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Mobile Web Services

web services on Mobile Application Development

Mobile Application development is the process of building software applications that operate on a mobile device. However, it is a typical mobile application that utilizes a network connection to work with remote computing resources. Hence, the mobile development process involves building installable software bundles (code, binaries, assets, etc.), completing backend services such as data access with an API, and testing the application on target devices.


Mobile Application & device platform


mobile web services

There are two powerful platforms in the modern smartphone market. Thus, one is the iOS platform from Apple Inc. However, the iOS principles are the operating system that powers Apple’s familiar series of iPhone smartphones. Therefore, the second is Android from Google. The Android operating system use not only by Google devices but also by many other OEMs to develop their smartphones and other smart devices.

Although there are some connections between these two platforms when erection applications, developing for iOS vs. evolving for Android using different software development kits (SDKs) and different development toolchain. Therefore, Apple manages iOS particularly for its own devices, Google makes Android available to other companies implemented they meet specific requirements such as including certain Google applications on the devices they export. Moreover, Developers can develop apps for hundreds of millions of devices by targeting both of these platforms.


Approaches for building mobile apps


There are four significant development approaches when establishing mobile applications


  • Native Mobile Applications
  • Cross-Platform Native Mobile Applications
  • mobile web servicesHybrid Mobile Applications
  • Progressive Web Applications





  • Native Mobile Applications

Native mobile applications are composed of programming language and frames provided the platform and running on the OS the device.


  • Cross-Platform Native Mobile Applications

Cross-platform native mobile applications can be formulated in a variety of different programming languages and frames, but they are compiled into a native application running directly on the operating system of the device.


  • Hybrid Mobile Applications

Hybrid mobile applications are constituted with standard web technologies – such as JavaScript, CSS, and HTML5 – and they are bundled as app installation packages. Against to the native apps, hybrid apps work on a ‘web container’ which provides a browser runtime and a bridge for native device APIs via Apache Cordova.


  • Progressive Web Applications

Therefore, PWAs suggest an alternative approach to traditional mobile app development by hopping app store delivery and app installations. PWAs are web applications that employ a set of browser capabilities – such as operating offline, working a background process, and attaching a link to the device home screen –  to present an ‘app like’ user expertise.




  • Best runtime performance
  • Direct access to device APIs
  • The single code base for multiple platforms
  • Easy to organize and support your app
  • Using web development skillset for developing mobile apps
  • The same app is accessible for both mobile and apps
  • No installation expected, accessible through a URL




  • Higher cost when developing and managing your app
  • Dependents and connections and libraries for native device features
  • performance limitation due to bridging
  • Lower performance compared to native apps
  • Limited support for native device features
  • App abilities depend on the browser in use
  • Many codebases for each platform


Key points of Mobile Application services

mobile web services


However, the mobile developers should look for a development environment that makes it easier for them to unite, use, and utilize the most commonly required skills into their application instantly and easily, while still defending the freedom to take benefit of the many individual services available.



  • User Sign-up/Sign-in and Management
  • Social login (Facebook sign-in, Twitter sign-in, etc.)
  • Analytics and User Engagement
  • Push Notifications
  • Real Device Testing


Data Services

  • Cloud Storage
  • Real-time and Offline Data
  • Application Logic/Cloud Functions


Machine Learning

  • Conversational Bots
  • Image and Video Recognition
  • Speech Recognition


The Mobile Application Front-End

The mobile front-end is the visual and interactive part of the purpose of the user experiences. It usually remains on the device, or there is at least an icon serving the app that is apparent on the home screen or is bound in the application directory of the device. The application can be downloaded from the platform app store, side-loaded directly onto the device, or can be transferred through the device’s browser, as in the matter for PWAs.


What a Front-end development Workflow seems like:

mobile web services


When a developer assumes they are a mobile application programmer, they are most oftentimes referring to this front-end part of the application, and they are skilled in the semantics and technologies that are used to build this front-end application.

Depending on the capacity of the team producing the app, there may be many several people involved in the design and development of the front-end mobile app. The team capacity can extend from a single developer who does everything linked with building the app, to tens, hundreds, and more people with specific skills.


The Mobile Application Back-End

The value of back-end services for the benefit of the mobile application, the developers have several major architectural decisions that they must consider. These decisions involve which services should they organize themselves and which third party services should they leverage, and then should they manage and control their services or should they take the support of 3rd party services.

