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Be the Superhero for Next Marketing Trend

In the world of digital marketing and social media, it takes more than a funny video or trendy catchphrase for a product to become a hit with consumers. A few years ago it became nearly unthinkable to have a business and industry without having a website for it. That’s still the case, but with the impressive rise of smart mobile technology, it may soon become unthinkable to have a business and the future of digital marketing without having an app.

It’s safe to say that apps are the future of digital marketing and that attention to brand app users will surpass attention to retweets and Facebook likes in importance over the next few years.

Give Your Brand a Voice

The primary reason we expect a lot of changes in this industry is that players are engaged in a cut-throat competition to outdo each other in this contest for consumer attention. It is a healthy competition as it has brought about new ideas and the biggest winner here is the consumer. All these efforts are geared towards enticing consumers more than competitors.

By the end of 2017, there were more than 40,000 Alexa skills alone and more than 44 million Alexa and Google Home devices sold.

Not all Alexa and Google skills are perfect. But this is an amazing push by brands into a new and unknown channel, where there are no real ROI numbers yet to show that voice will be a winner. The adoption and speed of voice-driven conversations are becoming a reality much faster than anticipated.

The answer may be that more brands are now willing to experiment early with technology and feel more comfortable testing new channels like voice and bots.

Future of Digital Marketing

And don’t forget that Google’s Assistant app and Siri do not require a smart speaker. They are more accurate and relevant user data because Google knows your location, movement, and app habits which a smart speaker currently can’t.

The future of Digital Marketing

Virtual reality (VR)

This gives consumers a chance to interact with products in a simulated three-dimensional environment, created using interactive software and hardware technologies.

Future of Digital Marketing

Augmented Reality (AR)

A more advanced form of Virtual Reality. While VR replaces the real world with a simulated one, AR creates a real-time interactive environment in which, a user can digitally manipulate information.

Visual Messaging and less text

Pictures speak better than words. This means future advertisers are bound to use more images as opposed to text. These images and texts passing across information about their products and services.

Future of Digital Marketing

Reliance on Digital Data for Decision Making

Digital Marketing activities generate a lot of measurable data. This same data is useful for marketers when planning for instance, in market segmentation. It would not be a surprise therefore when future marketers heavily rely on these data in their decision making.

Future of Digital Marketing

 

 

Wearable Digital Devices

These include smartwatches, fitness trackers, smart clothing, smart jewelry, and implantables. They collect vital lifestyle information/data like a person’s eating habits, heartbeat among other data. This is an essential market information intelligence gathering that helps marketers promptly plan and respond to consumer issues.

Future of Digital Marketing

Human Intelligence vs Artificial intelligence

We have witnessed heated debates on whether Artificial intelligence is superior to Human Intelligence. So the Human Intelligence can be replaced.
Despite these arguments, artificial intelligence is here to stay and professionals will increasingly rely on this. Already we have unmanned drones, robots and computer games among other innovations.

This is only but a small glimpse into the future of Digital Marketing. There will be more invention definitely as the future is bright.

5 Reasons Why B2B Companies Should Launch Online Marketplaces

B2B Ecommerce is a short form of business-to-business electronic commerce, is selling products or services between two or more businesses through the internet. In general, it is used to upgrade capability for companies. With Ecommerce website, orders can be processed automatically, instead of processing orders manually by telephone or e-mail. B2B Marketplace management is an online marketplace, which acts as a center for the business community.

Where various businesses and companies such as seller and buyer companies, suppliers, importers, exporters, retailers, wholesalers, etc. Will be able to connect with each other for selling and buying the various products at one platform. In a simple terminology, it is a digital marketplace where a business is operated with another business in terms of a commercial transaction.

Here are five reasons B2B companies should launch their own Online Marketplace:

Risk-free assortment expansion

Today’s sellers need a more agile way of doing business. The Marketplace model is the best method for risk-free product assortment expansion, by reaching out to the extended community of sellers that bring flexibility and agility to the eCommerce process. The Marketplace model takes traditional assortment expansions mechanisms like drop-shipping to new, more agile levels.

With the Marketplace model, vendors – even small businesses – can tap into an audience of buyers that were previously inaccessible. Buyers also win, gaining access to an extremely wide range of supplier catalogs and products, with a customer experience that rivals B2C standards.

Remarkable growth forecasts

In addition to this $7 Trillion global forecast by Frost & Sullivan, Forrester Research estimates that B2B Online Marketplace will exceed $1 Trillion by 2020 in the US market alone.

The firm also found B2B Online marketplace sales in the US in 2015 to total $780 Billion. B2B Online marketplace will be mainly growing strongest in manufactured goods, such as spare parts in the automotive and aerospace industries, electronics, industrial machinery, and office supplies equipment. This represents a huge market opportunity for vendors and customers both.

Increased sales

Not only will you reach new customers, e-commerce also allows you to easily implement an automated cross-sell. And up-sell recommendation program, offering relevant suggestions to customers. On the site and encouraging them to purchase related items or items with more features and functionality.

Amazon has changed customer expectations

Given the changes in B2B buying behavior, distributors must optimize the online buying experience by following best practices of B2C. Amazon is the reference model for all B2B players investing in the eCommerce channel, so much so that companies aspire to recreate. The “Amazon experience” on their own websites (according to a study conducted by SAP Hybris and Forrester.)

Doing so requires increasing the breadth of products offered while keeping Quality of Service (QoS) high. These are two essential levers (the other being price) of an effective strategy for acquiring and retaining professional customers. The Marketplace model is the only one that addresses all three levers. Amazon changed the game in B2C retail and is having a fast impact in B2B. With Amazon Business doing over $1 Billion in its first year of operation.

Best way to build customer value and trust

The best way to create customer value is to gain and maintain the trust of that customer. When a customer decides whether to buy any product from one company or any competitor company. Then he will basically compare the price and quality of the product. And on the basis of that his trust will increase. This will help customer and sellers both to make the decision and his trust will remain.