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Role of Digital Marketing Tools for Ecommerce Business

Digital Marketing Tools has emerged as a frontier where Ecommerce Business brands have engraved their success stories. A subset of marketing that relies on electronic technologies for its promotion, digital marketing has many facets as its tools constantly evolve. Digital is a fast-paced platform where one has the space to grow their brand’s share-of-voice and industry presence as well as increase consumer engagement using tried and tested strategies. As more and more people hop on to the digital wagon, ‘markets’ have become specific with niche consumer segments catching the eyes of businesses, especially ecommerce business platforms which, today, offer a diverse range of products and services.

In a cluttered market, standing out and grabbing the attention of your target audience becomes difficult. Employing sound digital marketing tools strategy would, therefore, help in getting the attention of the masses.

How To Build Your Ecommerce Business With Digital Marketing

Ecommerce Business relies on the increasing smartphone and internet penetration to boost their sales. At the same time, they also rely on digital marketing tools to generate revenue by increasing brand value.

Digital marketing has the flexibility to adapt to shifting trends and utilize them to create opportunities. It offers the best solutions to the problems faced by online businesses. It’s all on the internet and digital marketing tools specifically target the potential of cyberspace to allow for sustainable growth of ecommerce businesses.

Ecommerce Business

For Ecommerce Business Startups

Today, there are innumerable tools available to a digital marketer to draw out different plans to achieve their targets. Using an innovative amalgamation of these tools, an ecommerce brand can boost its growing quickly with maximum return on investment. For ecommerce startups, this makes digital marketing an unbeatable method to achieve success in a short amount of time. However, before deciding which digital marketing tool to use, one should be doubly clear about the objective of the plan.

Great Example Nested Bean

Nested Bean Inc. is a success story on how digital marketing tools are used to propel the brand value in an organic manner. Today, it is one of the fastest growing ecommerce startups in a niche industry of baby products. With the objective of increasing traffic without compromising the conversion rate. The company decided to boost their pages that provide learning on baby care. They went back to the basics of digital marketing and started with a basic hygiene check, going over the blog tags, alt texts, link texts, canonicalization, keyword cannibalization, etc.

SEO Tools to Nested Bean

Barnacle SEO approach was the second step in the implementation of the digital marketing strategy. Through this method, the ranking/content/traffic of credible websites is leveraged to boost the traffic on one’s own website. Nested Bean focused on making their homepage powerful with authored posts on trustworthy websites such as ThriveGlobal, today.com, etc.

A Key Driver Of The Digital Marketing Strategies – Google

Google is a key driver of digital marketing strategies as it provides most of the tools that the new-age digital marketers bank upon. Hence, it is essential to adhere to the guidelines and limits set by the tech giant.

Digital Marketing

Google Indexing

Google indexes websites into rankings that are decided based on the amount and kind of content the website hosts. To gain more favor with Google’s web crawlers. Nested Bean invested in many infographics and videos for their website as well as external platforms. This added to the credibility of their content, another feather in the cap for the business.

The Need For Customer Engagement

A market is built upon the demand of its customers. A brand that is out of touch with its customers cannot achieve any remarkable growth. Apart from the official blog of the company. Nested Bean decided to invest in building communities for their consumers. Which ultimately boosted the company’s engagement with their target audience as well as aided their SEO finalizations.

Nested Bean used these simple digital marketing tools dedicatedly and systematically for a designated period of time. Towards the end, the statistics of the ecommerce website had improved significantly with increase in traffic on the website by 168 percent, organic traffic up by 69 percent and increase in transactions by 57 percent; the bounce rate also improved by 8.30 percent.

These numbers are proof that digital marketing tools when utilized in an efficient and creative manner can give ecommerce startups the space they need to grow in the market.

What are security issues while doing E-commerce Marketing

security issues while doing E-commerce Marketing, There are various types of e-commerce threats. some are accidental, some are purposeful, and some of them are due to human errors. The most common security threats are phishing attacks, cash thefts, information misuse, hacking, credit card frauds, and unprotected services.