To develop developer productivity and competence, mobile app programmers should only establish their services if they are highly explicit to the domain of the application and represent the unique rational property. Also, even for the services, they organize themselves, they should most always leverage cloud-based services to organize and support their backend foundation.













5 Best Social Media Platforms to Market your New Business

Social Media has truly changed the entire industry of marketing and advertising. Remember, social media can be demanding once activated – so ensure you have a solid social media maintenance plan in place. If used in the right way it will serve you, your brand, and your sales efforts well.

Which Social Media Platforms should you use for your business?

Here are a few platforms, which we recommend to you start you up. We tried most of them ourselves and can testify to its success.

Quora: Question & Answer Network

Quora might look like an odd first choice for the uninitiated but it’s an excellent tool that professional marketers often use to draw the spotlight on their business. It is a question and answers network; people turn to it to find more information about a particular subject or to ask a question if the answer is not readily available.

Here’s how you can put it to good use:

  • Actively seek out questions that are related to your industry and answer them to the best of your ability.
  • Use the question as a starting point for a blog post that you will write up and publish on your own blog – add links to in-depth articles on your blog in your Quora answers.
  • Connect with users and industry professionals to stay in the loop.
  • Fill out your Quora profile – make sure that people know what your business is and what qualifies you as an expert for certain topics.

Facebook: Largest Social Network

With over 2.27 billion monthly active users in 2018, Facebook is the largest social network out there and the best social media for business. If your business is not present on Facebook then you’re probably bleeding potential earnings. Set up a profile now! It doesn’t matter if you’re a dentist practice, a restaurant, or a car repair shop – there is money to be made on this site.

  • Managing social media for business, especially Facebook is not easy – there are a lot of ins and outs to take care of – but get it right and you will reap a boatload of benefits.
  • Increased visibility and exposure for your business and your offers.
  • Building a community of people who can potentially turn into the best ambassadors for your brand.
  • Easier communication with your customers – Facebook Messenger app is becoming a go-to platform for customer care.
  • Ability to target whoever you want whenever you want with your ads – both globally and locally.

Facebook should be the cornerstone of your social media presence. Almost everyone with an internet connection uses it so finding your target audience there will not pose a problem.


This might come as a surprise but Snapchat is an excellent marketing tool. It has over 186 million daily users and nearly 25 % of people with social network presence state that they have a Snapchat account. It’s especially useful for businesses targeting the ficklest of demographics – teenagers and young adults.

Your business can be one of the few cool businesses that adopted Snapchat as a means to connect with them. Keep in mind that you can’t make lists on Snapchat. People have to add you as a connection so your strategy is imperative – use Facebook and other social media networks to advertise your Snap-code and offer Snapchat-unique content. Be helpful, in-tune, and unique and you just might capture the hearts and minds of future big-spenders.


For some reason, small and medium businesses are still reluctant to use Twitter as a means of online communication. Some business owners believe that there isn’t all that much to be said in 280 characters. I find that rather baffling, to tell you the truth. Here’s what you can do in that limited space:

  • Reach everyone who is following you instantly – at 0 cost!
  • Inform your followers about new products releases and news about your company.
  • Keep tabs on your competition.
  • Use tweets to help your search engine ranking (tweets are indexed by Google).
  • Drive up sales through special Twitter offers and by being constantly visible to your followers.

Twitter is the ultimate mobile social media network – nearly 336 million people access it daily from their smartphone. If for no other reason, your business should be present there because of the impressive Twitter usage numbers – trust me, you won’t regret it. Also, check out these Twitter tips and become an expert in managing this social media for business in an instant!


Of course, any post listing the best social media for business wouldn’t be complete without YouTube. With over a billion monthly users and over tens of million hours of videos watched every day, YouTube is currently the second largest search engine in the world, right behind Google.

People today don’t have much time – we’re bombarded with content and ads on every turn and reading everything we’re interested in would be an around-the-clock job. That’s why we’re turning to video content. Millennials especially are more into visual content and if they are your target audience then YouTube is the place to be.

