs renting a house

The two major ways to attract traffic online are similar to renting a house vs buying a house. If you buy a house, you are investing huge money upfront, but there is no need to pay rent every month.

Once the pain of investing money has gone away, you are living in your own home for free for the rest of your life. You also protected against inflation. And you will never be kicked out of your own house.

However, if you do not have money to invest, you can rent a house, but you kicked out the moment you stop paying the rent. Also, you have to pay more over time to adjust for inflation and you have no protection against it. If the house owner asks you to pay 50 percent more at some point, you have to, or else you will be kicked out.

Paid traffic is like renting a house

Depending on paid traffic is very much like renting a house to live in. The moment you stop paying other websites (be it Google, Facebook, or any other website), your traffic stops.

Without traffic, you will have no prospects and no customers. Also, historically, the cost of paid sources of traffic always keeps going up as you have more and more competition. Your margins will become thinner and thinner. You have no protection against such cost inflation.

Building a content asset is like buying a house

Investing in building a content asset is just like investing in a house. Once you have built a good content platform, you will keep getting high-quality traffic for a long time to come. After the content platform is built, it feels like you are getting the traffic for free.

And just like maintaining a house is easy once the initial construction is complete. It maintained a content asset is easy once you have finished building it. You just need to keep publishing good-quality content on a regular basis to keep the momentum going.

For example, a blog — Veetly.com — took one year to build to a significant level. But after that, all it took was a regular publishing schedule of quality content and since then the traffic has been growing steadily.

Free Traffic

Should we not invest in paid traffic at all?

I am not advocating that we shouldn’t invest money in paid traffic at all. It is OK to invest in paid traffic if you are using it to build your content assets instead of trying to sell directly.

If you try to sell directly using paid traffic, a huge percentage of it will not convert because you have not built a relationship with them and they do not trust you. And this model will not sustain for a long time because your margins will become thinner and at some point, non-existent.

You can use paid traffic to boost your content assets, and then drive sales from it. You can learn how to do it in my integrated digital marketing model. I also recommend that you read my secret to a successful content marketing campaign

Attention needs to be monetized

Content attracts attention. And creating content costs money. To create more content, one needs to monetize the attention in one way or the other. For example, I create a lot of content on this blog — and I get the attention of people like you who are interested in learning more about digital marketing.

I give away free content and people ‘pay‘ attention. But attention cannot pay my hosting and email marketing server bills. That’s why I also sell premium Products such as IVR Services and Email Marketing Services on my blog. But that’s not the only way to monetize people’s attention.

Attention makes up the top of the funnel. But it is not always necessary that I need to own the bottom of the funnel as well. Instead of selling my own products, I can ‘rent’ out the attention to people who do not have the top of the funnel (ToFu).

Digital Marketing

Conclusions

I hope this article gave you a clear idea about how to approach the biggest challenge in digital marketing getting Free traffic. Investment in content assets will always give you a healthy return of traffic in the long term. And when you are investing in paid ads, make sure you use the budget to amplify your content assets for a healthy ROI. Content the source of all attention and that’s why it a commonly accepted fact that ‘content is king