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How to Make Press Releases Effective With SEO in 2019

Did You Know Press Releases can negatively affect SEO if they are not done the right way? Press Releases with SEO in 2019 is a way of distributing and announcing events to the press. Google defines them as “an official statement issued to newspapers giving information on a particular matter”.

Usually, they come in written format, but they can also be in audio or video format. Once someone has an event and wants it to become more popular, the best way to do it is to get the media’s attention, quickly and effectively. But how can they do that? Well, the answer is press releases. You write a piece of content that will then be distributed to news publishers that might be interested.

The thing is, however, that it’s pretty hard to get the media’s attention. It’s even harder for editors, who constantly bombarded with news topics from all directions. They need to filter and curate them in order to publish only the best, most interesting news. And this is how Press Release Platforms like VMAYO.COM were created. Instead of sending your press release to news publishers. You post the press release on one of these popular distribution platforms where reporters and news publishers hang out to find interesting topics.

How Do Press Releases Help SEO in 2019

Having information about your company or an event published on big news sites is not only beneficial for your brand, but also for SEO.
How, you might ask? In most part, it’s about backlinks. If news publishers start talking about you, not only can you get backlinks from the news sites themselves, which hold a very high amount of equity, but you can also score a high number of backlinks from other webmasters who will read the news.

Press Releases

We all know that building backlinks are one of the most difficult tasks for SEO. Building high-quality backlinks are even harder. And don’t even get me started on how hard it is to do all this naturally. They without buying them or using risky tricks such as Black Hate.
Well, Press Releases combine all the 3 above, which makes it probably the best link building method available.
Why? Well, it helps you build links rather quickly, the links are high quality and they’re all also completely natural and won’t result in any penalties.
If done right, of course. If not, it’s a waste of time and it can result in penalties

Prevent The Press Release From Being Spam

Instead of focusing on what’s important and improving their business in ways that will produce interesting news stories, people distribute as many ‘Press Releases’ as possible to as many press release platforms as possible.
Some platforms are free and make money out of advertising so they have no problem with people coming here and posting their ‘news’.
But even the paid ones are full of irrelevant ‘news’ articles. With webmasters asking for hundreds of dollars for a backlink or guest post, Press Releases are the cheap way of getting some initial backlinks.

These posts are way too long for a press release (because Google loves longer content, right?) and full of keyword rich anchor text links, which naturally attract penalties.
This way, the quality of the press release websites starts to decline. Very few companies and websites (one of them being VMAYO) still manage to keep the site relevant.
This way, instead of posting a press release just for the sake of getting a backlink, you will focus on posting a press release that will actually attract the attention of a reporter

SEO in 2019

Use Nofollow Links

You might be wondering yourself: “Won’t nofollow links be useless?”
no. I’ve already written about how nofollow backlinks can help your website rank better.

Second, the nofollow links will only be used on the press release websites. It considering these sites index their content on Google. Any other links that you will obtain as a result of a successful press release will be a mix of both nofollow and dofollow links, depending on the internal policies of the websites that link to you.

But why use no follow links

The reason is that nofollow links reduce most risks of penalty. Google says that you shouldn’t be building or buying backlinks. Since the links on press releases either built manually or paid for. Then Google’s Guidelines require them to be nofollow.

Don’t get me wrong. I’m not necessarily a Google fanboy but if you don’t want to risk anything, then it’s the right way to go.

press release

Press Releases Still Worth It in 2019

Unless we will be dominated by some advanced form of artificial intelligence that will watch our every step, publishers will always be in need of news topics. Without pushing yourself out, there’s virtually no chance of ever gaining any popularity.
Press releases can start a chain reaction not only with backlinks but also with social media likes shares and comments. So, as long as we will have news, Press Releases will be useful.

With the SEO community pulling itself away from mass link building, “naturally” press releases became less popular.

SEO

However, if you’re focusing on the right things, which are improving your business, website, services or products and issue a press release focused on getting the media’s attention instead of grabbing a backlink, then press releases are more than worth it in 2019.

Conclusion

You don’t necessarily have to use press release platforms to make a press release effective. You might e-mail reporters personally or even message them on their social media profiles, such as LinkedIn or Twitter.

Press releases are useful for SEO in 2019 and will still be for many years to come. It as long as you don’t abuse their distribution to as many websites as you can. Although they’re not as popular in the SEO community as they used to be if done properly. A single press release can bring massive results.

Why Social Media is an Effective Platform for Your Business?