In current years, thousands of website security breaches have harmed numerous government and private companies. major ecommerce websites have also been the target of malicious attacks by groups looking to steal financial and customer information and by a variety of hacking organizations who are simply searching to expose private data about a company and purchasers to the public.

Why Is E-commerce Marketing Security So Important?

Because some people still hesitate to apply their credit card for payments online. They also tend to run away when prompted to share bank info on an internet site. This fear exists for many, despite our modern-day society requiring credit card online on many occasions. In fact, many people don’t have a bad experience with online credit card bills at all, yet still, proceed with caution.

Security Flaws

security is the main challenge when it comes to e-commerce. since financial transactions are the backbone of e-commerce, if not the entire purpose of it, any hesitation on a part of the customer when it comes to making online payments could damage the e-commerce party. 79% of Americans shop online, according to a 2017 study from Pew research.

One large issue relates to the problem of everyone being able to spring a security leak. It is not just about an e-commerce internet site getting hacked– the fire could start in any corner. Hacks can take area via the payment gateway, user-computer systems infected with malware, or a shopping cart software provider that is exporting vulnerability into your environment

Technical Attacks

Technical attacks are one of the most challenging types of security compromise an e-commerce provider must face. Perpetrators of technical attacks, and in particular Denial-of-service attacks. Typically target websites or services hosted on high-profile internet servers inclusive of banks. In credit card payment gateways, large online stores, and popular social networking websites.

security issues

More Technical attacks:-

  • Brute Force Attacks:- A brute force attack is a technique of defeating a cryptographic scheme with the aid of attempting a huge quantity of possibilities. As an example, a huge range of the feasible keys in a key area with a view to decrypt a message. Brute force assaults, even though perceived to be low-tech in nature are not a factor of the past. In might also 2007 the internet infrastructure in Estonia was crippled by multiple sustained brute force attacks towards government and industrial institutions in the country. The attacks followed the relocation of a Soviet world war II memorial in Tallinn in late April made news around the arena.
  • DOS Attack (Denial of service):-It is one of the major threat in computer systems. In an early level,s a normal consumer can become a DOS attacker as it available easily. Moreover,r it became used to knock off a competitor’s website. Over a period of time,e these attacks are multiplied as well because it’s greater lethal. And sophisticated due to high vulnerability factors in computer systems.
  • Vishing:- he is the practice of leveraging Voice over Internet Protocol (VoIP). It is technology to impersonate private personal and financial information from the public. This Social Engineering time period and concept is a combination of “voice” and “phishing”. Which exploits the public’s perceived trust in traditional smartphone services, however, with VoIP, phone services may also now terminate in computers. Which are far more susceptible to fraudulent socially engineered attacks than traditional “dumb” telephony endpoints.

Non-Technical Attacks

  • Phishing Attacks:- Phishing is the criminally fraudulent process of attempting. It to acquire sensitive information consisting of usernames, passwords, and credit card information. It by using masquerading as a trustworthy entity in an digital communication. Phishing
    scams normally are carried out by emailing the sufferer with a ‘fraudulent’. Email from what purports to be a legitimate organization requesting sensitive information.
  • Social Engineering:-  Social engineering is the art of manipulating humans into performing actions or divulging confidential data. The Social engineering techniques include pretexting (where the fraudster creates an invented scenario to get the victim to disclose information). Interactive voice recording (IVR). And cellphone phishing (where the fraudster gets the victim to divulge sensitive information over the phone). And baiting with Trojans horses (where the fraudster ‘baits’ the sufferer to load malware unto a system). Social engineering has become a serious threat to e-commerce security because it’s far hard to stumble on. And to fight as it involves ‘human’ factors which patched akin to hardware or software. It albeit staff training and education can somewhat thwart the attack

Zomato enters B2B food tech space by acquiring TongueStun for $18 Millions

Zomato(Deepinder Goyal, CEO) Founded by Manjunath Ramakrishnan, TongueStun follows an online marketplace model and has raised close to $5 million from Unicorn Ventures and 03 Capital, a fund focused on hospitality. TongueStun has over 1,500 companies on its platform and has over 1,000 curated food partners. Some of the company’s clients are Mindtree, Accenture, and Deloitte.

