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Be the Superhero for Next Marketing Trend

In the world of digital marketing and social media, it takes more than a funny video or trendy catchphrase for a product to become a hit with consumers. A few years ago it became nearly unthinkable to have a business and industry without having a website for it. That’s still the case, but with the impressive rise of smart mobile technology, it may soon become unthinkable to have a business and the future of digital marketing without having an app.

It’s safe to say that apps are the future of digital marketing and that attention to brand app users will surpass attention to retweets and Facebook likes in importance over the next few years.

Give Your Brand a Voice

The primary reason we expect a lot of changes in this industry is that players are engaged in a cut-throat competition to outdo each other in this contest for consumer attention. It is a healthy competition as it has brought about new ideas and the biggest winner here is the consumer. All these efforts are geared towards enticing consumers more than competitors.

By the end of 2017, there were more than 40,000 Alexa skills alone and more than 44 million Alexa and Google Home devices sold.

Not all Alexa and Google skills are perfect. But this is an amazing push by brands into a new and unknown channel, where there are no real ROI numbers yet to show that voice will be a winner. The adoption and speed of voice-driven conversations are becoming a reality much faster than anticipated.

The answer may be that more brands are now willing to experiment early with technology and feel more comfortable testing new channels like voice and bots.

Future of Digital Marketing

And don’t forget that Google’s Assistant app and Siri do not require a smart speaker. They are more accurate and relevant user data because Google knows your location, movement, and app habits which a smart speaker currently can’t.

The future of Digital Marketing

Virtual reality (VR)

This gives consumers a chance to interact with products in a simulated three-dimensional environment, created using interactive software and hardware technologies.

Future of Digital Marketing

Augmented Reality (AR)

A more advanced form of Virtual Reality. While VR replaces the real world with a simulated one, AR creates a real-time interactive environment in which, a user can digitally manipulate information.

Visual Messaging and less text

Pictures speak better than words. This means future advertisers are bound to use more images as opposed to text. These images and texts passing across information about their products and services.

Future of Digital Marketing

Reliance on Digital Data for Decision Making

Digital Marketing activities generate a lot of measurable data. This same data is useful for marketers when planning for instance, in market segmentation. It would not be a surprise therefore when future marketers heavily rely on these data in their decision making.

Future of Digital Marketing

 

 

Wearable Digital Devices

These include smartwatches, fitness trackers, smart clothing, smart jewelry, and implantables. They collect vital lifestyle information/data like a person’s eating habits, heartbeat among other data. This is an essential market information intelligence gathering that helps marketers promptly plan and respond to consumer issues.

Future of Digital Marketing

Human Intelligence vs Artificial intelligence

We have witnessed heated debates on whether Artificial intelligence is superior to Human Intelligence. So the Human Intelligence can be replaced.
Despite these arguments, artificial intelligence is here to stay and professionals will increasingly rely on this. Already we have unmanned drones, robots and computer games among other innovations.

This is only but a small glimpse into the future of Digital Marketing. There will be more invention definitely as the future is bright.

Amazon AI Assistant VS Apple AI Assistant: Who Wins?

Virtual AI Assistant Solution

The emergence of virtual AI assistant has been shockingly rapid, and the market hasn’t backed off yet. You can’t neglect to see the growth of the AI Assistant on the gadgets. The machines are growing. They are arranging our days, ordering our food, reserving seats. The tech has made some amazing progress, moreover, the organizations transparently concede that these are just its initial days.

Apple VS Amazon

Both Apple and Amazon have developed artificially intelligent virtual AI assistant and wireless smart speakers. But in this space, Amazon has a clear advantage.

Apple’s virtual assistant is Siri, and it recently released the Home Pod wireless speaker. Amazon’s virtual assistant is Alexa, and it has a line of Echo smart speakers. The Home Pod is focused on providing a music experience (Apple VS Amazon), while Amazon wants you to use the Echo to control the lights in your home and to manage your daily life. And Amazon’s Echo already has a much higher household penetration than Apple’s Home Pod.