With the introduction of social media, we have a powerful tool at our fingertips that can share pieces of content all over the world in seconds. With this being said, social media marketing increases your brand’s awareness. Many small business owners struggle with implementing an effective social media marketing strategy that drives sales.

Why Social Media Marketing is Important?

According to Social Media Examiner, 97% of small businesses use social media to attract new customers, but 85% of business owners aren’t sure what social media tools to use. Unsettling is the statistic that 63% of consumers who search for businesses online are more likely to become consumers of brands with an established social media presence.

Social media marketing helps to validate your brand and it’s no longer optional. It’s an essential way for companies to reach consumers, and when done correctly, tells those consumers that their brand is active and focused on communication.

Before we get into how to build an effective social media marketing strategy, here is a look at a few of the ways social media marketing can improve your business.

Branding

Displaying your business’ personality through social media is one of the best ways to connect with your target audience. Your social media channels just expanded opportunities for your brand’s voice, content, and interactions.

Customer Loyalty

Brands are placing a bigger emphasis on customer experience because of the impact it has on reputation. Brands who engage on social media channels receive higher loyalty from their customers.

Conversion

Every post, ad, follower, blog post, and email is an opportunity for customers to convert. Whether you’re a B2C or B2B company, social media can be a very effective tool for gaining new leads and moving people through your sales funnel.

Humanization

Faceless corporations are a thing of the past. These days, consumers are not only about what they buy but also the type of company they’re buying from. Social Media has a 100% higher lead to close rate than outbound marketing.

Customer Service

The best place for customer care lies on social media. Before brands got involved, it was created solely for communication, and that is still its core foundation. Customer interactions allow for the public opportunity to make complaints right.

Inbound Traffic

Last but not least, the reason that is most likely to lead to ROI: increased inbound traffic. Without social media, your leads are limited to people who are familiar with your brand and people who find you by searching ranked keywords. By increasing your social media content frequency and expanding your social media channel presence, you are adding another path back to your site. And as a result, you’ll receive higher traffic, as well as more conversions.

Why You Need an Effective Social Media Marketing Strategy

A social media marketing strategy outlines your business’ goals and sets measurable objectives for the desired outcomes. Now we understand the benefits of using Social Media Marketing Strategies:

Generate more revenue

The most obvious opportunity is to generate revenue. This can be done by building a community or advertising your products or services within the social media platform. If you choose to advertise on social media, the ads can either link back to your business’ social media page or sometimes to your website. This can mean that you’re able to benefit from social media without needing to have a channel.

Increases Awareness and Branding

Using social media allows your customers to connect and interact with your business on a more personal level. If you already have an established brand, social media might be an opportunity to further develop your brand and give your business a voice.

Increases Exposure to generate traffic, leads, and sales

Social media can be a good way of attracting new customers. For example, when considering social media campaigns, you could try to attract followers with promotions or giveaways. Once you have a good following you can focus on more personalized social media campaigns to encourage them to stay.

Networking

Networking can be a valuable way to exchange ideas with like-minded people to improve the way you do business. Using online networking sites can also be valuable to your business, often for the purpose of knowledge sharing and word-of-mouth referrals.

Search-engine discoverability

Your website’s ranking in the search results of various search engines can sometimes be affected by the size and influence of your social network. As your social following grows, your visibility in search engines may also increase. This is a common Search Engine Optimisation (SEO) strategy.

Facebook Security Breach: Here is what happened and how to resolve it

Facebook has fixed the vulnerability

On Friday FB claimed it had fixed a security vulnerability. It could have allowed hackers to log into about 50 million user accounts. While Facebook reset the logins of these 50 million users. It did the same to another 40 million accounts as a precautionary measure. The incident was big enough for Facebook CEO and founder Mark Zuckerberg to post that the social network was still investigating the breach. “We do not yet know whether these accounts were misused. But we are continuing to look into this and will update when we learn more.,” He said in a Facebook post.

When did the Facebook breach take place?

In a press call, also attended by Zuckerberg, Guy Rosen, Facebook’s VP of Product Management, said the vulnerability was introduced in July 2017 when Facebook created a new video upload functionality. Facebook launched a probe into the incident on September 16 after it discovered some unusual, like a spike in users. “On the afternoon of September 25, we uncovered this attack and we found this vulnerability.,” he said, adding that the FBI was soon notified and the vulnerability was fixed on September 27 evening after which it “began resetting the access tokens of people to protect the security of their accounts.” This is why people are having to log back into their Facebook accounts.