Did you know about this incredible 10 New WhatsApp Features

(New WhatsApp Features)WhatsApp, owned by Facebook on September 30, 2014, now has 1 billion users worldwide and is the biggest online messenger app on the market. Founded in 2009 by Jan Koum and Brian Acton ex-Yahoo employees. The app allows users to upload their contact book and message anyone who has the app installed, at no cost. It is available for iPhones, Androids, Blackberries, Windows Phones, Nokia (NOK) phones and, most recently, desktops. It started as a small startup and swelled to 250,000 users in just a few months, growing so fast that they had to add a charge for using the service per year to slow the subscription rate down. In 2014, WhatsApp was acquired by Facebook and has seen continued growth, reaching the 1.5 billion mark in February 2018.

WhatsApp keeps on rolling out new features and updates in order to enhance the user experience. This year also WhatsApp has rolled out many big features such as Android Payments, Delete for everyone among others, which allow you to make the most from the app. So, here are all the important changes included in WhatsApp this year…

This is 10 new WhatsApp features you must know about

New WhatsApp Features

1. WhatsApp adaptive icons feature

You can change the WhatsApp look on your smartphone, The adaptive icon feature is part of Android Oreo operating system and now WhatsApp has also rolled out support for the same. This enables users to change the shape of the WhatsApp logo as per their choice. The new icon placed in an encased mask, which takes shape on the basis of your choice. The company says that if the user is using a launcher that offers support for these icons then they can set it to default shape which is square, squircle, circle, rounded square, and teardrop.

2. WhatsApp Payments features

You can pay via WhatsApp now, After months of talking and testing, Facebook-owned WhatsApp finally rolled out the payments feature for its Android and iOS users. The payment feature powered by UPI which enables users to send and receive money easily.

location and time stickers

The company revealed that in order to use the feature, both the sender and receiver should have the UPI payment option enabled. The company has also partnered with various banks in the country such as ICICI Bank, HDFC Bank, Axis Bank, SBI, Yes Bank and others for the payments feature.

3. Delete for everyone feature

You can now delete your sent messages, The Delete for Everyone feature comes really handy as it allows users to delete any message they have sent by mistake. In order to use the feature, users just have to select the message they wish to delete and then click on the delete icon. Earlier, the feature allowed users to delete the message within 7 minutes of sending it. But now it has increased the time limit to 68 minutes

4. Group description feature

You can now add more than just the name, WhatsApp groups are an easy way to communicate with many people at the same time. Keeping in mind the importance of groups, the company has rolled out the Group description feature. The new feature enables users to add up to 500 characters’ description for the members of any group. Presently, every member of the group is allowed to add or change the description. Once the description is added, the group chat gets a notification as well that ‘Person’s name has changed the group description. Tap to view.’ If you remove the description, that gets recorded on the group chat too.

5. Group video calling feature

You can now simultaneously chat with 4 people With the introduction of video calling feature in WhatsApp. Users were able to make video calls with ease. In order to further enhance the user experience, the popular messaging app rolled out the feature of group video calling. Users can now add more members to an ongoing video call by tapping on the icon placed on the top right corner of the screen.

6. WhatsApp for Business feature

WhatsApp Provides another platform to interact with businesses. Facebook-owned WhatsApp introduced the WhatsApp for a Business app in India earlier this year. The app enables business/enterprise owners to interact with their customers and also manage their presence on the platform.

New WhatsApp

The company claims that the app consists of verified business profiles and offers features like Quick Replies, Greeting Messages and Away Messages. Companies like Bookmyshow, MakeMyTrip, Xiaomi, Myntra and others are available on the platform.

7. Location and time stickers feature

Add location and time stickers This feature of WhatsApp enables users to add location and time stickers to any photo or video while sharing them. Users just need to select a photo from the smartphone gallery and then tap on the smiley icon in the app. Users will then notice the sticker section of smileys, time stamps and location stamps present. Further, users will now see a dial clock or time sticker with the present time and location. Then you can tap on the sticker and share the video or photo with your friends.

8. Voice-to-video call switch feature

You can now switch between voice and video calls WhatsApp also offers a feature which enables users to switch between a video call and voice call. Users will see a hidden switch, which when pulled, jumps from voice to video calling. However, it won’t start the video call right away. The other party would need to give consent before allowing it.

9. WhatsApp YouTube integration feature

You can play YouTube videos right into the chat window. WhatsApp YouTube integration allows users to view YouTube videos directly in the chat window. With this new feature, users just need to click on the YouTube link present in the chat window. After this, the video will start playing in the chat itself. The YouTube video will be played in a small bubble and users will have to ability to increase or decrease the size of that bubble.