Mr. Holden Says “If you speak to people in the industry, they say it’s a lot easier to work with Amazon because you’re dealing with a much more open ecosystem”.

Let’s Discuss Basic functionalities of these two virtual assistants (Apple VS Amazon):

Alexa

Amazon’s savvy assistant is available through the Amazon Echo line of speakers and in addition via Amazon’s line of Fire TV and Fire tablets. The Guess Women’s Connect Smartwatch and Huawei Mate 9 are some other devices that support Alexa. There’s likewise an Alexa application, however, the app is expected principally as a supplement to another Alexa gadget and not as a solitary AI assistant. All things considered, it is advancing toward more gadgets and more devices, and there is also an accompanying mobile application.

Siri

Siri has advanced the most in recent few years, forming into a noteworthy digital right hand that can deal with a wide range of activities on your iOS gadgets, on the MAC and the latest Apple TV too. Siri’s vacancy on the Mac has been a glaring exclusion for a considerable length of time.

Apple was the beginning head to set a voice-controlled assistant on a phone and Siri has developed from being a fundamental interface to your iPhone’s capacities to something considerably more astute and smarter.

A watcher can request Apple TV to pull up a live stream from within Apple TV apps. So, there’s a great deal of voice assistant action around, however, Siri is as yet the one to beat for Mac and iOS customers.

Let’s further look at them on the basis of their functions in different categories of tasks

General Knowledge

If you compare Alexa and Siri then you will find Alexa perform better. And it gives you best result in according to quality and quantity both. Siri fared the most badly in this category. However, Apple workers protect it as not having been intended to answer the trivia data questions. Alexa scored a reasonable to average rating, for the most part giving strong, quick answers with the context, though it infrequently gave somewhat wrong answers.

Messaging

Siri recognized the name, plus made it simple to see and sending a message. Alexa is not as direct as utilizing SMS, given it’s held in a Bluetooth speaker, it has all the more third-party workarounds for this, yet it.

Food Ordering and Making Reservations

Food ordering has also become a vital part of everyone’s life. So if you attempt a modest bunch of inquiries regarding the food ordering, reservation at a restaurant. Both of the three digital assistants offers suggestions for a decent eatery, yet just Siri advances to make a call on it by giving a chance to call for reservations or giving directions for getting there.

Directions

Siri is at the highest point of the assistants on this one. Not exclusively would it be able to give you a perception of how long it takes you to get somewhere. Siri can likewise automatically begin GPS navigation and offers you directions. While it can get transit directions as well. It performs an unremarkable action of answering inquiries concerning the traffic on the road since it just gets you to its Maps application.

Alexa’s directions suggestions are unreasonable, and it can’t deal with the public transit.

Voice Recognition

It’s time to test voice recognition at different distances from the gadgets and in addition to the changing background noise levels. Siri will understand you well when you will be in silence and near to the gadgets. There were a few mistaken assumptions, like if you ask Siri, “What’s the date after four weeks? It gives the date for one week later, as it befuddled “four” with “for”. On the whole, however, the voice recognition was noteworthy under perfect conditions. Siri is likewise great for managing everyday language, which leads it to feel natural and simple to converse with.

Your best choice is the one that prevails in the categories most imperative to you, working with the gadgets you need in the ecosystem that you utilize. Though with the fast pace of development in the AI technology, it’s difficult to turn out badly by investing time and effort with any of these virtual assistants.

Video post

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When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back.Steve Jobs

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Single post

Prepared do an dissuade be so whatever steepest. Yet her beyond looked either day wished nay. By doubtful disposed do juvenile an. Now curiosity you explained immediate why behaviour. An dispatched impossible of of melancholy favourable. Our quiet not heart along scale sense timed. Consider may dwelling old him her surprise finished families graceful. Gave led past poor met fine was new.

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back.Steve Jobs

Whether article spirits new her covered hastily sitting her. Money witty books nor son add. Chicken age had evening believe but proceed pretend mrs. At missed advice my it no sister. Miss told ham dull knew see she spot near can. Spirit her entire her called.