How were user accounts compromised?

Rosen said the attackers exploited a vulnerability in Facebook’s code that impacted its ‘View As’ feature that lets people see what their own profile looks like to someone else. This is how it was exploited: “Once the attackers had an access token for one account, let’s say (Alice’s), they could then use View As to see what another account, let’s say, (Bob’s), could see about (Alice’s) account. Due to the vulnerability, this enabled them to get an access token for (Bob’s) account as well, and so on and so on.”

What caused the vulnerability in ‘View As’?

Rosen said the vulnerability was caused by a combination of three bugs affecting the access token. That is like a “digital key that keeps you logged in to Facebook so that every time you open the app, you don’t need to re-enter your password”. It is not a password.

Rosen explained that the first bug was that “when using the View As function to look at your profile as another person would, the video uploader shouldn’t have actually shown up at all”. But in some cases it did. Secondly, this video uploader “incorrectly used the single sign-on functionally” to generate an access token with the permissions of the Facebook mobile app.

Finally, when the video uploader showed up as part of ‘View’ As it generated an access token, which it shouldn’t have, “not for you as the viewer, but for the user that you are looking up”. Rosen said the attackers discovered this combination that had become a vulnerability.

What should Facebook users do now?

As a precaution, Saket Modi (CEO & Co-Founder of security firm Lucideus)  recommended that all Facebook users should log out and re-login into all the gadgets they had the social network was active on.

Meanwhile, Sophos Principal Research Scientist Chester Wisniewski reminded that there are bound to be bugs in something as big and complicated as Facebook. While accepting that theft of access tokens was a problem, he suggested it was not nearly as big of a risk to user’s privacy. He has his own suggestion too: “As with any social media platform, users should assume their information may be made public, through hacking or simply through accidental oversharing. This is why a sensitive information should never be shared through these platforms. For now, logging out and back in is all that is necessary. The truly concerned should use this as a reminder and an opportunity to review all of their security and privacy settings on Facebook and all other social media platforms they share personal information with.”

Link Wheel Strategy for Advanced SEO

You all have been struggling to create backlinks to your websites so that it gets good ranking in the SERPs. Let us introduce the link wheel technique, with the help of which you can get a higher ranking or a better position of your website in the search engine and get more traffic to your website.

The link wheel used by many bloggers and SEO experts especially for event blogging to get the best results in a limited span of time. And here we will show you the complete link wheel technique tutorial. However, it is not easy to accomplish this technique and requires to be performed with a lot of dedication and alertness.

What is the Link Wheel Technique?

Link wheel is an advanced SEO strategy, which is overlooked by many. People assume link wheel to be a link building strategy or technique. The idea was to create a pattern of links from one website to the other and finally to the main site. Majorly it falls under search engine optimization. However, we can use social media techniques as well as create the link flow.

It is a smart technique to get targeted traffic to the website and increase its ranking by creating a link wheel among small private blog networks and social media properties. In simple words, to create this, we need to create some blogs and link them with one another.

The Evolution of Advanced Link Wheel

Initially, there were many webmasters who didn’t appreciate the practice of the basic pattern to create backlinks to their websites for the enhancing the ranking, so the basic link wheel is not effective nowadays. Moreover, this practice was quite easy for the crawlers and robots to track the activities of the website owners as a result of which one can easily get penalized for the manipulation of the rankings.

How Can You Promote Link Wheel Technique For Your Site?

Every blog that you have created do social bookmarking on them.

  • Use only high-quality content
  • Don’t use automation
  • Use diversified keywords and mix up with the similar or related keywords. Avoid using exact keywords in the anchor text
  • Created limited and quality links. Do not create too many links altogether.
  • Use social media platform in wheels.
  • Completely randomize your link to avoid footprints.

Link Wheels Are Legal Or Not?

People have a misconception that using link wheel for rank improvement is not legal. It is not. If you have link diversity and are using a good quality content in the blogs, it is completely useful and legal.

However, if you are using trashy or duplicate content with incorrect intentions and poor SEO, it considered illegal. And your site penalized by the robot. This is why it considered as a “Black Hat Style”. Also, do not use any automatic link wheel services as most of them will probably be spammed.

And the idea behind link wheel creation was to share the spam link content with a user-generated website which has a decent ranking on the search engine. E.g. WordPress, Blogger, Tumblr, etc. We can also call this content as junk content. And Google won’t find out the difference because there are already so many links on the above sites. The junk content and spam links.

