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Be the Superhero for Next Marketing Trend

In the world of digital marketing and social media, it takes more than a funny video or trendy catchphrase for a product to become a hit with consumers. A few years ago it became nearly unthinkable to have a business and industry without having a website for it. That’s still the case, but with the impressive rise of smart mobile technology, it may soon become unthinkable to have a business and the future of digital marketing without having an app.

It’s safe to say that apps are the future of digital marketing and that attention to brand app users will surpass attention to retweets and Facebook likes in importance over the next few years.

Give Your Brand a Voice

The primary reason we expect a lot of changes in this industry is that players are engaged in a cut-throat competition to outdo each other in this contest for consumer attention. It is a healthy competition as it has brought about new ideas and the biggest winner here is the consumer. All these efforts are geared towards enticing consumers more than competitors.

By the end of 2017, there were more than 40,000 Alexa skills alone and more than 44 million Alexa and Google Home devices sold.

Not all Alexa and Google skills are perfect. But this is an amazing push by brands into a new and unknown channel, where there are no real ROI numbers yet to show that voice will be a winner. The adoption and speed of voice-driven conversations are becoming a reality much faster than anticipated.

The answer may be that more brands are now willing to experiment early with technology and feel more comfortable testing new channels like voice and bots.

Future of Digital Marketing

And don’t forget that Google’s Assistant app and Siri do not require a smart speaker. They are more accurate and relevant user data because Google knows your location, movement, and app habits which a smart speaker currently can’t.

The future of Digital Marketing

Virtual reality (VR)

This gives consumers a chance to interact with products in a simulated three-dimensional environment, created using interactive software and hardware technologies.

Future of Digital Marketing

Augmented Reality (AR)

A more advanced form of Virtual Reality. While VR replaces the real world with a simulated one, AR creates a real-time interactive environment in which, a user can digitally manipulate information.

Visual Messaging and less text

Pictures speak better than words. This means future advertisers are bound to use more images as opposed to text. These images and texts passing across information about their products and services.

Future of Digital Marketing

Reliance on Digital Data for Decision Making

Digital Marketing activities generate a lot of measurable data. This same data is useful for marketers when planning for instance, in market segmentation. It would not be a surprise therefore when future marketers heavily rely on these data in their decision making.

Future of Digital Marketing



Wearable Digital Devices

These include smartwatches, fitness trackers, smart clothing, smart jewelry, and implantables. They collect vital lifestyle information/data like a person’s eating habits, heartbeat among other data. This is an essential market information intelligence gathering that helps marketers promptly plan and respond to consumer issues.

Future of Digital Marketing

Human Intelligence vs Artificial intelligence

We have witnessed heated debates on whether Artificial intelligence is superior to Human Intelligence. So the Human Intelligence can be replaced.
Despite these arguments, artificial intelligence is here to stay and professionals will increasingly rely on this. Already we have unmanned drones, robots and computer games among other innovations.

This is only but a small glimpse into the future of Digital Marketing. There will be more invention definitely as the future is bright.

Benefits of Implementing Mobility Solutions with Your Enterprise

Enterprise Mobility is the deployment of mobile technology across an organization working outside the workplace and communicating through mobile and web applications. Mobile devices have revolutionized the way companies do business for better user-experience and convenience. Surveys show that the number of internet users on mobile is more than those on the desktop. This indicates how popular mobile devices are and how important it is to expand your services on the mobile platform.

Mobility in the industry is no longer a topic of discussion; it lies very much at the center of all the strategic agendas. More and more organizations are realizing the advantages how their employees are being able to access their work on any devices from anywhere. And this doesn’t even stop here. The number of smartphone users is estimated to surpass 2.5 billion by 2019. 

Benefits of Implementing Mobility Solutions with Your Enterprise

Enhanced Employee Efficiency

Enterprise mobility management authorizes all employees to be more efficient. Whether by BYOD or CYOD, extending key office applications to your employees’ phones enable them to securely carry out critical business functions at the times and places that are convenient to them.

Super Flexibility

Providing access to some critical applications such as SAP, EPM, and SharePoint onto the mobile platform will extend the reach of the enterprise and provide visibility. With all the data saved on cloud and available at their fingertips, employees can work at their convenience anytime from anywhere.

Process Efficiency and Reduced Costs

Whether you’re using a standard smartphone for employees or the employees’ own device, they’ll be working effectively from day one because they won’t need training in the mechanics of the device. Hence most staff is familiar with the general layout and functionality of a smartphone.

Better Collaboration

There are always a number of employees working on the same projects. All the employee’s work depends on each other most of the times, if not all the time. Mobility makes updating work progress easier for employees to stay updated.

Moreover, it is easier to share data and quick information over mobile devices. Especially more important while on the go. Thus, mobility in the enterprises is crucial for better collaboration among employees.

Increased Data Security

This helps you securing your data because of its enhanced security features because the data is being managed and controlled from anywhere in a very systematic way.