WhatsApp Features

10. Special mention feature

Location sharing with other users WhatsApp introduced the live location sharing feature last year. Which enables users to send their real-time location to any of their contacts. In order to share the live location. The users just need to tap of the ‘Location‘ tab hidden under the ‘Attach‘ icon. There they will see the new option of ‘Share Live Location‘. Users can share the live location in both individual and group chat. Users profile photo will appear in the Map whenever they share their live location with any of their contacts.

Apple Carplay and WhatsApp integration

The popular messaging app managed to meet Apple’s strict rules and it introduced the support for Apple’s CarPlay technology. The update offers push notifications which will enable iPhone. And iPad users to communicate with their contacts while they are on the go.

New WhatsApp Features

5 Tips to run a successful bulk SMS Campaign

With a 98% open rate, text messaging has grown to become one of the most powerful means by which businesses stay connected to their customers. Small and large businesses alike use SMS marketing to widen the reach of their business. It is integral to understand the most effective way in which bulk SMS can be sent to meet organizational goals.

Here are a few practices you can build on to run a successful bulk SMS Marketing Campaign for your business-

Build a marketing list

You would need a healthy list of contacts to SMS to. This list can be prepared by making a note of all the present customers and those who have subscribed to your services before. Run a sign-up campaign by publishing a shortcode or number. Contacts interested can sign up through SMS to receive updates.

Personalise your messages

We live in the age of personalization, we know who our customers are, what they are buying and what their requirements are. For example, if a gym owner has a client who wants to lose ten kgs in three months and has not been able to do it, the gym owner can send him a personalized message to join the advanced fitness program. Vmayo allows for personalized messages using tags to address people by their first names or send custom URLs for people to click.

Language matters

With only 160 characters available, you need to get your point across without being too direct. The messages sent should be brief and to the point. Tailor, your message to appeal to your contact. Include your brand personality in the message. Try not to use abbreviations to get your message across but if your audience expects it to go ahead. Generally, avoid using all caps and emoticons in your messages.

Time your message

Nearly 95% of the SMS recipients open their messages within five minutes of receiving them. Timing your SMS delivery to perfection improves the chance that customers read and appreciate the message. The trick here is to segment the marketing list into random groups and then test the success of the campaign across various timings. Timing and frequency for messaging your customers can be fine-tuned through continuous testing to get best results.

Call to action

Make sure to include a phone number or website link at the end of your message. The CTA should be a simple, clear request for an immediate response.

Statistics putBulk SMS Marketing in the lead for connecting to customers. But businesses still have to work at creating a campaign that appeals to the senses of its audience. Professional, precise, personalized and timely text messages can help you get the most returns from your Bulk SMS campaign.

SMS Marketing for Political Campaigns

SMS Marketing in Political Campaigns

There is one communication strategy that is increasingly becoming the norm in political campaigning- SMS Marketing. Whether it be at campaign rallies or fundraisers, on direct mailers, yard signs or even the campaign social media handles, the CTA to text the campaign keyword to a shortcode has turned into a familiar sight for voters. As political campaigns embrace the mobile, SMS marketing has turned itself into a vital communications strategy. For its wide reach, simplicity, and the scope of scalable personalized conversations.

As more campaigns embrace the use of text messages, the technology that supported this feature has also advanced to widen its scope. You can manage your SMS Marketing from a browser. Share data instantly across multiple software applications, and measure campaign progress with analytics. We’ll look at how text messages help political campaigns and how its scope has evolved over time through six use cases.

What is SMS Marketing?

SMS Marketing involves the use of SMS texts to communicate with your voter base and maintain communications between campaign staff/volunteers. Campaigns need an opt-in procedure where voters can sign up to receive your text messages. This is usually a sign-up form on the campaign website or a keyword to be texted to a number. Once a person has opted in, the campaign has permission to reach out to them via texts.

SMS Marketing use cases for political campaigns include the following:

Collecting voter details

You must have seen the Call to Action to text a keyword to a short code or mobile number at campaign rallies and on campaign literature. Something like Text GIVE to 555555. People opt in and then receive campaign text messages through the duration of the campaign. But if you’re just asking people to opt-in and leave the remaining conversation for later, you’re missing out on valuable voter information for your voter database. The normal opt-in gives campaigns the supporter phone number. plus the ability to keep the person in the loop about campaign activities.