List of Top 13 Ways to Make Best Digital Marketing Services Work

It is no exaggeration that you live in a Digital World and from that perspective, it is imperative that your business has an impressive presence in the digital space. In essence, Digital Marketing Services is the future of marketing in the world with the added advantages that it is cheaper than traditional marketing and is measurable.

Let’s list the different ways you can use the digital medium to popularize and drive conversions for your startup or business.

SEO (Search Engine Optimization).

In layman’s terms, Search Engine Optimization or SEO is essentially tweaking your website so that it comes up naturally or organically for search results in Google, Yahoo Bing or any other search engine.

Google updates its algorithms regularly so that only the relevant results come up. From that perspective, many experts say that SEO is dead and the effort is futile. However, the truth is that Google tries to prevent algorithm manipulation and filters sites that don’t deserve to be on the top of SERPs (Search Engine Result Pages).

So there is no doubt you should invest in SEO work. Your website should address the technicalities related to content and query matching, spidering, indexing, and interpreting non-text content.
Remember, it is the most cost-effective marketing strategy that will bring organic traffic to your business.

SEM (Search Engine Marketing ).

Search Engine Marketing or SEM is the comprehensive strategy to drive traffic to your business, primarily through paid efforts. Hence it is also called Paid Search Marketing.

The universe of SEM is diverse and complicated. Based on your business structure, you may choose PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model.
There are different platforms for SEM. By far, Google AdWords (on Google Network) and Bing Ads (on Yahoo Bing Network) are the most popular.

SEM also includes Display Advertising, Search Retargeting & Site Remarketing, Mobile Marketing and Paid Social Advertising.

You may choose a single-point strategy like PPC, or go for a complete SEM strategy, including Display and Retargeting. But whatever you do, make sure your work is managed by experts as wrong planning may make your costs go haywire.

Creation of Unique Content.

Research shows that content creation is a definitive method of marketing in 2014. All recent changes to Google’s algorithm – be it Panda, Penguin or Hummingbird – point to the fact that content is the most important metric while filtering search results.

Content can be presented in different formats, including blogs, white papers, e-books, case studies, how-to guides, question and answer articles, forums, news and updates, images, banners, infographics, podcasts, webinars, videos, or content for microblogging and social media sites.

You can be creative and create content on any topic and then skillfully link it indirectly to your business. You may like to read our article on how to include content and market your startup or business free of cost.
Also, you need to customize your content for different platforms. For example, the content for mobile phones should be crisp and short.

Remember, an effective strategy will engage your readers and leave them interested in more information from you. Good content is shared and is the best way of branding your business.

SMM (Social Media Marketing).

Social Media Marketing or SMM is an offshoot of your SEM efforts. It involves driving traffic to your sites or business through social sites like Facebook, Instagram, Twitter, Pinterest, Google+, Linkedin, etc.
As we mentioned above, good content is shared and liked. To create and customize content for different social media platforms. Remember to be prolific and original; you need to engage with users on a daily basis, at least four to five times a day. Your SMM efforts can be especially helpful for branding and driving sales.

Best Digital Marketing Services

Display Digital Advertising.

This again is a subset of your SEM efforts. You may use a variety of display advertising formats to target potential audience – be it text, image, banner, rich media, interactive or video ads.
You can customize your message based on interests, content topics, or the position of the customer in the buying cycle.
However, note that Digital Display Advertising is relatively costly. You need experts to drive good ROI for your business.

Remarketing And Retargeting.

Essentially, Retargeting or Remarketing is a strategy to target customers who have already visited your website. It is based on cookie technology.
Retargeting has emerged as a preferred strategy as you target customers who have already shown interest in your business, and hence the conversion rate is high.
You may engage in Retargeting on your site, or on a social network or on the mobile. Visualise your strategies based on the customers’ buying cycle.

Mobile Marketing.

According to a report, Mobile Marketing will be worth $400 billion by 2015 in the US alone.
We strongly recommend you try out Mobile Marketing. Remember, the website, apps, and content should be customized for mobile devices.
By 2016, mobile devices are expected to reach 2.6 billion units worldwide. So as more people use smartphones, tablets and other mobile devices, the potential of the mobile market continue to grow.

Interactive Marketing.

Make sure your advertising strategy engages the potential customer in a conversation.
According to a survey by ExpoTV.com, 55 percent of respondents preferred to have ongoing communications with the companies they buy from; and 89 percent felt more loyal to the companies if they were invited to provide feedback.

