In the world of digital marketing and social media, it takes more than a funny video or trendy catchphrase for a product to become a hit with consumers. A few years ago it became nearly unthinkable to have a business and industry without having a website for it. That’s still the case, but with the impressive rise of smart mobile technology, it may soon become unthinkable to have a business and the future of digital marketing without having an app.
It’s safe to say that apps are the future of digital marketing and that attention to brand app users will surpass attention to retweets and Facebook likes in importance over the next few years.
Give Your Brand a Voice
The primary reason we expect a lot of changes in this industry is that players are engaged in a cut-throat competition to outdo each other in this contest for consumer attention. It is a healthy competition as it has brought about new ideas and the biggest winner here is the consumer. All these efforts are geared towards enticing consumers more than competitors.
By the end of 2017, there were more than 40,000 Alexa skills alone and more than 44 million Alexa and Google Home devices sold.
Not all Alexa and Google skills are perfect. But this is an amazing push by brands into a new and unknown channel, where there are no real ROI numbers yet to show that voice will be a winner. The adoption and speed of voice-driven conversations are becoming a reality much faster than anticipated.
The answer may be that more brands are now willing to experiment early with technology and feel more comfortable testing new channels like voice and bots.
And don’t forget that Google’s Assistant app and Siri do not require a smart speaker. They are more accurate and relevant user data because Google knows your location, movement, and app habits which a smart speaker currently can’t.
The future of Digital Marketing
Virtual reality (VR)
This gives consumers a chance to interact with products in a simulated three-dimensional environment, created using interactive software and hardware technologies.
Augmented Reality (AR)
Visual Messaging and less text
Pictures speak better than words. This means future advertisers are bound to use more images as opposed to text. These images and texts passing across information about their products and services.
Reliance on Digital Data for Decision Making
Digital Marketing activities generate a lot of measurable data. This same data is useful for marketers when planning for instance, in market segmentation. It would not be a surprise therefore when future marketers heavily rely on these data in their decision making.
Wearable Digital Devices
These include smartwatches, fitness trackers, smart clothing, smart jewelry, and implantables. They collect vital lifestyle information/data like a person’s eating habits, heartbeat among other data. This is an essential market information intelligence gathering that helps marketers promptly plan and respond to consumer issues.
Human Intelligence vs Artificial intelligence
We have witnessed heated debates on whether Artificial intelligence is superior to Human Intelligence. So the Human Intelligence can be replaced.
Despite these arguments, artificial intelligence is here to stay and professionals will increasingly rely on this. Already we have unmanned drones, robots and computer games among other innovations.
This is only but a small glimpse into the future of Digital Marketing. There will be more invention definitely as the future is bright.