Campaign updates

The most prevalent use case for text message marketing in politics is to send out campaign updates to supporters, volunteers, and staff. It used to convey the candidate’s stance on relevant issues, alert voters about media appearances, and make fundraising appeals and campaign announcements.

Unlike conventional text messaging, modern platforms allow you to send out thousands of text messages in a few seconds. When you are sending out thousands of texts, it can be a daunting task to handle responses. Text messaging software gives you the option to personally handle responses or set up automatic responses that identify keywords.

Opinion polls and surveys

Opinion polls offer campaigns a way to understand the voter psyche and tailor the campaign around the issues concerning voters. Once you have built a subscriber list, you can reach out to the entire list based on location, job title. Send out text messages to voter lists with your polls. You can set up automatic responses for when people reply back based on the keywords you have set up.

Information collected through polls and surveys can be used throughout your campaign to reach out to voters with a better understanding of the issues that concern them.

Event management

You can use SMS marketing to send out event updates and identify attendees. The straightforward approach is to text your voter list with an event update. The software will automatically segment users based on their response. The alternate and better option is if you are using a CRM software. With text messaging software and CRM integration, you can create an event in your CRM and then run an RSVP campaign using your messaging software. Responses to your texts can be automatically synced to your CRM so that subscribers responding with “Y” are sent an event invite or follow-up updates about the event.

Volunteer organizing

Volunteer organizing with text messaging works somewhat similar to event management. Only here, you are inviting supporters to volunteer for your event rather than a generic appeal for event attendees.

First, you send out an event invite via text message and based on how subscribers RSVP to your invitation. Hence You can start a drip SMS campaign for those who replied in the affirmative. These drip campaigns involve the use of automated periodic texts and emails to ensure volunteer attendance and to make sure that they are made aware of the details pertaining to the event. Application integrations ensure that all data instantly synced across your CRM software.

GOTV and registration reminders

Even an excellent voter outreach campaign can fall flat if people don’t turn out to vote. Text messages offer a fast and wide-reaching way to remind citizens to go to the ballot box on election day. You can use texts to send out reminders to register to vote. Guide people on how to register, provide information about where the voting place is located. And for other Get Out The Vote efforts during the days leading up to the election.


Dual-SIM supported come to iPhone XS, iPhone XS Max and iPhone XR

Dual-SIM supported to come to iPhone XS, iPhone XS Max and iPhone XR: Which one to Best?

Apple launched its 2018 iPhone line-up at its ‘Gather Round’ event held in Apple Park yesterday. Called iPhone XS, iPhone XS Max and iPhone XR, the new iPhones are powered by Apple’s A12 Bionic processor. Here we compare iPhone XS Max with iPhone XS.

Apple’s new iPhones are unlikely to help revive the company’s market share in India, with retailers fearing the Rs1 lakh price tag will be a drag on sales after the initial euphoria subsides due to the availability of more affordable Android flagships from Samsung and OnePlus.

The new iPhone XS and iPhone XS Max will be priced at record highs when they go on sale in India on September 28, after factoring in the rupee’s depreciation against the dollar and a 20% import duty, two senior industry executives said. The iPhone XR touted as the ‘affordable flagship,’ starts at Rs76,900 and will be available from October 26, about two weeks before Diwali.

The company’s distributors in India have informed retailers that Apple will for the first time offer ‘affordability schemes’ such as cash back and easy EMIs on certain credit cards right from the launch date, unlike earlier, when they were introduced after a few weeks, the executives said.
“Despite the aspirational factor, the lakh-plus pricing has made the new iPhones unaffordable for a lot of consumers.

20% customs duty for not assembling here in India is making iPhones costlier. To draw an analogy, Samsung’s Galaxy Note 9 global price is similar to iPhone XS but since the former is assembling in India, they managed to launch at Rs 32,000 cheaper than iPhone XS India price,” he said.
Apple’s share in the Rs 30,000-plus premium smartphone market in India, slipped to a record low of 13.6% in April-June from 29.6% a year earlier, with China’s OnePlus becoming the leader and Samsung No. 2, according to Counterpoint. Shipments of iPhone fell 40% in January-June from a year ago.
The executives said Apple has indicated that the iPhone XS and XS Max will be launched only in six or seven large cities in India initially and supplies will be limited to create a buzz.

iPhone XS Max and iPhone XR

Dual-SIM supported to come to iPhone XS, iPhone XS Max and iPhone XR

It might sound like 2012, but Apple has finally introduced dual-SIM supported for its 2018 iPhone lineup — iPhone XR, XS, and XS Max. But Apple has given a major twist to the regular dual-SIM card slot with e-SIM. The new iPhone XR, XS, and XS Max come with one regular nano-SIM card slot. To enable another SIM connectivity on the new iPhones, you will have to opt for an electronic SIM or eSIM from your telecom operator.

