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Be the Superhero for Next Marketing Trend

In the world of digital marketing and social media, it takes more than a funny video or trendy catchphrase for a product to become a hit with consumers. A few years ago it became nearly unthinkable to have a business and industry without having a website for it. That’s still the case, but with the impressive rise of smart mobile technology, it may soon become unthinkable to have a business and the future of digital marketing without having an app.

It’s safe to say that apps are the future of digital marketing and that attention to brand app users will surpass attention to retweets and Facebook likes in importance over the next few years.

Give Your Brand a Voice

The primary reason we expect a lot of changes in this industry is that players are engaged in a cut-throat competition to outdo each other in this contest for consumer attention. It is a healthy competition as it has brought about new ideas and the biggest winner here is the consumer. All these efforts are geared towards enticing consumers more than competitors.

By the end of 2017, there were more than 40,000 Alexa skills alone and more than 44 million Alexa and Google Home devices sold.

Not all Alexa and Google skills are perfect. But this is an amazing push by brands into a new and unknown channel, where there are no real ROI numbers yet to show that voice will be a winner. The adoption and speed of voice-driven conversations are becoming a reality much faster than anticipated.

The answer may be that more brands are now willing to experiment early with technology and feel more comfortable testing new channels like voice and bots.

Future of Digital Marketing

And don’t forget that Google’s Assistant app and Siri do not require a smart speaker. They are more accurate and relevant user data because Google knows your location, movement, and app habits which a smart speaker currently can’t.

The future of Digital Marketing

Virtual reality (VR)

This gives consumers a chance to interact with products in a simulated three-dimensional environment, created using interactive software and hardware technologies.

Future of Digital Marketing

Augmented Reality (AR)

A more advanced form of Virtual Reality. While VR replaces the real world with a simulated one, AR creates a real-time interactive environment in which, a user can digitally manipulate information.

Visual Messaging and less text

Pictures speak better than words. This means future advertisers are bound to use more images as opposed to text. These images and texts passing across information about their products and services.

Future of Digital Marketing

Reliance on Digital Data for Decision Making

Digital Marketing activities generate a lot of measurable data. This same data is useful for marketers when planning for instance, in market segmentation. It would not be a surprise therefore when future marketers heavily rely on these data in their decision making.

Future of Digital Marketing



Wearable Digital Devices

These include smartwatches, fitness trackers, smart clothing, smart jewelry, and implantables. They collect vital lifestyle information/data like a person’s eating habits, heartbeat among other data. This is an essential market information intelligence gathering that helps marketers promptly plan and respond to consumer issues.

Future of Digital Marketing

Human Intelligence vs Artificial intelligence

We have witnessed heated debates on whether Artificial intelligence is superior to Human Intelligence. So the Human Intelligence can be replaced.
Despite these arguments, artificial intelligence is here to stay and professionals will increasingly rely on this. Already we have unmanned drones, robots and computer games among other innovations.

This is only but a small glimpse into the future of Digital Marketing. There will be more invention definitely as the future is bright.

Different Models of E-commerce Marketing Service

Why E-commerce marketing services

E-commerce Marketing and Customer Engagement Strategies are some of the most important tools for any consumer-focused marketer working in the digital age to drive as much organic inbound traffic to your e-commerce store.so the e-commerce marketing services beneficial for businesses in a few major ways: it can reduce costs by limiting the expenses of owning and running a physical store it allows businesses to reach more
customers than physical locations alone, and also has big potential to influence more in-store purchases. E-commerce is most well-known as the process of buying and selling physical or electronic items online. Examples include online retail shopping, auction sites like eBay, trading goods and services between corporations, and online banking.

E-commerce Marketing Service

Types of E-commerce models

E-commerce is the process of buying and selling of various products and services by businesses through the internet and the E-commerce is the purpose of internet and the web to conduct business but when we concentrate on commercial deals among organizations and individuals demanding selective information systems under the guarantee of the firm it accepts the form of e-business.

There are primarily 4 types of e-commerce models:

Business To Consumer (B2C)

Business to consumer is the first type of e-commerce that is also the most common one. It is also known as B2C model. The B2C model works by retailers and marketers that use clear data in various marketing tools so can sell their products to the internet users. In this type online business selling is offered to individual customers. And most internet users can use the shopping cart for everything they need. Payment is mostly done through credit cards or by payment gateways like the PayPal.

Business To Business (B2B)

In this, both the buyers and sellers are business entities. B2B describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. And The volume of B2B transactions is much higher than the volume of B2C transactions and any other transaction. And the benefits of B2B Model are:
1 Encourage businesses online.
2 Products import and export.
3 Determine the buyers and suppliers.
4 Position trade guides

Consumer To Consumer (C2C)

Consumer to consumer (C2C) or citizen-to-citizen E-commerce involves the electronically-facilitated transactions between consumers through some third party. But in this both the web users or both the parties cannot carry out any transaction without the platform that is provided by an online market A common example is the online auction, in which a consumer posts an item for sale and other consumers bid to purchase it; the third party generally charges a flat fee or commission.

Mobile Commerce

Mobile commerce or m-commerce uses mobile devices like the mobile phones as can carry out online transactions. Nowadays, web designers are trying to optimize the website so they can easily view on mobile phones and to allow the use of e-commerce marketing services. Mobile commerce conduct commerce uses mobile devices like the mobile phones or smartphone,  etc.

Vmayo Technologies

Vmayo is the leading Service provider and provides Marketing Automation platform services with high reliability and may provide the email marketing and mobile marketing or the other services. It is providing the best solution for e-commerce business and websites. Vmayo E-commerce Marketing encompasses any kind of advertising, online or offline, that drives traffic to an online store. The most common examples include Google AdWords, display ads, and social media marketing like Facebook, Instagram, and Pinterest. It helps an E-commerce Business by giving the fastest Service on a very less cost. Here you can generate leads faster as compared to other Marketing platforms.

It provides the following Digital Marketing Services:-

Email Marketing Service

Mobile Marketing Service

Search Engine Optimization

Conversion Optimization

Cloud-Based IVR Solution

Software solution etc.