Responsive design is the most important thing in web design. You might also be unsure as to whether or business website should be implementing responsive design. Responsive design can help you solve a lot of problems for your website.
It will make your site mobile friendly, improve the ways it look on devices with large and small screen and increase the amount of time that visitor spend on your site. It can also help you improve your ranking in search engine.
To find out responsive design is so important to your company website and also read the pros and cons you should know about before investing in a redesign.
What is Responsive web design?
Responsive web design is a way to put together a website so that it automatically scales its content and element to match the screen size on which it is viewed. It keeps images from being larger than the screen width and prevent visitors on mobile devices from needing to do extra work to read your content.
The entire goal of responsive design is to avoid the unnecessary resizing, scrolling, zooming or panning that occurs with sites that have not been optimized for different devices. It is often difficult to navigate these sites and may even cost you potential customers if they become frustrated with trying to figure out how to do something.
Responsive website design replace the previous need to design a dedicated mobile website for smartphone users. Now, instead of designing multiple websites for different screen sizes. You can design a single website that scale up or down automatically to match the device it’s being viewed on.
We live in multi-screen society because it’s important for your site to be view able across as many devices as possible because you never know what devices used to view your website.
Responsive web design suggested that to appeal to both desktop and mobile viewers. In 2015 Google announced that mobile friendliness would become a ranking factor in its search engine algorithms.
Benefits of Responsive web design
1. Cost effectiveness
Maintaining separate sites for your mobile and non-mobile audience can get expensive. You can save money by eliminating the cost of paying for a mobile site.
When you have a website with responsive design then you can change easily and quickly. You do not need to worry about making changes on two websites.
3. Improved user experience
User experience is crucial to website owners. You want people like your site and it want to be easy to convince them to come back. If someone visit your website on a mobile device and it take to forever load your picture and it’s not in proper resolution.
4. Search engine optimization gains
SEO is a strategy used by many companies to help boost themselves in Google search page ranking. Responsive design can help with SEO because google as mentioned, give preference to website that are mobile friendly.
5. Ease of management
Most business, especially smaller ones, don’t have a lot of time to update or refresh the way their website looks. You will never have to wonder if you should link the mobile or desktop site on a social media update, or question whether or not all of your redirect link will be working to get the right visitors to the right site.