However, retailers expect the Android flagships to also get promotional offers during Diwali, which may further attract consumers.
“Apart from the die-hard loyalists, it might be difficult for Apple to sell the new flagship iPhones in India and the initial euphoria only for the first one month at most,” said the chief of a multi-state mobile phone retail chain.
Along with the launch of the new models, Apple is cutting prices of older iPhones by as much as 30% in India. Two models — iPhone 6s and SE — assembled in India and would escape the 20% duty burden.

iPhone XS Max

what is an eSIM

So, what is an eSIM? eSIM a virtual SIM ID that generated by a telecom operator. It that SIM ID simply registered with the IMEI number of your phone/smartwatch. There is no need to purchase a separate physical SIM card for it. For the layman, you can simply think of eSIM like Apple is providing a blank SIM card inside. The new iPhones and the telecom operator will simply ‘write’ SIM unique ID on it. Of course, eSIMs can be changed and ‘rewritten’.

Apple had first introduced eSIM with the launch of the Apple Watch 3 Cellular in India in May. And with the new iPhones, it seems we headed toward a SIM-less future.

iPhone XS

Only Airtel Postpaid and Reliance Jio offers eSIMs in India right now

In India, only Reliance Jio (both prepaid and postpaid) and Airtel (postpaid) offer eSIM connectivity at present. So, if you wish to use two SIM cards with the new iPhones then you will have to use either Airtel postpaid or Reliance Jio (both prepaid and postpaid) on the second SIM.

You can convert your existing physical SIM number into eSIM

If you already have an Airtel Postpaid or Reliance Jio connection. Then you need not get a new number for just eSIM registration. You have the option to convert the regular SIM number into eSIM. For example, if you have Airtel postpaid and a Vodafone SIMs. You can convert the Airtel number into eSIM to use it as the secondary number on the new iPhones. So that while inserting the physical SIM of Vodafone in the device.

eSIM is free right now but?

eSIM is free right now but you may have to pay for it in future. Thankfully, both Reliance Jio and Airtel postpaid is offering the eSIM connectivity for free in India now. In the US, users have to pay around $10 extra every month just for having an eSIM.

While it is free in India right now, in future telecom operators may charge. And additional rent every month just for offering an eSIM. Also, there could be an additional charge for eSIM during international roaming.

Digital Marketing Technologies: A short Summary

What is digital marketing?

digital marketing is the marketing of a product or services through the digital technology like the internet or digital channels, social media, mobile apps.  If you have small businesses and you want to promote digitally, Then the best way is digital media like a website, mobile apps and social media to promote your business. Digital Marketing provides your business with a new era where your business product and services are more visible to the customers.

Why digital marketing?

Marketing has always been about connecting with your audience in the right place and at the right time. And, It means you need to meet them
where they are already spending the time is internet or digital channels, social media, mobile apps etc. So, that’s why digital marketing is the best way of marketing and the best way of connecting with the audience through the digital technology.

Digital marketing Technologies

Digital marketing technologies are the series of actions that are going to help you achieve your goal’s using online marketing.
Top digital marketing technologies are as following:

Search engine optimization (SEO)

Search engine optimization (SEO) increases the visibility of the website on the search engine with help of the keyword and the keyword is the when the user writes the queries on the search engine that is called the keyword

Social media optimization (SMO)

social media optimization it used to promote the website and create the visibility on the social platform. It promotes your brand and your content on social media channels to increase brand awareness, drive traffic. This lets you generate leads for your business. Platforms like facebook, twitter and LinkedIn etc are the top social media optimization platform.

Email marketing

The use of email- to develop relationships with potential customers or client. And email marketing is the one segment of internet marketing. So basically, the use of email to promote the product or services for the higher approach. And Email marketing is a popular way for businesses to reach customers.