After Zomato’s big acquisition push in 2015 and 2016, the Delhi-NCR based food tech startup has now acquired TongueStun, a Bengaluru-based online caterer and office canteen aggregator. Media reports suggest that the cash and stock deal was valued at $18 million.

With this acquisition, Zomato makes its entry to the B2B segment. TongueStun will now be incorporated into the Zomato app, and reports suggest that the Ant Financial-backed unicorn will be using TongueStun’s network to help restaurant partners to cater to a larger corporate market.

The B2B food delivery space seems to be getting some traction as earlier this year HungerBox, a Bengaluru based B2B food tech platform, raised $2.5 million in pre-Series A funding led by Lionrock Capital and Kris Gopalakrishnan, Co-Founder, Infosys. HungerBox also counts GrowthStory, the venture-builder platform founded by serial entrepreneurs K Ganesh and Meena Ganesh, as one of its promoters.

TongueStun

An Official Statement of The Company Says-

“Food at work is an important segment and TongueStun is the largest player in the segment. We see immense growth opportunity in the food at the workspace and with the help of TongueStun. We hope we’re able to delight users at their workplaces as well. This market is very high frequency, and customers are very sticky as they end up placing more than 20 orders a month on the TongueStun platform. The team at TongueStun has worked hard to build an incredible produce and service and will not change. The team at TongueStun will continue to learn and grow in their current roles. In fact, even the services will continue as is, in the same shape and form for all business partners.

The statement adds with time TongueStun’s app capabilities will be available on Zomato. “We will also use the TongueStun network. It is to provide more opportunities for our restaurant partners to cater to a larger corporate market.”

Growth, Breaking Even And International Expansion

Zomato had last year acquired Runner, the Bengaluru-based hyperlocal delivery platform, to up its delivery game and compete with Swiggy. The company has made over 12 acquisitions so far and most of the acquisitions were made in 2015 across different geographies.

On Tuesday, Zomato also announced that it would be delisting a set of FSSAI non-compliant restaurants from its platform.

It is interesting to see that both the food tech unicorns – Swiggy and Zomato – are in an aggressive growth battle. Swiggy has acquired 48East and Mumbai-based Scootsy and has also launched Swiggy Access, Capital Assist and Packaging Assist.

Food Tech

The team claims its food delivery business set to touch close to 2.5x in the next four months and has a monthly order run rate of 16.5 million. The team has a fleet of over 55,000 delivery partners, and it delivers food in 34 Indian cities presently.

Both the companies at loggerheads and if sources believed. Swiggy said to be in talks to raise an additional $200 million. So that funding from Chinese investor Tencent at a valuation of $2.5 billion to $3 billion.

It will be interesting to see how this food battle will pan out.

The Impact of Blockchain Technology with Cryptocurrencies In Digital Marketing

Digital Marketing and Blockchain Technology is a very important part of any business. To make a brand more visible in this diverse society, a business must be able to use various online platforms effectively to advertise. One of these online platforms is social media. Nowadays digital marketing is growing rapidly. But another technology that is advancing rapidly is blockchain, which is set to change the world of digital marketing in a new way.

Let’s Understand What is Blockchain Technology.

The blockchain is a digital, decentralized technology that is growing and making a mark in different industries such as digital marketing. Blockchain keeps a record of the transactions that take place on the peer-to-peer networks. The list of records continuously grows. These records stored securely in numerous decentralized systems that are interconnected. As the blockchain doesn’t have a centralized point, it doesn’t have a single point of vulnerability, and hence is less vulnerable.

Now it is also growing in the digital marketing industry, adding a new revolution to the relationship between consumers and businesses. Blockchain aims to increase transparency in all sectors of a business as the information is stored digitally. This information can’t be tampered or deleted. This enables the companies to see the exact use of the funds and if the audience receives them or not. To get more idea about blockchain, one can always refer to several online blockchain tutorials to get a good grip in this area.

Affecting Data Privacy.

Blockchain can affect digital marketing in many ways, and one of the predicted changes is in the sharing of consumer’s data. One of the most serious issues in online activities is privacy. Companies have profiles for every customer based on visited sites, searches made, products purchased, and various other things.