For times when you’d rather use your voice than your fingertips to type, give Google Docs’ voice typing tool a try.

From the top of an open document, go to Tools > Voice typing. A small window with a large microphone icon pops up along the right edge of Chrome that you can click to toggle voice typing on and off. Voice typing is available only in the Chrome browser.

It’s an acquired taste, but you can also use voice typing to edit and format text in Google Docs.


When you paste a block of text into a Google Doc, its font and font size will likely differ from the rest of your document. To make it conform, highlight the text and do one of three things:

  • Right-click the highlighted text and choose Clear formatting.
  • Go to Format > Clear formatting.
  • Click Normal text from the pull-down menu below the Format and Tools menu options.


 From the font pull-down menu at the top of your document, choose More fonts to add new fonts to  this menu. There are hundreds you can choose from:


To get a better sense of how the different fonts look, check out Google Fonts where you can view sample sentences of each font. You can also click into each sample sentence and change it to your own wording. When you find a font you like, just search for its name from the fonts pull-down menu in Google Docs and add it to your list.


Stop, collaborate and listen: when you’re working on a shared document, you can change the edit mode so that Google Docs tracks changes like Microsoft Word. To show your edits and allow your collaborators to accept or reject them, select the pencil button in the upper-right corner of your document and click Suggesting. Now, as you edit the document, changes will show up as color-coded suggestions with a comment next to each to show who made the change. Each comment has an Accept and Reject button.


If you want to draw someone’s attention to a comment you added, you can tag them. When writing your comment, enter the @or +sign and choose the person you want to tag. He or she will then get an email to alert them of your comment or question.


For long documents, adding bookmarks means less scrolling. Go to Insert > Bookmark to add a bookmark to your document. A small, blue bookmark icon will be added to the left edge of your document.You can create a link to a bookmark, which is helpful for long documents because you can create a quick table of contents at the top of your document to jump to your various bookmarks. Right-click at the top of your document (or any location where a link to a bookmark might be helpful) and click Link. Instead of adding a URL, select one of your bookmarks from the drop-down menu below, enter the link text and click Apply.You don’t need to use bookmark links, however, for bookmarks to helpful. I use a single bookmark to pick up where I left off the next time I open a Google Doc. To jump to the next bookmark (or, in my case, the only bookmark), hold down the Control and Command keys and hit and then B. And to move to the previous bookmark, hold down the Control and Command keys and hit and thenB. The keyboard shortcuts are a bit cumbersome, but easier to remember if you think of the keys standing for next bookmark and previous bookmark.


You don’t need an Internet connection to use Google Docs, though you will need to be connected when setting up offline use (along with Chrome).

From the main screen of Google Drive:

  • Click the gear icon in the upper-right corner and click Settings.
  • Check the box in the Offline section for “Sync Google Docs, Sheets, Slides & Drawings files to this computer so that you can edit offline.”

With offline mode turned on, you’ll be able to view and edit your Docs, Sheets, Slides and Drawings when you are disconnected and the files will sync the next time you connect to the Internet.


Go to Tools > Preferences and you’ll see a list of automatic substitutions that Google Docs makes. Most involve the style in which fractions are displayed along with a few symbols and arrow styles. You can add your own, but substitutions based on the capitalization of a word does not work.



To look up the definition of a word on the quick, right-click on the word and choose Define. A small panel appears to the right of your document with the definition of the word, along with synonyms, letting you get information without leaving Google Docs.

Similarly, right-click on a word and choose Research to perform a quick Google search in the right-panel. Any links you click will open in a new tab, but you can drag images from the search results from the right panel directly into your document.


Cher isn’t the only person who occasionally wishes to turn back time. If you’d like to return to an earlier version of your Google Doc, you can by going to File > See revision history. From the right panel, you’ll see a chronological list of time-stamped versions of your document. Choose one and click Restore this revision to open it.

You can always go back to revision history and choose a more recent version to return to your latest edits. There is no way to lose changes using revision history; choosing an earlier version just moves it to the top of your revision history list.

To upgrade or not to upgrade your SAP Solution Manager 7.0?

Since December 2013, SAP Solution Manager 7.0 is out of maintenance. When you are currently using the 7.0 version, you should make some decisions to ensure the continuity of your business and operational support. You can choose to upgrade, but another option is to perform a fresh installation.

Your decision should depend on which functionalities you are actively using in your daily operation of ALM processes. If you, for example, are currently using Change Control Management or Technical Operations, such as End User Monitoring, it will be more effective to upgrade your SAP Solution Manager 7.0 to 7.1. In other scenarios, a new installation is more appropriate.

If you are questioning whether to upgrade or not, I can recommend you to read the article “Solution Manager 7.1 – Fresh installation or upgrade? – Some experiences from the field…” This article gives some real-life customers’ examples. These actual cases can guide you – as a customer in a similar situation – to  make a decision in this perspective.

The latest available Support Pack level of SAP Solution Manager 7.1 is SP11. SP12 is planned for mid-2014.