Mobile Marketing

The Mobile has become an integral part of our life. And the consistent use of smartphones in daily life shows mobile marketing is an easy way to reach the audience through the email, social media platform, websites, mobile apps etc.

Mobile marketing is a multi-channel, digital marketing strategy. And reaching a target audience on their smartphones, tablets, and/or other mobile devices- via websites, email, SMS and MMS, social media, and apps- became easy.

So, today most of the businesses upgrading their traditional marketing in digital marketing. It saves their time and they don’t need to put more money as compared to traditional or door marketing. Online marketing provides more flexibility to business and generates lead fast. A case study says that more than 75% of business moving to online and doing transactions online. So, in my opinion, Digital marketing is the future of marketing.

Zomato enters B2B food tech space by acquiring TongueStun for $18 Millions

Zomato(Deepinder Goyal, CEO) Founded by Manjunath Ramakrishnan, TongueStun follows an online marketplace model and has raised close to $5 million from Unicorn Ventures and 03 Capital, a fund focused on hospitality. TongueStun has over 1,500 companies on its platform and has over 1,000 curated food partners. Some of the company’s clients are Mindtree, Accenture, and Deloitte.

After Zomato’s big acquisition push in 2015 and 2016, the Delhi-NCR based food tech startup has now acquired TongueStun, a Bengaluru-based online caterer and office canteen aggregator. Media reports suggest that the cash and stock deal was valued at $18 million.

With this acquisition, Zomato makes its entry to the B2B segment. TongueStun will now be incorporated into the Zomato app, and reports suggest that the Ant Financial-backed unicorn will be using TongueStun’s network to help restaurant partners to cater to a larger corporate market.

The B2B food delivery space seems to be getting some traction as earlier this year HungerBox, a Bengaluru based B2B food tech platform, raised $2.5 million in pre-Series A funding led by Lionrock Capital and Kris Gopalakrishnan, Co-Founder, Infosys. HungerBox also counts GrowthStory, the venture-builder platform founded by serial entrepreneurs K Ganesh and Meena Ganesh, as one of its promoters.


An Official Statement of The Company Says-

“Food at work is an important segment and TongueStun is the largest player in the segment. We see immense growth opportunity in the food at the workspace and with the help of TongueStun. We hope we’re able to delight users at their workplaces as well. This market is very high frequency, and customers are very sticky as they end up placing more than 20 orders a month on the TongueStun platform. The team at TongueStun has worked hard to build an incredible produce and service and will not change. The team at TongueStun will continue to learn and grow in their current roles. In fact, even the services will continue as is, in the same shape and form for all business partners.

The statement adds with time TongueStun’s app capabilities will be available on Zomato. “We will also use the TongueStun network. It is to provide more opportunities for our restaurant partners to cater to a larger corporate market.”

Growth, Breaking Even And International Expansion

Zomato had last year acquired Runner, the Bengaluru-based hyperlocal delivery platform, to up its delivery game and compete with Swiggy. The company has made over 12 acquisitions so far and most of the acquisitions were made in 2015 across different geographies.

On Tuesday, Zomato also announced that it would be delisting a set of FSSAI non-compliant restaurants from its platform.

It is interesting to see that both the food tech unicorns – Swiggy and Zomato – are in an aggressive growth battle. Swiggy has acquired 48East and Mumbai-based Scootsy and has also launched Swiggy Access, Capital Assist and Packaging Assist.

Food Tech

The team claims its food delivery business set to touch close to 2.5x in the next four months and has a monthly order run rate of 16.5 million. The team has a fleet of over 55,000 delivery partners, and it delivers food in 34 Indian cities presently.

Both the companies at loggerheads and if sources believed. Swiggy said to be in talks to raise an additional $200 million. So that funding from Chinese investor Tencent at a valuation of $2.5 billion to $3 billion.

It will be interesting to see how this food battle will pan out.

The Impact of Blockchain Technology with Cryptocurrencies In Digital Marketing

Digital Marketing and Blockchain Technology is a very important part of any business. To make a brand more visible in this diverse society, a business must be able to use various online platforms effectively to advertise. One of these online platforms is social media. Nowadays digital marketing is growing rapidly. But another technology that is advancing rapidly is blockchain, which is set to change the world of digital marketing in a new way.

Let’s Understand What is Blockchain Technology.