Hacking and leakage of personal data online are commonplace. But these prevented through the use of blockchain technology. When a person uses an app or visits a site, then the company can no longer access the data, and all the personal information remains with the consumer. Due to blockchain technology, all the personal data of consumers remain safe

Blockchain Technology

Through this, the users will have control over the data and can determine how much data to share. This also means companies will also have to rely on different ways to collect data from consumers. Previously they automatically received data from consumers – now they will have to rely on consumers for receiving their data.

Changes In Digital Advertising.

Digital marketing is a type of marketing that still has a ways to go. Consumers always have one irritating issue faced by them – ad overloads. Companies always show and send users a load of advertisements instead of sending fewer advertisements. The main reason behind this is the lack of understanding of companies about their audience.

As they don’t know the taste of their audience, they just send numerous ads hoping one will catch their interest. Most of the time, these companies annoy users by popping ads on a page that consumers visit which takes up most of the screen, which can be extremely frustrating and intrusive for the consumers.

Not only are they annoying but these large ads can also drain the battery life of devices and take up bandwidth. Blockchain-based companies are introducing apps such as Basic Attention Token (BAT). That bring changes to the interaction between advertisers, users, and publishers.

The steps involved in this are:-

  • As consumers receive a commission from the BAT. The publishers also paid, but the amount they receive is larger than what consumers receive.
  • Advertisers can buy advertisements using the app on the brave platform.
  • Users will be able to decide the type of ads they want to see. Rather than dealing with an unwanted and unnecessary number of ads. They will be able to see the ads that peak their interest most. If a user sees an ad, then they will be paid with a certain small portion of what was paid to buy the ad by the advertiser.

What About Using Cryptocurrencies?

These are the new digital currencies that work based on blockchain technology. These not physical or actual coins or cash but used in the digital world. Where these stored in a digital wallet a person as coins. Just like in the real world, the values of these digital currencies also affected by supply and demand and many other things.

Cryptocurrencies

As blockchain is a decentralized technology, it assures the digital marketers that their transactions are secure by improving cybersecurity. Also, not controlled centrally – in simple words, nobody owns or controls the blockchain. With this, companies or businesses will be able to avail of the numerous advantages provided by blockchain.

No Intermediaries.

Beyond cryptocurrencies, blockchain offers a world of opportunities. It can affect the digital marketing industry greatly. One of this is the elimination of depending upon a middleman or intermediary in digital marketing, such as social media sites or Google. This can add more value to the ad campaigns of the companies.

Traditionally, marketers depend on these middlemen for the transactions made and also for the launch of ad campaigns. But with blockchain, there is no need to depend upon them. Blockchain eliminates the need for companies to communicate with website owners through a medium whenever an ad going published.

The Impact of Blockchain Technology with Cryptocurrencies In Digital Marketing

Previously this job was done by sites like Facebook or Google to make the communication between site owners and digital marketers. But with blockchain, there is no need for intermediaries when users sign a contract related to advertising. This ensures a significant increase in the income of digital marketers due to the cutting of cost that went to intermediaries previously.

More Transparency.

Previously advertisers knew very fewer details about the use of ads by publishers. Which led to high expenses for publishing ads and also in some cases ad fraud. But, with blockchain, the process more transparent – also they can learn who seeing their ads and know if it marketed to the right audience or not.

Clearly, blockchain is a very useful technology that revolutionizing various industries. And also have a great positive impact on the digital marketing industry.

Top 5 Challenges faced by an E-Commerce Business: Digital Marketing Solutions

Finding the Best product to sale

While Running E-commerce Business, it always matters that what product you sell online(E-commerce Marketing). Having a product that has more demands from users, affect your business and will generate more revenue as well as. When we talk about a product we look at these following tactics to measure its demand

  • Products from a popular brand have more sell (E-commerce Marketing)
  • The Quality of the product always matters to increase sales
  • Products with a positive review have more sell
  • Unique products increase sales

So choosing the best quality product to sell online will help your e-commerce business to increase it’s market value and reputation.