So that use tools like widgets and opt-in features to make your website interactive, solicit feedback and track user behavior.
Engage with the customers actively and customize offers based on their preferences and browsing activities.

Viral Marketing.

Viral Marketing is a strategy where a unique content spreads exponentially online because the content appreciated, shared and liked immensely.
This is a great way to brand and drive traffic to your website. The content can take any format; all you need is to be creative.

Email Marketing.

When you send a commercial message through email to a list of potential customers, this strategy called Email Marketing.
With an effective email marketing software, you can maintain email lists that are segregated based on several factors, including customers’ likes and dislikes, and spending habits. Remember to send personalized emails; this helps to develop trust.
However, note that Email Marketing may also be considered as spamming and there are laws against it in some countries.

Affiliate Marketing.

Affiliate Marketing is a performance-based marketing program, where you pay publishers who bring you, customers. The performance may be based on conversions – promotions, leads or simply sales.
You may like also to be part of the affiliate programs of different publishers. Essentially, the publishers will give you space in their pages to advertise your business and help you drive conversions; and you will pay them based on the compensation model.

You may avail the help from an Affiliate Network, which will give you a large base of publishers, and other benefits like tracking and reporting technology.
Affiliate Marketing is especially useful for startups, as it will bring in more traffic to their business through high-traffic sites.

In essence, Affiliate Marketing is a win-win situation for both the merchants and publishers.
Sites like Amazon, eBay, LinkShare and Flipkart run Affiliate Programs. In fact, most online businesses with appreciable traffic have their own affiliate programs.

Digital Media Planning And Buying.

When a media agency researches and makes a comprehensive strategy framework, we call it Digital Media Planning.
Be it in driving sales or conversions, launching a new brand or promoting an established brand, or changing customer behavior, the media agency plans different platforms and formats to reach the desired audience. So that it studies reach and frequency of different web-based and mobile applications.
The agency works with different partners and buys relevant space and ideas. This called Media Buying.
In essence, Media Buying and Planning entails all the strategies that we have discussed above.

Web Analytics.

Perhaps, the most important aspect of your Digital Marketing is Web Analytics.
Essentially, Web Analytics helps you to collect, measure, understand, analyze, plan, report and predict the web activities for your business.
Web Analytics confused with Web Statistics. As opposed to simple reporting, Web Analytics gives you analyses and different angles to ponder vis-à-vis your business.
Some of the important Web Analytics tools are Google Analytics, Spring Metrics, Woopra, Clicky, Mint, and Chartbeat.
It goes without saying that every advertiser should use Web Analytics to understand his business and improve the ROI and conversions.

Conclusion.

It is important that you use different marketing strategies for your business and then find out which work best. In most cases, it is the combination of many strategies that will serve your objectives. So that Digital Marketing is a dynamic medium and you should always be adapting to the changes. Use also a Web Analytics tool to track performance and plan your next move.

Reasons to be excited about the future of social media marketing

Social media marketing brings power to the people

A lot of people roll their eyes whilst you point out influencer marketing. A photo of a few skateboarders in saggy pants promoting energy drinks might also pop into your head. However, the reality is, it works, and it always has. The distinction is, because of social media marketing, you don’t need to be a Hollywood celebrity any further to get in on the fun.

Social media makes us better Marketers

we’re in the middle of a cataclysmic enterprise shift. And it’s miles wonderful!
For years, consumers passively sat back and consumed commercials. Buy our products, blah, blah, blah.
Via social media, we’ve got the energy to talk back, to complain, to explicit ourselves, to create our personal media experience.

Social media has been an incredible catalyst for social change, forcing us to not just “marketplace” however to connect with people in a more actual, authentic, and useful manner. We need to take notice and learn what customers actually need, or face the consequences.

A great career option

Social media has emerged as a critical part of a general marketing strategy. In truth, business spending on social media advertising has increased 10 years in a row. Whether or not you’re supporting small corporations, offering out-sourced social media management or supporting create new strategies at the enterprise level, the momentum is still building for our work.

Personal empowerment through content

how could I ever have the possibility to become known? I would have to be on tv or in the newspaper … a lot. And this is somebody else’s choice. somebody would have to “pick me.”
we have the strength to establish our own strength in this world. You and that I don’t need to jump via any individual else’s hoops. nobody has to select you to start a blog, create a YouTube channel, or start a podcast. This is a historically critical opportunity. You can pick yourself

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