The blockchain is a digital, decentralized technology that is growing and making a mark in different industries such as digital marketing. Blockchain keeps a record of the transactions that take place on the peer-to-peer networks. The list of records continuously grows. These records stored securely in numerous decentralized systems that are interconnected. As the blockchain doesn’t have a centralized point, it doesn’t have a single point of vulnerability, and hence is less vulnerable.

Now it is also growing in the digital marketing industry, adding a new revolution to the relationship between consumers and businesses. Blockchain aims to increase transparency in all sectors of a business as the information is stored digitally. This information can’t be tampered or deleted. This enables the companies to see the exact use of the funds and if the audience receives them or not. To get more idea about blockchain, one can always refer to several online blockchain tutorials to get a good grip in this area.

Affecting Data Privacy.

Blockchain can affect digital marketing in many ways, and one of the predicted changes is in the sharing of consumer’s data. One of the most serious issues in online activities is privacy. Companies have profiles for every customer based on visited sites, searches made, products purchased, and various other things.

Hacking and leakage of personal data online are commonplace. But these prevented through the use of blockchain technology. When a person uses an app or visits a site, then the company can no longer access the data, and all the personal information remains with the consumer. Due to blockchain technology, all the personal data of consumers remain safe

Blockchain Technology

Through this, the users will have control over the data and can determine how much data to share. This also means companies will also have to rely on different ways to collect data from consumers. Previously they automatically received data from consumers – now they will have to rely on consumers for receiving their data.

Changes In Digital Advertising.

Digital marketing is a type of marketing that still has a ways to go. Consumers always have one irritating issue faced by them – ad overloads. Companies always show and send users a load of advertisements instead of sending fewer advertisements. The main reason behind this is the lack of understanding of companies about their audience.

As they don’t know the taste of their audience, they just send numerous ads hoping one will catch their interest. Most of the time, these companies annoy users by popping ads on a page that consumers visit which takes up most of the screen, which can be extremely frustrating and intrusive for the consumers.

Not only are they annoying but these large ads can also drain the battery life of devices and take up bandwidth. Blockchain-based companies are introducing apps such as Basic Attention Token (BAT). That bring changes to the interaction between advertisers, users, and publishers.

The steps involved in this are:-

  • As consumers receive a commission from the BAT. The publishers also paid, but the amount they receive is larger than what consumers receive.
  • Advertisers can buy advertisements using the app on the brave platform.
  • Users will be able to decide the type of ads they want to see. Rather than dealing with an unwanted and unnecessary number of ads. They will be able to see the ads that peak their interest most. If a user sees an ad, then they will be paid with a certain small portion of what was paid to buy the ad by the advertiser.

What About Using Cryptocurrencies?

These are the new digital currencies that work based on blockchain technology. These not physical or actual coins or cash but used in the digital world. Where these stored in a digital wallet a person as coins. Just like in the real world, the values of these digital currencies also affected by supply and demand and many other things.


As blockchain is a decentralized technology, it assures the digital marketers that their transactions are secure by improving cybersecurity. Also, not controlled centrally – in simple words, nobody owns or controls the blockchain. With this, companies or businesses will be able to avail of the numerous advantages provided by blockchain.

No Intermediaries.

Beyond cryptocurrencies, blockchain offers a world of opportunities. It can affect the digital marketing industry greatly. One of this is the elimination of depending upon a middleman or intermediary in digital marketing, such as social media sites or Google. This can add more value to the ad campaigns of the companies.

Traditionally, marketers depend on these middlemen for the transactions made and also for the launch of ad campaigns. But with blockchain, there is no need to depend upon them. Blockchain eliminates the need for companies to communicate with website owners through a medium whenever an ad going published.

The Impact of Blockchain Technology with Cryptocurrencies In Digital Marketing

Previously this job was done by sites like Facebook or Google to make the communication between site owners and digital marketers. But with blockchain, there is no need for intermediaries when users sign a contract related to advertising. This ensures a significant increase in the income of digital marketers due to the cutting of cost that went to intermediaries previously.

More Transparency.

Previously advertisers knew very fewer details about the use of ads by publishers. Which led to high expenses for publishing ads and also in some cases ad fraud. But, with blockchain, the process more transparent – also they can learn who seeing their ads and know if it marketed to the right audience or not.

Clearly, blockchain is a very useful technology that revolutionizing various industries. And also have a great positive impact on the digital marketing industry.