Attracting the perfect customer

Online shoppers don’t shop the same way as they used to back in the day. They use Amazon to search for products and ask for recommendations on Social Media(E-commerce Marketing). They use their smartphones to read product reviews while in-store and pay for purchases using all sorts of payment methods.

Retailers must figure out where their audience is and how to attract them efficiently without killing their marketing budget. To attract more customers they must use different strategies(E-commerce Marketing) to get engagement on their business. They can give offers, discounts or cashback offers to attract customers.

Converting shoppers into paying customers

Driving quality traffic and nurturing leads is key if you want to close the sale. At a certain point, you need to convert those leads in order to pay for your marketing campaigns.

E-commerce Business Solutions

Online Retailers must constantly optimize their efforts in converting both email leads as well as website visitors into customers. Conversion optimization is a continuous process.

Retaining customers

Attracting new customers is more expensive than retaining the current ones you already have.

Retailers must implement tactics to help them get the most out of their customer base to increase customer lifetime value.

Attracting and hiring the right people to make it all happen

Let’s face it, E-commerce business may have visions and aspirations but one true fact remains, they need the right people to help them carry out their desires.

Attracting the right talent is key in order to achieve desirable online growth. Also, having the right leader plays an even bigger role.

Retailers should be out there getting their name out within the online community by attending e-commerce marketing conferences, speaking at events and networking. Employees want to work for companies that care about them and their future. Having a sense of purpose is key.

4 Brilliant Indian Holiday Digital Marketing Campaigns

Every year, around Holi, Diwali, Raksha-Bandhan, and Christmas. The floodgates of holiday Digital Marketing Campaigns open and we are taken in! And why not? It makes sense for brands to cash in on the spending frenzy among consumers. From holiday emails to social media posts, ads and online videos to tweets and digital creatives – brands jump all in for months that are the most critical to their bottom lines.
We looked up some recent campaigns from India for some good, inspiring ones. Be ready to remember and be inspired. You could not have missed these.

This is Top 4 Brilliant Indian Holiday Digital Marketing Campaigns Inspire You.

Amazon’s #AdjustNoMore

Amazon did a brilliant job on its Diwali digital marketing campaign last year. Using a simple insight, it created a relatable story of every household during the festive season. Focusing on the sacrifices family members make for each other, especially the sole bread earners in many families. Amazon asked them not to adjust anymore and buy the things they deserve. The video also kicked off the Diwali sale last year and broke the clutter of holiday and promotional campaigns around the time.

Digital Marketing Campaigns

Future Generali’s #RakshaBandhan Campaign

A few years ago, Future Generali put a positive spin on the protector-protected relationship between brothers and sisters. In keeping with recent sentiments, moving away from the patriarchal nature of Raksha Bandhan, the ad showed an elder sister telling her brother that she was the one who protected him all these years. It ends with the brother agreeing and tying a rakhi to the sister instead.

Every marketer can learn a thing or two from the simplicity and impact of these campaigns, although they work on the simplest of insights. We can definitely conclude that in holiday digital marketing campaigns of today, your storytelling, likeability, and engagement matter first. Holiday promotions, deals, features, and any form of hard sell come much later, or maybe never.

Digital Marketing Campaigns

Pepsi and Kurkure #GharwaliDiwali

Another emotional festive video from the Pepsico stable two years ago was from the #GharwaliDiwali campaign of 2014. Tapping on to the insight that most young professionals and students live away from home. Pepsi made an emotional short film. Year after year, the aging parents yearn for their children’s company during the festive season but the grown-up children. With their own sets of commitments and responsibilities are unable to visit. While the video may not make you cry your eyes out, you will definitely want to go home to your parents this Diwali. Or sooner!

Digital Marketing Campaigns

Parachute Advanced #KhulKeKheloHoli

Last Holi, Parachute Advansed, Marico’s hair oil brand released a brilliant three-minute film titled #KhulKeKheloHoli. The high-spirited video, although shot in an old-age home. Asked Indians to let go of their inhibitions and celebrate the festival of colors like nobody is watching.
The colors and emotions in this timely and memorable video mirrored the spirit of Holi.

Digital Marketing Campaigns

Vmayo Technologies Appreciates All for their Great Work.

