Did You Know Press Releases can negatively affect SEO if they are not done the right way? Press Releases with SEO in 2019 is a way of distributing and announcing events to the press. Google defines them as “an official statement issued to newspapers giving information on a particular matter”.
Usually, they come in written format, but they can also be in audio or video format. Once someone has an event and wants it to become more popular, the best way to do it is to get the media’s attention, quickly and effectively. But how can they do that? Well, the answer is press releases. You write a piece of content that will then be distributed to news publishers that might be interested.
The thing is, however, that it’s pretty hard to get the media’s attention. It’s even harder for editors, who constantly bombarded with news topics from all directions. They need to filter and curate them in order to publish only the best, most interesting news. And this is how Press Release Platforms like VMAYO.COM were created. Instead of sending your press release to news publishers. You post the press release on one of these popular distribution platforms where reporters and news publishers hang out to find interesting topics.
How Do Press Releases Help SEO in 2019
Having information about your company or an event published on big news sites is not only beneficial for your brand, but also for SEO.
How, you might ask? In most part, it’s about backlinks. If news publishers start talking about you, not only can you get backlinks from the news sites themselves, which hold a very high amount of equity, but you can also score a high number of backlinks from other webmasters who will read the news.
We all know that building backlinks are one of the most difficult tasks for SEO. Building high-quality backlinks are even harder. And don’t even get me started on how hard it is to do all this naturally. They without buying them or using risky tricks such as Black Hate.
Well, Press Releases combine all the 3 above, which makes it probably the best link building method available.
Why? Well, it helps you build links rather quickly, the links are high quality and they’re all also completely natural and won’t result in any penalties.
If done right, of course. If not, it’s a waste of time and it can result in penalties
Prevent The Press Release From Being Spam
Instead of focusing on what’s important and improving their business in ways that will produce interesting news stories, people distribute as many ‘Press Releases’ as possible to as many press release platforms as possible.
Some platforms are free and make money out of advertising so they have no problem with people coming here and posting their ‘news’.
But even the paid ones are full of irrelevant ‘news’ articles. With webmasters asking for hundreds of dollars for a backlink or guest post, Press Releases are the cheap way of getting some initial backlinks.
These posts are way too long for a press release (because Google loves longer content, right?) and full of keyword rich anchor text links, which naturally attract penalties.
This way, the quality of the press release websites starts to decline. Very few companies and websites (one of them being VMAYO) still manage to keep the site relevant.
This way, instead of posting a press release just for the sake of getting a backlink, you will focus on posting a press release that will actually attract the attention of a reporter
Use Nofollow Links
You might be wondering yourself: “Won’t nofollow links be useless?”
no. I’ve already written about how nofollow backlinks can help your website rank better.
Second, the nofollow links will only be used on the press release websites. It considering these sites index their content on Google. Any other links that you will obtain as a result of a successful press release will be a mix of both nofollow and dofollow links, depending on the internal policies of the websites that link to you.
But why use no follow links
The reason is that nofollow links reduce most risks of penalty. Google says that you shouldn’t be building or buying backlinks. Since the links on press releases either built manually or paid for. Then Google’s Guidelines require them to be nofollow.
Don’t get me wrong. I’m not necessarily a Google fanboy but if you don’t want to risk anything, then it’s the right way to go.
Press Releases Still Worth It in 2019
Unless we will be dominated by some advanced form of artificial intelligence that will watch our every step, publishers will always be in need of news topics. Without pushing yourself out, there’s virtually no chance of ever gaining any popularity.
Press releases can start a chain reaction not only with backlinks but also with social media likes shares and comments. So, as long as we will have news, Press Releases will be useful.
With the SEO community pulling itself away from mass link building, “naturally” press releases became less popular.
However, if you’re focusing on the right things, which are improving your business, website, services or products and issue a press release focused on getting the media’s attention instead of grabbing a backlink, then press releases are more than worth it in 2019.
You don’t necessarily have to use press release platforms to make a press release effective. You might e-mail reporters personally or even message them on their social media profiles, such as LinkedIn or Twitter.
Press releases are useful for SEO in 2019 and will still be for many years to come. It as long as you don’t abuse their distribution to as many websites as you can. Although they’re not as popular in the SEO community as they used to be if done properly. A single press release can bring massive results.