Effective Online Marketing: Best way to generate Lead

There are several ways and means of really bringing out the very best in a Digital marketing strategy. Understanding how online marketing works is of vital importance. Online marketing gives business owners the freedom to advertise and promote their products or services and receive an immediate response. Business owners can reap the benefits of this method of marketing as it is inexpensive and easy to start. All you need to do is choose an advertising medium that works for you and your businesses objectives. Your site will ultimately receive more traffic and thus more sales.

Best Online Marketing Solutions

Types of Online Marketing Strategies

The sole purpose of effective Digital marketing is to utilize the strategy that has the lowest possible cost and risk investment, in order to mmaximizesales potential and receive a high return on investment (profit).

Advantages and Benefits of Digital Marketing Include

Cost Effective

Advertising online offers one of the most cost-effective methods of marketing available in comparison with other mediums. Business owners are able to create, deliver and execute an online marketing campaign to a full spectrum of viewers, spending only what’s necessary in order to reap maximum rewards later on.

Online marketing allows for statistics to be measured more effectively

Virtually all elements of an online marketing campaign can be traced and tested in some way. Tracking and measuring is done almost instantaneously since online marketing encourages interaction by clicking on the ad and visiting the website, as well as other target actions.

Pay Per Click Advertising 

It is the most effective way to generate immediate traffic. Advantages of this form include only paying when a user clicks on your ad. The source of traffic easily tracked as well as identify which ads are achieving the best result in a campaign, and target an audience more specifically.

Online marketing campaigns

We can Implement it much faster than traditional forms of Marketing, reaching a targeted audience within a matter of days and in some cases, hours. Hence online marketing provides a greater flexibility level whereby campaigns altered to test new markets, evaluate new programmes and make changes more specific to a targeted market.

Search Engine Optimization

SEO companies who specialize in helping companies best market their products and services online can successfully place them on the top or first page of major search engines and directories, such as Google, Bing, and Yahoo.

Target Audience Closeness

Online Marketing enables marketers to get close to a targeted audience and remain that way. Internet consumers are growing in numbers and staying online for longer periods. So a complete marketing cycle from A to Z achieved with online marketing offering the opportunity to create an initial brand awareness right through to customer purchases. Since internet consumers are adapting their lives to suit a variety of elements available for them to do and use online marketers, are able to capitalize on providing these opportunities.

Improved Retail Analytics Help You Dive Deeper Into Physical Retail Data

Whether you want to sell products from your phone, a market, or in-store, Shopify wants to help you make the best decisions for your business.

We’re excited to announce new, easy-to-access metrics for all physical retailers: Our improved Retail Analytics puts the data that matters most at your fingertips. You can now track and act on key metrics right from Shopify, like staff performance, location performance, and more.

Now, your Shopify Analytics will quality new reports from Shopify POS, including:

  • Sales by retail location
  • Sales by staff

You can also quickly access momentous insights on your improved dashboard, including:

  • Total sales
  • Average order value
  • Total orders
  • Top produce by units sold

If you use both Shopify POS and Shopify’s Online Store, you’ll now look all of these reports alongside your important online store reports.

Get Actionable Data About Staff, Store Locations, and More

The improved Retail Analytics helps you make the most out of every transaction, employee, and location. With the new reports, you can easily:

  • Identify top performing staff to reward them, inspire new sales targets, learn from their successes, and identify other staff who can benefit from added support.
  • View top-selling products at each of your retail location, so you can feature them at other locations or announce similar products and categories.
  • Compare sales by location then use other metrics like staff performance and unit sales to fill in the picture.
  • Benchmark total sales day over day, week over week, month over month, and even year over year, to assess seasonal dips and opportunities, identify periods that can be boosted with promotions, and much more.
  • Determine the average value of all your orders so that you can plan promotions, sales, and other tactics to grow that metric across all your locations.

 

DIFFERENCE BETWEEN E-COMMERCE AND M-COMMERCE

Nowadays people need not to wait in queue for a long time just to buy a single article. However, traditional commerce is still in vogue, but every next person uses the latest mode of trading i.e. electronic commerce (e-commerce) and mobile commerce (m-commerce). The former refers to the buying and selling of products and services with the use of electronic systems such as the internet. The latter is an extension over the former, in which the commercial activities are conducted, through telecommunication devices.

Content: e-commerce Vs m-commerce
1. Comparison Chart
2. Definition
3. Key Differences
4. Conclusion

BASIS FOR COMPARISON

MEANING

Which device is used?

Developed

What is it?

Ease of carrying device

Use of internet

Reach

E_COMMERCE

Any kind of commercial transaction that is concluded, over the internet using electronic system is known as e-commerce.

 

Computers and Laptops

in 1970

Superset

NO

Mandatory

Narrow i.e. it is available only in those places where there is internet along with electricity.

 

M-COMMERCE

M-commerce refers to the commercial activities which are transacted with the help of wireless computing devices such as cell phone or laptops.

 

Mobiles, tablets, PDA’s, iPad etc.

In 1990’s

Subset

YES

Not mandatory

Broad due to its portability.

Definition of e-commerce

e-commerce stands for electronic commerce. It refers to the exchange of any product or service across the internet while using electronic mode. It includes all those activities that help in concluding the transaction, i.e. transportation, banking, insurance, warehousing, advertising, etc. there will be no face to face interaction between the parties. The e-commerce business models are, business to business (B2B), business to consumer (B2C), consumer to business (C2B), consumer to consumer (C2C), etc.

Since last few years, e-commerce has gained tremendous importance due to the increase in the internet users. There are a number of merits of e- commerce:

  • Prospective consumers can review existing customer’s experiences through feedback.

  • Elimination of middlemen.

  • 24X7X365 accessibility as there is no time limitation.

  • Simple, safe, fast and convenient.

  • Less overhead cost.

However, e-commerce is accompanied with a number of drawbacks like there are chances that if some customers are having a bad experience then they will provide negative feedback to others. In addition to this, e-commerce is not good for perishable goods, cost of shipping the goods, etc.

DEFINITION OF M-COMMERCE

m-commerce or mobile commerce is nothing but an upgraded or version of e-commerce. When the commercial activities are conducted with the help of cellular devices, it is known as m-commerce. It includes, browsing, buying, selling, dealing, ordering, paying and many other activities.

After the emergence of m-commerce, e-commerce has reached great heights because it has increased its accessibility, portability and connectivity. Now, you don’t need to search a place to plug-in because it just needs a wireless handheld device. The latest technology behind the success of m-commerce is Wireless Application Protocol (WAP), Short Message Service (SMS), Bluetooth, etc. It can be used in mobile ticket booking, mobile banking, money transfer via mobile and so on. Further, it allows the use of applications.

But of course, it is also backed with a number of demerits like small screen do not provide a better experience, lack of technology in mobile phones like memory, etc. less secured, less graphics, etc.

KEY DIFFERENCES BETWEEN E-COMMERCE AND M-COMMERCE

The major differences between e-commerce and m-commerce are explained below:

  1. e-commerce is defined as the performance of business activities with the use of the internet. When any sort of commercial transaction is transacted with the use of cellular devices, it is known as m-commerce.

  2. e-commerce is an older concept than m-commerce.

  3. m-commerce is originally developed on the lines of e-commerce. So it can be said that e-commerce is a part of m-commerce.

  4. e-commerce activities are concluded with the help of computers and laptops, whereas in m-commerce, smartphones, tablets, iPad, PDA’s (Personal Digital Assistant) etc are used.

  5. In e-commerce the use of internet is compulsory but in the case of m-commerce the use of internet is not compulsory.

  6. The connectivity of m-commerce is comparatively larger than e-commerce.

  7. m-commerce devices are easy to carry anywhere because they are light weighted which is not possible with e-commerce

Conclusion

e-commerce and m-commerce has played a revolutionary role in changing the lifestyle of the people. Obviously, it saved their time and cost. In traditional commerce people do not have many options, but now they can explore and make better choices. They will not get cheated with low or substandard or defective items. also they will not get fooled with the attractive advertisements because they can read the reviews of existing customers to decide whether to buy the product or not.